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MAKE UP FOR EVER Ultra HD Foundation 30ml

4.4 of 138 reviews

$67.00

4 instalments of $16.75

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4 instalments of $16.75

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The MAKE UP FOR EVER cult-favourite Ultra HD Foundation creates a flawless natural coverage, invisible to the naked eye. The Ultra HD foundation feels like a second skin, yet this unique formula can achieve medium to full coverage. This light-diffusing liquid foundation is perfect for everyday wear, as it blends seamlessly onto the skin, concealing imperfections, leaving skin fresh and immaculate.

What customers say

GREAT - 84% recommend

4.4
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Age:

  • 20s
  • 30s
  • 40s
  • 50+

Coverage:

  • Full
  • Medium

Skin Type:

  • Normal to dry
  • Normal to oily
  • Oily

Frequently bought with

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Questions & Answers

(1 Question)

MAKE UP FOR EVER Ultra HD Foundation

MAKE UP FOR EVER Ultra HD Foundation

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Customer Reviews

Review & Earn

4.4 of 138 reviews

84% recommend this product

  1. 74

  2. 44

  3. 18

  4. 2

  5. 0

Most Helpful Positive

Great foundation

M

This is probably in my top 10 foundation. This has a medium to full coverage. Gives a flawless finish

Most Helpful Criticism

Not the best

Dhanoa

This foundation for the way it's priced is not the best. I have dry skin and it settles into those fine lines eventually even though I have primer underneath and set this with powder and apply makeup setting spray. There are better foundations for the same price or even less price.
  1. Super Natural Finish

    Shreya

    Its the best ever foundation! Gives you that medium to full buildable coverage! Seems like skin! It gives you the natural and fresh radiance and is looks real smooth! If youre looking for some high end foundation which will give you the results, this one is to go for!
  2. Great!

    Mandi

    I find that as the day goes on, this foundation only looks better. love it!
    This foundation is super lightweight, goes on really nicely and is very buildable.
  3. Great foundation

    M

    This is probably in my top 10 foundation. This has a medium to full coverage. Gives a flawless finish
  4. Good

    Singh

    A good foundation for my combination skin. Has to be set with powder in the T-zone but overall pretty good.
  5. One of my favourite foundations

    E.R.

    verified purchaser
    This foundation is great for my combination skin. It gives a natural satin finish and feels really light on the skin. The shade R220 is a good match for my fair skin with pink undertones. The coverage is medium.
  6. Not the best

    Dhanoa

    This foundation for the way it's priced is not the best. I have dry skin and it settles into those fine lines eventually even though I have primer underneath and set this with powder and apply makeup setting spray. There are better foundations for the same price or even less price.
  7. Med to full coverage

    Yeahg

    Medium to full coverage, not as matte as the estee lauder double wear, but more hydrating.
  8. My go to

    Ms Z

    Love this foundation medium to full coverage fantastic for combination skin gives a flawless looks.
  9. Love this!

    Ana

    verified purchaser
    Buildable high coverage foundation which is great for combination skin. The texture is light and it doesn't appear cakey. Good for special occasions because it's long lasting.
  10. great foundation

    Merve

    it gives me a medium coverage perfect fir natural makeup up but it is also buildable. it has a pretty good colour range
  11. overall performance is above average

    Angelia

    actually the best color i want is R210, unfortunately, it's always out of stock. The second brightest color i bought is doing a not-bad work. Coverage effect is just so-so, but it appears quite natural. It's saying that this foundation is good for any skin type, so that if you are a green hand and have no idea about which foundation to choose, you could give it a go
  12. Fabulous liquid foundation!

    M

    I've always struggled with foundation with combo skin - foundation slides off my oily t-zone and clings to the dry patchy parts of my cheeks.

    Make Up Forever Ultra HD is the best I've found that manages both well. I blot it on with a damp beauty blender after my usual routine and finish off with MUFE matte powder compact and I'm good to go for the day.

