make up for ever

MAKE UP FOR EVER Ultra HD Foundation

  • R210 Rose Albâtre/Pink Alabaster
    R210 Rose Albâtre/Pink Alabaster
    R210 Rose Albâtre/Pink Alabaster
  • R220 Porcelaine Rosée/Rose Porcelaine
    R220 Porcelaine Rosée/Rose Porcelaine
    R220 Porcelaine Rosée/Rose Porcelaine
  • R230 Ivory
    R230 Ivory
    R230 Ivory
  • R250 Beige Peau/Nude Beige
    R250 Beige Peau/Nude Beige
    R250 Beige Peau/Nude Beige
  • R260 Beige Rosé/Rose Beige
    R260 Beige Rosé/Rose Beige
    R260 Beige Rosé/Rose Beige
  • R300 Vanille/Vanilla
    R300 Vanille/Vanilla
    R300 Vanille/Vanilla
  • R330 Warm Ivory
    R330 Warm Ivory
    R330 Warm Ivory
  • R360 Neutral
    R360 Neutral
    R360 Neutral
  • R370 Medium Beige
    R370 Medium Beige
    R370 Medium Beige
  • R410 Golden Beige
    R410 Golden Beige
    R410 Golden Beige
  • R420 Beige Miel/ Honey Beige
    R420 Beige Miel/ Honey Beige
    R420 Beige Miel/ Honey Beige
  • R430 Nosiette/ Hazelnut
    R430 Nosiette/ Hazelnut
    R430 Nosiette/ Hazelnut
  • R510 Coffee
    R510 Coffee
    R510 Coffee
  • R520 Cannelle/Cinnamon
    R520 Cannelle/Cinnamon
    R520 Cannelle/Cinnamon
  • R530 Brown
    R530 Brown
    R530 Brown
  • R540 Dark Brown
    R540 Dark Brown
    R540 Dark Brown
  • Y205 Albaster
    Y205 Albaster
    Y205 Albaster
  • Y215 Yellow Albaster
    Y215 Yellow Albaster
    Y215 Yellow Albaster
  • Y225 Marble
    Y225 Marble
    Y225 Marble
  • Y235 Ivory Beige
    Y235 Ivory Beige
    Y235 Ivory Beige
  • Y245 Soft Sand
    Y245 Soft Sand
    Y245 Soft Sand
  • Y255 Sand Beige
    Y255 Sand Beige
    Y255 Sand Beige
  • Y305 Soft Beige
    Y305 Soft Beige
    Y305 Soft Beige
  • Y315 Sand
    Y315 Sand
    Y315 Sand
  • Y325 Flesh
    Y325 Flesh
    Y325 Flesh
  • Y335 Dark Sand
    Y335 Dark Sand
    Y335 Dark Sand
  • Y345 Natural Beige
    Y345 Natural Beige
    Y345 Natural Beige
  • Y365 Desert
    Y365 Desert
    Y365 Desert
  • Y375 Sable Doré/Golden Sand
    Y375 Sable Doré/Golden Sand
    Y375 Sable Doré/Golden Sand
  • Y385 Olive Beige
    Y385 Olive Beige
    Y385 Olive Beige
  • Y405 Golden Honey
    Y405 Golden Honey
    Y405 Golden Honey
  • Y415 Almond
    Y415 Almond
    Y415 Almond
  • Y425 Miel/Honey
    Y425 Miel/Honey
    Y425 Miel/Honey
  • Y435 Caramel
    Y435 Caramel
    Y435 Caramel
  • Y445 Amber
    Y445 Amber
    Y445 Amber
  • Y455 Praline
    Y455 Praline
    Y455 Praline
  • Y505 Cognac
    Y505 Cognac
    Y505 Cognac
  • Y535 Chataigne/Chestnut
    Y535 Chataigne/Chestnut
    Y535 Chataigne/Chestnut
Out of Stock

Y205 Albaster

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The MAKE UP FOR EVER cult-favourite Ultra HD Foundation creates a flawless natural coverage, invisible to the naked eye.

