Get sunscreen smart – ASAP!

Now is the perfect time to incorporate sunscreen into a skincare routine every day. It€’s amazing how many people still believe they only require UV protection when they’re exposed to the sun! The damaging and ageing effects of UVA rays in particular are constantly present in daylight, no matter the season or weather.

UVB (burning) ‘short wave’€ rays were once thought to be the culprits because we can feel them. They penetrate the epidermis and are stronger during summer midday hours. They cause immediate damage through sunburn.

UVA (ageing) €œ’long rays’€ are now known to be just as, if not more, damaging and maintain the same intensity all year, wherever there is light. We can’€™t feel UVA rays because they are transmitted through glass and reflection, including fluorescent lighting. As UVA rays do not cause redness, there is no warning system that we are absorbing them – they penetrate the dermis, damaging collagen and elastin fibres.

A recent investigation has shown that pilots and cabin crews have twice the incidence of melanoma compared to the general population due to being exposed to higher levels of cosmic and UV radiation. This study serves as another reminder that we simply must use SPF every day, if anything, to protect our skin from skin cancer!

What is SPF?

The SPF (Sun Protection Factor) of a sunscreen is a measure of how well it protects the skin from sunburn.

SPF15 blocks around 94%, SPF30 around 97% and SPF50 around 98% of UVB radiation. Broad spectrum sunscreen testing standards introduced in 2013 now look at the full UVA spectrum within the testing method.

What does chemical and physical sunscreen mean?

Chemical absorbers were developed to provide a broader use of sunscreens. They form a thin protective film on the surface of the skin, to absorb rays and neutralise them.

Physical blockers are insoluble particles that adhere to the skin and reflect and scatter UV away from the skin acting as a physical barrier.

The combination of both chemical and physical sunscreens in a product ensures the vital, ultimate protection from UVA and UVB radiation.

asap€™ moisturising sunscreens provide a dynamic duo of potent antioxidants (prevention) + sunscreen (protection). This guards against free radical damage and provides a UV broad spectrum barrier.

The asap sunscreens we can’t get enough of


asap CC cream SPF15
contains White Tea and Pomegranate (antioxidants) + Zinc Oxide (physical sunscreen) + Avobenzone, Octinoxate, Octocrylene, Oxybenzone (chemical absorbers) and provides broad spectrum UVA + UVB protection.

asap moisturising daily defence SPF30 contains Niacinamide (antioxidant) + Zinc Oxide (physical sunscreen) + Avobenzone, Octocrylene, Ensulizole (chemical absorbers) and provides broad spectrum UVA + UVB protection.

When choosing a moisturising sunscreen, ensure it contains Zinc Oxide and antioxidants and apply every day for the optimum protection.

Shop asap right here.