What Does a Face Serum Do?

When you purchase skincare, you probably envision baby's-bottom skin, absentee acne, or results rivaling those of cosmetic surgery. Though there’s no magical, overnight way to change your skin permanently, serums can make dramatic changes over time.


What does a face serum do?


What is a face serum?


A face serum is a product formulated to penetrate deeply into the skin to deliver specific, targeted results. Serums are intended for daily use, unlike masks and peels.

Serums can come in any consistency but are generally lighter than oils or creams. This consistency allows serums to better penetrate the surface of the skin and address the issue they’re meant to correct.


What does a face serum do?


What do face serums do?


There's a vast number of face serums on the market, all with different intended results. The most popular concerns face serums address are:

Hyperpigmentation: A big serum category is brightening serums. This can be anything from a general brightener for the complexion to a targeted dark-spot corrector. Some examples of serums that fall into this category are:

Anti-ageing: Anti-ageing serums can contain a wide variety of ingredients meant to firm, tighten, and lift the skin by supporting the skin’s natural collagen and elastin. Some products resurface the skin with consistent usage for a smoother, younger look. Some great anti-ageing serums include:

Acne: Acne-prone skin can benefit greatly from the right serum. Daily-use anti-acne serums generally contain ingredients that balance the skin’s natural barrier function, exfoliate within the pores, and maintain a clean surface to minimise the likelihood of future breakouts. Some great examples of potent acne-fighting serums are:

While these are just the most frequent concerns that serums treat, they’re not the only ones! Serums are the best way to personalise your skin routine to get the desired result you’re looking for, so the options are endless.

We’ve got tons of great products in our full serum selection, so you’re sure to find something that addresses your concerns. Check it out, and we’re sure your skin routine will benefit!

 

What does a face serum do?

Learn more about Serums & Treatments

Best Serums & Treatments - Your Questions Answered

Our skincare expert answers your most frequently asked questions about serums and treatments. 

How Do I Choose the Best Serum for Me?

Serums are the muscle of your skincare routine. They do the heavy lifting when it comes to addressing your complexion issues. Here's how to choose the best serum for your face.

Do I Really Need a Serum?

Serums are a hot topic right now, and they definitely help with addressing specific skincare concerns. Find out if your complexion is calling out for a serum.

What Does a Face Serum Do?

Though there’s no magical, overnight way to change your skin permanently, serums can make dramatic changes over time.

Should I Use an Antioxidant Serum?

The body produces free radicals in response to sun exposure and other environmental factors. Antioxidants, such as those found in serums, are nature’s weapon against free radicals—and ageing.

Skincare Safety: How to Use a High-Performance Serum

Putting potent potions such as serums on your face can be a bit intimidating. No worries: we have all the tips and tricks you need to reap the benefits of serums safely.

Which Serums are Best for Preventing Ageing?

When it comes to anti-ageing serums, 'prevention' is the name of the game. You want a product that prevents damage and either maintains or improves your current complexion. Here are some top picks.

What Anti-Ageing Serum is Right for Me?

Skincare is likely one of the few magical times in this world where it’s all about you. This is your time to shine, now and forever, and we’ll help you do so by telling you how to pick an anti-ageing serum.

Should I Use Serum During the Day or at Night?

Serums can generally be used at any time of day, but there are some significant exceptions to that rule. Certain products are safer for and more helpful to your skin at night.

How Do I Use a Serum Effectively?

One of the most common questions asked in beauty retail stores involves the application of skincare treatments. Products outside the traditional 3-step routine cause confusion, but we explain serums here.

What's the Difference Between a Serum and a Moisturiser?

There are tons of facial treatment products on the market. You may wonder if a serum is any different from a plain moisturiser. The answer is 'yes', but you'd do well to understand those differences when shopping.

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