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Kérastase L'Incroyable Blowdry Heat Lotion 150ml

4.6 of 54 reviews


4 instalments of $10.50


In Stock

4 instalments of $10.50


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Kérastase L'Incroyable Blowdry Heat Lotion is a miracle reshapeable heat lotion. Kérastase L'Incroyable Blowdry Heat Lotion redefines heat-styling with long wear hold and repositionable shape control.

What customers say

SUPERIOR - 93% recommend

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  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Curl control
  • Dull, lacking shine
  • Fine or limp hair
  • Frizzy hair

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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Kérastase L'Incroyable Blowdry Heat Lotion

Kérastase L'Incroyable Blowdry Heat Lotion

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Customer Reviews

Review & Earn

4.6 of 54 reviews

93% recommend this product

  1. 36

  2. 15

  3. 2

  4. 1

  5. 0

Most Helpful Positive



This stuff is a holy grail for me. Absolutely changes my hair from frizzy dull mess to shiny and sleek. Will never be without it

Most Helpful Criticism

Decent hair protection


Got this as a small size and noticed it’s quite effective in terms of protecting your hair from heat damage. I use the straightener everyday and this product does assist in making your hair look healthy. Do recommend, however I prefer the kerastase thermique milk.
  1. Love


    This stuff is a holy grail for me. Absolutely changes my hair from frizzy dull mess to shiny and sleek. Will never be without it
  2. A product that actually does what it says!


    My hair is thick, long, lots of it and frizzy. Using this and Olaplex 6 has made my hair feel the most supple and manageable that it's ever been. I use this in conjunction with Olaplex 6 and will never go away without them. I put into dry hair, tied up in a bun and went to sleep. Woke up the next day with no frizz, feeling hydrated and easy to style. my lazy 2min hair up - high pony braided looks sleek and polished without and hot tools. I'm in love.
  3. Lasts a long time


    I feel like when I use this my hairstyle lasts so much longer!!
  4. Light weight and effective


    I love Kerestase products and this one has been a favourite since recently being released. Great for blondes and achieving a smooth blow dry without the frizz. I really need a good protector as my blonde hair can get a little frizzy with heat styling. This lotion is not too heavy that it weighs my hair down, but just gives it a nice sheen after drying and ironing. Worth the price tag!
  5. Smoother shinier and healthier hair!

    A girl

    Got this as a GWP. Surprisingly I really liked it, so much so that I've gotten the full size. I was resigned to having dry and frizzy hair (my hair is long and colour treated) but after I started using it my hair looked smoother and healthier instantly. Def recommend!
  6. Smooth results


    I received a small sample size of this product as a gift with purchase and after a few uses I can truly say that this is a product I plan to purchase once my current heat styling products run out! I tend to avoid hair creams/lotions because my hair is quite fine, but I find that this lotion does not weigh down my hair and really helps to smooth and soften my frizzy ends. It also has a lovely smell and a small amount goes a long way.
  7. Great!!


    Such a great product that leaves hair silky while protecting your hair! Love it
  8. Would purchase again


    This heat lotion definitely helps smooth out your hair whilst blow drying and doesn't weigh it down. Has a nice smell and it might seem expensive but the bottle lasts for ages.
  9. Beautiful!


    I received this product in sample size as a freebie with my order and loved it so much I'm now ordering the regular size!
  10. Best heat protectant I have ever used


    Whilst this didn't give my hair body as reported by other reviews it did provide amazing heat protection without weighing my hair down and smoothed fly always. This product is a real winner
  11. effective and nice smell


    I got this as a free sample and I definitely noticed my hair is sleeker and more manageable after a blow dry. the smell is also really nice. Not sure if I would purchase simply because ie never really gotten into hair products but if I did decide to I would be confident going with this one because I've tested it and found it to be effective.
  12. Lovely smell and really works!


    I received this as a freebie in my last order and absolutely love it. A little goes a very long way. I only apply to the ends of my hair and noticed its been quicker and easier to blow dry. Will be purchasing when the sample tube runs out!
  13. Nice product!