The Ultra HD foundation feels like a second skin, yet this unique formula can achieve medium to full coverage. This light-diffusing liquid foundation is perfect for everyday wear, as it blends seamlessly onto the skin, concealing imperfections, leaving skin fresh and immaculate.

The MAKE UP FOR EVER Ultra HD Foundation is available in a variety of different shades and is ideal for normal to combination skin, however, can be enjoyed by all skin types.

Features and benefits of the MAKE UP FOR EVER Ultra HD Foundation:

  • Buildable coverage
  • Flawless finish, invisible to the naked eye
  • Satin, natural-looking finish
  • Long wearing, doesn’t require touch-ups
  • Lightweight, comfortable formula
  • Ideal for normal to combination skin, but can be worn by all skin types
  • 30ml

This long-wearing foundation is infused with hyaluronic spheres for time-released hydration, ensuring skin is comfortable and hydrated all day long. When blended onto the skin, with either fingertips, makeup sponge or makeup brush, this foundation has a satin, natural-looking finish, or can be set with a powder to achieve a matte finish.

Developed specifically for TV and film, this foundation utilises their exclusive 4K complex guaranteeing invisible and comfortable coverage, every time. This long-wearing foundation is designed to be worn for long periods, with no touch-ups required. With the unique HD formula, you can be reassured that skin will look stunning in photos and videos, with zero flashback.

MAKE UP FOR EVER’s Ultra HD range includes products to complement this popular foundation. Prep and hydrate skin with the Ultra HD Skin Booster, conceal with the Ultra HD concealer, set with the Ultra HD powder, and ensure lips are looking pout perfect with the Ultra HD Lip Booster.


Who is Make Up For Ever Ultra HD Foundation for?

This product is suitable for all ages, genders, and skin types. Those in search of a full-coverage, universally suitable longwear foundation will benefit most from the use of this product. Those looking for a more unique shade will likely be able to find a match in this wide foundation range as well.


What is Make Up For Ever HD Foundation formulated without?

Make Up For Ever HD Foundation is formulated without sulphates, parabens, and phthalates.


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Shipping & Returns
Reviews (56)
Review and earn
Amazingly blendable medium coverage foundation - 05-12-2018 by

Great product that blend well into the skin and awesome spectrum of shades that just blend in with the natural skin tone. I have use the tone finder after getting my make up done in Bobbi brown and when i received it it matched absolutely perfectly with my skin.

Stays in all day, doesn’t oxidise and works well with glory or Matt finish! Love it

Best everyday/buildable foundation - 05-12-2018 by

I love this foundation so much makes my skin look flawless when built up! This foundation is so versatile whether you want light/medium/full coverage it’s super workable! I use this as my everyday foundation, especially in summer as I can wear it super light and super durable!!

I wouldn’t reccommend this to people with oily skin as it is more of a dewy foundation, but this foundation is perfect for people with dry skin like myself! I pair this with the Nars Radiant Creamy concealer and it’s the perfect pair.

It's growing on me - 30-11-2018 by

I bought this when my Nars sheer glow ran out as everyone raves about it. I don't love it yet but it's definitely nice. My friends and colleagues have mentioned that my skin looks great so I guess it does a good job!

Great medium coverage - 27-11-2018 by

This product has a medium coverage but is 100% buildable if you need something a little fuller. I have combination skin and after a few hours I find my tzone areas a little slippery but apart from that I’d recommend this product!

Surprisingly Good! - 26-11-2018 by

I had initially given up on this foundation after I tried it when I had a severe outbreak of Rosacea however; since my skin has returned to normal (thanks to consistent skincare with Dermalogica) voila!! Make Up For Ever foundation suddenly looks great! As everyone else has said - it's buildable rather than straight up medium to full coverage & it does take a lot more product than most to achieve this but it's fast drying, long wearing & has no flashback in photos. My skin looks perfect with this foundation on! So glad I didn't throw it out. Great with the MUFE concealer which I've been using for months too (in contrast the concealer is definitely full coverage & only a tiny amount is required). Love it but not cheap for the amount required :)

Great - 23-11-2018 by

This foundation is great, lightweight and buildable, making it perfect for any sort of look. Looks great in flash photography and has a natural finish

Decent Foundation - 22-11-2018 by

I quite like this foundation, as it is quick and easy to apply with a beauty blender, and doesn’t feel heavy on the skin. It is only medium coverage, but it does build reasonably well so it’s not too much of an issue. It gives a smooth, even finish.

