Shop Foundation


Want flawless skin? Join the club! Although nobody was born with spotless skin, everyone can buy it! All you need is the right foundation. Make oily skin matte. Take dry skin and make it glow. Pimples and red spots? Forget about them! There's nothing a good foundation can’t tackle. Still using your favourite pharmacy foundation from your school days? It’s time to move into the 21st century! Your skin needs and deserves a top-notch luxe formula. Whether you want an all-natural 'makeup-free' look or a full-on glam style, there’s a foundation out there for you. In fact, there are a probably a few foundations that would suit you well, depending on what you want to achieve. While many ladies go the simple route of one foundation for all occasions, it’s good to have a few products on hand. Want a quick and easy look? Get a BB cream. It’ll give you everything you need for a daily glow-and-go style. It’s also good to have a couple of different full-coverage foundations. And, remember, even with SPF, your foundation shade changes colour from summer to winter, so you’ll want one darker and one lighter foundation shade.

Popular Categories


350 products found.

Click Frenzy

Showing 20 products of 350.

Foundation, articles & community

The 10 Best Foundations for Dry Skin Over 40 In 2019
The 6 Best Liquid Mineral Foundations Of 2019
How Can I Keep Foundation From Settling Into Fine Lines?
How Can I Stop Makeup from Rubbing off on My Clothes?

Recent reviews on Foundation products

Real Techniques Miracle Complexion Sponge with CaseReal Techniques Miracle Complexion Sponge with Case
Real Techniques
Real Techniques Miracle Complexion Sponge with Case
$16.99

THE BEST

This is the best sponge ever! makes your foundation flawless
IT Cosmetics Your Skin But Better CC+ Cream SPF50 IT Cosmetics Your Skin But Better CC+ Cream SPF50
IT Cosmetics
IT Cosmetics Your Skin But Better CC+ Cream SPF50
$61.00

My new best friend

I always apply some sort of make up, previously I have either used foundation or if it’s a low key day I would use a BB or CC cream. I read reviews of this and even though it’s more expensive then other CC creams thought it was worth a try. Wow!!! It’s amazing. I feel like I have no make up on but look great, it saves me so much time in the morning rather then applying serum/moisturiser then coverage.
IT Cosmetics Your Skin But Better CC+ Cream SPF50 IT Cosmetics Your Skin But Better CC+ Cream SPF50
IT Cosmetics
IT Cosmetics Your Skin But Better CC+ Cream SPF50
$61.00

My new best friend

I always apply some sort of make up, previously I have either used foundation or if it’s a low key day I would use a BB or CC cream. I read reviews of this and even though it’s more expensive then other CC creams thought it was worth a try. Wow!!! It’s amazing. I feel like I have no make up on but look great, it saves me so much time in the morning rather then applying serum/moisturiser then coverage.

Top Foundation brands

What people are looking for the most