    I’ve really liked using this product! I’ve felt like my hair has been protected from the heat (it feels nice and soft). I usually wear my hair in natural waves so it’s helped shape them and reduce frizz! Will definitely continue using! I love kerastase products!
  14. I’m in love


    I’ve only just discovered this product & im already a convert! I love the Kerastase products but this is fab, it gives my hair body & it feels so soft & leaves no residue at all.
  15. Best product ever!!


    I purchased this recently as I blow dry my fine hair most days as it can lack volume & this product is awesome. I love Kerastase products in general but this is my new favourite. Gives my hair volume & sits nicely in the style all day whilst still feeling soft.
  16. Decent hair protection


    Got this as a small size and noticed it’s quite effective in terms of protecting your hair from heat damage. I use the straightener everyday and this product does assist in making your hair look healthy. Do recommend, however I prefer the kerastase thermique milk.
  17. Very happy.


    I apply this heat lotion once I have washed and conditioned my hair. Once I towel dry my hair I apply a small amount and rub it through the ends of my hair. My hair is streaked, shoulder length, so I really don't want any breakage. I have used other 'heat protectors' in the past and have found this one to be the best, thus far. It comes in a fairly large bottle with and in my opinion is well worth the money! I would highly recommend you try this product.
  18. Kerastase L'Incroyable Blowdry Heat Lotion


    I didnt love this product as i found it made my hair so limp the day after and flat on my head . I wouldn't buy this again.
  19. Must have for my curly mess


    I bought this product originally to protect my frizz from all of my heat styling that I use & I have re-purchased it since many times. The smell is so lovely & it leaves your hair frizz free post blow drying & straightening. A must have - I would recommend!
  20. LOVE IT!


    This product is an absolute must for curly hair. I know it's designed for heat styling, but when i want my curls to be frizz free I use this after the Nutritive Nectar Thermique and they protect my hair, keep the curls really nice and smooth, and if i need to straighten my hair it keeps it really soft and frizz free as well (although it's not foolproof in Brisbane's summer humidity, but nothing is haha).

    Definitely recommend, I cannot live without this product.
  21. My hair loves it


    Thank you to Adore Beauty who gave me a sample from the last purchase.

    I was actually surprised that after using this lotion, my hair looked volumised. I only use it once a week and a small amount goes a long way. It’s not sticky and leaves your hair shiny and smooth throughout the week.
    Apart from the price of the product, this is great!
  22. Love how protected I feel


    I got this as a free sample and I'm so glad I picked it! I love that it will continue to protect my hair after the first use of heat. It smells good and leaves my hair feeling soft.
  23. Love it!


    I usually use Wella leave in cream but decided to try Kérastase L'Incroyable Blowdry Heat Lotion. I love the smell! I blow dry and straighten my hair daily so I definitely need a good heat protector.
  24. Best product I have bought in ages


    I was a little reluctant to buy this product at first due to the price but I have no regrets.
    I have fine frizzy hair so regularly use straighteners.
    I have found this product to be great and it does exactly what it says. My hair seems less damaged and I went on holiday where it was really humid and my hair went far less frizzy than usual.
    You don’t need to use much so it will last for ages.
  25. Leave in must have!


    I got a sample of this product with my last order & I've been pleasantly surprised. I'm usually pretty hesitant to use leave in products for my hair as it can become really oily so I try and stay away from adding anything to it before drying.

    You can imagine my surprise when I used this product on wet hair, blow dried & straightened to find it wasn't oily & it was SO incredibly soft & smooth. Highly impressed!!

    I'll definitely continue to keep using this product!
  26. Smells nice and smooths my hair!


