Every beauty brand has a famous hero product.
And for IT Cosmetics (which for the record, is pronounced “it” as in “it’s amazing”, not IT as in IT Crowd - and stands for Innovative Technology), the glorious Your Skin But Better CC+ Cream is hands down the brand’s knockout fan favourite product.
But we're not just here for the best-selling CC Cream. The brand has a tonne of other hero products you might not know about.
If you're prone to dark circles, I can guarantee you'll be blown away by their IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer, which is also packed with anti-ageing ingredients including peptides, collagen, hyaluronic acid and antioxidants.
Adore Beauty staffer Hannah after four hours sleep, but still lookin' bright-eyed and bushy-tailed
Why Is It Cosmetics’ CC Cream So Popular?
For years, this legendary base product was constantly sold out. Before IT Cosmetics was stocked at Adore, getting your hands on a tube of the CC Cream was about as tough as finding a bulk pack of toilet paper at Coles right now. Seriously, it was bloody hard.
Why is it so popular? Because it ticks off so many boxes. Oh, did I mention there's three variations? I'm talking about the Original, but there's an Illuminating and Matte version too.
Perfect coverage: The CC Cream (CC stands for colour-correcting) formula is a cross between a BB cream and a foundation, so it gives you loads of coverage without that thick cakiness often associated with fuller coverage products. It covers redness, pimples and pigmentation, but still allows the skin’s natural glow to peek through.
Sun protection: It contains a broad spectrum SPF 50+ physical sunscreen, so when applied on top of your regular SPF product at the end of your skincare routine (FYI, the SPF in this product alone is not enough to properly protect the skin), you get an extra layer of added sun protection.
Skin-boosting ingredients: The water-based formula is packed full of anti-ageing ingredients including niacinamide, vitamin C, hyaluronic acid and lots of delicious hydrating oils, so you’re getting loads of added skincare benefits while wearing a full face of makeup.
Dewy, but long lasting finish: The formula gives you a lovely luminous glow that lasts all day (And all night. Trust me, I’ve tried it). If you’re super oily, a tiny dab of powder can lessen the impact of shine throughout the day - more on that in a tick.
HOT TIP: IT Cosmetics products rarely go on sale, but if you’re looking for a best price alternative, try out one of these $22 mini 12ml versions instead. It’s a great way to test out the CC Cream and see if it’s right for you, before committing to the full-sized tube.