One of the most common beauty questions we get from friends, family and strangers on the internet is... but is [insert product] really worth the hype?
Is it worth the money? What's it really like? But is it actually good?
They're all fair questions because without seeing or trying something in real life, it can be hard to know whether a product will or won't work for you. That's where we come in.
It's for this reason we've decided to do a roundup of popular hair treatments that are genuinely worth the hype.
From a best-selling shampoo and a cult treatment, to the buzzy new K18 bond mask everyone's raving about, keep scrolling for what you need to know about these very good hair products.