Light coverage - 01-11-2018 by

This is good if you like light to middle coverage. I personally love my foundation to be full coverage

My Go to foundation - 24-10-2018 by

I love this foundation .In the original formula I was a N123, and in the new formula I was told that translates to a y365(desert) . I really like the feel , coverage and longevity of this foundation. However the y365 is slightly darker on me than I expected, but works well once I tan in summer.

In winter I have to mix the y365 with a lighter colour to achieve my desired colour. Overall this foundation performs well on nights out and does not give me flashback.

I have oily Skin , and this sits nicely without creasing - however I do set with a powder.

happy user !!

Pretty good - 23-10-2018 by

Pretty good foundation, gives me a nice medium coverage that looks flawless.

Great foundation but not for me - 17-10-2018 by

This foundation is light-medium coverage but this isn’t an issue as it is very buildable. But for someone who likes a fuller coverage look, you have to use a lot of product to achieve the look. Aside from that, it is a very nice natural looking formula and the colour range is very extensive

good colour choice not enough coverage - 05-10-2018 by

I have combination skin and finding a good foundation that has decent coverage and stays on all day has been a difficult task. this foundation has a lot of colour choices and looks great on the skin however the issue I have is that I find it takes a lot of product to build up even a medium coverage. I go through a lot of product very quickly and I'm not sure it is worth it.

Worth it - 27-09-2018 by

This is totes worth the price. Lovely finish and great colour match for me.

A bit better than average foundation - 20-09-2018 by

I was a bit disappointed with this foundation, I would not say that it made a flawless skin, it is a medium coverage, but it stayed quite visible on my skin. It indeed looks good on photography, but in everyday life, it was nothing that great. I would say a bit better average product.

buildable medium coverage foundation that has plenty of shades - 07-09-2018 by

this foundation is the only one that matches my skin tone as i am very pale i am the shade r210 the Rose Albâtre/Pink Alabaster and also is not too oily on my skin and stays all day it also oxidises less and has lots of shades to suit any skin tone i also found that the foundation can be buildable to make into a heavyweight looking foundation without being too cakey it also very easy to blend out i also love the way it blends out as well.

Flawless coverage - 06-09-2018 by

I use this foundation during the day time for work mostly and I absolutely love it. It doesn't look cakey or feel to heavy and it doesn't dry out my face. As I have dry skin, I used to have to deal with peeling with some of my other foundations after the course of the day, but have never experienced that with this foundation. I like full coverage foundation and I would consider it just that.Overall, I would definitely purchase again and would recommend to a friend. in three words, buildable long lasting and flawless.

Lovely finish - 04-09-2018 by

I really like the satiny finish of this foundation and it lasts well without causing breakouts. The coverage is okay for everyday. For photos and nights out I usually opt for a fuller coverage foundation like illamasqua however.

Love this so much! - 30-08-2018 by

I adore this foundation, good coverage and is not Cakey what so ever!

Beautiful skin-like finish - 29-08-2018 by

This is a gorgeous foundation. Skin-like finish, similar to the Bobbi Brown Skin foundation but with slightly higher coverage. An odd texture on application, slightly gritty, but this may be due to an interaction with my Dermalogica hydrablur primer. The colour (y205) is almost too light forn - which is a first! Lovely tone, yellow but not sickeningly yellow, and very natural looking (I am a fair strawberry blond with neutral-yellow undertones in my neck and chest, with some cheek redness that I like to neutralise with my foundation). It looked very fresh fir 6-7 hours on combo skin, and up to 10-12 still in place, but starting to break down around my nose just a little. And it broke down fairly gracefully, no gathering in pores or seperating. On the dry perimeters of my face it still looked beautiful at 6pm after a 6:30am application.
If you like a perfected but natural look that has good longevity, I would highly recommend this one.

