From the very beginning, M.A.C Cosmetics established itself as the ultimate colour authority. At a time when many other beauty brands were focusing on skincare, M.A.C filled a growing need for fashion-forward colour cosmetics. Products that actually looked good on and off camera. Products that became known as the gold star standard. Developed out of a desire for makeup that looked as good on film as it did in person, M.A.C was created by and for industry professionals.
Rather than use compacts, the founders of M.A.C chose to use sleek, utilitarian black packaging, letting the product colour and quality speak for itself. In an industry first, the counters were manned by professional makeup artists. Instead of using traditional sales techniques, M.A.C Cosmetics relied upon the high quality of their products and the clear expertise of the makeup professionals who used them.
Offering products that blended street savvy and glamourous style, M.A.C counters and stores became a hub for the dramatic and the theatrical. Always honouring individuality and self-expression, M.A.C added a touch of outrageousness and a brilliant sense of drag. One of the most popular products was Russian Red lipstick, an intense matte red that was instantly elevated to iconic status when Madonna wore it throughout her Blonde Ambition world tour.
From the first collection, launched with just 30 eyeshadows, lipsticks and coordinated polishes, to the global beauty phenomenon that is M.A.C today, their status as the world’s leading beauty trendsetters is undeniable.
With their ongoing commitment to creating makeup for all races, all ages, all genders, M.A.C Cosmetics continues to be at the forefront of the beauty industry. Serving consumers and professional makeup artists alike, M.A.C Cosmetics delivers innovative, exciting products and trends that make beauty accessible to everyone.
Adore Beauty is an authorised stockist of M.A.C Cosmetics.
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