9 Best Serums to Even Skin Tone

If you’re looking for a new formula to help clarify your skin, try these top tips and explore our most-wanted face serums.

Best Serums to Even Skin Tone - a serum is dripping down a woman's cheek with the dropper lid at her cheek bone - 1080 x 771Best Serums to Even Skin Tone - a serum is dripping down a woman's cheek with the dropper lid at her cheek bone - 1080 x 771

From stick foundations to brightening concealers, there are a million different ways you can cover up a skin complaint or two. But rather than hide your skin (never ideal on a hot day) to blur your blemishes, why not aim for naturally clear, bright skin?

If you're currently trying to tackle an uneven skin tone, tending to your troubles with a skincare routine that’s right for you will help. From pigmentation to deep acne scarring and redness, imperfect skin tone is often best improved with a serum.

With so many skin tone correcting serum treatments available, it can be hard to know which one will best suit your skin. If you’re struggling with dark spots on your complexion, they very well may be caused by UV exposure.

An estrogen fluctuation when pregnant could also cause dark spots to suddenly sprout up. A super-swollen pimple might also cause melanin to rush to the skin’s surface (common in Black, Asian, and Indigenous skin), leaving hard-to-shift hyperpigmentation.

A great serum for uneven skin tone can help any skin concern, provided you apply it regularly and pick a formula that’s suited to you. From an even skin tone smoothing serum to the best Vitamin C serum for uneven skin tone, a good serum can completely transform your skin.

If you want to tailor your skincare routine to your complexion’s needs, check out our list of some of the most-wanted serums below. We’ve surely found the skin tone serum that’s suited to you. Also, we’ve answered all your essential serum questions!

How to get even skin tone?

If you want to even skin tone and reduce redness, a good serum should be one of the first things on your skincare shopping list. Whether you’re battling redness, fighting blackheads, or struggling with pigmentation, a skin tone correcting serum, when combined with a consistent routine, will help your skin shine like it should.

When you’re trying to clarify and refine your skin, it’s a good idea to look for ingredients that even skin tone. Retinol is a great ingredient to use if you're hoping to refine your skin’s texture. A serum with Hyaluronic Acid will draw moisture into the skin.

Natural products to even skin tone work well too. Green Tea and Birch Bark will help clarify the skin and give it a brighter appeal. If you have congested skin, picking up a formula with Salicylic Acid will clear debris from your complexion.

Once you’ve decided what skin concern you want to treat first, you can then seek out a serum to target the area.

How to even out skin tone and texture?

If you’re looking to even out your skin’s tone and texture, it could be worth picking out a serum that works to refine the skin. Vitamin C is a great ingredient that can brighten a dull complexion, ward off pollution, and fight off any rogue free radicals.

Any serum that contains AHAs and BHAs will work to buff away dead skin cells that clog the pores. The best skin tone correcting serum is one that tends to your skin issue gently without making you break out or flare up with redness.

An even skin tone treatment you can rely upon will help balance out hyperpigmentation, smooth over the skin’s texture, reduce redness, and stop blackheads from popping up. If you have sensitive skin, look for formulas that will even skin tone naturally, without abrasive chemicals.

How to even skin tone from sun damage?

If you’ve spent too much time enjoying the sun minus the SPF, you might notice your skin is suddenly dry, tight, and a little more wrinkled.

To help even skin that’s been damaged by UVA and UVB rays, pick out a serum that contains plumping Ceramides and calming Fruit Extracts. Fatty Acids will also soothe the skin and bring it back into balance.

Alongside your favourite serum, you could use an overnight face mask to help restore the skin’s texture. A soft, foaming cleanser with Alpha-Hydroxy Acids will complement a solid serum routine. And a good night’s sleep or two will never hurt!

Lucky for you, the best face serum for even skin tone is never too far away. We’ve found some of the most popular formulas available and listed them here for you to explore. Whatever your skin complaint, there’s a helpful serum you can add to your arsenal.

