benefit cosmetics

Benefit Stay Don't Stray Eye & Concealer Primer Light/Medium

Benefit Cosmetics Authentic
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Benefit Stay Don't Stray Eye & Concealer Primer Light/Medium

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A tinted eyeshadow primer that doubles as an under-eye concealer.


Keep your look on lockdown with Stay Don’t Stray Eye & Concealer Primer. This unique, dual-action formula is the first of its kind: a primer for lids and under-eye concealer that keeps both in place from a.m. to p.m.


Stay Don’t Stray smooths and preps the delicate skin in the eye area, preventing eye makeup and concealer from creasing, melting, or being swept away by excess oil. Stay Don’t Stray is perfect for keeping makeup in place on all skin types, all day long, no matter what the day holds.


Key benefits


  • All-day protection from smudging, creasing, and settling into fine lines
  • Creates an even surface for makeup to grip to
  • Creates a perfect canvas for more intense eye makeup looks, evening out tone and uneven texture
  • Stays in place through sweating, tears, and humidity
  • First product of its kind on the market; no other lid primer is built to prep for concealer as well


How to use


  • Complete your skincare routine.
  • Apply full-face primer to required areas of the face.
  • Gently pat Stay Don’t Stray onto the eyelid area and beneath the eyes, covering all surfaces where makeup will be applied.
  • Wait until product sets to apply concealer or eye makeup on top.
  • Pop on your concealer and eye makeup. You’re all set!


Who is Benefit Stay Don’t Stray Eye & Concealer Primer for?

This product is suitable for all skin types, ages, and genders. Those who have oily skin or experience product creasing around the eye area will benefit most from the use of this primer. Stay Don’t Stray is also useful for anyone who needs their concealer and eye makeup to last all day long.


Is an eyelid primer really necessary?

If you have perfectly smooth lids and no oil production in the eye area, then there’s no need to apply an eye primer. However, those with fine lines and creasing in the eye area or oily skin and eyelids will find an eye primer beneficial for keeping makeup fresh-looking.

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Reviews (35)
Review and earn
good eye primer - 10-01-2019 by

i love this as my eye primer. i apply it over my eye lid before doing my eye makeup. i let it set for like 5-10 min before doing my eye makeup. it does not crease my eye makeup, let my eye makeup on very smoothly and keeps it in place for the entire day.

Nice base - 11-12-2018 by

Good eyeshadow base, keeps it in place

Locks shadow - 29-10-2018 by

Keeps your shadow in place much longer than bare lids, but a good concealer also does the trick.

Love it - 26-10-2018 by

Keeps your eyeshadow on all day and blends beautifully! Perfect colour

Good - 22-10-2018 by

I didn't realize how amazing this product was until the day I forgot to use it. My eyeshadow barely lasted the whole work day, and wit this product I don't have to reapply shadow all day.

Love - 24-09-2018 by

This product is amazing I can't live with out it now. A little goes a long way. My make sure so nicely top it. A must try for all !

Great - 19-09-2018 by

Great! Helps everything stay in place nicely and even longer. Love how this feels.

Love this - 12-09-2018 by

The best part of the product is that I works really well to help my makeup stay put and not crease. I have older eyes and eye makeup rubs off under my eyes and make creases on my eye lids. This really helps. I have used another product I really like but the formulation changed and now I'm allergic to it. Glad I found this product to replace it!

Multipurpose! - 10-09-2018 by

I've actually only used this once as an eye shadow primer, so I can't comment on that. Instead, I use this as my works-for-everything holy grail concealer. My complexion is very light, and this is amazing when I apply it as a triangle from my outer eye corner to the bottom of my nostrils and blend it out in-between. It does not crease, lasts all day, and covers any darkness under my eyes.

Strayed and didn’t stay - 10-09-2018 by

I love Benefits brow products and thought I’d try this concealer. I was disappointed, it goes on nicely but it didn’t stop creases in my eyeshadow or foundation at all. I went back to using my Nars Smudgeproof product.

Not for the over 30's - 03-09-2018 by

I had high hopes for this concealer as I'm prone to rubbing my eyes throughout the day and wanted something that would keep my makeup in place longer.
Unfortunately this was very unflattering as it dried down very cakey and accentuated every line and wrinkle around my eyes. I can't recommend this for anyone over the age of 30 as I imagine it would add years to your face. I'm 43 with oily to combination skin. I find Maybelline's Age Rewind concealer works wonders and is a fraction of the price.

