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4.6 of 80 reviews


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4 instalments of $12.00

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Get your most flawless skin yet with MAKE UP FOR EVER ULTRA HD CONCEALER. This new and improved formula easily covers dark circles, blemishes and imperfections while looking invisible on the skin for a perfected yet natural complexion.

What customers say

GREAT - 89% recommend

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  • Full
  • Medium

Eye Concern:

  • Dark Circles

Skin Concern:

  • Dull, dry or dehydrated skin
  • Pigmentation, uneven skin tone

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Questions & Answers

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4.6 of 80 reviews

89% recommend this product

  1. 54

  2. 22

  3. 5

  4. 1

  5. 0

Most Helpful Positive

Excellent Product!!


it hides all my dark spots . excellent product !

Most Helpful Criticism

Not a fan


Dry down is very powdery and settles into fine lines.
  1. Excellent Product!!


    it hides all my dark spots . excellent product !
  2. So good


    This covers anything and everything. Best Buy ever
  3. Great concealer


    I think it's hard to say any concealer it truly creaseless- if there are fine lines or expression lines present, any foundation or concealer will settle into them slightly. This has perfect coverage and feels lightweight, the finish is natural and it gives great luminosity under the eye area.
  4. Self setting


    A concealer that matches , blends and sets well without too much fuss for all skin types . A win win win !!
  5. Really good concealer


    Loving this concealer so far, blends in really well and I love the colour match technology, which helped me purchase the right colour. Will definitely buy again!
  6. Very pricey for limited benefits


    pros - applies easily, good for those who want a more sheer coverage rather than full / dark circle coverage

    cons - very irritating to the eyes, my eyes always water when I apply this (and I am not sensitive to any other make up or brand), does not cover dark circles, creases easily and fades throughout the day, expensive for what it offers (Revlon colourstay liquid concealer so far t...
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  7. Pretty good


    This concealer is beautiful and lightweight. That said, I think there are better ones on the market for those of you looking for a high coverage/cake free/lightweight concealer.

    - creamy
    - extremely blendable
    - not cakey

    - creases easily
    - moves if you're not careful
    - not as pigmented/user friendly as say, the Hourglass ...
    Read More
  8. Very good


    This is the most expensive, but also the most effective concealer I have bought so far. Great coverage and good consistency. Doesn't flake. Would definitely purchase again. Also the colour choice is perfect for my skin tone.
  9. The best concealer for dark circles


    I have the both chronic dark circles and dry skin under my eyes. It has been difficult to find a full coverage concealer that doesn't leave me with crinkly dry skin halfway through the day. This concealer is by far the best I've ever tried (and I've tried a lot!). The fact that it is self-setting really helps because adding a powder is what contributes to dryness. In the past, I've always had to d...
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  10. Not a fan


    Dry down is very powdery and settles into fine lines.
  11. Brightening Concealer


    Nice brightening concealer. I use under the eyes and it looks nice. Not as good as NARS radiant creamy concealer. Probably wouldn't repurchase. Quite expensive.
  12. Great colour range


    I love this concealer. It provides the best coverage and has a really nice matte finish.
  13. Ok


    I wanted to upgrade my drugstore concealer so chose this... was expecting more. I think it’s good for a very light makeup look but you don’t get the best coverage and can’t really powder over it for that flawless look, it seems to flake
  14. Great concealer


    Nice concealer with great coverage! I used the colour match function to compare to my previous NARS concealer however it’s just a touch dark. I’d recommend choosing the shade lighter from what the colour match function suggests. Would definitely buy again
  15. Really great concealer


    i love the Ultra Hd Concealer. It has very good coverage and I don't find it to be too drying under the eyes. I do get a bit of creasing with it though.
  16. Love


    Because of sleepless nights I do tend to get dark under eyes this is awesome covers it with only little use
  17. Good concealer


    I like the colour range on this and managed to find a very good match for my undereyes. I do't conceal anywhere else for fear of breaking out. This provides good coverage, I though I would not say full. It blends out pretty seamlessly and if I set it lightly, it creases minimally.
  18. Purchased wring colour


    Product maybe is goos, however I got absolutely wrong colour - too light. And my rating is how hard it is to get right colour unless you are repurchasing.. I personally cannot use it.. so disappointing and this will make me doubt before buying concealer or foundation online in the future :(
  19. Good


    Coverage is not bad and it doesn't crease under the eyes once set with powder. I have oily skin and this doesn't go patchy.
  20. Love it


    This is such an amazing concealer. I love this. It covers all my under eye darkness. When applied and blended out it looks flawless.
  21. Natural


    I don’t reach for this too often as i mistakenly chose a shade too light, it’s ok for natural makeup days but would never use this formula for a heavier or long lasting look as none of my powders seem to work over it
  22. Like


    I like this concealer. Doesn't go cakey or patchy. Long wearing.
  23. Best Non Creasing Concealer Ever!!!


