Though there’s no magical, overnight way to change your skin permanently, serums can make dramatic changes over time.
When you purchase skincare, you probably envision baby's-bottom skin, absentee acne, or results rivaling those of cosmetic surgery. Though there’s no magical, overnight way to change your skin permanently, serums can make dramatic changes over time.
What is a face serum?
Serums can come in any consistency but are generally lighter than oils or creams. This consistency allows serums to better penetrate the surface of the skin and address the issue they’re meant to correct.
What do face serums do?
There's a vast number of face serums on the market, all with different intended results. The most popular concerns face serums address are:
Hyperpigmentation: A big serum category is brightening serums. This can be anything from a general brightener for the complexion to a targeted dark-spot corrector. Some examples of serums that fall into this category are:
- Hydropeptide Even Out Pigment Corrector
- Clinique Even Better Clinical Dark Spot Corrector
- Aspect Pigment Punch
Anti-ageing: Anti-ageing serums can contain a wide variety of ingredients meant to firm, tighten, and lift the skin by supporting the skin’s natural collagen and elastin. Some products resurface the skin with consistent usage for a smoother, younger look. Some great anti-ageing serums include:
Acne: Acne-prone skin can benefit greatly from the right serum. Daily-use anti-acne serums generally contain ingredients that balance the skin’s natural barrier function, exfoliate within the pores, and maintain a clean surface to minimise the likelihood of future breakouts. Some great examples of potent acne-fighting serums are:
While these are just the most frequent concerns that serums treat, they’re not the only ones! Serums are the best way to personalise your skin routine to get the desired result you’re looking for, so the options are endless.
We’ve got tons of great products in our full serum selection, so you’re sure to find something that addresses your concerns. Check it out, and we’re sure your skin routine will benefit!