    It doesn't feel c...
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  13. Good Staple Foundation

    Claire

    This is a good foundation. It used to be my go-to, but I have since found others that I prefer, however this is still a great, classic foundation. It has a gorgeous natural finish that can be sheered out or built up, so it's very versatile. Amazing shade range too!
  14. Great for peeps in their 30's

    Julz

    Very light on the skin & natural.
    Looks really good in photos but not full coverage.
  15. LOVE

    Shanice

    This foundation is super lightweight, goes on really nicely and is very buildable. I find that as the day goes on, this foundation only looks better. love it!
  16. LOVE

    Shanice

    This foundation is super lightweight, goes on really nicely and is very buildable. I find that as the day goes on, this foundation only looks better. love it!
  17. The best colour range and coverage

    Sam

    The best colour range and coverage. It's one of the best foundations on the market. Only downside is that it's quite expensive.
  18. So nice and light on the skin

    Joel

    Feels great and leaves my skin with a lovely finish.
  19. Makes you look airbrushed!

    Lizzie

    This foundation is amazing for evening out skin tone and lasts all day! It doesn't stick to my dry patches and feels super hydrating. Beyond happy with this purchase!
  20. Not the best, not the worst

    Lou

    I've been using this foundation for a couple years now and whilst it's not the best foundation, it also isn't the worst. It took me some time to work out how to use it with my skin, to get the right coverage and to make it not look cakey. The coverage is definitely not the greatest, I suffer with acne and acne scarring and this has a hard time covering it. I find it clings to hair and dry patches ...
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  21. Wonderful

    Aline

    She doesn't mark or crackle. It makes the skin look younger because it does not mark wrinkles or expression marks. The coverage is great, it covers stains!
  22. Fav Foundation - and I have tried them all

    Nicole

    Love this foundation, I have been using it for years. It gives such a nice flawless finish.

    I have normal to dry skin, I'm 34 and this foundation suits my skin perfectly. I have not felt the need to try any other foundations since discovering this one **love heart eyes emoji**
  23. Perfect!

    Amy

    A friend reccomended this foundation to me as I had started a new job as a flight attendant, and needed a good all day product, and let me tell you... it is fantastic!
    The colour match feature on their website helps immensely if you're not 100% sure on the colour you'll need, and they'd definitely have a colour for you as the range is quite large.
    I am usually a matte foundation girl, ...
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  24. Looks so good but breaks me out

    Neel

    My skin has never liked liquid foundations so I cannot fault this product. I had my makeup done once and they used this, it looked so SO good. I looked airbrushed in all the photos as well as in real life. It did not go thick and cakey and held up pretty well on my super oily skin. Unfortunately the very next day I woke up with clogged pores and cystic acne all over and knew immediately what had c...
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  25. ONE OF MY FAVS

    Jess

    I heard about allot on this foundation so thought id give it a go

    I really love how it gives you a full glowy coverage without looking caked on

    Its probably one of my favorite foundations and i have used so many different brands
  26. Amazing for photos

    Grace

    Makes your face look flawless in photos, good for dry or combo skin. I mix it with another higher coverage foundation mostly.
  27. Beautiful foundation

    ER

    This is one of my favourite foundations. I use the shade R220 and have pale, combination skin with cool undertones. This is a medium coverage foundation but it's buildable to full coverage and it really does feel like a 'second skin'. It feels like I have nothing on my face. It's natural-looking but covers redness, blemishes, everything and when set properly (the translucent MUFE Ultra HD pressed ...
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  28. really good for dry skin or normal skin

    Jean

    really good for dry skin or normal skin
  29. Good use for dry skin

    Jing

    feel good for dry skin, bought two times
  30. Love this foundation

    Gilliane

    I have mature dry pigmentations and this foundation covered everything so well but left my skin looking natural. I have sensitive skin and prone to breakouts with products even though I’m 50! This product did not do this and it photographed so well. Light weight bottle which is great for travel. Highly recommend this foundation and I think this brand is underrated.
  31. Great

    p

    One of the best foundations i have used. It gives medium coverage (buildable). The texture is not too thick, also not too lightweight, it feels like my 2nd skin.
  32. Great colour range- not so great coverage

