This Best-Selling Foundation Now Has The Most Shades Ever

This foundation has reigned supreme as our best-seller on site for a number of years now (just read the reviews to find out why). But Estée Lauder’s Double Wear just keeps getting better – first, the shade range was extended from 24 to 41 shades, and now another 20 shades have just been added.

This cult classic full coverage foundation is now available in an extensive line-up of 61 shades to cater to the fairest and deepest skin tones. I’m pretty sure that’s the most shades of any foundation worldwide.

What Makes Double Wear A Best-Seller?

I didn’t realise how much people loved this foundation until a couple of years ago.

Funnily enough, it was the first foundation I ever wore – my mum had Double Wear in her makeup bag and 14-year-old me used to ‘borrow’ it (by that, I mean I applied way too much and it was definitely two shades too dark for me).

– It’s a smooth, full coverage liquid formula with a long-lasting semi-matte finish

– Evens out skin tone, conceals imperfections & gives the skin a flawless finish

– It feels comfortable & lightweight on the skin (while still offering maximum coverage)

– Maintains a semi-matte finish even in heat, humidity & when exercising

– Double Wear is transfer-resistant, fade-resistant & smudge-proof

– Moisture & oil-absorption is prevented so the colour stays true throughout the day

– Provides protection from environmental & UV damage

Buy here

Who’s It Suitable For?

Everyone. Seriously, this formula is actually suitable for all skin types (I think that’s why it’s so popular). The formula is oil-free, non-comedogenic and fragrance-free, and now with a massive shade extension, it’s now also suitable for a vast majority of skin tones as well.

I recommend on dry skin types to use a hydrating primer and moisturiser to prep the skin, and on oilier skin types a mattifying primer and setting powder to achieve your desired finish.

To find your perfect shade match, click here and select ‘Find My Shade’ to generate a shade match based on other foundations you’ve used previously.

What’s Everyone Saying?

★★★★★ Amazing product  Kristen

“I have a medium/olive complexion with a yellow undertone and purchased the colour Tawny. This colour is perfect for my skin tone. I had put off buying this product because of the price point, but regret not buying it sooner. This is by far the best foundation I have ever used. If you want great coverage and a foundation that stays in place all day then this is perfect for you. Would highly recommend!”

★★★★★ Best foundation ever!  Sarah

“I have been using this foundation for nearly 10 years. I will never use anything else. I have oily skin but I find the coverage great, I don’t get any excessive shine and it lasts all day and night without any touch ups. Definitely recommend!”

★★★★★ Love love love! – Niki

“I’ve tried a million different foundations and I always come back to the Double Wear. You can literally dive into a pool and come out with makeup still in tact. It is full coverage and stays on all day and doesn’t give my skin any reaction or breakouts afterwards.”

★★★★★ Favourite foundation Nadja

“I have used both drug store and high end foundations and this one is worth the hype. It lasts all day and doesn’t feel or look cakey, I have normal to dry skin and this has been one of the only foundations I have used that lasts all day without starting to go patchy under my nose and top of forehead. Will definitely be buying again.”

Buy Estée Lauder Double Wear Stay In Place Makeup Here