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Here’s the scoop: Clean Beauty doesn’t have to mean living your life sunning your nether-regions, blending mung bean powder into smoothies and forgoing Netflix and Chill for Savasana and Sauerkraut. 


And hey - if your inner voice is all Gwyneth, all the time - then power to you! You do you, boo. We see you and we love you.


But for most of us? It’s all about balance. Our Clean Beauty category aims to equip you with the information and products - how you incorporate them into your lifestyle is up to you. No judgements here. We all come to beauty with different end-goals.


When it comes to Clean Beauty, the language can get really complicated. Natural. Green. Organic. Chemical Free. Vegan. Paraben Free. Cruelty Free. Sometimes these phrases blend into meaningless - and sometimes they mean a whole lot. 


That’s where we step in. We’ve decoded the lingo and separated the phenoxyethanols from the methanols (Still all jargon? Don’t worry, we’ve got your back). We’re all about formulations, so we’ve decided which ingredients we simply won’t include in our Clean Beauty category. For the category as a whole, that means all products contained within are:


Cruelty Free. Paraben Free. Mineral Oil Free. Phthalate free. Polyethylene (microbead) free. Formaldehyde free.


The “free-from” list goes a little deeper when you dive into our subcategories of Clean Skincare, Clean Hair Care, Clean Makeup and Clean Fragrance, depending on what’s relevant for each section. Only want to shop Vegan products? There’s a place for that. Cruelty Free seem more achievable for you? That’s covered too.


Whatever space you find yourself in along the Clean Beauty journey, we’re with you. With unbiased reviews from the online beauty community we’ve worked so hard to foster and articles about our office faves, Clean Beauty at Adore is curated, considered and conscious. 


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Clean Beauty, articles & community

The Best Silicone Free Conditioner For All Hair Types
The 11 Best Paraben Free Products for Your Skin in 2020
The 10 Best Vegan Skin Care for Acne Prone Skin
The 7 Best Hemp Oil for Your Skin

Recent reviews on Clean Beauty products

INIKA Vegan Shadow Brush
Inika
INIKA Vegan Shadow Brush
$29.00

Great for applying eyeshadow

This is great for applying eyeshadow. It picks up a good amount of product and I find my eye looks are more pigmented and intense as a result.
INIKA Vegan Powder Brush
Inika
INIKA Vegan Powder Brush
$45.00

Good for translucent powder

This brush is really good for applying translucent powder over the whole face. It’s also great for finishing powder. It’s not scratchy and feels very soft.
INIKA Blending Brush
Inika
INIKA Blending Brush
$29.00

Great for blending powder eyeshadow

This is great for blending powder eyeshadow, the brush does it all for you. It’s the perfect size for the crease.

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