By now, most of us know that wearing broad-spectrum, high-protection sunscreen is important for skin health.
When used as directed and in conjunction with other sun protection measures (see: the other four elements of Slip, Slap, Slop, Seek, Slide), it has been shown to help prevent skin cancer and melanoma.
But should you wear sunscreen every day? Yes. And I’m here to explain why.
But first? A short detour.
When I began working as a beauty writer over a decade ago, nobody was talking about the importance of everyday sunscreen.
About five years ago, that started to shift.
Suncare-only companies launched (ping Ultra Violette!), gifting us with a new slew of sunscreen formulas to choose from.
At the same time, I launched the Call Time On Melanoma initiative, inspired by my friend and colleague, writer and sun safety advocate Natalie Fornasier.
For the first time, social media was awash with relatable sun-safe messaging from brands and influencers.
Since then, things have changed. On January 1 of last year, an update to the Therapeutic Goods Advertising Code came into effect.
Going forward, influencers could not engage in paid or gifted partnerships in which they shared a personal testimonial for TGA-listed products (including sunscreen.)
They could no longer talk about their personal experience with or opinion of a sunscreen.
Happily, enough time has passed for writers, journalists and content creators to find new ways to talk about SPF.
Buoyed by Adore Beauty’s recent SPF365 campaign, I’m here, on your device, doing exactly that.
But first...