Omg this is amazing! - 24-08-2018 by

This is by far the best foundation ive ever used. Its so good. Covers well but not cakey. Feels amazing its amazing

Love this foundation - 20-08-2018 by

I have dry skin and this foundation is one of the few I’ve found that is perfect for dry skin. No flakiness, no dry patches.
Great coverage foundation, it’s buildable depending on your preference. Stays on all day and doesn’t sink into creases or lines. Makes my skin look flawless.
I was previously using the Water Blend foundation from MUFE which I thought was great until I tried this!

Fav - 15-08-2018 by

This is my favourite foundation ever, can be used as a light to medium coverage and is easily buildable to full coverage. It doesn’t accentuate my pores and never looks to heavy on the skin. I’ve got combination skin, a very oily t-zone and although this controls oil for a while, it can start to turn shiny in those areas which is easily fixed by blotting with a beauty blender. Best part is that it doesn’t separate when oil comes through and is also sweat proof! I can sweat on my forehead/upper lip (gross I know) but this is the only foundation that doesn’t go patchy when that occurs.

Good colour- lacks coverage - 14-08-2018 by

I like this foundation as it is the best colour match I have found for me- and there are so many options for colours. However it is very hard to get even a medium coverage, and I wouldn’t say it’s buildable either. If you try to build coverage it seems to separate and you end up removing the 1st layer unless you’re very careful.
The make up forever website says you only require 2 pumps for full face, however I use at least 2-3 pumps for each side of the face and another one for the forehead area therefore I use a lot more of this product than other ones that offer more coverage. However I have just purchased my 2nd bottle as it photographs really well and I can’t get the perfect colour match from other foundations that this one offers.

Best for photography - 12-08-2018 by

R210 is my perfect pale pink shade and it makes our face flawless in photography!

love and hate relationship - 30-07-2018 by

- great for dry/combo skin (combo skin may need to touch up T- zone area throughout the day )
- it has a minimal skin like look
- it takes a lot more product to cover blemishes
- the colour charting can be a bit off and confusing better google for the swatches before buying
- yes it oxides but only a little but it depends on the skin (everyones different)
- photographs well

weird cast and oxidised - 24-07-2018 by

with flash it looked like it had flashback which wasnt from my powder, also oxidised on me. i have oily skin and this was patchy and didnt last, maybe its just my skin type but i dont recommend sadly. they have better foundations in my opinion

no oxidisation - 16-07-2018 by

as someone with oily skin that causes oxidising foundation, I really like this one. nice finish, doesnt wear too much during the day

Amazing! - 12-07-2018 by

I love this foundation! It is the first foundation that I have found that does not oxidise on my skin. It stays on all night/day and stays the same colour! You can control the coverage very easily. I prefer a lighter coverage and I love that it does not look heavy when I wear it. It blends seamlessly and makes your skin look amazing every time!

LOVE - 10-07-2018 by

It is definitely a great foundation. However I prefer a dewy finish so I apply a dewy skin spray with it to achieve my desired look. Products apply evenly on top of it and looks so good on the skin!

Good product - 09-07-2018 by

Used this for years, good product but lots of other foundations on the market that are more affordable with similar/better outcome! Found over time the pigment settled to the bottom of the bottle, so definitely needs a shake before use to mix it all up again.

like this a lot! - 07-07-2018 by

I have combination skin that can get oily throughout the day. I struggled to find a foundation that was really full coverage but this one is. I love how it lasts all day and gives me a fuller coverage. This product is definitely Ultra HD and I would recommend for those who want a fuller coverage. Really great foundation.

Natural with good coverage - 02-07-2018 by

This foundation works well on my combination skin and does not break me out or cause any drying. I don't find it matt or dewy, it is just a natural finish on me and it looks healthy. It can easily be layered if more coverage is needed and it photographs very nicely.