    Wow!! I finally found it! A concealer that doesn’t crease and doesn’t make my eye lines more noticeable. You don’t need to set this concealer either meaning less ageing powder!
    I bought this is in light sand to go with my 315 Sand MUFE foundation to highlight and brighten, I will never be without this again!
  24. stunning formula


    the fornula of this concealer is great! it is very buildable and is so great to blend out! definitely recommend !
  25. Great concealer


    This concealer is one of my favourites. It's very natural-looking, provides good coverage, blends easily and doesn't crease on my undereye.
  26. the best!


    best concealer ever, blurs into skin effortlessly
  27. Alright


    I have dry skin and very dry under eyes and almost everything creases under my eyes after a couple of hours and this was no exception. Even though it says it won't crease, it did about 4 hours in. cheaper concealers do the same job I guess.
  28. Fantastic concealer


    So wonderful, I love makeup forever and this is so awesome!! Love it so much.
  29. Nice and smooth


    I got this after seeing all the good reviews and was not disappointed. It gives a medium, but natural coverage and the tone matched perfectly with my skin. After this, I cant wait to try other Makeup Forever products.
  30. Good concealer


    This is a great non drying concealer that is med /high coverage and doesn't crease when applying like other concealers.
  31. Under eye concealer


    I was looking for concealer for to help cover darkness under the eyes. I used the guide to select a colour matching MAC NW20 to 30 Dark Sand. I would say it’s a pretty good colour match, without being professionally matched in store, maybe a slight yellow tint? But the colour blends in pretty seamlessly with my skin. I like the applicator, it is flat and smooth, it really feels like the product en...
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  32. Good concealer


    This concealer is good, although I find that I still like to set it as I feel like it doesn’t completely self set. With the powder there i feel that it stays in place longer. I purchased the colour that was recommended by the MUFE guide and it was spot on.
  33. Best concealer for the under eye


    I have tried many concealers to cover dark circles under my eyes. This concealer has a beautiful texture and coverage (not too thick/heavy). It blends out seamlessly and it is self setting.
  34. Excellent coverage


    Excellent coverage, almost as good as the nars concealer
  35. Normal


    I'm fans of makeup forever specially the hd foundation I love it so so much and after all the recommendations I heard from Youtube's I decided to give this concealer to try. But I found not bad but not wow, you know what I mean , it's not different than any other brand I felt it's like maybeline fitme concealer.
  36. not bad


    blends nicely and high coverage however i feel it has a little flash back in photos which is very disappointing
  37. Amazing concealer! excellent coverage


    The colour range and coverage of this concealer is really quite amazing, it's such good quality and relatively well priced. I've repurchased it a few times now.
  38. Not bad


    I usually use a Nars concealer but decided to try this.
    In comparison, I find this one more prone to settling in lines around my eyes.. it's not a major problem, but it just takes extra blending before applying powder. Other than that I enjoy the colour and consistency of this product and find it to last most of the day on my oily skin without touch ups.
  39. covers everything


    this concealer is perfect to cover all imperfections and dark circles. The coverage is light so it isn't obvious that I'm wearing it but it is enough to cover everything. Definitely recommend!!!
  40. love this concealer so much!


    i have acne prone skin so finding a concealer that covers all that and doesn't make me break out more is very hard. However, this one is so amazing! It covers everything and blends in with my skin so well! the coverage is absolutely perfect and the formula is so amazing. I 100% recommend this!!
  41. Suuuuper creamy


    I love this concealer as a dupe for Nars, it’s super creamy and doesn’t crease and has great lasting power. Such good value
  42. Great!


    Chatted to AB staff to find my colour match to my usual MAC concealer and was not disappointed! I am 30 and showing first signs of ageing around the eyes. Does not crease and because you don’t need powder, it doesn’t cake or flake. Love the doe foot applicator as well, blended with a beauty blender. Get it!
  43. Really good coverage and limited caking


    This concealer was recommended to me by one of the customer support team at Adore Beauty and I love it. I always had issues with concealer caking in the lines around my eyes, but this one has a really nice formula and only cakes in the outer corners by the end of the day, not in the lines under my eyes. Love it, also really long lasting and brightening.
  44. Full cover


    A true full coverage concealer - very good for masking under eye tiredness and darkness. Doesn't look cakey on blemishes either
  45. Instantly brightens


    This concealer hve medium to full coverage..best for my days when i dont get enough sleep..it brightens up my circle with single application..little goes long way..hide my blemish..n stays forever .
  46. Full coverage


    Great coverage for blemishes and doesn't crease or dry out too much. Good applicator for easy application
  47. Pretty good. Will buy again.