Not good for dry complexions - 21-08-2018 by

Hated this product. Made my eyes look dry and cakey.

Does the job! - 08-08-2018 by

I prefer to use tinted eye primers such as this one as it does a good job of blocking out any unwanted tones on the eye before applying eyeshadow. I will sometimes use under the eye before concealer to stop my concealer creasing!

Makes eyeshadow last for ages - 25-07-2018 by

Love this as a base for eyeshow and it dries down really well and stops eyeshadow from creasing and your eyelids getting shiny

great primer - 12-07-2018 by

this eye primer really works and does all it claims to. eye shadow stays all day and doesn't crease!

Does what it says, but... - 11-07-2018 by

I find this product a little bit redundant as most quality eyeshadows last a decent amount of time these days - I also find it heavy to layer a lot of product around my eye area as it can be quite sensitive. However, I can see why people like and would use this product, and it completely does what it says.

Game changer - 09-07-2018 by

This concealer and eye shadow primer is a serious game changer. I have slightly hooded eyes and really struggled for ages with eyeshadows creasing all the time, but when I use this primer under the eye shadow they stay put all day! Also the same with under eye fine lines, when I use this primer under my concealer, it doesn't crease and I know that it's going to look good all day. Highly recommend this product and I don't do my makeup without it now.

Great eyeshadow base - 04-07-2018 by

Love this product as it creates a nice base for eyeshadow and allows the colours you use to really stand out as it is a light base. Not sure how this would work for deeper skin tones as I have light skin and the colour is great for me. Really increases longevity of eyeshadow!

Underrated! - 18-06-2018 by

Not many people talk about this primer however it's my go to! On days where I don't wear eyeshadow i'll even use this just to even out the colour of my eyelids. It's also great under eyeshadows, making them more intense and last way longer! A definite recconmendation

Fantastic Product - 31-05-2018 by

I use this product mainly for my under eyes after applying eye cream. I usually get really bad creasing with any concealer I wear. I have noticed my creasing is less visible when I wear makeup now.

Great concealment of under eyes! - 08-05-2018 by

This was my first concealer ever used at the age of 14 - and i kept using it for an entire year. The entire tube lasted me a year (maybe even if it wasn't supposed to). The coverage was fantastic and I loved the colour (at the time). However, the only issue was that it didn't stay on for as long as I wanted. I have very dark circles and it did smudge off a little and did disrupt the rest of my makeup. However, a very promising product!

Great product - 27-03-2018 by

I actually use this primer as a concealer for blemishes etc. The light shade is perfect for my skin and it covers so well (and blends well!) that I do't need anything over the top. And cos it's a primer it stays all day!
I don't find it holds my eye shadow as well as some other eye shadow primers but because I use it exclusively as a concealer that doesn't bother me :) Am probably on my 5th tube of this.

Very good product - 28-09-2017 by

This concealler is very good my shadow stays in place all day when I use this product. It improves the surface of the eye area so products apply more smoothly. For me it works better if left for a while to set. I will be purchasing it again

Not just an eyelid primer - 26-09-2017 by

Not only is this product amazing at priming & concealing my veiny eyelids & making my shadow stay- it has the added bonus of being the ONLY product I have found (& i've tried a few) that will stay on the end of my nose! All other concealers/foundations separate and look all patchy & gross within an hour, even with a good skincare routine. Stay don't stray literally stays on my nose and does not stray! It's a miracle product and even though it's pricey for the amount you get, a little goes a long way & it is definitely worth it!

Definitely a great eye primer - 20-08-2015 by

This colour is perfect for me - I use this even when I'm not wearing eyeshadow, as it's great to conceal my weirdly veiny eyelids without sliding off my lids like a lot of concealers do. I really like it for that purpose.

It also really helps my eyeshadow stay in place, and my colours appear brighter and more even. It's pretty tacky (which is part of what helps the eyeshadow stay so well), but because of this it's quite hard to blend very well without the shadow sticking to particular areas. If you lay down a base colour of shadow the same as your eyelids, though, it works a treat.

I didn't really find this made a difference under my eye area, but I haven't found much at all helps me there - oh well!

Be careful how you use it... - 26-06-2014 by

It took me a while to get it right with Benefit Stay Don't Stray Primer but it's OK once I figured out the best way to use it. Note I said ok and not great though...

The first couple time I used this Benefit product, I actually found it made my makeup smudge MORE than usual but now I've got it figured out it does the trick.

