The Best Hair Treatment for Bleached Hair

How to keep blonde hair from turning brassy with Meike, our Senior Category Manager.

Our Senior Category Manager, Meike shares how to care for damaged bleached hair and all the best products and tips to brighten and maintain blonde hair.

About the Author

Meike Hasenbosch is Adore Beauty's Senior Category Manager for Hair, Makeup & Fragrance.

When you’re trying to maintain blonde hair, being a little extra is something that just comes with the territory.  Blondes have more fun when they stay blonde, and to do so requires quite a bit of prep, toning and damage repair

At Adore Beauty we have plenty of experts in this area who know exactly how to beat brassiness, and take control of yellow tones. Meike, our Senior Category Manager takes us through all the best products and tips to brighten and maintain blonde hair of any shade or variation.

How To Keep My Blonde Hair From Turning Brassy

1. Prep Your Hair for Success 

Just like your skin, your hair and scalp needs to be exfoliated to look their best. Exfoliating treatments are a key way you can take care of bleached and dyed hair and get the best results from toning products. 

Sometimes bleaching can cause hair loss and will stunt its growth process, if not cared for correctly. Exfoliating treatments can help to stimulate hair growth in bleached, damaged hair. 

Scalp and pre-shampoo treatments also help to thoroughly cleanse, balance and help you to get healthy hair after bleaching. 

This is the lightest of these pre-cleanse options, but it is certainly effective in removing mineral and product build up. If you use dry shampoo or styling products this step is essential in keeping your hair bright and light. The ColorWOW Dream Filter Pre Shampoo Spray also helps to diminish darkness and brassiness in color treated hair.

As one of our best selling scrubs at Adore Beauty, the Christophe Robin Cleansing Purifying Scrub provides a unique formula and a seriously deep clean. Using a combination of Sea Salt, calming and hydrating ingredients, this formula helps to soothe oily and itchy scalps by sweeping away dirt and debris. This is a scrub for seriously stubborn scalps, so is not to be used on newly bleached hair or in conjunction with Keratin treatments.

This powerful scrub gently exfoliates using a combination of physical and chemical exfoliants. The Serene Scalp Exfoliating Scrub diminishes build up, dirt and oil, while seriously nourishing the hair. The smell and price are certainly on the bougie end, but if you have an itchy or flaky scalp, it is definitely worth the treat.

2. Tone Away Your Troubles

Using a toning shampoo is a sure fire way to make sure your blonde hair remains luminous. The violet shade of these shampoos helps to colour correct brassy, orange tone, working to revitalise your blonde colour

These pigment depositing shampoos are the perfect way to keep your blonde looking fresh between salon visits. 

If you’re wondering how long to leave toner on bleached hair, that depends on the type of blonde you’re going for. We recommend 5-15 minutes depending on the potency of the shampoo and also how cool your blonde is

This potent purple shampoo keeps blonde hair lush and creamy, for your best blonde yet. The evo Fabuloso Platinum Blonde Toning Shampoo is a sulfate free shampoo that nourishes and strengthens hair after bleaching. We recommend using gloves with this one, and leaving it in for 1-3 minutes for gorgeous results.

Brighten, Rebuild & Tone
Brighten, Rebuild & Tone

The Pureology Strength Cure Best Blonde Shampoo is a sulfate free violet shampoo, perfect for those dealing with damage. Brighten, rebuild and rehydrate your hair after bleaching with this lovely, gentle cleanser. Ideal for those with blonde colour treated hair, lightened or highlighted hair, this formula will leave your hair protected, soft and smooth.

The Kérastase Blond Absolu Bain Ultra-Violet is the best blonde shampoo for perfectly toned hair with a dash of hydration. Enriched with Hyaluronic acid and Edelweiss flower, this shampoo will keep your strands soft and protect your hair. This shampoo is also ideal for those with white or grey hair, who are trying to diminish brassy tones.

3. Cool Down and Condition 

After toning your hair with a shampoo, it is also important to condition hair after bleaching. This can be with a conditioner or treatment, and we recommend alternating between the two depending on the needs of your hair. 

We love a matching shampoo and conditioner set that works in tandem to amp up your colour.

This purple toning conditioner hydrates and softens as it works on colour, for a truly brilliant blonde result. Macadamia Oil and Argan Oil infuse strands with moisture, promoting moisture retention and minimising breakage. We recommend leaving the evo Fabuloso Platinum Blonde Colour Boosting Treatment in for 3 minutes as it detangles and colors your hair.

Violet Toner for Damaged Hair

The Pureology Strength Cure Best Blonde Condition is a conditioning hair toner that helps restore and protect hair from damage caused by heat styling. This conditioning formula is sulfate free and leaves hair feeling extra soft. The impressive Antifade complex in this formula makes it a great conditioner for maintaining colour.

Violet Toner for Damaged Hair

4. Time to Treat(ment) Yourself

Toning hair masks are the best treatments for damaged hair, especially if you want super hydrated hair after bleaching.

Make bleached hair soft and silky, while keeping your strands extra toned with one of these ultra nourishing formulas, packed with natural oils and vibrant violet pigments. 

Nourish and revive dull hair tones with the Christophe Robin Shade Variation Mask Pocket - Baby Blonde. The inclusion of Buriti oil in this formula has regenerative properties that will bring your hair back to life. For the full effect this mask needs to be left in between 5-30 minutes.

Exclusive to Adore Beauty, this fast working treatment mask neutralises yellow and brassy tones in blonde or lightened hair. The Mr Smith Blond is designed to be used after shampoo and before conditioner to brighten and soften your locks. We recommend leaving in this treatment for only 30 seconds as its pigment certainly packs a punch.

This intensive toning masque for blonde and grey hair helps smooth and nourish your hair and counteract damage caused by bleaching. Kérastase Blond Absolu Masque Ultra Violet is packed with ultra hydrating ingredients and helps to protect against environmental aggressors. This mask should be applied to towel dried hair for 10 minutes on a weekly basis.

What are the Best Products & Treatments for Bleached Hair?
  1. 2. The Best Purple Shampoos for Neutralising Yellow Tones
  2. 3. The Best Conditioners for Maintaining Blonde Hair
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