Time goes very fast in the beauty industry, and what was once exciting, new technology suddenly seems outdated in the blink of an eye. Which probably explains why I feel like my ghd styler is 14 versions old (mind you, it’s still kicking).
Without wanting to betray my loyal old styler, I figured I’d just have a quick little play with ghd’s new platinum+ to see what all the fuss was about.
Spoiler alert: it didn’t end well for one of them.
What’s New About The Platinum+?
The most major addition to this model is its predictive technology, which adjusts the power output based on its ability to identify the thickness of your hair, how big the section is, and the speed at which you’re styling. Mind = blown.
– Sensors continuously maintain the optimum styling temperature of 185ºC
– Heat distribution is monitored over 250 times per second via sensors on the plates
– The plates are precision milled, allowing every strand to pass without snagging
– The platinum+ also has rounded edges & body for super easy curling & waving
– It heats up in 20 seconds & will turn off automatically after 30 mins of non-use
– It also features universal voltage & is available in black & white
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How Did It Stack Up?
Apart from being much quicker to heat up, I found the platinum+ slid over the sections of my hair so much easier than my older styler. There was zero snagging or pulling (which is usually the case with my fine hair, especially if trying to curl with it).
Once I’d finished with the platinum+, my hair looked extremely shiny and was silky to touch – and it stayed that way. The best part? I didn’t experience that ‘burnt hair’ smell that often comes with heat styling at high temperatures.
I’m afraid to say I think my old styler needs to officially retire from duty.
But What’s Everyone Else Saying?
★★★★★ WORTH EVERY CENT – Abbey
“ghd does not disappoint with its latest model, and the straightener is worth every cent in my opinion! I upgraded after my previous hair straightener broke and I couldn’t be happier with the results. Heats up quickly, and hair is left silky and not damaged like most cheaper stylers. It also provides very even heat and I feel like my time in the bathroom has been reduced!”
★★★★★ This new pearler is fantastic – Macka
“It made me realise how much I needed to upgrade. The old girl just wasn’t performing. I had to keep going over and over the same section of hair many times (thin straight-ish hair that has a natural ‘fuzz’ to it). My new girl is wham bam done first go! Saves time and instant results. Let’s not kid that it is a bit on the pricey side but can one really put a price on a good hair day every day!”
★★★★★ Life changing tool! – Mochelley
“Leaves my hair looking so healthy in an instant. I don’t even use hair products after to achieve a smooth shiny affect. My hair is past my waist and I can straighten my hair in under 6 minutes. I threw all my other hair straighteners in the trash. No comparison whatsoever.”