Fact: Our Customer Experience team responds to thousands of different customer beauty questions every single day.
But ask them for the most common query, and there's a good chance it'll have something to do with dupes.
A dupe refers to a product that's very similar to a cult original, but either more affordable or accessible (e.g. when products aren't available in Australia or are expensive to ship from overseas).
It's not that we don't love and appreciate cult products. They've earnt their cult status by being the best of the best.
But sometimes, your bank account doesn't care for cult. That's where bargain dupes come in.
So, when our skincare buyer announced the launch of Revolution Skincare on Adore Beauty, everyone got a bit excited.