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Jane Iredale PureLash Lengthening Mascara

4.6 of 57 reviews

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Contains triple-length cellulose fibers (no synthetics) to give you the lashes you've dreamed of.
  • Cruelty Free
  • Vegan

What customers say

GREAT - 82% recommend

4.6
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Customer Reviews

Review & Earn

4.6 of 57 reviews

82% recommend this product

  1. 37

  2. 13

  3. 7

  4. 0

  5. 0

Most Helpful Positive

Long and natural lashes

Jayde

Absolutely love everything about this mascara. It’s so natural looking but also gives a bit of length to lashes. Doesn’t clump. I’ve had this for 6 months using it almost daily and it’s still going and never once dried or went clumpy.

Most Helpful Criticism

Nothing impressive

Kimberley

I didn’t find this mascara to do much lengthening in the looks of my lashes once applied, even after a few coats. Have tried cheaper alternatives that have done a better job
  1. Long and natural lashes

    Jayde

    Absolutely love everything about this mascara. It’s so natural looking but also gives a bit of length to lashes. Doesn’t clump. I’ve had this for 6 months using it almost daily and it’s still going and never once dried or went clumpy.
  2. Nice product

    Bella

    This isn't an amazing mascara, but it does a good job. Super natural looking lashes if that's your thing. It doesn't clump, but it also doesn't make the lashes look thicker. They do look longer though.
  3. Pretty good

    Morgan

    This mascara isn't bad and I like it for the more natural ingredients. The brush is okay but it bends easily if you aren't careful when putting it back into the bottle. I have quite sensitive eyes and need to be careful to use it up within 3-4 months, otherwise it starts to get irritating on my eyelids. It gives lashes a good pigment and length though.
  4. Makes lashes look long

    Laurel

    Makes lashes look long without feeling too heavy like a lot of other mascaras.
  5. Nice mascara

    Kaitlyn

    Doesn't go on super thick, but it's buildable and looks super natural
  6. Amazing

    Kaitlyn

    Love it makes my lashes look great and easy to take off
  7. Natural mascara

    Brooke

    I like Jane Iredale products as they use natural ingredients. Mascara is nice without looking fake. My bottom eyelashes as quite long so sometimes I get mascara on my skin. Good purchase for a natural look and for those wanting to use cleaner ingredients in their skin care.
  8. Natural looking mascara

    JAYDE

    One of the most natural looking mascara's I have used! It evenly coats each lash and never looks dry or clumpy!
  9. Good

    as

    This is great mascara. Doesn’t smudge and stays on almost all day. My lids don’t swell nor itch using this mascara.
  10. Cant fault

    Jayde

    Super natural looking and this mascara never dries or clumps ever!
  11. Nothing impressive

    Kimberley

    I didn’t find this mascara to do much lengthening in the looks of my lashes once applied, even after a few coats. Have tried cheaper alternatives that have done a better job
  12. NATURAL

    Jess

    The most natural looking mascara but also build able for more volume. Has never clumped or dried out. Amazing.
  13. flakes off

    Ellen

    I'm really disappointed in this mascara! I bought the navy color recently for a change from always wearing Longest Lash in Black Ice. By the end of the day, it's completely worn off - as in no mascara left on my eyes at all! I have been using this mascara in conjunction with the primer and conditioner, so I would expect it to stay put and last all day until I remove my makeup at night.

    Like others, I have noticed big flakes of the mascara under and around my eyes.

    At this point, i feel this mascara was a waste of money. This product should last all day.
  14. Love this mascara

    T

    Perfect for a nice natural look. Seems to coat every lash individually and doesnt ever clump or dry out.
  15. Very light mascara

    Cheyenne

    Very natural mascara. I’ve never used one this light before I got the brown/black and it goes in beautifully with no clumps. Perfect if you want that natural look but I think I prefer more coverage
  16. Natural mascara

    Kathleen

    if your looking for thick party lashes this isn't the mascara for you, its a natural looking mascara that doesn't clump or fall out on foundation!
  17. Cant fault (Black brown shade)

    H

    Cant fault. Really smooth and natural looking. Coats each lash perfectly. I have had this for months now and it hasn't once got dry or clumpy.
  18. Love this mascara

    TONI

    Looks natural and coats each individual lash perfectly. I've had this for 4 months now and its never clumped for dried out.
  19. Best mascara

    Laura

    Love this mascara, not clumpy and doesn't transfer or run
  20. Doesn't clump

    K

    Natural looking and doesn't ever clump. Been using for months now and absolutely love it.
  21. Go to mascara

    Jade

    This is my go to mascara for everything. On days where I dont want to wear much makeup I can apply a thin coat and it looks really natural and just coats the lashes evenly (doesn't ever clump). On days where I want to curl my lashes or more volume I can easily just do a second layer. Either way its really natural looking. I use this daily and its lasted me about 4 months already and ill need another one soon. Keep in mind its very natural looking so if youre looking for a more volumised mascara I would not recommend this one.
  22. Smooth

    COURT

    I purchased this in shade Brown Black. Its smooth, applies easily and has lasted me months of daily use without drying or clumping. Very happy.
  23. Never Clumps!

