How-To: Purchase The Correct Foundation Online, Every Time

After noticing a roadblock in the way of customers purchasing the right shade of foundation, Adore Beauty’s Founder & CEO, Kate Morris, decided to do something about it.

 

After noticing a roadblock in the way of customers purchasing the right shade of foundation, Adore Beauty’s Founder & CEO, Kate Morris, decided to do something about it.

And so, Findation.com was born. A comprehensive comparison platform which allows you to compare shades of foundations you’ve used before, to find a shade match in a new foundation you want to purchase.

The Findation feature appears on most foundation product pages at Adore Beauty to help you make your selection. But you can jump onto Findation.com to compare with other brands as well.

How-To: Purchase The Correct Foundation Online, Every Time

 

HOW DOES IT WORK?

 

Firstly, find a foundation you’d like to try on Adore Beauty, and click Find My Shade.

How-To: Purchase The Correct Foundation Online, Every Time

Fill in the details about another foundation you have used before, and click Find My Match.


How-To: Purchase The Correct Foundation Online, Every Time

 

You’ll be given a suitable matching shade in the foundation you want to purchase. You can refine your match even further by adding more shades of foundations you’ve used previously.

 

How-To: Purchase The Correct Foundation Online, Every Time

 

SHOP FOUNDATIONS OR VISIT FINDATION