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Inika is the world’s first healthy makeup brand. Inika is 100% natural and over two thirds of our range is Certified Organic. Inika only use the finest botanicals and minerals – chosen for quality, tested for purity and checked for safety. Inika is cruelty-free, toxin-free, vegan and environmentally friendly. Inika's philosophy is to create beautiful, healthy, high performing makeup that gives you a flawless look. Inika makeup and skincare feels luxurious to use and leaves you with radiant, glowing results. Your skin will love them, and so will you.


Want to find out what's in Inika Makeup? Or want to find out more about Inika's certifications? We've created an Ultimate Guide to Inika to help answer some frequently asked Inika questions. Read our guide to Inika here.

Inika believes that beauty stems from health. Inika believes beautiful is more that skin deep. When it’s real and natural, beauty has the power to transform the way we feel. Being beautiful is more than how you look. It’s holistic, from the food you eat to the air you breathe.

With Inika, you can always be confident that you are being good to yourself, looking your best – all without having to compromise. Inika's promise is simple. Everything we create is healthy and never harmful. Inika exists to make beautiful healthy.


Want to know which Inika shade is for you? We've got you covered!

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Inika, articles & community

Inika Mineral Eye Shadow: Choosing Your Shades And How To Apply
Looking For A Hydrating Primer? Check These Inika Pure Primer Reviews
Is Inika A Cruelty-Free Makeup Brand?
Inika Answers: How Do I Know My Makeup is Chemical-Free?

Recent reviews on Inika products

Inika Loose Mineral FoundationInika Loose Mineral Foundation
Inika Loose Mineral Foundation

Great coverage and flawless look

I have been using this foundation for years, it’s great on its own for a quick touch up and gives a natural look or on top of a cream foundation for a heavier coverage.
A little goes a long way and It lasts all day.
I would recommend the kabuki brush to apply it.
Inika Ltd Edition Perfect Powder BrushInika Ltd Edition Perfect Powder Brush
Inika Ltd Edition Perfect Powder Brush

perfect body brush

love using this product for foundation or body makeup, amazing quality and feels so soft on the skin
Inika Long Lash Vegan MascaraInika Long Lash Vegan Mascara
Inika Long Lash Vegan Mascara

Gives such long lashes

This mascara makes my lashes look crazy insane long. I am in love with it

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