    Trina

    Ive been using this mascara for a few months now and its really smooth and doesn't get clumpy or thick! I have light brown hair and the BROWN BLACK shade is really nice!
  24. Best Mascara Ever!

    Tay

    This mascara is by far the best thing I’ve ever had on my eyelashes. It dramatically lengthens and thickens your eyelashes but does not feel heavy or clumpy. It also removes easily at the end of the day. I would 100% recommend! Game changing mascara right here!
  25. Expensive, not worth it.

    Nats

    This mascara does nothing special for me. I've spent loads on new and improved mascaras over the years hoping for 'the one' and this is not it. You can buy the same quality in any low end makeup brand which will do the same thing. The wand is annoying too. Shame. Wanted to love it so much. The formula is ok just no wow factor.
  26. Love it!

    Brooke

    This mascara does not clump and leaves my non existent eyelashes looking amazing and long!
  27. Nice formula but....

    Rikki

    It ran a little and I found the brush too large and clumsy. I wouldn’t purchase.
  28. Smooth application

    Jade

    This mascara is really smooth and doesnt clump on the lashes. I found it just coated each individual lash. It wasnt a thick mascara so left a really natural feel.
  29. Not the best

    Alysha

    I received samples of this product and it went on nicely and looks good for maybe a few hours but I end up with black eyes by the end of the day and I have an office job and don't rub my eyes. I'm really struggling to find mascara that doesn't do this these days.
  30. Natural looks

    C

    I wouldn't say this is an extremely lengthening mascara. Not ideal for anyone wanting volume. But it applies really nicely and looks natural. Doesn't look clumpy at all. It does give the lashes a nice natural lengthening.
  31. Natural (Brown/black shade)

    J

    I've never tried the Jane Iredale products until this one and i'm very impressed! Such a beautiful mascara - really natural coverage (Doesn't clump) and covers all lashes. I have light lashes and this one looks really great.
  32. Great

    Kate

    This is such a great mascara. I purchased in the shade brown black and it applies really well. Gives a little bit of length while still looking natural.
  33. Light Mascara

    K

    Really light natural looking mascara. Glides on effortlessly.
  34. Lovely subtle mascara

    Meg

    I bought this mascara in the black and enjoy it very much. It is not too heavy which I like. easy to put on and doesn't smudge.
  35. BROWN BLACK

    Courtney

    I have fair skin and light brown hair so I love this mascara in the BROWN BLACK shade because it suits my features so much more and it looks really natural. The wand really applies the mascara well and it hasnt once clumped at all. Really separates the lashes individually and makes it look so natural. Ill be re purchasing!
  36. Natural

    Jayde

    If you like a more subtle look mascara this one would be perfect. I have it in the BROWN BLACK shade and it goes on so easily and covers every lash without clumping. Really smooth formula. Its not a full volume mascara but still build-able and looks really nice and natural.
  37. SMOOTH & NATURAL (BROWN/BLACK SHADE)

    Kate

    Highly recommend this to anyone who wants a really smooth clump free mascara. It gives a little subtle length and covers the lashes without looking like you're caked in mascara. Very natural looking.
  38. best natural mascara

    Bethany

    This is the best mascara if you want to define your own natural lashes without looking over done.
  39. Will purchase again

    Kate

    I've never tried the Jane Iredale products until I purchased this a couple months ago and ive now purchased this again in the BLACK BROWN shade. Really great mascara! If you're looking for something a little more natural than traditional mascaras this one is perfect its SUPER light weight and natural. Still gives a little bit of length but isn't too dramatic. I have dark blonde hair and the Brown shade is still dark but looks a little more subtle than Black mascara.
  40. Smooth natural mascara

    Lisa

    I like the idea of natural chemical-free mascara that doesn't look gunky. I use this with the Jane Iredale Lash Conditioner and it goes on smoothly -- no clumping. It looks really natural and doesn't flake too much during the day. Comes off easily with Micellar Water.
  41. Light natural looking lashes

    C

    I purchased this a month ago in the BLACK/BROWN shade and its a really nice light natural mascara. Not sure I would call it lengthening but it goes on really smoothly and onto each lash (doesn't clump). I usually dont like a heavy mascara so this one is absolutely perfect. Brown/black shade is a nice dark brown colour (I have dark blonde hair so its perfect for me) Will 100% be re-purchasing.
  42. Love this!

