Rom&nd

Rom&nd is the K-beauty makeup brand behind some of the internet’s most loved lip products - and for good reason. Founded in South Korea in collaboration with beauty influencer and makeup artist Saerom Min, the brand is known for trend-driven colours, innovative textures, and effortlessly wearable formulas that enhance your natural features. From juicy lip tints and glossy balms to soft-focus blushes and dreamy highlighters, Rom&nd makes playful, high-performing makeup that feels fresh, fun, and easy to wear every day. It’s no surprise their lip products have reached cult-favourite status among beauty lovers worldwide.

Our favourite Rom&nd products

Rom&nd The Juicy Lasting Tint is the viral lip tint that helped put K-beauty lip products on the map. Loved for its glossy, “just-bitten fruit” finish, this lightweight tint delivers vibrant, buildable colour with a juicy, non-sticky shine inspired by tanghulu (candied fruit). It glides on smoothly, leaves lips looking plump and hydrated, and fades into a soft stain so you’re left with colour long after the gloss wears off. 

Rom&nd Glasting Color Gloss is your shortcut to juicy, glass-like lips without the sticky feel. This lightweight gloss delivers a sheer wash of colour with a high-shine “halo” finish that makes lips look fuller, smoother, and ultra-glossy. Infused with moisturising oils, it glides on comfortably while helping to blur the look of lip lines for a plump, polished finish. Wear one swipe for a soft everyday tint or layer it up for extra colour and shine.

Rom&nd Juicy Roll Cheek is blush made fun again. This K-beauty favourite features a unique roll-on applicator that glides effortlessly onto the cheeks, delivering a fresh, juicy flush of colour without disturbing your base makeup. The soft melting formula blends seamlessly into the skin for a natural, dewy glow, while the fruit-inspired shades make it easy to create anything from a subtle everyday tint to a brighter pop of colour. Think fresh, bouncy cheeks with minimal effort and maximum cute factor.