Shu Uemura Straight Forward is a blow dry oil spray that delivers a 2X faster blow dry*. Featuring the same gliding agents as makeup foundation, this oil-based formula invisibly coats each strand for an even slip and unprecedented glide for smoother, sleeker, shinier hair. Safe on color-treated hair.
*Based on professional usage and observation of 75 stylists in a 4-week study.
Shu Uemura Straight Forward is great for:
- Sleek Blowouts
- Frizz-Free Styles
- Heat Tool-Free Straightness