    Niki

    This product is great in regards to their range of color selection, it’s also fantastic for photography as there’s no flashback
    however I don’t love the coverage as it’s only light to medium and I seem to go through the bottle very quickly as it takes a lot to build up coverage
  33. Love it

    Hg

    Really great foundation that you can actually build to fill coverage. Feels lovely and looks great. Not great when my skin is having a really dry day as it tends to crease, but it works well on a normal day
  34. STUNNING on the face

    loz

    This foundation is perfect for a full glam look, but can be used for a more natural one, as it's very much a medium-full coverage foundation. It covers all my imperfections without feeling heavy on my skin. Definitely recommend
  35. Love this foundation!

    Ashleigh

    I have very oily skin and this still has such a nice natural finish that doesn't leave me looking oily! i Set with the laura mercier translucent powder and it lasts the whole day!
  36. Great coverage

    Allison

    This is a great foundation. Provides great coverage but doesn’t look cakey.
  37. Too cakey/heavy

    Taylor

    I used this on its own and it was so heavy and thick it drowned my skin so I used this mixed with my hydrator for a more subtle look but wouldn’t buy again as I don’t love super thick makeup!
  38. Leaves skin flat

    Seja

    Good foundation for photography and heavy coverage, but it makes skin look kinda heavy and not so smooth. Makes your skin look flat instead of glowy.
  39. Great!

    C

    Great foundation that is a nice amount of coverage but doesn’t look cakey and leaves the skin looking flawless and healthy
  40. Fave

    Ka

    One of my favourite foundations! Somehow doesn't make my skin look mask-like or cracked even on dry skin. Doesn't look excessively oily at the end of the day either
  41. Most amazing skin like foundation!!!!!

    Cassidy

    This foundation is simply beautiful!! It photographs amazingly, it’s the most buildable foundation, from light coverage and build it to a full coverage! Couldn’t talk higher about it.
  42. Good for everyday wear

    Emily

    I really like this product but I don’t love it. What I do like about it is the fact that it is really light weight and doesn’t feel heavy on your skin. The colour range is amazing! You will no doubt find a colour match with this foundation. I find that the coverage is medium. For me it doesn’t reach full coverage which is why I don’t love it. I use this foundation for every day wear and also use i...
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  43. Great product

    Hayley

    This is a very good product and I feel that the shade is just right. I do find the consistency a bit runny, and as others have mentioned I wouldn't say that this is full coverage. I have dry skin with some pigmentation and find that it covers that fairly well once built up, but still need concealer for spots etc.
  44. Good product

    Hercy

    Pros: not oily and long time with makeup.
    Cons: my skin has some spots and this foundation cannot cover spots, mostly. So I recommend double wear more, that can cover most spots on my face. But, at least, this product can stay long time.
  45. Natural

    Kami

    I try a lot of foundation products. So far this is the most natural look I have tried. Seems to have a good colour range. You can build coverage, but personally I would not call this a full coverage product. You would definitely need a good concealer for scars or blemishes.
  46. One of the best!

    Jaisleen

    I use this foundation in my makeup kit. The coverage is full but not cakey, shade range is amazing and the foundations, sits nicely on the skin and photographs great! Also great for oily skin, will not budge! One of my all time favourite foundations, definitely lives up to the hype
  47. excellent

    Laura

    love this so much absolutly reccomened its so good and so blendable
  48. Great for nights out but too heavy for the day

    Ali

    I really love this foundation for a night out on the town. I like the coverage and it lasts very well throughout the evening/night. Not such a fan for day to day wear, found it a bit heavy for my liking. Bonus points because they have a super pale shade which is great for me for the middle of winter when I get super pale.
  49. Not such a fan...

