Turn up the shine while giving damaged hair some serious repair with Virtue Healing Gloss. This reparative, in-shower treatment uses a shake-to-activate formula to smooth and seal the cuticle, instantly delivering 2.5x more shine while leaving hair significantly smoother through five washes.* Powered by Virtue's patented Alpha Keratin 60ku®, it's clinically proven to immediately repair damage to the core* for hair that doesn't just look glossier, but healthier too.


Ideal for all hair types, especially damaged, colour-treated or dull hair, Virtue Healing Gloss leaves strands softer, smoother and beautifully luminous. The treatment is finished with a rich, nurturing scent of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Key Ingredients

• Alpha Keratin 60ku® - Virtue's patented protein technology clinically proven to repair damage to the core*
• Hibiscus Flower Acids + Fermented Raspberry Extract - gently remove dulling residue and build-up to reveal natural shine
• French Pine Cone Extract - seals in moisture, smooths the cuticle, enhances shine and strengthens strands
• Plant-Based Oil Esters - deliver intense, high-gloss shine

Key Features

• Instantly delivers 2.5x more shine*
• Clinically proven to immediately repair hair to the core*
• Leaves hair significantly smoother through five washes*
• Smooths and seals the hair cuticle
• Suitable for all hair types, especially damaged, colour-treated or dull hair
• Weekly in-shower treatment with a shake-to-activate formula

*Independent, third-party bioinstrumentation clinical study.

How to Use

Step 1: Shampoo hair and condition if needed.Step 2: Squeeze out excess water, then shake well to activate.Step 3: Apply section by section from roots to ends, working through the hair for even saturation. Step 4: Leave on for 3-5 minutes, then rinse. Use weekly or as needed.
For fine to medium hair, use it in place of conditioner. For coarse or thick hair, or hair that needs extra moisture, use after conditioning.