I come from a family of strong women, who’ve always believed in presenting themselves well – unapologetically. My sisters and I, well, we got it from our mama.
Mum introduced us to the importance of a sensible and practical skincare regime, using affordable, no-fuss products. Moisturise with an old school cream. Wash your face with soap... or Pond’s cream cleanser. I still sometimes crave that comforting Pond's scent!
Mum’s now in her 70s and her routine hasn’t really changed in all this time. I might be biased, but it’s worked for her. She's ageing naturally with just a few age markers. Her skin’s as resilient as she is.
She's always gravitated towards the cheapest skin care because she never likes to make a fuss. But at 72, I reckon my mum deserves more.
She'll be reluctant - Mum doesn't have a shred of vanity in her. If I tried to sell her into a luxury product, I'd get in trouble for wasting money. (Yes, even though I’m 44.)
So, I asked Adore Beauty’s Senior Editor Amy Clark to help me select a simple, hard-working yet cost-effective routine for older women like Mum that'll make her feel as special as she is. Here's what we came up with.
1. Bioderma Hydrabio Starter Kit for Dehydrated Skin.
Why: Amy says this is "super basic with a focus on hydration," and will cover off Mum's cleanser, hydrating serum and moisturiser (morning or night) steps in one.
Fast facts: This value set contains the brand's best-sellers.
Bioderma Hydrabio H2O Micelle Solution - A super-gentle but effective micellar solution that can remove makeup (Mum doesn't wear that) and sunscreen, while also hydrating the skin.
Bioderma Hydrabio Moisturising Concentrate Serum - A lightweight face serum containing hydrating ingredients like glycerin, Hyaluronic Acid and a patented Aquagenium Complex. A refreshing, no-fuss product that won't feel heavy or tacky on Mum's skin.
Bioderma Hydrabio Gel Cream - A lightweight gel-texture moisturiser for day and night that soothes and moisturises (which is a step up from the nappy rash cream she's using on her face!).
Why Mum will love it:
She'll love this right off the bat because this kit is a multi-tasker, which for her, translates to time-saving. She’ll also think it’s value for money if it does several things. And it is only $39.99.