    Elizabeth

    I found this foundation made me a little grey cast and it made me look a little lifeless. Perhaps the shade wasn't quite right. I found it clung to dry spots also and the pump broke in the first month of use. Might work with the right primer and some more love but didn't work for me!
  50. Love it

    Emma

    Great natural medium coverage foundation. I use it daily.
  51. Too heavy for my liking

    Bee

    I found this foundation really thick and heavy. It has high coverage but I just didn’t like the way it felt on my skin. Didn’t feel natrual at all
  52. Didnt work for me

    Madeleine

    Im thinking because of oily skin - might be better on a dryer/normal type. Just separated everywhere. Really disappointing!
  53. Combo

    Ka

    This is great for combo skin. I don't get too oily, but it still calms by dry patches. Great wear time, full coverage and amazing shade range.
  54. good foundation for nights out

    katelyn

    love that this foundation does not give flashback in photos. has a very nice finish but i wish it had a little more coverage. overall good for someone with good skin
  55. Winner!

    Isabella

    Really really gorgeous. I really love this foundation and find myself reaching for it day to day. Beautiful shade range aswell.
  56. good colour tones

    Jessica

    i love the way their colour range blends very effortlessly with my skin tone, i find it can get a bit of product build up when applied with beauty blender in the corner of my noce and mouth but when buffed out with a brush it looks seamless on, defs stays all day and looks awesome on and i have combination skin
  57. Great everyday foundation

    Joel

    I love that this is so light and wearable during the day but I can totally wear it at night too! Lovely foundation and the colour range is insanely good!!
  58. An okay foundation

    Erica

    I don't love this foundation as i feel like sometimes it can get cakey and too thick. But, it does look beautiful in photography and last pretty well.

    However, there are many foundations that are better than this now, so don't think i will repurchase
  59. Not for oily skin. r230

    Kate

    I have textured skin, an oily tzone with mild dryness on my cheeks and jaw. The foundation, while matching my skin tone well and performing flatteringly within 30 minutes of application, starts mildly separating at 4 hours of wear time, with oil breaking through on the 2 hour mark. It doesn't progress beyond a mild separation on my skin, but does become very, very shiny and will transfer off easil...
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  60. Perfect shade and finish

    Sarah

    This foundation give you the perfect finish for an everyday or evening look, easily layered for a full coverage look or lightly applied for day
  61. Flawless finish

    Sarah

    As a makeup artist this foundation is everything, even full coverage without Looking cakey or heavy
  62. It is THE ONE

    Lenka

    After trying many different brands, this is the one to go. every day or going out, it is an amazing flawless build able foundation that stays on all day long. LOVE
  63. Beautiful Foundation

    Alisha

    Love this foundation, leaves a beautiful dewy finish. Lasts all day with minimal touch up. Great selection of shades to
  64. Beautiful Foundation

    Alisha

    Great foundation, dewy finish. Lasts all day with minimum touch up. Great selection of shades! Love this brand.
  65. FLAWLESS

    Stephanie

    A staple in my makeup kit to use on my clients. It’s lightweight, buildable coverage and looks flawless in photographs! Works well on most skin types and I always get compliments when I wear it on myself too!
  66. holy grail!

    shiraz

    One of the best foundations I have ever used, goes on the skin very nice but does have a dewey finish. i love that the colour selections are endless
  67. Good foundation

    Emma

    This is a good foundation with a massive shade range. It’s very long lasting with a medium coverage. I find this one good for work. It’s not too over the top but covers everything where needed.
  68. Always get good comments

    Bianca

    This is my fave foundation for a few years now I always get asked what I use
  69. Long wearing, medium coverage, life proof!

    Lauren

    After my first time using this foundation I wasn’t sure if it was for me. It didn’t budge but the coverage wasn’t as full as I might have liked (it didn’t cover my pigmentation and acne marks) but I did love that my freckles came through!
    Since then I’ve been using this foundation in conjunction with a concealer after the fact and now I get why so many people like this foundation! It’s not m...
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  70. Great colors- light coverage!

