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Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products.


In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.


Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:


  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons


With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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Recent reviews on Redken products

Redken Color Extend Blondage ConditionerRedken Color Extend Blondage Conditioner
Redken Color Extend Blondage Conditioner


found this a bit drying, it is okay but there is better on the market
Redken All Soft Conditioner for Dry, Brittle HairRedken All Soft Conditioner for Dry, Brittle Hair
Redken All Soft Conditioner for Dry, Brittle Hair

good for dry hair

this is really good for dry hair like mine, made it feel super soft
Redken All Soft Shampoo 1LRedken All Soft Shampoo 1L
Redken All Soft Shampoo 1L

Expensive but worth it

An expensive way to purchase but if you use this as often as i do and love to nourish your hair there is nothing better than All Soft shampoo. It has a great amount of foam and conditioning even as you shampoo. I recommend rinse and repeat and giving the scalp a good scrubbing with this
Another high quality product from Redken and a staple in my shower!

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