If you’re stressed, overworked, tired, or living in a high-pollution zone, you might be starting to see the effects on your skin. Your skin is sensitive to its environment, so it’s important you pick up products that will repair and protect against environmental damage. Antipodes Apostle Skin Brightening & Tone Correcting Serum is a cruelty-free, vegan serum that’s certified organic. Known for having a very positive, brightening effect on the skin, this serum contains a unique blend of ingredients that are proven to help skin get back to its healthiest best. Designed to tackle uneven skin, this formula minimises acne scarring, age spots, sun spots, and more.

This Apostle skin brightening formula is one of the best serums for dark spots and uneven skin tone. Harnessing the antioxidant powers of Kiwi and Vivanza Grape, this formula offers an exfoliant that’s gentle enough for even sensitive skin. Working to reveal a brighter, more luminous texture, this serum also leaves your skin more hydrated after every use. If you’re looking for a water-based serum to help your skin, this could be a great option for you.

Antipodes Apostle Skin Brightening & Tone Correcting Serum is one of the best products to use on unhappy skin. From keratosis pilaris to sun spots and unwanted freckles, these imperfections can be reduced with regular use of the formula. Crafted to improve the clarity and texture of your skin, this is a great serum for dark spots and uneven skin tone. A blend of complex Superfruits, the formula should be used morning and night to maximise the benefits. All ages and skin types will enjoy the gentle but powerful formula.

If your skin tone is uneven, you might be noticing other signs of ageing. From fine lines to age spots, your skin changes as you age. But hey, don’t fret about these inevitable shifts! The Ordinary Buffet leaves your skin looking and feeling healthier than ever. Cruelty-free and vegan, this formula combines a range of ingredients that target the multiple signs of ageing skin. With fans all over the globe singing the product's praises, this gentle but effective formula includes high-performing ingredients at an affordable price.

Lightweight and easily absorbed, this is a great The Ordinary serum for uneven skin tone. Designed to rehydrate dehydrated, dull skin, this formula targets multiple signs of ageing at once. With a powerful blend of Hyaluronic Acid, Peptides, Amino Acids, and more, this serum evens out the skin’s texture and smooths lines. Six Peptide Complexes put this one in the running for best brightening serum. Combine this product with your favourite hydrating moisturiser for even bigger benefits.

If you have rosacea, you’ll benefit from the hydrating benefits that The Ordinary Buffet has to offer. And because this formula is non-comedogenic, it won’t break you out. Perfect for all ages and skin types to enjoy, it’s a particularly good serum for maturing skin. Apply the water-based serum morning and night, after cleansing and before oil-based moisturisers. Your dry, dull, dehydrated skin will soon start looking and feeling its best again. Combine use with an Alpha-Hydroxy Acid cleanser to reveal a fresher complexion.

Pimples, spots, zips, imperfections—whatever you want to call them, when your skin is ‘bad’, it can rebound and ruin your mood. Rather than stay miserable, take matters into your own hands with Clarins Pore Control Serum. Perfect for balancing an uneven skin tone, this formula reduces the appearance of enlarged pores and helps refine the skin’s overall texture. A great skin perfecting serum that gets to work as soon as you apply it, Pore Control Serum smooths out skin complaints while working to visibly tighten pores.

The perfect easy-to-use treatment for skin that’s looking less than its best, this formula enhances the skin’s natural radiance and helps give it a clearer finish. Perfect for all ages and normal-to-oily skin types, this formula can be applied to fresh, cleansed skin in the morning and night. You’ll see a blurring of imperfections and feel a velvety texture after every use.

Clarins Pore Control Serum has a skin-smoothing effect that will leave you looking healthy and feeling confident. Created with an abundance of plant-derived ingredients, this blend will sit perfectly under your favourite moisturiser and whatever makeup you choose to apply. A great solution to begin with if you’re suffering from acne, you’ll soon start enjoying your skin more when you apply this serum.

Red patches and pigmentation on the skin can become more prominent as you get older. Société Brightening Serum can help keep your skin calm and give it an even appearance. Made with a unique blend of cosmeceuticals, this breakthrough blend will help you manage red patches and steer your skin back to health. A great multitasking product that targets the areas that need the most attention, this formula helps fight the first signs of ageing. With a focus on prevention and reduction, this much-loved blend helps diminish the appearance of pigmentation, inflammation, and age spots.

