One of the biggest makeup mistakes I see working with over 40s clients is people using the wrong foundation for their beautiful mature skin.
And by 'wrong', I mean only wearing ultra thick, full coverage foundations because you think you have to.
When did we get so obsessed with “coverage”? What on earth are we trying so hard to cover anyway?
As an over 40s makeup expert and professional makeup artist, the most common foundation complaint I hear is that your foundation, well... it’s "making my wrinkles more obvious."
The solution? Change up the foundations you're using, and wear less of it.
Moving into the mature chapter of life means embracing a new attitude to foundation, and mature skin makeup in general.
Let’s break down the best foundations to flatter your mature skin in Australia.
And yes, there’s a suggestion for every skin type, and every budget.
Mature Skin Foundation Tips.
First, the hard truth...
The more product you put on your skin, the more likely it will gather and sit in your crinkles and wrinkles.
This is where the saying “less is more” really applies.
It’s time to move awayyyy from the matte-finish, full coverage, layers and layers of foundation, and towards thinner layers, and lightweight, light-reflecting formulas.
Why? Because at this stage of life, our friends collagen and elastin are swiftly leaving the building, along with the plump layer of fat sitting underneath your skin.
(Probably, very rudely, relocating around the belly.)
Matte, powdery textures and opaque, full coverage formulas can really flatten you and make you look, well, a little one-dimensional.
And heaven knows, we mature-skinned beauties aren't in the slightest!
Instead, choosing foundation formulas that give the skin vitality, life, dimension and luminosity will deliver a radiant and more youthful appearance.
In my mind, plumper, healthier-looking skin is the goal. Not “coverage”.
Get more of Amanda's mature skin foundation tips in this YouTube video below.