Good coverage matte foundation - 21-06-2018 by

This foundation is awesome with respects to it's coverage - it is definitely matte so if you are on the dry side definitely recommend lots of moisturiser and a good primer underneath to avoid clumping around dry skin! Super long wear as well :)

Very disappointing - 13-06-2018 by

I was so excited to try this product because I had seen great reviews and it was complete let down! I found the coverage was not enough and almost blended into nothing. It also would not stick to my nose at all and looked super flakey. Waste of money and definitely much better foundations out there!

A Great Foundation! - 13-06-2018 by

This foundation is one of my favourite products to use. It is medium-high coverage and works really well to hide my acne prone skin. It delivers a great finish which compliments my skin without looking too heavy. It is easy to apply and lasts all day long, even in the hot Summer!

Natural coverage, feels light - 11-06-2018 by

For reference I have tan Indian skin, combination, with a couple of old scars/ blemishes. This foundation is not full overage but I just use concealer on the blemishes to prevent the caked on look. It blends well, satin finish and quite natural. I have worn it for up to 10 hrs by which time it definitely feels oily but didn’t break up on my skin. Definitely needs a primer though. Overall really happy with colour range and feel. Very expensive though so get a sample if possible to try out colours!

This product will make you look younger - 07-06-2018 by

This foundation is absolutely foolproof. Great coverage, blends so smoothly. Works well with everything. A little goes a long way. It cleverly concentrates light away from fine lines and making you look a good deal younger. I receive so many compliments on my makeup when I have this foundation on. It has a natural finish, not a layered caked on appearance you often see. With a daughter who is a MUA, I have been fortunate to sample many products. This one is the hands down winner. She uses it too. Its suits just about everyone for a flawless, impeccable look by day or evening. Simply BUY it. You won't be disappointed. Best foundation ever!

Great shade range but not enough coverage - 06-06-2018 by

This shade range is excellent, there are 40 shades so there is definitely one to match everyone, the only issue is the foundation is meant to look HD but i dont think the coverage provides this, I think to truly be a HD foundation it needs to be full coverage where this is light to medium.

my go to - 24-05-2018 by

great shade range and good formula for a lightweight finish

Meh.. - 12-05-2018 by

I LOVED the old MUFE hd foundation. Amazing coverage, finish and staying power.
However this one falls short for me. The coverage just isn’t there and it fades fairly quickly, I might get around 3-4 hours before it starts breaking up on my chin and forehead.
It didn’t cling to dry patches which I appreciate, didn’t get oily and did look beautiful while it lasted.. but it just wasn’t worth it for me.
Also irritates my eyes for some reason..? So maybe just keep that in mind if you have sensitive eyes like me.

Not full coverage - 11-05-2018 by

I have tried and tested many foundations that claim to be full coverage after reading reviews on this product I decided to try this and definitely disappointed with the coverage. I had a few blemishes and even when I built the coverage it still didn’t cover them properly and because I had to try and build the coverage it only lasted a month don’t get me wrong it didn’t oxidise and it was a good colour match but I will not be purchasing this product again if you are someone who likes light to medium coverage then this is for you.

Holy grail foundation - 08-05-2018 by

My absolute favourite foundation - medium coverage, stays on all day, doesn’t make me break out.
would definitely recommend this to everyone

Great foundation - 29-04-2018 by

I have oily skin and I found the foundation great for me. Provides good coverage without caking in areas.

tricky to apply - 18-04-2018 by

the color is great, a bt tricky to apply even when using their matching primers. Unfortunately by midday still comes of my nose. despite using finishing spray and translucent powder.

Finally a colour to suit my skin tone - 11-04-2018 by

I am so happy with this foundation! I have never been able to find a tone to match and cover the amount of redness in my skin and this does it for me well. ]

Has a long lasting formula that goes on smooth.

Will be getting it again in the future.

