I'm just going to come right out and say it: it doesn't matter if your foundation is $12 or $120, if you haven't prepped your skin properly, it's not going to look as good as it should. Understanding your skin type is really important if you want to nail your makeup.
Your pre-foundation prep can make or break a foundation, in my opinion, irrelevant of how amazing the foundation is. If you've got very oily skin and you're using a rich moisturiser and hydrating primer, that foundation is gonna slide off. And vice versa, if you have dry skin and slap the foundation straight on, it's gonna look flaky.
This article has been written for my normal to dry skin sisters. I've recently discovered a new moisturiser that has quickly become a staple in my pre-foundation prep, and I couldn't resist raving about it. Say hello to IT Cosmetics Confidence in a Cream.
Why Is This Cream Good For Normal To Dry Skin?
Okay, I know I said pre-foundation prep, but I've also been using Confidence in a Cream as a day and night cream because I love the texture of it so much. I liken it to Kiehl's classic Ultra Facial Cream - it's rich, it glides onto the skin so smoothly and instantly adds comfort and hydration.
Created by plastic surgeons, the formula is fast-absorbing and contains barrier-supporting ingredients to help further protect the skin from dehydration. Plus, it's also got built-in priming ingredients to give your foundation the best finish possible.
Technically, this moisturiser is suitable for all skin types, but I personally recommend it for those with normal to dry skin as it is ultra-hydrating. It's also a great option for more mature skin types which often lack moisture. And you can get it in a mini version too.