    Trina

    I started using this a couple months ago and its a really natural looking mascara (I use the brown shade). Goes on really easily and doesn't clump lashes together. Its not a high volume mascara - its very natural looking.
  43. Natural looking

    Courtney

    I started using this a few weeks ago and its my new favorite. Its not very lengthening or voluminous so if that is what you're looking for I wouldn't recommend. Its very natural looking (in the brown shade) and subtle. Great for day to day makeup.
  44. Light and natural

    Jayde

    I have really light brown lashes and find black sometimes can be too much, this was perfect its really natural looking and light. Will definitely buy again.
  45. Natural

    Jade

    Very natural dark brown - love it! Goes on smoothly and doesn't leave clumps.
  46. Brilliant for a natural look!

    Sarah

    As someone who has light brows and lashes, it's so hard to find a really good mascara that provides more of a natural look. I've been using this mascara in brown for work for the last two weeks and am yet to find a single thing wrong with it. I love how there's two different sized bristles, it helps me get all those hard to reach lashes in the corner of my eye without smudging mascara all over my nose!
  47. Best Mascara

    Rachel

    I personally love this mascara. It's definatley my go to now when it comes to mascara. I have tried mary kay, clinque, revlon and many more. I love the wand as it really separates my lashes and lengthens them. It doesn't add too much product on them which means it doesn't clump and gives a really natural look which I love and naturally enhances my eyelashes. Add another coat and they are fuller and longer.
  48. Favourite mascara for everyday/natural makeup looks

    Sophie

    I've been through a lot of mascaras and always wanted one that enhances my lashes while still looking really natural but I could never find a great one. I got this in brown/black and it's just perfect for me. It isn't super volumising as the formula is quite thin but it really enhances my lashes without clumping. The wand is composed of soft, fine rubber or silicone bristles that aid in separation and it doesn't clump very much on the end of the wand. One side of the wand has long bristles and the other has very short ones for lower lashes which works great and is really innovative. If you are someone with decent lashes that don't need too much pumping up, that are very light or sun bleached at the tips this is an amazing "no-makeup" mascara.
  49. Nice and light

    Barbara

    Lovely mascara though the blue was a bit darker than I'd hoped.
  50. Love!

    NH

    I received this mascara as a free sample and I just love it! I'm not a huge makeup wearer but this mascara is lovely and natural looking, while adding a lot of length and volume. I like that the formula isn't super wet like some mascaras seem to be...I haven't had any issues with it smudging onto my lower lash line or surrounds after applying.
  51. Great formula!

    Ying

    I find the formula of this mascara to be very gentle - it doesn't contain alcohol! It works well on my lashes. I would definitely buy again.
  52. Didn't stand out

    Aidan

    The packaging is very similar to Better Than Sex mascara, which I was attracted to, but it was a very watery, and light formula. It didn't do much for my lashes without using the lash conditioner which was really annoying :( not very lengthening as hoped.

    It gave a subtle amount of colour, just a regular mascara. Not worth the price unless you want that subtle look and pretty packaging.
  53. Not as good as I hoped

    Mortdicai

    Black-brown is not the colour you expect. It is not as dark (far from it) as the picture on the site conveys and on application I wondered if the colour element was more of an illusion (i.e. went on clear - not as brown or brown/black) and therefore I didn't feel that the product added any definition to the lash at all - it certainly did not add length.
  54. Lovely product!

    Evie

    This is a lovely mascara. It definitely works to lengthen and define my lashes for a natural makeup look. It doesn't clump, but glides on smoothly and evenly. The applicator is taking a bit to get used to as it has a short and long side. I think I will still keep looking to find my perfect mascara though (probably due to the brush)!
  55. Great product

    Kylz

    I've just purchased this product and I'm quite liking it so far. It gives a nice, light and natuaral looking coating and does not feel clumpy and heavy on the lashes. Great for every day wear.
  56. Love it

    Laura

    Amazing brush, easy to apply, doesn't make you look like a panda bear half way through the day, is waterproof but easily comes off with Jane Iredale mit. I will never use a different mascara
  57. Review & Earn
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