The best way to use it, I find, is to put on as a primer before your foundation and to only use a really small amount otherwise you're makeup will be slipping and sliding all over the place.

On the positive side, the applicator is great, making it very easy to apply. Not sure if I'll buy this product again though, might try some other alternatives, however I wouldn't disregard it completely.

Will definitely buy again! - 25-06-2013 by

This is a great eye primer! My eye makeup and concealer lasts all day and crease free! A nice light product that doesn't feel heavy on my skin and doesn't irritate my eyes. The perfect base for any look! Very happy!

Great product! - 04-05-2011 by

This primer does what it says it will - your eye shadow doesn''t stray! The texture is non-oily. It dries quickly once on. I will buy it again!

- 12-04-2010 by

This is a really great multiuse primer that does what it claims. Be careful of using too much this is the only way I've had problems with it. Also the price is a bit more than what you would pay for other brands but it is a great product and I would buy it again.

- 10-03-2010 by

Okay, firstly HATS OFF to Benefit for their adorable names and packaging. Seriously, their counters and products make me coo and gush in a fit of girly rapture. As far as an eye primer goes, this is fabbo. In the priming eyelids area, I currently use either a MAC paintpot, or a stila smudgepot, or Too Faced Shadow Insurance. I can't survive (!) without whacking something creme-based underneath my shadows to keep them locked in place all day. Greasy eyelids are the devil's work! So, this definitely ticked all the priming boxes. Longevity? Tick. Easy to blend shadows over? Tick. Nice smooth texture? Tick. (It feels like a runny concealer.) As an undereye primer, honestly I didn't like it that much. It was a touch too dark for my incredibly pale skin. At first I thought it settled into my fine lines and made a mockery of my undereye area, but on further testing, I realised I was just smearing way too much on. So a note of caution - you really do not need that much! On that note, my only qualm with this product is just that - I find it pumps out way too much product. On the flip side, the pump is really nifty and hygienic. I would definitely repurchase this and I will definitely continue to use this. It is one of the hardest-working items of makeup I currently own!

- 03-03-2010 by

I was wondering if having a separate primer for eyes (than face) would provide a "benefit" and this product proved it did. Like belleluminere, I thought it would be nice if less product was dispenced, but practice makes perfect on this one. I also use a separate concealer, but I found this product seriously extends the life of the concealer as well as shadow. In 35+ degree heat. For over 10 hours. Love it!

- 28-02-2010 by

The texture of this product is very much like a liquid concealer. Its creamy but still pretty fluid. The packaging is fabulous and I love the slim tube. My only issue would be that the pump dispenses too much product, but that is something you will learn to avoid with continued use. I liked the fact that this actually concealed the majority of my dark circles and made my eye area brighter. My eyeshadow did stay put all day on most occasions. The one time that it didn’t I think was down to me using too much of the product. When I used too much, the product creased causing my shadow to crease also. I think this is a great product for people who apply makeup in the morning and don’t arrive home until late, like myself. It is also good for brides, and for attending other functions as it will keep your eyeshadow fresh until the evening.

- 28-02-2010 by

I couldn't use the Stay Don't Stray as a concealer, as I am very fair skinned and the product was a little bit dark for me, but I used it as an eyeshadow primer and it was great. I tested the primer out with my worst performing eyeshadows (as far as staying power goes) and my shadow was still in place after a 9 hour work day. A little bit goes a long way, which means good value for money. Getting that "little bit" out was a bit of a mission though, as the dispenser gives out a LOT of product even at the softest touch. I would buy this product again.

- 27-02-2010 by

This fine textured, skin coloured primer for eye lids and undereyes comes in a convenient pump pack, with lid. 1/2 a pump is enough to cover undereyes and eyelids. Would suit those with light-medium toned skin, rather than really pale people as its quite mid and yellow toned. Its quite a liquidy texture so you don't need much, and you need to make sure it dries before you blink or move your eyes around too much. I found if I applied to much or didn't wait before applying following products I did get creasing on lids and concealer going into my fine undereye lines. Its good for travel as you can use to defuse dark undereyes, and even out your eyelids, even if you have no other products with you. I even used this on a few girls from work at a work conference when we did crazy pink and black smokey eyes.. It was a hot night with lots of dancing, and everyone's shadow stayed put!

- 24-02-2010 by

- perfect eyelid primer. eye makeup looks great all day. conceals all the marks etc on my eyelids, so it is excellent even if you are going without eyeshadow. - I don't think I need an undereye primer for concealer. I applied far too much underneath the

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