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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary.

The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including The Chemistry Brand and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.


Our Favourite Ordinary Products:

Creating a routine with The Ordinary can seem daunting at first, but with research you can soon start feeling the benefits of the highly concentrated ingredients. Explore the range by following our skincare guide to The Ordinary, or take a look at our top picks for The Ordinary below. 

The Ordinary Hyaluronic Acid 2% + B5: this hydrating serum is one of The Ordinary’s best sellers. This Hyaluronic acid is weightless on the skin but multiple molecular weights allow for multi-depth hydration, while Vitamin B5 provides surface hydration. Using this product is a good first step of your The Ordinary regimen, as it can be paired and layers well with other products. 

The Ordinary Niacinamide 10% + Zinc 1%: if you are wondering: “what should I buy from The Ordinary?” This Ordinary serum is another fan favourite. Perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin, Niacinamide is a key step in any good The Ordinary skincare regime. Does The Ordinary Niacinamide cause purging? No, actually is one of the most gentle and safe products you can use on acne prone skin to avoid this problem.

The Ordinary Granactive Retinoid 2% in Squalane:a water free solution that contains a 2% concentration of an advanced retinoid complex that shows better results against the signs of aging, with less irritation. If you’re wondering how to use The Ordinary retinol in your The Ordinary skincare routine, we recommend applying it at night 2-3 times a week after slowly introducing the product to your skin, unless it is sensitive. 

The Ordinary Serum Foundation:we love this light weight, medium coverage The Ordinary foundation more than a lot of our high quality full coverage foundations. Not only does it come in an amazing shade range, it is super affordable and glowy too!


Is The Ordinary Vegan?

The Ordinary are completely cruelty free, and are mostly Vegan, you can check out the legend for each product on their site to find out this information.

The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss. If you’ve ever wondered How Do I Layer The Ordinary Skincare Products? Or How Does The Ordinary Stay So Affordable? Then follow our friendly and informative guides!

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The Ordinary, articles & community

Ultimate Guide to The Ordinary: All You Need To Know, Simplified.
How Do I Layer The Ordinary Skincare Products?
How Do I Use Hyaluronic Acid, and Why Do I Need It?
The Ordinary Skincare Guide: What Product is Right for Me?

Recent reviews on The Ordinary products

The Ordinary Lactic Acid 10% + HA
The Ordinary
The Ordinary Lactic Acid 10% + HA

Good Start

I have been using the Ordinary Lactic 10% just a night, in the hope of evening my skin tone, and diminishing some marks. Initially it stung my skin a little, but I found if i didn’t use my Alpha H Liquid Gold first, and applied it straight onto my skin before moisturising, my skin tolerated it much better. I haven’t noticed a HUGE improvement in my skins tone and pigmentation, but I’ll continue t...
The Ordinary Natural Moisturizing Factors + HA 100ml
The Ordinary
The Ordinary Natural Moisturizing Factors + HA 100ml

Very good for oily/combination skin!

One of the best moisturiser's I've used before, exactly what I want in a moisturiser. It's not oily at all (which is sometimes a problem for me as I have a very oil-prone T zone) but still definitely moisturising so only a small amount is required morning and night. Feels generally nice on the skin as well. I'm not too sure if it has reduced my acne but it doesn't seem to over the first month whic...
The Ordinary Ascorbyl Glucoside Solution 12%
The Ordinary
The Ordinary Ascorbyl Glucoside Solution 12%

Good Quality

The product's high quality, indicated by professionals. It helps a lot to keep the skin healthy and smooth. The only thing about it, it dries fast, so is easily spreadable if used with a bit of another face cream.

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