Anyone else reentering their lip gloss era?
Welcome, it’s been a minute. But boy, are our lips in for a treat.
Far from the sticky, sickly-sweet iterations synonymous with the ‘90s and noughties, today’s iterations are enriched with skin-loving ingredients that offer more than just a pretty sheen.
Like the Maybelline Lifter Gloss – infused with moisture-boosting hyaluronic acid.
It’s been a staple in makeup kits for quite some time now, but somehow it managed to slip under my radar until just recently when its new spicy sister landed on my desk.
Admittedly, I’m a bit late to the party on this one. While it was busy skyrocketing to social stardom, apparently I was living under a rock.
But I’m pleased to share that my thin lips and I have *finally* tried it. Now, we totally get it.
Scroll on for everything you need to know about the Maybelline pout-plumpers plus my top shade picks.
What Is The Maybelline Lifter Gloss?
If you too have been sleeping on this cult lip product, allow me to bring you up to speed.
The Maybelline Lifter Gloss Plumping Lip Gloss is exactly what its name suggests: a lip gloss designed to ‘lift’ your lips to help them appear fuller and smoother with every swipe.
Since its debut in 2020, the plumping gloss has quickly become a cult classic.
It’s even been compared to some of the most coveted high-end glosses retailing more than two times the price.
Without naming names, let’s just say one very popular celebrity beauty brand in particular comes to mind… IYKYK.
With an average rating of 4.6 stars from nearly 13 thousand customer reviews across the web, it's clear that this gloss has earned its place as a beauty Hall of Famer.
What else is there to know about the Maybelline Lifter Gloss?
It’s formulated with hyaluronic acid to smooth the lip surface and enhance lip contour.
It's recently been released in three new sugary shades from the 'Candy' collection.
It’s available in 14 shades on Adore, from neutral to shimmer and bronze.
It features an extra large wand applicator for easy, one-swipe application.
It provides a glossy, non-sticky shine and hydration with a hint of colour.
It can be worn alone or layered over other lip products.