    I’m quite happy with this product. It covers and looks like skin once it dries. Lasts moderately well. I would give 5 stars if it lasted just a bit longer. Still a great product. A little goes a long way.
    I’m an NC20 and bought the second lightest shade. I should have got the next shade up but still happy with it and just blend it out and put powder over the top.
  48. Love this so much


    This product is so good I love it so so much the coverage is perfect and it’s so blendable
  49. Awesome


    on my 3rd bottle i love it cover my under eyes very well buildable coverage a creamy formula
  50. Bright


    This is nice to use as an under eye concealer. When I use it as a spot conceal I put it on under foundation and then again on top for any stubborn areas. I also find that powder over the top gives a lot more staying power.
  51. Lovely


    Really brightens up my under eyes and doesn’t flash back. Is very hydrating while covering my pimples as well
  52. excellent


    this is an amazing concealer it covers all my blemishes and i just love it so much it is so worth getting
  53. Awesome


    full coverage but natural looking at the same time, new favorite
  54. Works really well


    I finally bought a new concealer after waiting far too long, and I'm really happy with this purchase! I thought I might have picked a shade that is too light for my skin (I am very fair but wear fake tan a bit, but still went with the lightest colour given that we're going into winter) but I'm glad I chose the one that I did. It stays put all day and is great for hiding spots.
  55. LOVE IT


    Such a good concealer, so light weight feeling, but the perfect coverage! gets rid of all the dark circles, and so blendable
  56. Full coverage


    Lightweight and doesn't cake up under the eyes. It creates a subtly highlighted undereye by covering dark circles well. The applicator is handy to get in under the eye
  57. Wonderful Concealer


    If you want to conceal, but hate concealers, this will be a product you’ll love.

    I get no caking, no drying, no moving around or settling into expression lines. Just perfect concealing that does last!

    I’ll certainly buy again!
  58. Best concelar


    I'm not fans of using concealer but this one hands up .
    Perfect for every day use doesn't cake or set into line and the shade perfect matching with my tone , I'm happy for parched this product.


    Lost my previous review idk..but again...this stuff is great . I absolutely love that its self setting and non drying!!! It feels like I'm wearing nothing ! Love it
  60. One of the few concealers with my shade


    I have trouble finding concealers lighter than my skin to use on my under eye area and this is definitely a new favourite. The concealer shade I have is basically white which is a shade down from my natural skin colour.
    It doesn't cake or set into fine lines. It's perfect for a natural every day look but also has quite good coverage. I'm not a massive fan of the consistency but is very easi...
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  61. Great Concealer!


    Finally found the perfect concealer that doesn’t cake or sit in my lines! Great full coverage but never looks cakey
  62. love it


    good everyday concealer, makes me look radiant and glowing, as well as dark spot and undereye free!!
  63. Great concealer


    This wears amazingly. I love how I don’t really have to set it. It’s also really great for spot concealing on pimples.
  64. Great everyday concealer


    I like this for everyday basis. Just slap this on and i dont set it with powder. It is not tacky and it looks good the whole day.
  65. Great everyday concealer


    I like this for everyday basis. Just slap this on and i dont set it with powder. It is not tacky and it looks good the whole day.
  66. Covers dark circles completely! (Shade: Nude Ivory)


    Great concealer for dark circles! I'm very fair so my dark circles are quite obvious and I usually have to use a colour corrector to conceal them effectively. Such a small amount goes a long way, definitely recommend.
  67. Amazing!!


    Beautiful and hydrating! Not super full coverage but because it sits so well it’s easily blendable! Love it!
  68. Great coverage and covers dark circles really well


    I purchased this to cover up the very dark circles under my eyes. I would highly recommend this product as it’s full coverage and very flexible. The only thing would be my colour choice, I purchased pearl which is very light for my skin tone next time I will get a darker colour
  69. Ultra HD Concealer, my new best, universal friend

    Danii (Adore Beauty Staff)

    Make Up For Ever makeup is totally underrated, and they're definitely upping their game with the newer formulations and products they've launched recently. I struggle with concealers - some are too cakey and drying, some don't offer enough coverage, some are great for under eyes but not universal enough for covering spots....enter: Ultra HD Concealer. The format with the applicator is clever in te...
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  70. Beautiful concealer


    Love this product, it has a nice creamy texture. Doesn’t cake. Great selection of shades to.
  71. Be careful with your shade


    I’m a MAC NW25 and they recommended 21 cinnamon, which coincidentally is a match for my current MUFE concealer. It’s a teeny bit too light so go a shade up, or buy two and mix them together.

