jane iredale

Jane Iredale PureLash Lengthening Mascara

Jane Iredale Authentic

Special Price $31.50

Regular Price: $35.00

10% off - save $3.50

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Jane Iredale PureLash Lengthening Mascara by jane iredale

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Finish your eye makeup look with natural, long, and featherlike lashes. Jane Iredale PureLash Lengthening Mascara maximises length, strengthens, and provides superior conditioning benefits. Featuring synthetic-free, triple-length cellulose fibres, this healthy mascara gives the look of dramatic lashes without the harmful chemicals associated with false eyelashes.


Key benefits:


  • Double-sided brush conditions and adds length.
  • Proprietary botanical blend curls, thickens, and makes lashes stronger.
  • Protective formula reduces splitting and breakage for healthier lashes.
  • Added Panthenol provides effective conditioning.
  • No shellac, lacquer, or petroleum-derived ingredients.
  • Cruelty-free and paraben-free formula.


Key ingredients:


  • Algae Extract softens, conditions, and helps prevent dry, splitting eyelashes.
  • Carnauba Wax is a Brazilian vegetable-based wax that’s often used in lash-growth serums to create thicker, healthier eyelashes.
  • Wheat Protein improves elasticity and hair flexibility.
  • Panthenol, or Vitamin B5, improves hair health and is often used as a hair loss treatment.
  • Radish Root Extract enhances eyelashes and promotes thickness.


How to use Jane Iredale PureLash Lengthening Mascara:


  • Rock your mascara wand at the base of your lashes.
  • Then, brush out to the tips.
  • Add a second coat if desired.


Who is this product for?

Jane Iredale PureLash Lash Lengthening Mascara is for anyone with short eyelashes who’s seeking dramatic length without an artificial look. This product is also safe for contact lens wearers and those with sensitive eyes.


Eye makeup tips and tricks to share:

We’d like to share some natural makeup tips with you to help give your lashes the best look possible. We recommend using your favourite eyelash curler to curl your lashes before applying mascara. Then, prime and hydrate your lashes with Jane Iredale PureLash Extender + Conditioner eyelash primer.


Whilst lashes are still wet with primer, apply your first coat of PureLash Lengthening Mascara. If desired, follow with a second coat to maximise the look of featherlike lashes with extraordinary length.


Shipping & Returns
Reviews (26)
Review and earn
Natural (Brown/black shade) - 11-01-2019 by

I've never tried the Jane Iredale products until this one and i'm very impressed! Such a beautiful mascara - really natural coverage (Doesn't clump) and covers all lashes. I have light lashes and this one looks really great.

Great - 09-01-2019 by

This is such a great mascara. I purchased in the shade brown black and it applies really well. Gives a little bit of length while still looking natural.

Light Mascara - 09-01-2019 by

Really light natural looking mascara. Glides on effortlessly.

Lovely subtle mascara - 04-01-2019 by

I bought this mascara in the black and enjoy it very much. It is not too heavy which I like. easy to put on and doesn't smudge.

BROWN BLACK - 02-01-2019 by

I have fair skin and light brown hair so I love this mascara in the BROWN BLACK shade because it suits my features so much more and it looks really natural. The wand really applies the mascara well and it hasnt once clumped at all. Really separates the lashes individually and makes it look so natural. Ill be re purchasing!

Natural - 18-12-2018 by

If you like a more subtle look mascara this one would be perfect. I have it in the BROWN BLACK shade and it goes on so easily and covers every lash without clumping. Really smooth formula. Its not a full volume mascara but still build-able and looks really nice and natural.


Highly recommend this to anyone who wants a really smooth clump free mascara. It gives a little subtle length and covers the lashes without looking like you're caked in mascara. Very natural looking.

best natural mascara - 10-12-2018 by

This is the best mascara if you want to define your own natural lashes without looking over done.

Will purchase again - 10-12-2018 by

I've never tried the Jane Iredale products until I purchased this a couple months ago and ive now purchased this again in the BLACK BROWN shade. Really great mascara! If you're looking for something a little more natural than traditional mascaras this one is perfect its SUPER light weight and natural. Still gives a little bit of length but isn't too dramatic. I have dark blonde hair and the Brown shade is still dark but looks a little more subtle than Black mascara.

Smooth natural mascara - 07-12-2018 by

I like the idea of natural chemical-free mascara that doesn't look gunky. I use this with the Jane Iredale Lash Conditioner and it goes on smoothly -- no clumping. It looks really natural and doesn't flake too much during the day. Comes off easily with Micellar Water.

