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IT Cosmetics

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IT’s here - at last, this award-winning, cult classic range of makeup and tools has arrived at Adore Beauty. From the best-selling CC Creams to their high-performance skincare collection, all you need is IT.

Created by news anchor Jamie Kern Lima, IT Cosmetics was developed to provide real, skin-loving solutions and visible results. Working with dermatologists and plastic surgeons, IT Cosmetics ensure that every product in their range cares for the skin while delivering results you'll love.

 

What are some of the best IT Cosmetics products?

  • CC Creams
    If there’s one must-try IT Cosmetics product (and really, there are plenty), it’s one of their CC Creams. Available in a range of formulations from the classic CC+ to Matte and Illuminating, this wonder-product combines all the best bits of your foundation, primer and serum in one easy-to-use cream.
  • Bye Bye Under Eye Concealer
    When this concealer says full coverage, it means it. With only a tiny amount needed, Bye Bye Under Eye erases dark circles, blemishes and discolouration, lasting up to 24 hours and with no creasing or cracking. Now that’s hard-working. 
  • Brushes
    In our opinion, IT Cosmetics makeup brushes are some of the unsung heroes of the range. Made using their super-soft synthetic Heavenly Luxe bristles, each brush delivers exceptional quality and results. Our favourites include the Flat Top Buffing Foundation Brush and Airbrush Powder & Bronzer Brush
  • Your Skin But Better Foundation
    Treat your skin right with this foundation, infused with skin-loving ingredients to help improve the look of your complexion over time. Perfect for a no-makeup makeup look, this foundation has medium coverage and a natural yet radiant finish, and it feels comfortable on skin all day long.

 

For even more IT Cosmetics, read our guide to the best this brand has to offer.

 

Adore Beauty is an official stockist of IT Cosmetics. Shop now and enjoy free shipping, with Klarna, Afterpay and Zip available.

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Recent reviews on IT Cosmetics products

IT Cosmetics Your Skin But Better CC+ Cream SPF50
IT Cosmetics Your Skin But Better CC+ Cream SPF50
$67.00

IT cosmetics has changed the shade 'fair'

| 4 days ago

I have always purchased the shade 'Fair' and loved it until this recent tube (purchased in July 2026) of it is way way lighter than what it was previously, now I've just wasted $$ as it is not the correct shade for me.

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 12ml
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 12ml
$57.00

Love it - Lasts ages

| 4 days ago

LOVE this stuff. No word of a lie, I bought my last tube in 2020 and it's just run out, August 2026. Full coverage, if your skin is dry you might like a layer of face oil or something first to help give it a smoother finish. Warm it up between fingers and send it. This was my first ever concealer, bought it from a recommendation by Zoe Foster Blake in an IG video during covid. No regrets. Love it.

IT Cosmetics Your Skin But Better CC+ Cream SPF50
IT Cosmetics Your Skin But Better CC+ Cream SPF50
$67.00

Good but

| 5 days ago

Sits well on my skin, however if I don't use a hydrating enough base it can look dry. However I'm on roaccutane so this probably wouldn't be the case for most! I do have to mix two shades for my skin colour & tone also.

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