    The worst thing about Adore Beauty is all the lovely and generously-sized samples they regularly give out with special offers. I received this recently and have been using it on work days to ensure I don't have to worry about my hair throughout the day. And it turns! It's a bit pricier than that I have been using, but it's so easy to use and smells very luxurious that I might change my heat styling product to this in the future.
  27. Great for preventing flyaways


    I always use this when blow drying my hair, and I don’t get flyaways anymore. Am very pleased with this product.
  28. First time using a heat lotion


    I haven’t tried a heat lotion before because I have always concentrated on using a styling product that will tame my frizz.. I saw this heat lotion, read reviews and just hoped it would definitely what it promised for me. I can honestly say the heat lotion is Working beautifully with my thin, frizzy hair. Actually getting my hair to work with me - for a change! I use this also on the days that I don’t fully wash and style my hair, I dampen then sections I want to tame, use a little lotion and style. Very happy I’ve found this product
  29. Incredible for humidity protection


    I absolutely love this product, I bought it as a heat protector but it does so much more. Leaves my hair looking so smooth afterwards and sometimes I put it in without blow drying and it still gives an amazing finish. Definitely recommend.
  30. This product has helped my hair alot


    Hi there
    The Kerastase blowdry has helped me a lot to keep my hair in style and very smooth even in the humid whether. It makes me feel confident in my hair which is something that I didn't feel it before.
  31. Amazing!


    A friend with the most gorgeous hair hooked me up with this baby, I have tried too many heat protectant products that I have never loved (which means I’ve skipped them and my hair has suffered as a result). This product is easy to use, leaves a beautiful finish on the hair and most important to me sleeps well (as in I can blow dry my hair at night, go to sleep and wake up with great hair).

    Looking forward to much healthier hair in the future but loving the immediate results too. Will buy forever now.
  32. Incroyable indeed!


    In case anyone didn’t know, incroyable translates to incredible, and this product is in fact, incredible!!
    Does exactly what it says it does, protects my hair from heat styling while offering smooth and shiny hair that is soft to the touch. It really does reactivate with the reapplication of heat days after blow drying, it does not weigh my hair down and smells gorgeous!
  33. GREAT!


    Great heat protectant - really keeps hold your heat styling in place for longer while adding great protection to high temperatures. Plus is lightweight and smells great!
  34. Smells great but maybe not for me


    I received this product as a sample after purchasing my usual Kerastase items from Adore. I absolutely love kerastase and the difference their products have had on my hair quality. Now, I do not blow dry my hair often so when i received this I figured I would try it out. Unfortunately the product didn't work out for me, I found it sticky. But as previously mentioned...... I do not blow dry my hair therefore I am not very good when it comes to doing it. Otherwise the product smells fantastic and it seems like a LITTLE GOES A LONG WAY.
  35. Beautiful smell and gives me lots of shine


    I have been using a sample of this for a few weeks and I am pretty happy with it. I normally just use a heat spray but this definitely makes a difference with keeping my hair from going frizzy. Make sure your hair is still damp or it can get sticky - I let it airdry too long before blowdrying it once.
  36. Great for thick frizzy hair


    I received a sample of this product over Christmas. I'm not familiar with Kerastase products so it was a great way to try one of them out without the cost. It is quite strong smelling but blends in once I've blow dried my hair. My hair is thick and naturally very frizzy so this has been a great product to help tame my hair in the mornings. I use this product most days but the only downside is that it hasn't been as great as I expected in humid weather. But it's still a really good product and it doesn't make my skin break out and it doesn't build up or make my hair greasy.
  37. My hair feels amazing


    Smells beautiful and doesn’t weigh my hair down at all, Can definitely see that it’s helping my hair by protecting it from my hair straightener and dryer and not causing further damage I’d caused by using a different brand Which caused heat damage to parts of my hair. Yay now I can still straighten without freaking out!!
  38. It smells good


    I am not sure if it does protect my hair from the heat. It is hard to tell. But the good thing is it smells good and easy to apply. I still has dry hair end despite various trial of hair products. I believe it is due to repeated hair colouring. This product did not seem to make the dryness worse, which is good.
  39. My hair god!


    With naturally curly hair, I straighten my hair a little too often. However, since using this, I've noticed my hair is so much stronger, healthier and I barely get any split ends! I'll definitely be holding on to this one for a while
  40. Great haircare product

    perfecting skin

    i have different kind of sprays before blow drying my hair but never liked any because they would make my hair dry. this product does what it says and felt my hair were actually softer than they normally would be after styling. i have colored and long hair.
  41. Hair Saver!