Light natural looking lashes - 26-11-2018 by

I purchased this a month ago in the BLACK/BROWN shade and its a really nice light natural mascara. Not sure I would call it lengthening but it goes on really smoothly and onto each lash (doesn't clump). I usually dont like a heavy mascara so this one is absolutely perfect. Brown/black shade is a nice dark brown colour (I have dark blonde hair so its perfect for me) Will 100% be re-purchasing.

Love this! - 05-11-2018 by

I started using this a couple months ago and its a really natural looking mascara (I use the brown shade). Goes on really easily and doesn't clump lashes together. Its not a high volume mascara - its very natural looking.

Natural looking - 25-10-2018 by

I started using this a few weeks ago and its my new favorite. Its not very lengthening or voluminous so if that is what you're looking for I wouldn't recommend. Its very natural looking (in the brown shade) and subtle. Great for day to day makeup.

Light and natural - 18-10-2018 by

I have really light brown lashes and find black sometimes can be too much, this was perfect its really natural looking and light. Will definitely buy again.

Natural - 18-10-2018 by

Very natural dark brown - love it! Goes on smoothly and doesn't leave clumps.

Brilliant for a natural look! - 15-10-2018 by

As someone who has light brows and lashes, it's so hard to find a really good mascara that provides more of a natural look. I've been using this mascara in brown for work for the last two weeks and am yet to find a single thing wrong with it. I love how there's two different sized bristles, it helps me get all those hard to reach lashes in the corner of my eye without smudging mascara all over my nose!

Best Mascara - 20-09-2018 by

I personally love this mascara. It's definatley my go to now when it comes to mascara. I have tried mary kay, clinque, revlon and many more. I love the wand as it really separates my lashes and lengthens them. It doesn't add too much product on them which means it doesn't clump and gives a really natural look which I love and naturally enhances my eyelashes. Add another coat and they are fuller and longer.

Favourite mascara for everyday/natural makeup looks - 14-08-2018 by

I've been through a lot of mascaras and always wanted one that enhances my lashes while still looking really natural but I could never find a great one. I got this in brown/black and it's just perfect for me. It isn't super volumising as the formula is quite thin but it really enhances my lashes without clumping. The wand is composed of soft, fine rubber or silicone bristles that aid in separation and it doesn't clump very much on the end of the wand. One side of the wand has long bristles and the other has very short ones for lower lashes which works great and is really innovative. If you are someone with decent lashes that don't need too much pumping up, that are very light or sun bleached at the tips this is an amazing "no-makeup" mascara.

Nice and light - 03-08-2018 by

Lovely mascara though the blue was a bit darker than I'd hoped.

Love! - 31-07-2018 by

I received this mascara as a free sample and I just love it! I'm not a huge makeup wearer but this mascara is lovely and natural looking, while adding a lot of length and volume. I like that the formula isn't super wet like some mascaras seem to be...I haven't had any issues with it smudging onto my lower lash line or surrounds after applying.

Great formula! - 18-07-2018 by

I find the formula of this mascara to be very gentle - it doesn't contain alcohol! It works well on my lashes. I would definitely buy again.

Didn't stand out - 12-07-2018 by

The packaging is very similar to Better Than Sex mascara, which I was attracted to, but it was a very watery, and light formula. It didn't do much for my lashes without using the lash conditioner which was really annoying :( not very lengthening as hoped.

It gave a subtle amount of colour, just a regular mascara. Not worth the price unless you want that subtle look and pretty packaging.

Not as good as I hoped - 02-04-2018 by

Black-brown is not the colour you expect. It is not as dark (far from it) as the picture on the site conveys and on application I wondered if the colour element was more of an illusion (i.e. went on clear - not as brown or brown/black) and therefore I didn't feel that the product added any definition to the lash at all - it certainly did not add length.

Lovely product! - 23-10-2017 by

This is a lovely mascara. It definitely works to lengthen and define my lashes for a natural makeup look. It doesn't clump, but glides on smoothly and evenly. The applicator is taking a bit to get used to as it has a short and long side. I think I will still keep looking to find my perfect mascara though (probably due to the brush)!

Great product - 04-09-2017 by

I've just purchased this product and I'm quite liking it so far. It gives a nice, light and natuaral looking coating and does not feel clumpy and heavy on the lashes. Great for every day wear.

Love it - 25-07-2017 by

Amazing brush, easy to apply, doesn't make you look like a panda bear half way through the day, is waterproof but easily comes off with Jane Iredale mit. I will never use a different mascara

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