As you get older, you might start to notice more signs of ageing. This serum has a lightweight gel texture that feels comfortable on the skin. Working to prevent dark spots and pigmentation, the formula smooths over the skin perfectly and won’t leave you feeling sticky or uncomfortable. By targeting the enzymes responsible for pigment production, Brightening Serum makes your skin look brighter, healthier, and more refined.

Dull, tired skin often needs a serum to help revive it. Société Brightening Serum 15ml is a calming formula that helps nourish dry, dehydrated patches and condition the skin for long-term results. A must-have for dull skin that’s struggling to pep up, this formula will be drunk up by all skin types. And those over 30 will appreciate the moisturising benefits. Smooth 1 pump of the formula over the face and neck. Finish your routine with moisturiser and sunscreen for the day.

Balancing the appearance of your skin can be a tricky job. It can be hard to know where to start and what products will work best. Bioderma Hydrabio Moisturising Concentrate Serum is a hydrating formula that intensively moisturises the skin and works to give it strength. Thanks to patented Aquagenium Technology, your skin will feel refreshed and supple after every use. A lightweight formula that won’t clog your pores, this balancing serum has been developed to soothe sensitive and dehydrated skin.

Intensely nourishing and supremely strengthening, your skin will look and feel baby-soft after regular use. Creating the perfect base for your makeup, this formula is suitable for all skin types. Glycerine, Hyaluronic Acid, and Aquagenium combine to hydrate the skin deeply and instantly boost the skin’s moisture levels. A dull complexion will look brighter, healthier, and lifted.

Bioderma Hydrabio Moisturising Concentrate Serum is an easy-to-use serum that gets real results. If you have dehydrated skin that’s lacking in lustre, you’ll soon start to notice the supple, soft, brightening effects. Perfect for combating the signs of stress, ageing, and pollution, this formula should be applied to a freshly cleansed face, neck, and chest. Let it absorb before topping up with your favourite moisturiser.

When it comes to healthy skin, sometimes taking the more natural approach works best. Edible Beauty Turmeric Beauty Latte Serum contains a concentrated blend of unique Superfoods, which have been carefully chosen to combat pigmentation, imperfections, and the first signs of ageing. Great for evening out uneven skin, this formula features a smart blend of Turmeric, Snow Mushroom, and Liquorice Root. These star ingredients combine to leave your skin looking clearer and more radiant. Cruelty-free and vegan, this herb- infused formula tends to your skin’s needs without the need for harsh chemicals.

The Australia made serum gets to the heart of your skin’s issues to help tackle imperfections, pigmentation, and any dark spots. Working to diminish the appearance of dull skin and enlarged pores, the formula makes your skin look more even in tone and texture after every use. Turmeric Extract reduces redness and diminishes the appearance of acne breakouts. Liquorice Root leaves skin looking refined and more radiant.

The Snow Mushroom in the formula helps the skin retain moisture. And White Cypress Leaf (which is native to Australia) is a powerful antioxidant. Packed full of natural Superfoods, Edible Beauty Turmeric Beauty Latte Serum is a pregnancy-safe, wildcrafted serum your skin will love to soak up. Perfect for all ages and all skin types to enjoy, this formula balances skin and gives it an overall healthier appearance.

Dehydrated, tired skin will quickly start to look dull and uneven. To bring some goodness back to your complexion, Elemental Herbology Cell Nourish Serum is here to help. Crafted to enhance radiance, this powerful but gentle formula contains a blend of proteins, antioxidants, and vitamins, which combine to lift the skin and give it a smoother, healthier appeal. Mineral oil-free, paraben-free, and cruelty-free, this formula doesn’t contain any artificial fragrances, so your skin will stay safe and free from irritation. Rather than scrubbing away imperfections with a gritty exfoliator, try this serum to pep up tired skin.

