8 Best Shampoo and Conditioner for Dry and Coloured Hair in 2020

Don’t be brittle; be better. These are the best shampoo choices for coloured hair in need of repair.

When you colour your hair, you still want it to look as healthy as it would naturally—just with the added change in hue. However, colour maintenance can take a toll and leave your hair dry and drab. On top of that, washing your hair can cause your colour to fade over time and sometimes leaves strands looking strange and streaky. Well, there’s a few things you can do to keep your hair hydrated and protected. And a range of products will help repair the damage colour treatments can cause.

When dealing with coloured hair that’s dry and damaged, it’s important to understand the cause of this compromised condition. Colouring treatments not only deplete the hair of moisture, causing dryness, but they also damage the bonds that make hair strong and in turn cause breakage. This problem is created because hair dyes lift the cuticle, or outside layer, of the hair so that colour can penetrate. If the dye contains peroxide, this ingredient will remove your natural colour, leaving your hair dry and stripped.

Olaplex No.4 Bond Maintenance - shampoo being poured from bottle into palm of hand - 650 x 414Olaplex No.4 Bond Maintenance - shampoo being poured from bottle into palm of hand - 650 x 414


If you colour your hair, it’s important to invest in a colour-safe shampoo that not only nourishes the hair but also repair these broken bonds and protects against environmental aggressors. On top of this, many regular shampoos actually strip away hair colour. That’s right: shampoos with sulphates or harsh cleansing agents can cause colour loss and dryness. Hair that’s been coloured benefits most from shampoos that have fewer cleansing agents and a greater number of conditioning agents, the latter of which will protect and restore the hair.

A hydrating, colour safe shampoo is your best choice if you want to keep your tinted hair glossy and vibrant. Coloured hair will always fade over time as it’s washed. Shampooing causes the hair strands to swell and the artificial pigments in your hair to loosen and be rinsed away. But don’t fret! A good colour safe shampoo should slow down this process. And be sure to consider the following tips if you wish to keep hair colour locked in:

  • Avoid washing your hair for 72 hours after a colour treatment. 

  • Avoid overwashing your hair, and instead reach for a dry shampoo when you can.

  • Avoid shampoos with sulphates and detergents.

  • Keep your hair moisturised with colour safe conditioners, treatments, and masks.

  • Keep the water temperature on your hair low, as hot water can dry your hair out.

  • Hard water can cause a film to develop over the cuticle, which will stop moisture from sinking in.

Following these simple do’s and don'ts will help keep your colour intact and thriving so you can save on those extra trips to the salon.


A gentle, sulphate-free shampoo formula created for dehydrated and stressed strands.

VIRTUE Recovery Shampoo 60ml works to enrich, cleanse, and repair colour-damaged hair. Free of sulphates, this shampoo gently removes oil and product build-up without overstripping, leaving your hair clarified and refreshed. Innovative Alpha- Keratin 60ku is a pure keratin protein that fills in the cracks of damage; thus, this shampoo helps heal the cuticle of the hair. Cuticle repair improves the suppleness and softness of your hair, leaving it feeling healthy and hydrated. This shampoo is gorgeously scented with Coconut, Yuzu, and Warm Woods, which makes using this shampoo a decadent experience. Free of parabens and gluten, and cruelty-free, this shampoo is a great colour-safe option for everyone.


Strengthen your hair with this colour-safe shampoo designed to hydrate and protect.

Sachajuan Colour Protect Shampoo is a colour-saving formula designed to boost dull hair lacking in shine. Formulated with Ocean Silk Technology, this shampoo contains fewer wash actives and uses microemulsion technology to prevent colour fade. Not only will this shampoo improve the longevity of your colour, but it will also enhance the health of your hair. With a luxurious lather and a subtle scent, Sachajuan Colour Protect Shampoo is truly extraordinary to use. This product will also smooth out damage and help seal split ends as it cleanses. It’s a great option for fine hair with dry ends, as this shampoo won’t weigh down skimpy strands.


Restore damage by using this repairing shampoo with bond-rebuilding technology.

Olaplex No.4 Bond Maintenance Shampoo 250ml features similar technology to the brand’s cult salon treatment. This star product works incredibly to repair and restore damaged hair. Formulated with Olaplex Bond Building Chemistry, this concentrated formula helps multiply bonds, rebuild strength, and boost moisture levels in compromised strands. This shampoo improves the manageability of all hair types and enhances smoothness and shine. This vegan, gluten-free formula nourishes hair while adding bundles of volume too. Best used with Olaplex Hair Perfector No.3 Home Treatment and Olaplex No.5 Bond Maintenance Conditioner 250ml, as this combination will change your hair game for the better.

