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Everything You Need To Know About Vitamin B Serums

Joanna Fleming
by Joanna Fleming
Updated:
23 Sep 2024
Jo is a former Adore Beauty staffer and qualified dermal therapist with over decade of experience in the beauty industry. She co-hosted our award-winning podcast Beauty IQ Uncensored for 4 years, interviewing names like Caroline Hirons, Katie Jane Hughes and Chris Appleton to name a few.
Even if you're only remotely into skincare, a Vitamin B serum has probably popped up on your wishlist of skincare products thanks to its association with getting that glow. Actually, come to think of it, a Vitamin B serum was the first kind of serum I used (many moons ago).
That serum was asap's super b complex - a product I still rotate in my routine 7 years later. But not all Vitamin B serums are equal. That begs the question, which B is right for you?

The Difference Between B3 & B5:

As I said, not all B's are equal - and that's because some B's are completely different. The two main forms you'll find in a serum are Vitamin B3 (Niacinamide) and Vitamin B5 (Panthenol). If you're lucky, your serum of choice will have both.
Vitamin B3, which you'll likely spot on an ingredient list as Niacinamide, can help to reduce blemishes and congestion by balancing the skin's natural oil production. It can also improve barrier function to reduce water loss and protect the skin from pollutants and irritation.
Check out the video below as I explain more about Niacinamide and some of my favourite products with Vitamin B3

Vitamin B5, also known as Panthenol, mainly functions as a hydrating ingredient, but it also has soothing and repairing properties as well, and helps to support the skin's natural barrier.
Find out more about Panthenol (Vitamin B5) and some of my favourite products in the video below
To learn more about serum ingredients, subscribe to our podcast.

Some Of Our Faves:

It wouldn't be much use telling you all of the above if we weren't going to give you some product suggestions, would it? So we've pulled together some of our personal favourite B serums.
Clearly my favourite, asap's super b boasts both forms of Vitamin B mentioned, plus a big dose of Vitamin E too, to fight the signs of ageing whilst giving the skin a big dose of hydration. This anti-inflammatory formula contains potent antioxidants to boost the skin’s natural protection against environmental damage whilst repairing past damage. Plus, it really does give you that glow.
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This powerful serum rejuvenates and replenishes the skin with 5 high-performance sea plants and a patented blend of Vitamin B5 and Vitamin B3. The formula works to reduce the appearance of fine lines, redness and dullness, as well as balancing oil levels. If you're looking for something to brighten your complexion, this'll do it!
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With a focus on hydration, this serum contains a nourishing blend of moisture-boosting Hyaluronic Acid and skin-softening Vitamin B5. It has a weightless, oil-free texture, and is designed to dramatically improve skin texture, enhance luminosity, diminish dehydration lines, dryness, and irritation. It leaves the skin hydrated, plump and smooth, and is best suited to dry and dehydrated skin types.
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