How To Use Findation To Choose Your Perfect Foundation Shade Online (Everytime)
I’m the go-to guide gal and routine queen here at Adore Beauty. I have a background in media and communications, and over 3 years experience in the beauty industry.
When I’m not answering all of your burning questions, you can find me spruiking underrated products to my co-workers and trying to figure out what our best bloody mascara is.
Findation on Adore Beauty and Findation.com gives you an accurate foundation match by translating shades you already own, so you can buy online without guessing. You'll get a simple step-by-step run through of the Find My Shade button, tips to refine matches with extra reference shades and where to compare colours across brands.
Quick Takeaways You Need to Know
- Click Find My Shade on an Adore Beauty foundation product page to begin.
- Enter a foundation shade you already wear and hit Find My Match for an instant match.
- Add multiple known shades to refine the result and avoid buying the wrong colour.
- Compare matches across brands on Findation.com or via the Adore Beauty widget before checkout.
Findation converts your existing shades into reliable matches across multiple brands, cutting guesswork and helping you shop with confidence. For a quick demo watch the makeup artist walkthrough on the product page, and add extra reference shades for the most accurate result.
After noticing a roadblock that was stopping customers from purchasing the right shade of foundation, Adore Beauty founder Kate Morris decided to do something about it, and Findation.com was born.
Findation is an innovative, comprehensive foundation shade comparison platform that lets you compare shades of foundations you have used before to find a match in a new foundation you want to purchase.
The Findation feature appears on our complexion product pages at Adore Beauty, as well as at a range of other beauty retailers, so you can find your foundation colour online and, hopefully, your new favourite foundation.
You can also head to Findation.com to compare foundation shades across different brands and get a complete picture of which shades suit you best.
If you want a step-by-step breakdown of how to figure out which foundation will be right for you, you can watch makeup artist Megan explain it all in the YouTube video below.
So, how does Findation work?
- Firstly, find a foundation you’d like to try on Adore Beauty, and click Find My Shade.
- Fill in the details about another foundation you have used before, and click Find My Match.
- You’ll be given a suitable matching shade in the foundation you want to purchase. You can refine your match even further by adding more shades of foundations you’ve used previously.
- Voilà, you’ve now received your perfect shade match. No need to fear ordering a foundation 4 shades too light or dark anymore.
Why you’ll love Findation
Not only does Findation make choosing your foundation online super easy, but it also allows you to compare foundation shades from different brands.
Researching the best foundation for skin tone and skin type has never been easier, and we hope that by making this more simple, you’ll be able to find your perfect foundation.
Looking for the best foundation? Watch Megan give us her thoughts on our 4 bestselling foundations in the YouTube video below...
Want even more of the best foundations? Have a read of the guides below...
