Shop The Ordinary

The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary.

The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including The Chemistry Brand and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.


Our Favourite Ordinary Products:

Creating a routine with The Ordinary can seem daunting at first, but with research you can soon start feeling the benefits of the highly concentrated ingredients. Explore the range by following our skincare guide to The Ordinary, or take a look at our top picks for The Ordinary below. 

The Ordinary Hyaluronic Acid 2% + B5: this hydrating serum is one of The Ordinary’s best sellers. This Hyaluronic acid is weightless on the skin but multiple molecular weights allow for multi-depth hydration, while Vitamin B5 provides surface hydration. Using this product is a good first step of your The Ordinary regimen, as it can be paired and layers well with other products. 

The Ordinary Niacinamide 10% + Zinc 1%: if you are wondering: “what should I buy from The Ordinary?” This Ordinary serum is another fan favourite. Perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin, Niacinamide is a key step in any good The Ordinary skincare regime. Does The Ordinary Niacinamide cause purging? No, actually is one of the most gentle and safe products you can use on acne prone skin to avoid this problem.

The Ordinary Granactive Retinoid 2% in Squalane:a water free solution that contains a 2% concentration of an advanced retinoid complex that shows better results against the signs of aging, with less irritation. If you’re wondering how to use The Ordinary retinol in your The Ordinary skincare routine, we recommend applying it at night 2-3 times a week after slowly introducing the product to your skin, unless it is sensitive. 

The Ordinary Serum Foundation:we love this light weight, medium coverage The Ordinary foundation more than a lot of our high quality full coverage foundations. Not only does it come in an amazing shade range, it is super affordable and glowy too!


Is The Ordinary Vegan?

The Ordinary are completely cruelty free, and are mostly Vegan, you can check out the legend for each product on their site to find out this information.

The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss. If you’ve ever wondered How Do I Layer The Ordinary Skincare Products? Or How Does The Ordinary Stay So Affordable? Then follow our friendly and informative guides!

Popular Categories

52 products found.


Showing 20 products of 52.

The Ordinary, articles & community

Ultimate Guide to The Ordinary: All You Need To Know, Simplified.
The Ordinary Skincare Guide: What Product is Right for Me?
How Do I Use Hyaluronic Acid, and Why Do I Need It?
How Do I Layer The Ordinary Skincare Products?

Recent reviews on The Ordinary products

The Ordinary Caffeine Solution 5% + EGCG
The Ordinary
The Ordinary Caffeine Solution 5% + EGCG

Basic cheap gel

This hydrated my under eye area a bit, but I would definitely buy something else next time. The thing I love about the Ordinary is that its cheap, so if you don't like it then you don't feel completely ripped off. I don't have dark under eyes but I didn't notice much on the puffiness of them but I will continue to use it up. I have been using it forever and I still haven't even hit the middle of t...
The Ordinary Squalane Cleanser 50ml
The Ordinary
The Ordinary Squalane Cleanser 50ml

Good for sensitive, drier skin

I have oily skin, and found I struggled getting a good cleanse with this. I usually love oilier based cleansers but this did not cut it for me. I won't repurchase but I do love the ordinary products. I would recommend the small one, but only for people with drier, dehydrated skin.
The Ordinary Salicylic Acid 2% Masque - 50ml
The Ordinary
The Ordinary Salicylic Acid 2% Masque - 50ml


I found this mask magic! My skin felt amazing after using and even more amazing the next day. Think I've found my new go to face mask! I also found a little went a long way when it came to the product!

What people are looking for the most