I'm an Over 40s Makeup Artist - These 10 Seriously Simple Tips Make 'Mature Skin' Shine

Amanda RamsayAmanda Ramsay

Learning how to do makeup has never been easier thanks to the wonderful world of YouTube, Instagram and TikTok (if you dare).

YouTube is full of cut creases and contouring, but there's one makeup-loving demographic who are severely under-catered for.

Where's the great makeup tutorial for over 40s? Where are the makeup for mature skin YouTube videos with tips and tricks for enhancing mature skin, not hiding it?

Too often, we're told 'mature skin' needs to be hidden with more makeup and expensive skincare. That if you're a woman of a certain age, you can't use particular makeup colours and products because they won't be flattering. But we're calling BS.

Watch this non-intimidating makeup tutorial for over 40s in our makeup for mature skin YouTube video below!

While we might favour different textures or techniques as we age, looking older isn’t something to feel you should hide. (And in fact, applying MORE makeup to do that will actually achieve the exact opposite.)

Just ask Amanda Ramsay, our resident over 40s makeup expert.

A professional makeup artist with over 17 years experience, Amanda's worked with thousands of women and specialises in makeup tips and tricks for over 40s, 50s, 60s and beyond.

So, we picked her brain for 10 seriously simple tips to make mature skin shine, as it bloody well should.

From how to put makeup on wrinkled eyes to the best BB cream to even skin tone, keep reading for Amanda's ultimate makeup tutorial for over 40s.

You can also hear more over 40s makeup tips in this episode of the Beauty IQ Uncensored podcast below!

Here Are the Products Mentioned in This Article:

1. Prep Skin With Hydration and Sunscreen.

Ultra Violette Queen ScreenUltra Violette Queen Screen

If we're talking about makeup application tips for over 50s (or 40s, or any age), the first one actually has nothing to do with makeup. It's all about hydrating the skin.

"Sometimes the appearance of fine lines can be minimised just with hydration,” says Amanda.

One of the best makeup products for over 40 AND under 40, sunscreen is a non-negotiable product for skin protection and preservation.

You can spend your life’s savings on skincare, but if you’re not wearing sunscreen, you’re throwing your money on a big bonfire and setting it alight.

According to Amanda,Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum is the best sunscreen for mature skin.

"I love it because it’s a serum texture. It doesn’t feel sticky or heavy but it gives you beautiful hydration and luminosity."

2. Use a BB Cream to Even Skin Tone.

With age comes wisdom, experience, a lifetime of great stories to regale dinner party guests with... and uneven skin tone.

"A more even tone just looks healthier and fresher. A really good BB cream - even added to your sunscreen - will do the trick of evening out your complexion without looking like you’re too made up," she says.

3. The Best Foundation for Mature Skin.

When searching for over 40s foundations, the secret is to look for keywords like ‘illuminating’, ‘luminous’, 'dewy' and ‘glow’.

Amanda’s favourite foundation for mature skin? MAKE UP FOR EVER Reboot Foundation

Available in 27 shades, this product promises to ‘brighten’ and ‘illuminate’, and the texture is more akin to a serum than a foundation.

4. Always Match Your Foundation Colour to Your Chest.

Of all the makeup tricks for mature skin, matching your foundation to your chest is one of the best.

"By the time you're a mature-skinned lady, there’s a pretty good chance you’re going to have some sort of sun damage on your chest that's a different colour compared to your face."

"When you’re looking online for a foundation, don’t look at the skin on your face. Look and match it to the skin on your chest.”

This makes sure the colour is even the whole way down to your chest - in the MAKE UP FOR EVER Reboot Foundation, Amanda wears shade #365.

5. Apply Foundation in Thin Layers.

One of the best makeup application tips for over 50 - or any age, really - is applying foundation in layers.

"Apply in thin layers. Then sit back, check yourself out in the mirror and go ‘OK, where do I really need more coverage?’. Then, just add another thin layer in that zone, rather than slapping it on as if your whole face needs loads of coverage,” says Amanda. 

“I like my skin to look like skin and I think that’s a really important thing with mature makeup."

6. Makeup Tips for Wrinkled Skin 101: Ditch Powder.

As Amanda says, “Powder and crinkles really aren’t great mates. Powder will actually just accentuate your fine lines and any dehydration that you might have."

But what if you have oily skin that needs powdering?

"The more you perspire, the more you sweat, the more you add powder. Instead, choose a fixing spray. The M.A.C COSMETICS Fix+ Magic Radiance is going to put that extra moisture into the skin, but also set makeup."

If shine bothers you, Amanda also recommends using an invisible, super finely-milled powder like the M.A.C Cosmetics Prep + Prime Transparent Finishing Powder - but only sweep a tiny bit over the areas that need it, like your T-zone or under the eyes.

7. Let's Talk About Mature Skin Eye Makeup.

There are no hard and fast rules for mature skin eye makeup, only recommendations.

If you love your dramatic kohl eyes or winged eyeliner, you do you. But if you’ve noticed it doesn’t have quite the same results as it used to, consider switching to a slightly lighter eyeliner colour.

Amanda says, “Black can just be a bit harsh for mature skin as your colouring becomes paler, or your features become harder or more angular as you lose your collagen and elastin.”

“Choose something softer like a plum-y purple, olive green or a navy. They have less sharpness to them."

Amanda loves the Inika Mineral Eye Liner in Purple Minx applied to the outer 'V' of your eye and blended out. The result is a defined, yet softer look.

8. How to Shape Your Eye.

If you're looking to give your eye a lifted shape, Amanda has a trick for that.

Instead of starting your eyeshadow on your eyelid, begin by shaping the eye area from the lower outer corner of your eye. Here's an example.

eye makeup for mature skineye makeup for mature skin

“Do your under eye first when you’re doing eyeshadow and you will never have a droopy eye again. You will always create the illusion of a lifted corner.”

"Start applying shadow upwards along the outer edge of your lash line. Extend in that same line up, then, when you’re putting eyeshadow on the upper lid, make sure that all the colour comes inside of that guideline you’ve just made."

You can use any matte brown, tan, taupe or neutral shadow, including your bronzer. In her over 40s makeup tutorial, Amanda used the Inika Baked Mineral Bronzer in the shade Sunbeam.

9. Brush Your Brows Upwards.

Simple, yes, but this makeup tip will make a huge difference, no matter your age.

"Brushing your eyebrows up gives your eye a bit of a lift, given our eyes are doing everything but lifting!” says Amanda. 

“If you have dark or really dark brows, then using a clear brow gel like the Benefit 24 Hour Brow Setter Clear Brow Gel might be enough for you. If you’re fair like me and you like a little bit of colour, simply use a tinted gel."

Amanda reaches for the Benefit Gimme Brow + Fibre Gel in shade 3.

10. Use Highlighter Strategically.

Repeat after us: you don’t need white shimmery highlight.

“Back in the day when we were younger, it was hot to put white or a shimmery shadow under the brow bone to give the brow a lifted illusion..." Amanda says.

"But now everything’s getting a bit heavy and hooded [around the eye area], if we put anything white, shimmery or highlight-y on there, it’s going to make that fold of skin underneath your brow bone more pronounced and more prominent.”

In other words, using highlighter is like shining a spotlight. Shine it on the bits you want people to see, and not on the ones you don't. Simple!

You can find more epic makeup tips and tricks for over 40s over on Amanda Ramsay's Instagram @amandaramsaymakeup.

Want more mature skin beauty tips? Check out these stories from our Adore Beauty team below!