It has to be said, more expensive doesn't always equal better in the beauty industry. But sometimes, it does.
But before making a beauty splurge - regardless of your budget or financial means - you just wanna hear from someone who's tried the product and can tell you if it's really that good.
Thankfully, that's literally my whole job as a beauty editor.
On that note, keep scrolling for my review of this luxe $68 Shu Uemura Ultimate Reset Mask to find out why it's 100 per cent worth its price tag.
What Is the Shu Uemura Ultimate Reset Mask?
No exaggeration, the Shu Uemura Ultimate Reset Mask 200ml is basically a defibrillator for your hair, bringing all hair types back to life, especially those that have suffered damage from heat styling, bleaching and colouring.
The deeply nourishing and restorative mask formula delivers ridiculously soft, shiny, smooth hair in five to 10 minutes. How? By strengthening the hair fibres from within using extremely fine droplets that can penetrate the hair shaft and bind the hair cuticle and cortex to prevent further breakage.
Here's a recap of what's in this chic mask that makes it so great:
Highest-quality rice extract known for its soothing, hydrating properties (sourced from Hyogo, Japan).
Enriched with minerals, antioxidants, and B and E vitamins.
Co-emulsion technology to improve damaged hair without weighing it down.
Safe for colour-treated hair.