    Formula is lovely and the staying power is great. I used it on my jawline scars and under eyes and was really happy with it. It wasn’t drying, creased the tiniest bit but all concealers will afte...
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  72. As good as the foundation

    Joanna (Adore Beauty Staff)

    I'm so glad MUFE have not only upgraded this formula, but improved the packaging of their Ultra HD concealer. It's so much easier to apply with the doe foot wand, and the formula itself is smoother, more blendable and longer lasting in my opinion. There's also a fantastic shade range.
  73. Love it


    Finally found the perfect concealer that doesn’t cake or sit in my lines!
  74. My new everyday concealer

    Hannah (Adore Beauty Staff)

    This is such a great concealer - I use it on my no makeup days for spots and also under my eyes for maximum brightness. It's easy to apply, and honestly, if I have no room in my handbag, I will just take this concealer with me because I know it will do the job.

    It's also self setting, which for a lazy girl like me is PERFECT! It also doesn't crease or cake around the eyes, which I've...
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  75. Everything you could want in a concealer

    Rebecca (Adore Beauty Staff)

    A no brainer for me, this concealer ticks all the boxes.
    Firstly the packaging is great, the double sided applicator makes it easy to apply as much or as little as you want, no fiddly little brush to keep dipping into the bottle.
    The formula itself is suspiciously lightweight. I kept expecting my dark circles to show back through because I couldn't even feel the product on my skin bu...
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  76. My new go to!

    Tamara (Adore Beauty Staff)

    Having dry and very fair skin means concealer has ALWAYS been a struggle for me. If I manage to find one that matches my skin tone - it always picks up on dry patches and sits weirdly on my skin. FINALLY a concealer that I can rely on. This product blends beautifully into the skin, and I mean smooth as silk! I love that it brightens my under eye area and seamlessly conceals blemishes without looki...
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  77. Break up for ever with all your other concealers

    Alexina (Adore Beauty Staff)

    I first fell in love with the original version of this concealer, and I was initially really sad to hear that my favourite concealer was being replaced, but this one has improved on an already amazing formula!

    I tested the new version against the old one, and this concealer lasts longer, has more coverage and is easier to apply thanks to the applicator.
    The texture is ultra thin...
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  78. Criminally underrated!

    Shannon (Adore Beauty Staff)

    OK before I start with an actual serious review: it big. This tube is huge. You could totally carry this with you and have an adjustable foundation/concealer combo on the go and it'd be way handier than a BB compact or whatever.

    ANYWAY - on to the actual serious review ----

    My HG concealer is a cheapie Korean one and I didn't really think this would top that, but I'm find...
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  79. My new holy grail concealer!!

    Elle (Adore Beauty Staff)

    You know how you don't even realise what you're missing until you start using it, and then it's like HOW DID I SURVIVE WITHOUT THIS?
    That's how I feel about this concealer.
    I turn to this concealer every. single. morning.
    I wear it alone, or with my Ultra HD foundation, and it instantly evens skin tone, and wears so comfortably throughout the day.
  80. Dreamy

    Melissa (Adore Beauty Staff)

    I'm someone who isn't the best with makeup and have only had bad experiences with concealers - they either break me out or dry out my skin and leave me feeling crusty.

    After many failed attempts at trying to find the concealer that was right for me, I eventually gave up as it was becoming too costly and wasteful.

    Recently, I was given the MUFE Ultra HD Concealer to test ...
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  81. My new everyday concealer!

    Yasamin (Adore Beauty Staff)

    I like to keep things natural during the day, so I only pop on a bit of concealer where I need it and set my T-zone with powder. I really like this concealer because it has great coverage for redness, breakouts and dark circles and it blends in so quickly with a small fluffy brush. Considering I wear it alone, it's undetectable on the skin and lasts all day - 10/10 from me!
  82. I never knew concealer could be this good!

    Samantha - Adore Beauty team member

    I have never been a concealer fan, I think it gets stuck in the lines under my eyes and ends up making me look worse, but not with the Ultra HD concealer!

    It has a really silky texture, and a very subtle luminescence to it, so it is ideal for lightening up under-eye dark circles. There is enough pigment that it covers spots well, without being too heavy.

    It's actually s...
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  83. Review & Earn
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