Serums: they’re the workhorses of our routines.
They tend to be the most concentrated products in the cabinet.
But there are so many serums to choose from!
Serums can be formulated to focus on almost any skin concern, from hydration to brightening to much, much more.
That’s why it’s important to choose a product that benefits your own complexion, not that of your BFF or an up-and-coming TikToker doing a K-beauty product review.
The K-Beauty world is teeming with serums, ampoules, and emulsions, so navigating this niche can be even trickier than the usual realm of facial serums.
Fear not, as I’m here to take you through the best Korean serums and break down the difference between serums and Korean skincare emulsions.
I also answer key questions that often come up when someone takes their first plunge into a new K-Beauty skin routine.
You can also watch our YouTube video all about K-Beauty if you want to continue to level up your skincare...