The Ordinary

Shop The Ordinary Skincare at Adore Beauty

The Ordinary makes affordable, ingredient-led skincare backed by its parent company DECIEM, without the vague marketing language typical of the category. Instead of claims like "anti-ageing", products are named for what they actually contain, such as Hyaluronic Acid 2% + B5 or Niacinamide 10% + Zinc 1%, so you know exactly what you're applying and why.

Adore Beauty stocks the full range across cleansers, exfoliants, serums and moisturisers, shipping to both Australia and New Zealand.

How to Build a Routine with The Ordinary

Start with a cleanser such as The Ordinary Squalane Cleanser, which suits most skin types including sensitive and oily. From there, apply water-based serums like Hyaluronic Acid 2% + B5 before any oil-based products, then finish with a moisturiser such as Natural Moisturizing Factors + HA.

Active ingredients like retinol and direct acids, including Glycolic Acid 7% Toning Solution, are best introduced one at a time so you can gauge how your skin responds, and are worth reserving for your evening routine since they can increase sun sensitivity. Glycolic acid and other exfoliating acids are also useful for pigmentation, helping speed up cell turnover to fade the look of dark spots over time.

The Ordinary for Common Skin Concerns

The Ordinary formulates targeted, single-ingredient solutions for specific concerns rather than one-size-fits-all products, so you can build a routine around exactly what your skin needs.

Oily and Acne-Prone Skin

Salicylic Acid 2% Solution helps exfoliate inside the pore, making it useful for both acne and blackheads, while Niacinamide 10% + Zinc 1% helps manage congestion and shine without over-stripping the skin.

Dry or Dehydrated Skin

Hyaluronic Acid 2% + B5 helps draw moisture into the skin, while the Buffet + Copper Peptides serum and The Ordinary's range of 100% Organic Cold Pressed Oils, including Rose Hip Seed Oil, help lock hydration in afterwards.

Sensitive Skin

The Squalane Cleanser and Natural Moisturizing Factors + HA are both formulated without added fragrance and rely on ingredients already naturally present in skin, making them a gentler starting point if you're new to active ingredients or prone to reacting.