    Love this product. My hair has been damaged from going back to blonde, and while i was using lots of treatments and masks i notice a huge improvement after starting to use this product (i blow dry my hair most days).
  42. Works well with Dyson airwrap


    I received a deluxe sample size of this product a while ago, it worked okay with my GHD (I have very frizzy curly hair naturally) however I would prefer to use my Kerastase oil.

    I used this product prior to styling with my airwrap and WOW it makes a huge difference, tames the frizz and 'finished' my look (using the smoothing brush), now that I have the airwrap this will be my new best friend. I used the airwrap smoothing brush without this product and it just wasn't the same.
  43. Beautiful Blowdry!


    I received a deluxe sample of this product and just thought I’d give it a go - we’ll its just so lovely! I have very tight curly hair and I find this helps give a more smooth blow dry and it holds the style super well. Is it 100% necessary - maybe not.... but I would highly recommend!p it!
  44. Very impressed!


    I am usually hesitant about products like this because they make my hair too shiny and greasy throughout the day. But wow. I was actually astonished that this product kept my hair soft all day and not greasy.
  45. One of the best styling treatments I've used


    I style my hair with heat almost every day and have tried SO many serums, creams and protective sprays - this is definitely the winner. Don't need to use much and it leaves my hair smooth and with no frizz!
  46. Worked well.


    Kérastase L'Incroyable Blowdry Heat Lotion worked well. I often use it if I know I'll need to use my ghd. You don't need too much lotion otherwise it can make your hair feel straw-like. Other than that, I think it is a great product.
  47. Best Product I have ever used


    I live in a humid area and I have fine straight dry hours frizzy hair. I wanted to to see if this product could really keep my hair frizz free for 96 hours . So i washed my hair and left it in my turbie towel for 30 mins then applied this product and blow dried my hair. I didn't wash my hair for 4 days, just used some dry shampoo on the roots on day 2. I went for walks in the rain (lightly) and showered without a shower cap and my hair was still smooth and shiny after 4 days.it didn't feel weight down or look greasy just super soft! I got a lot of compliments too.
  48. Best product ever for frizz


    I have very thick hair and prior to finding this have always had to straighten it to make it look half decent. With this product in I can blow dry or even air dry and still wear my hair out because the frizz is gone. Saves me so much time and saves my hair from being damaged. You only need a small amount too so it’s very cost effective because it lasts forever.
  49. Sadly didn't live up to expectations


    I was so keen to try this as I love Kerastase products and this looked lovely. Unfortunately it left my (normal, long) hair feeling like dry straw. The next time I tried using less product - same result. And one more try for luck but same result. So back to my previous Kerastase products but not going to use this one again as it was so disappointing.
  50. It does what it says but I am not sure i'd buy again


    I am a huge Kerastase lover and I enjoyed using this. It claims to protect you hair up to one of the highest heat temperatures I have seen. I didn't notice a huge difference as far as my hair feels etc - But given it's Kerastase, i'm sure it was doing it's thing!
  51. omg im in love


    i have tried heaps of heat protection products and this is the only one that lived up to my expectations ,it took me less time to straighter my hair and it left my hair soft and no fizzy hair.
    this is the one girls
  52. Incredible frizz control


    I have very thick, unruly hair that reacts to the slightest bit of humidity. After living in the tropic for 25yts I had tried every product out there. Then I saw this and thought it wouldn’t hurt to try. Finally, a product that does exactly what it says it will do!!!!! It’s currently 33C and about 80% humidity, and no frizz all day.
  53. Unique product


    I have extremely fine hair which I straighten, and which goes extremely curly in damp or humid weather. I assumed (incorrectly) that this product was a spray, but it's actually like a serum. I only use one pump and rub it between my hands and apply it down the lengths of my hair. It feels awesome to apply, and it really does protect my style from the humidity. I definitely feel that it protects my hair from the heat during straightening too. Have never used a product like it, but I would definitely recommend it.
  54. No immediate results, but the protection it offers is great


    I bought this after my hairdresser recommended it. I blow dry and straighten my very frizzy hair every day, and he suggested I use this as it offers the best heat protection of any hair product. The smell is really lovely, and the product doesn't make my hair greasy.

    I definitely recommend.
  55. Review & Earn
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