7 Exciting New Beauty Launches Under $100 to Add to Cart Right Now
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Not to brag, but if staying ahead of the most exciting beauty launches is your thing, Adore Beauty is the place to keep your eyes on.
Right now, there's a seriously good lineup of new arrivals, but let’s start with 7 new under $100 beauty products that deserve a spot in your cart -stat.
Of course, if you’re in the mood to browse the full lineup of fresh drops, you can take your time and explore them all here.
From a new luxe lip liner with amazing staying power to K-beauty sheet masks under $30 that give you a brighter-looking complexion, there’s quite a few exciting launches our fellow beauty lovers should have on their radar…
BIODERMA Atoderm Facial Lotion Ultra-Nourishing Light Cream, $39.99
No one is paying me to say this, but Bioderma is genuinely one of my favourite brands, and I think one of the best, affordable skincare brands on the market today.
Not only is it super affordable, but its formulas are seriously high-performing. One of the best French pharmacy brands you’ll ever use.
I just trust that whatever they create, is going to be good without even trying it first.
This new launch - a facial lotion from the Atoderm range that’s designed for dry, sensitive skin, it delivers lasting hydration while helping to strengthen and support the skin barrier. It’s gentle enough for the whole family, too, including children, and is enriched with niacinamide to help keep skin feeling nourished, comfortable and cared for.
Yves Saint Laurent Lovenude Kiss Shaper, $52
I’ve recently jumped on the lip liner trend (I know, it’s a crime that it took me this long), but after trying so many different lip liners, I can officially say: I’m converted.
As someone with a thinner top lip, lip liners have completely changed my makeup and lip game, giving the appearance of a fuller, more defined pout.
So I’m always on the hunt for top recommended lip liners, and after seeing makeup artist and Adore Beauty staffer Megan Miloshis using this one and recommending it as one of her top lip liner picks, I was sold.
Especially after watching her swatch it on her wrist, rub and smear it, and… it did. not. budge. THAT is the level of staying power I expect from a lip liner.
Adding two to cart.
Benefit Cosmetics Pocket Pal 2.0, $50
Benetint fans, remain calm, but your iconic lip and blush tint has now comes in a new iteration.
The beloved formula, known for its impressive lasting power and equally impressive colour payoff, now comes in a dual-ended design with a hydrating clear gloss on the other side in three different shades.
Tinted and glossy lips in one handy little tube? Consider us sold. Perfect for spring and even better for quick touch-ups on the go. This is also one to add to your list if you’re looking for cruelty-free makeup!
Benefit Cosmetics Pocket Pal 2.0
Marc Jacobs Daisy Vanilla Gourmand Body Mist, $71.50
I’ve been seeing these Marc Jacobs body mists all over my feed lately.
Just in time for spring, the collection serves up an array of gorgeous, airy scents, from Daisy Mandarin for our citrus lovers to Vanilla Gourmand, which sets the perfect mood for spring and summer with notes of creamy coconut and zesty lemon.
And because we love a multitasker, these pretty sprays can also be used as a hair mist, making them an easy way to refresh your scent from head to toe.
Virtue Healing Gloss, $55
Glossy hair products are having their moment right now, thanks to their power to restore shine, smoothness and that healthy-looking sheen to dull, lacklustre locks.
Virtue is a standout in this category, from its famous Healing Oil (famously used by Jennifer Garner) to its nourishing masks, and might I add, all of their products smell absolutely heavenly.
Their new Healing Gloss promises to instantly deliver two times more shine, while also helping to repair damage and leave hair ultra-smooth for up to five washes. Big claim? Yes. But it sounds seriously impressive. It’s also suited to all hair types, particularly those that are dull, damaged or in need of some extra TLC. And at $55 for a 175ml bottle, that sounds like pretty good value to me.
numbuzin No.5+ Glutathione Vitamin Concentrated Mask (5ea), $28
Is Numbuzin a good brand? It’s one I hadn’t heard of until recently, but it turns out it’s a seriously popular K-beauty name, and as your home of the best, expertly curated K-beauty, we had to deliver the goods.
I’ve heard very good things about the Numbuzin No.5+ Glutathione Vitamin Concentrated Mask, which comes in a five-pack for $28. That works out at around $5.60 per mask, and for skin that looks instantly brighter and more radiant? I’d say that’s pretty worth it.
Sodii Everyday Hydration Salts 30 Sachets - Salty Chocolate, $68.90
Sodii sachets are so popular, they’re one of our best-selling wellness brands, and it’s easy to see why.
While some users have noted that they’re on the saltier side, it’s a small detail many are more than willing to overlook thanks to their hit of hydration-boosting sodium, potassium and magnesium - essential minerals that work together to support energy, focus and overall wellbeing. And now, they’ve just launched a new Salty Chocolate flavour, which sounds like a very delicious way to get your daily hydration in.
Other impressive things to note:
- Contains 1000mg of sodium plus essential minerals per serve
- Less than 0.5g of sugar, with no artificial sweeteners
- Made with pure, pollutant-free Australian lake salt
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