    Niki

    Pros:
    The selection of colours are great, there is no flashback and it looks natural on the skin.
    Cons:
    Very light coverage- it take a lots of pumps to get a decent level of coverage. This means that I have gone through the bottle quickly, I have repurchased this as I like the colour match however I am on the hunt for a replacement as the cost of this foundation and coverage is...
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  71. Natural look with buildable coverage

    Shannon

    I love this foundation. I've never said that about a foundation ever.

    Bought this after my wedding as my make up artist used this on me on the day. That's how much I liked it.

    Light even coverage (I apply with a sponge), buildable for day to night if necessary and it doesn't feel like you're wearing a base at all.
  72. Nice Finish but Not Sure if it's For Me

    Ashley

    A nice foundation but I find on my skin it tends to get shiny on the T-Zone and eventually separates slightly. I tend to have oily skin in that area but if you have drier skin I think it would be great! It has such a lovely finish.
  73. OMG it's magic

    WAfa

    Omg omg omg I've been using it for almost month but I can't stop using it like my daily foundation ( yes I wearing makeup every day if you don't mind lol ) finally I found great foundation my skin oliy/combo and this foundation give me good cover even if use one pump not oily glowy smooth .don't make my skin breakouts its worth it every lady need to have one .......

    I said it's magic ...
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  74. one of my favourites

    liza

    very hyped product and i can see why i loveeeee this so much the finish is beautiful for my combination skin definitely recommend
  75. ONE OF THE BEST

    Mali

    This is an ultra thin foundation with full on pigment. A tiny amount goes a long way. Can build to a full coverage. Fairly matt finish. The huge shade range meant that I could find a shade that matched straight out of the bottle.
  76. Holy Grail, Full Coverage

    Anika

    Hands down the holy grail of full coverage liquid foundations! Wide tonal range allows for simple colour mixing to ensure you can achieve the perfect match summer through winter and for those special events where blending to a faux tan is needed. Can be used thinly for lighter coverage too, but this foundation really maxes out performance for a long wear, airbrushed finish look.

    What ...
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  77. Shade: Porcelain LOVE IT

    Sel

    I've got dry skin and I've been loving this foundation in the shade Porcelain, it makes my skin look flawless! Wish I had tried it earlier - it’s brilliant, great coverage and stays put all day. 10/10 definitely recommend.
  78. great for very light coverage

    Sofia

    this is a very natural looking foundation with very low coverage. its great for days i dont want to wear much makeup
  79. So natural

    Sophie

    This foundation is literally my go-to. The formula is super comfortable and gives a natural-glowy finish. It’s more of a medium coverage, but is definitely buildable and lasts all day!
  80. Makeup bag staple

    Skye

    I have been using this foundation for 4 years now and love the smooth lightweight texture. So many shades also to suit any complexion.
  81. Great but not HG

    Lydia

    I do love this but didn’t finish the bottle. The coverage is good for my dry skin. It’s medium to full but I need that extra dewiness. For what you pay it’s good value but I found I was putting an extra dewy foundation on top. If I had to use it, yes it would be good but it doesn’t beat my Ellis Faas.
  82. My HG foundation

    Bree

    This is such a nice foundation. It feels weightless on the skin and has a beautiful natural finish while still evening out imperfections. Even towards the end of a work day when I start feeling oily, it doesn't oxidise, separate or look patchy. I do find it hard to build up to full coverage because it dries so quickly, but 99% of the time I'm happy with medium coverage anyway. This is a perfect ev...
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  83. Amazingly blendable medium coverage foundation

    Lenka

    Great product that blend well into the skin and awesome spectrum of shades that just blend in with the natural skin tone. I have use the tone finder after getting my make up done in Bobbi brown and when i received it it matched absolutely perfectly with my skin.

    Stays in all day, doesn’t oxidise and works well with glory or Matt finish! Love it
  84. Best everyday/buildable foundation

    Jaisman

    I love this foundation so much makes my skin look flawless when built up! This foundation is so versatile whether you want light/medium/full coverage it’s super workable! I use this as my everyday foundation, especially in summer as I can wear it super light and super durable!!