Find out more about Olaplex in our guide, What is Olaplex and How Do I Use It?


Enhance Hair Strength

A highly hydrating shampoo that won’t strip as it deeply cleanses.

Enhance Hair Strength

Pureology Hydrate - Shampoo is the perfect response to extremely dehydrated hair that’s been dried out by colour damage. This concentrated, protein-rich shampoo formula nourishes your hair and boosts its strength. The addition of AntiFade Complex works to extend your colour. This ZeroSulfate shampoo gently cleanses without stripping your hair. An aromatherapy-inspired fragrance of Ylang-Ylang, Bergamot, Anise, and Patchouli makes using this shampoo an everyday indulgence. If you have serious damage and dryness, and want to revitalise your hair, this could be your best investment.

A shampoo that works hard to repair and nourish your hair and scalp.

Windle & Moodie Nourishing Treatment Shampoo restores your hair and scalp back to their ideal condition. Powered by Rooibos Tea, this shampoo has both strengthening and protective properties. While it promotes growth, it also works to shield the hair from environmental aggressors. The combination of Rooibos Extract and Argan Oil helps keep hair super-smooth, easy to detangle, and full of shine. Naturally derived Sugar Beet Extract and Wheat Micro-Protein work to promote a healthy scalp. This environmentally friendly formula is both gentle and extremely luxurious to use. It’s the perfect choice for an itchy dry scalp that results from colour-treating hair.


Rebalance dry hair and protect against environmental stressors with this moisturising shampoo.

Shu Uemura Urban Moisture Shampoo is a moisturising daily shampoo packed with antioxidants to protect from environmental aggressors. This shampoo rebalances by cleansing and purifying the hair and scalp while adding an extra boost of hydration. The inclusion of Moringa Extract deeply hydrates; Red Micro-Algae helps repair and protect against free radicals. This shampoo is not only extremely restorative, but it also helps soothe itchy scalps and fight dandruff. Urban Moisture Shampoo works amazingly to reduce frizz and easily define curls. This super-nourishing formula really does smooth things out.

An amazing option for particularly coarse, unmanageable, and damaged hair.

MOROCCANOIL Moisture Repair Shampoo 250ml is a super-rich and restorative, colour-safe shampoo that brings life back to dull and damaged hair. Packed with Argan Oil and Keratin, this formula intensively moisturises and strengthens dry, brittle hair. Free of Sulphates, this colour safe shampoo gently cleanses without stripping and fading. Moisture Repair Shampoo will work for every hair type but is particularly great for thick, rough, and significantly damaged hair in need of extra nourishment. For stunning results, this shampoo pairs excellently with MOROCCANOIL Moisture Repair Conditioner and MOROCCANOIL Original Oil Treatment.

As well as preserving your colour, this shampoo also leaves hair feeling extremely moisturised, silky, and smooth!

Aveda Color Conserve Shampoo is a great natural option for those hoping to keep their hair vibrant for longer. This gentle, plant-infused formula protects colour by preventing fading with colour-friendly ingredients. Infused with certified Organic Lavender, Geranium, Grapefruit, and other plant essences, this nourishing shampoo creates an aromatic in-shower experience. Color Conserve Shampoo is gentle enough for thin and fine hair, and won’t leave tresses feeling greasy or heavy. Aveda’s colour-safe formula also works well to conserve easy-fade pigments such as coppers and reds. As well as preserving your colour, this shampoo also leaves hair feeling extremely moisturised, silky, and smooth!



Hair Care with Virtue's Creative Director and Celebrity Hairstylist Adir Abergel



Want to find more of the best products for dry and damaged hair? Check out our guides:




So, let's recap the 8 Best Shampoo and Conditioner for Dry and Coloured Hair in 2020

  1. VIRTUE Recovery Shampoo 60ml

  2. Sachajuan Colour Protect Shampoo

  3. Olaplex No.4 Bond Maintenance Shampoo 250ml

  4. Pureology Hydrate - Shampoo

  5. Windle & Moodie Nourishing Treatment Shampoo

  6. Shu Uemura Urban Moisture Shampoo

  7. MOROCCANOIL Moisture Repair Shampoo 250ml

  8. Aveda Color Conserve Shampoo




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