When your life gets busy, your skin can often suffer. Help give it a boost with this nourishing serum. The perfect antidote to skin that’s dull and flat, like a green smoothie for your skin, every application makes you feel revived and refreshed. Protecting the skin and helping prevent any future issues, Kombuchka works to fill fine lines and smooth other signs of ageing. Coenzyme Q10 acts like a battery for your skin, giving it a breath of new life, and Green Tea combats free radicals.

From too much sugar in your diet to too many hours spent in front of a screen, negative lifestyle habits will start to show their effects if you don’t tend to your skin. Perfect for teens and the over-50s alike, this formula treats the first signs of ageing and helps moisturise dry, dehydrated skin. Apply a few drops of Elemental Herbology Cell Nourish Serum to the face, neck, and chest before moisturising to start nourishing the skin from the inside out.

If you’re tired of your skin looking dull and lifeless, it might be time to pump up your skincare cupboard with a serum specifically designed to brighten. Thalgo Lumiere Marine Brightening Correcting Serum works hard to tackle any dark spots and to give your skin a brightening lift. A superior formula that’s adored and loved by many, this serum is packed full of hydrating ingredients to plump the skin and help it radiate. Designed to help colour-correct skin that’s acquired some dark sun spots, this lightweight, comfortable formula soaks into the skin quickly.

Give thirsty skin a nourishing drink with this easy-to-use brightening serum. Perfect for people who are experiencing dull, tired skin, the milky texture helps heal hyperpigmentation and frustrating sun spots. Brightening serums can often leave the skin feeling dehydrated. This nourishing formula has been especially crafted to quench parched skin and cool any inflammation. Perfect for all ages and all skin types (especially dull, dry skin), you’ll soon notice the difference when you add this formula to your skincare routine.

Rather than slathering your skin with an assortment of chemicals to help brighten your complexion, use Thalgo Lumiere Marine Brightening Correcting Serum 30ml to nourish the skin. Brown Algae works to smooth and soften textured patches and Achillea Folium Extract helps reduce flakiness, ensuring your skin stays baby-soft and supple. Polysaccharides from maize help rehydrate the skin and help prevent any oxidative stress. Apply this formula to clean, dry skin and let it absorb before following up with a moisturiser.

As your skin gets older, you might become frustrated as you start to notice more fine lines and wrinkles. Rather than shy away from the issue, take matters into your own hands with Murad Resurgence Retinol Youth Renewal Serum. Working to even out the skin’s tone and smooth over any textured patches, this formula has been carefully crafted to minimise fine lines and ease various skin woes. Highly recommended by a slew of skincare experts, this renewal serum contains 3 types of Retinol to boost the skin and give it a softer, healthier appeal.

Crafted with Murad’s signature Retino Tri-Active Technology, this powerful blend is released over time to help reduce possible irritation of the skin and prevent dry patches from popping up. Improving the skin’s elasticity and enhancing the skin’s radiance, this hypoallergenic formula gently tackles various skin complaints without harsh chemicals or nasties. Perfect for use before bed, this serum benefits all skin types.

Murad Resurgence Retinol Youth Renewal Serum 30ml works hard to improve the skin’s elasticity so you can enjoy plumper, healthier-looking skin for longer. The lightweight gel formula sinks into the skin instantly. Apply the formula at night to let it sink into the skin while you sleep. Follow up with your favourite Murad moisturiser to enhance the efficacy of the serum.

Tackling uneven skin doesn’t require a cupboard full of lotions and potions. Invest in a soothing serum to help calm the skin and ease any uneven patches. From affordable blends to high-end formulas, pick any of the above products to help get your skin where you want it to be.




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Let's Recap! The 9 Best Serums To Even Skin Tone:

  1. Antipodes Apostle Skin Brightening & Tone Correcting Serum

  2. The Ordinary Buffet

  3. Clarins Pore Control Serum

  4. Société Brightening Serum 15ml

  5. Bioderma Hydrabio Moisturising Concentrate Serum

  6. Edible Beauty Turmeric Beauty Latte Serum

  7. Elemental Herbology Cell Nourish Serum

  8. Thalgo Lumiere Marine Brightening Correcting Serum 30ml

  9. Murad Resurgence Retinol Youth Renewal Serum 30ml