    I wouldn’t reccommend this to people with oily skin as it is more of a dewy foundation, but this foundation...
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  85. It's growing on me

    Kylie

    I bought this when my Nars sheer glow ran out as everyone raves about it. I don't love it yet but it's definitely nice. My friends and colleagues have mentioned that my skin looks great so I guess it does a good job!
  86. Great medium coverage

    Chloe

    This product has a medium coverage but is 100% buildable if you need something a little fuller. I have combination skin and after a few hours I find my tzone areas a little slippery but apart from that I’d recommend this product!
  87. Surprisingly Good!

    Lou

    I had initially given up on this foundation after I tried it when I had a severe outbreak of Rosacea however; since my skin has returned to normal (thanks to consistent skincare with Dermalogica) voila!! Make Up For Ever foundation suddenly looks great! As everyone else has said - it's buildable rather than straight up medium to full coverage & it does take a lot more product than most to achieve ...
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  88. Great

    Demi

    This foundation is great, lightweight and buildable, making it perfect for any sort of look. Looks great in flash photography and has a natural finish
  89. Decent Foundation

    Susie

    I quite like this foundation, as it is quick and easy to apply with a beauty blender, and doesn’t feel heavy on the skin. It is only medium coverage, but it does build reasonably well so it’s not too much of an issue. It gives a smooth, even finish.
  90. Light coverage

    Jess

    This is good if you like light to middle coverage. I personally love my foundation to be full coverage
  91. My Go to foundation

    Bhavini

    I love this foundation .In the original formula I was a N123, and in the new formula I was told that translates to a y365(desert) . I really like the feel , coverage and longevity of this foundation. However the y365 is slightly darker on me than I expected, but works well once I tan in summer.

    In winter I have to mix the y365 with a lighter colour to achieve my desired colour. Ove...
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  92. Pretty good

    Jay

    Pretty good foundation, gives me a nice medium coverage that looks flawless.
  93. Great foundation but not for me

    Mel

    This foundation is light-medium coverage but this isn’t an issue as it is very buildable. But for someone who likes a fuller coverage look, you have to use a lot of product to achieve the look. Aside from that, it is a very nice natural looking formula and the colour range is very extensive
  94. good colour choice not enough coverage

    Nikita

    I have combination skin and finding a good foundation that has decent coverage and stays on all day has been a difficult task. this foundation has a lot of colour choices and looks great on the skin however the issue I have is that I find it takes a lot of product to build up even a medium coverage. I go through a lot of product very quickly and I'm not sure it is worth it.
  95. Worth it

    Jaymes

    This is totes worth the price. Lovely finish and great colour match for me.
  96. A bit better than average foundation

    Marketa

    I was a bit disappointed with this foundation, I would not say that it made a flawless skin, it is a medium coverage, but it stayed quite visible on my skin. It indeed looks good on photography, but in everyday life, it was nothing that great. I would say a bit better average product.
  97. buildable medium coverage foundation that has plenty of shades

    Holly

    this foundation is the only one that matches my skin tone as i am very pale i am the shade r210 the Rose Albâtre/Pink Alabaster and also is not too oily on my skin and stays all day it also oxidises less and has lots of shades to suit any skin tone i also found that the foundation can be buildable to make into a heavyweight looking foundation without being too cakey it also very easy to blend out ...
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  98. Flawless coverage

    Alex

    I use this foundation during the day time for work mostly and I absolutely love it. It doesn't look cakey or feel to heavy and it doesn't dry out my face. As I have dry skin, I used to have to deal with peeling with some of my other foundations after the course of the day, but have never experienced that with this foundation. I like full coverage foundation and I would consider it just that.Overal...
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  99. Lovely finish

    Ellie

    I really like the satiny finish of this foundation and it lasts well without causing breakouts. The coverage is okay for everyday. For photos and nights out I usually opt for a fuller coverage foundation like illamasqua however.
  100. Love this so much!

    Tayla

    I adore this foundation, good coverage and is not Cakey what so ever!
  101. Review & Earn
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