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Shu Uemura Straight Forward Blow Dry Oil

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Shu Uemura Straight Forward Blow Dry Oil by Shu Uemura

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Shu Uemura Straight Forward is a blow dry oil spray that delivers a 2X faster blow dry*. Featuring the same gliding agents as makeup foundation, this oil-based formula invisibly coats each strand for an even slip and unprecedented glide for smoother, sleeker, shinier hair. Safe on color-treated hair.

*Based on professional usage and observation of 75 stylists in a 4-week study.

Shu Uemura Straight Forward is great for: 

  • Sleek Blowouts
  • Frizz-Free Styles
  • Heat Tool-Free Straightness

Shipping & Returns

FREE standard shipping within Australia!

Same day Melbourne delivery to select post codes.

Express Post - $6.95 per order

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Reviews (1)
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♥♥♥♥♥ - 03-10-2016 by

This is one of my all time holy grail favourite hair products. It really, truly works.

I have very thick, insanely curly hair, but even still, sometimes oils can make it feel weighed down and heavy. This product never makes my hair feel oily, it's essentially weightless, but makes it feel really soft and smooth.

Not only that, but it honestly does cut down on blow drying time. The first time I used this, I was honestly so impressed - it cut down my usual 30+ minutes of blow drying by about half.

If you have thick, curly or generally wild hair that takes a long time to blow dry, I would highly recommend this product for you.

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