Great foundation - 05-04-2018 by

The shade range on these foundations is quite good so it is very easy to find a perfect match. The coverage is high, but still natural looking and it is pretty decent staying power. Definitely in my top 5 foundations.

great coverage - not sweat proof - 25-02-2018 by

This foundation is a great shade for me (super pale ivory) and blends like a dream, but is quite vunerable to oil and sweat - you'll need to use setting powder and spray if you want it to last all day.

Pretty finish with medium coverage - 16-01-2018 by

Overall, this foundation was pretty good, but it did cling on to my dry patches. Also I found that this foundation was quite vulnerable to sweat. Whenever I would sweat, the foundation will melt and glide down my face in a white liquid form.

My HG Foundation - 11-01-2018 by

I'm constantly purchasing new foundations all the time, but I always find myself coming back to this one.

Using 2 pumps for a full face perfect coverage, I can't go wrong with this. It goes on smoothly and doesn't appear cakey or flakey. I'm a little oily, so I do need to set this with a powder, but when I do, it stays put all day.

Massive colour range allows it easy for me to change the colour of my foundation to match perfectly between summer and winter.

natural finish - 27-12-2017 by

this foundation is easy to apply as the pump gives the right amount for each application, feels nice on the skin, but found the cover not adequate

favourite foundation - 13-12-2017 by

I have been using this foundation for over a year now. I am obsessed! The coverage is full without it creasing/drying me out or caking. It lasts all day and makes my skin look airbrushed. It was suggested to me by a makeup artist and I can see why she uses it on her clients. This is the best!

BUY IT - 11-12-2017 by

Omg, I'm not surprised this foundation is a best-seller. I tried it on the weekend and honestly I've never had a foundation look so good on my skin. It airbrushed my complexion, and had such a natural-looking finish. It picked up the light beautifully so all my photos looked great, and it was the perfect medium between dewy and matte. The shades are great as well - I used Y305 and it matched perfectly. I love light coverage, so I applied my tinted moisturiser first, then blended out the UHD foundation from the centre of my face outwards with my fingertips (I usually use a beauty blender but this formula blends so well with the skin I was able to use my fingers!) I strongly recommend buying this foundation if you're in the market to try something new!

Airbrushed finish - 06-12-2017 by

I received a sample for this to try and I'm hooked! The foundation went on so smoothly with a beauty blender and my skin looked airbrushed. It covered all the redness and freckles on my cheeks and I only had to use a little concealer on my under eye circles. I received a lot of compliments on my skin and it looked really good in photos - no flashback and no shine! I used with the Make Up For Ever Hydrating Primer and the result was the perfect combination of coverage minus the dryness, plus my skin didn't turn into the usual oil slick by the end of the night! Will definitely be purchasing!

My go-to foundation for everyday - 06-12-2017 by

I have combination/oily skin, and it's hard to to find foundations that are wearable, long-lasting and don't slide off my skin without looking too heavy or cakey. This liquid ultra HD foundation ticks all the boxes: it easily blends, feels light on my skin and has a natural finish that lasts all day! Definitely a main stayer in my make up bag.

Natural, buildable foundation - 06-12-2017 by

This is one of my favourite foundations because it's so versatile. This everyday foundation has the ability to be worn light or full coverage. I have dehydrated skin, so it was such a relief to see this formula sit so nicely on my skin, With buildable coverage that looks and feels natural, what more could you want?

MUFE Ultra HD Foundation review - 06-12-2017 by

I first bought this foundation based purely off the colour range - it's SO hard to find the perfect shade, but Make Up For Ever have done a brilliant job at getting a large range that is really versatile. I use the lightest shade and I'm about an N/NC10 if you're familiar with MAC.

The best thing for me about this foundation was the finish, and the coverage. I do think you'll see best results with a primer,but this also seems to sheer out nicely if you just want a quick makeup look on the go. The coverage is brilliant - for me, I can easily skip a concealer.

I like the satiny finish, it doesn't seem to dry me out or catch on any flakey bits, and you don't get a mask-like/cakey finish either.

I've tried better foundations for staying power but that doesn't really factor in to what I look for - this wears off in a way that looks natural, which is very important to me! No break outs, no irritation either, for what it's worth.

Q & A
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