After noticing a roadblock in the way of customers purchasing the right shade of foundation, Adore Beauty’s Founder, Kate Morris, decided to do something about it.
And so, Findation.com was born.
Findation is an innovative and comprehensive foundation shade comparison platform.
Put simply - it allows you to compare shades of foundations you’ve used before in order to find a shade match in a new foundation you want to purchase.
The Findation feature appears on our complexion product pages at Adore Beauty and a range of other beauty retailers, so you can find your foundation colour online (...and hopefully your new favourite foundation).
PSA: You can also jump onto Findation.com to compare foundation shades of different brands, to get a complete picture of what shades best suit you.
So, how does Findation work?
Firstly, find a foundation you’d like to try on Adore Beauty, and click Find My Shade.
Fill in the details about another foundation you have used before, and click Find My Match.
You’ll be given a suitable matching shade in the foundation you want to purchase. You can refine your match even further by adding more shades of foundations you’ve used previously.
Voilà, you’ve now received your perfect shade match. No need to fear ordering a foundation 4 shades too light or dark anymore.
Why you’ll love Findation
Not only does Findation make choosing your foundation online super easy, but it also allows you to compare foundation shades from different brands.
Researching the best foundation for skin tone and skin type has never been easier, and we hope that by making this more simple, you’ll be able to find your perfect foundation.