jane iredale

Jane Iredale PureLash Lengthening Mascara

Jane Iredale Authentic

Special Price $29.75

Regular Price: $35.00

15% off - save $5.25

  • Brown Black
    Brown Black
    Brown Black
  • Jet Black
    Jet Black
    Jet Black
  • Navy
Out of stock

Jane Iredale PureLash Lengthening Mascara by jane iredale


The Jane Iredale PureLash Lengthening Mascara contains triple-length cellulose fibers (no synthetics) to give you the lashes you've dreamed of.

Dex-Panthenol has been added to the formula in liposome form, so that with every swipe you add a conditioner to your lashes
Also keeps formula nice and moist
Wheat protein thickens, curls and strengthens lashes
Top quality brush makes sure you get even coverage and that lashes are separated
Harsh chemicals common in mascara have been eliminated
Sensitivity tested

If you are going to layer mascara, dont wait for each application to dry. This is what makes lashes stick together
Dont pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product
Too much mascara can be aging
Brown often looks softer around the eyes than black


Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root, Extract, Oleic Acid. May Contain: Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)


Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.
Apply a layer of ourPureLash Extender and Conditioner first. Youll be amazed how it thickens your lashes. It also means that youll use less mascara. Allow to dry until tacky and then apply PureLash Lengthening Mascara.

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Reviews (4)
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Not as good as I hoped - 02-04-2018 by

Black-brown is not the colour you expect. It is not as dark (far from it) as the picture on the site conveys and on application I wondered if the colour element was more of an illusion (i.e. went on clear - not as brown or brown/black) and therefore I didn't feel that the product added any definition to the lash at all - it certainly did not add length.

Lovely product! - 23-10-2017 by

This is a lovely mascara. It definitely works to lengthen and define my lashes for a natural makeup look. It doesn't clump, but glides on smoothly and evenly. The applicator is taking a bit to get used to as it has a short and long side. I think I will still keep looking to find my perfect mascara though (probably due to the brush)!

Great product - 04-09-2017 by

I've just purchased this product and I'm quite liking it so far. It gives a nice, light and natuaral looking coating and does not feel clumpy and heavy on the lashes. Great for every day wear.

Love it - 25-07-2017 by

Amazing brush, easy to apply, doesn't make you look like a panda bear half way through the day, is waterproof but easily comes off with Jane Iredale mit. I will never use a different mascara

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