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10 Best Vegan Makeup Products

Maddie Felton (she/her)
by Maddie Felton (she/her)
Updated:
19 Aug 2026
I've been in the beauty industry for 4+ years now, although my background is originally in fine arts. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.
Adore Beauty's BeautyIQ picks make it easy to build a fully vegan makeup bag, with highlights such as the INIKA Brush Roll 6Pc travel set, Jane Iredale Beyond Matte foundation for acne-prone and sensitive skin, and Youngblood Pressed Mineral Rice Setting Powder for oil control. The roundup shows which product suits each skin type and need.

Fast Facts You Need to Know

  • Choose INIKA Brush Roll 6Pc for travel, compact brushes with a vegan leather case
  • Use Jane Iredale Beyond Matte Liquid Foundation for acne prone or sensitive skin
  • Control shine with Youngblood Pressed Mineral Rice Setting Powder, talc free and long wearing
  • Prime lashes with Jane Iredale PureLash Extender to add length and strengthen over time
  • Pick Mirenesse Glow Booster primer with SPF15 to hydrate dry skin and extend makeup wear
Whether you’re trying vegan makeup products for the first time or simply topping up your extensive collection, these formulas will give you something new to enjoy.

No longer seen as ‘woo-woo’ or a little bit 'hippy-dippy’, vegan makeup and makeup essentials have come a long way in the last decade.
As more and more of us switch to a more health-conscious, eco-friendly, vegan or vegetarian diet, the animal-free approach is spilling over into our makeup bag.
With an assortment of natural ingredients that derive from nature rather than a test tube, there’s something rather lovely about picking out a vegan blend. When a product is free from collagen, beeswax, gelatin, and more, you can feel safe in the knowledge that no animal has been harmed in the making of your makeup.
A perfect option for those with sensitive skin to explore, vegan products tend to contain fewer chemicals, so skin has less to react to.
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There’s absolutely nothing wrong with your tried, tested, and loved makeup brands. However, it wouldn’t hurt to shift your routine and take a gentler approach.
If you’re struggling with acne and sensitive skin, you could see improvements when you turn to a vegan formula.
A tinted moisturiser like Jane Iredale Dream Tint Tinted Moisturiser SPF15 will leave your skin looking happy and you feeling more confident.
If your blemishes flare up at the first sign of makeup, a good BB cream for acne like La Mav Organic BB Creme will correct imperfections and nourish the skin with goodness.

What Are the Best Vegan and Cruelty-Free Makeup Products?

If you’re looking to explore the potential of vegan products but don’t know where to start, we’ve found some ways for you to switch up your look.
Whether you’re seeking out a sensitive vegan foundation for acne prone skin or simply testing the animal-free waters, these highly rated vegan makeup products are something to get stuck into.
1. Basics by B 10 Piece Brush Set
  • Contained in a convenient carry case, this brush set is a great gift idea for anyone looking to explore a vegan approach. With 10 super-soft brushes that have been carefully crafted without any animal by-products, the Basics by B 10 Piece Brush Set has everything you need. Whether you’re a budding makeup expert with big ideas or a total makeup newbie, this brush set will enhance your creativity. Perfectly compact, this brush set can accompany you on a long-haul flight or a roadtrip to conserve space, so you can whip your brushes out and create a look whenever the mood strikes.
  • With everything you need for a full face of makeup, the Basics by B 10 Piece Brush Set is cruelty-free and complete with vegan makeup brushes. The powder brush has a large, fluffy head to dust the best vegan blush onto the apples of your cheeks. The foundation brush packs product on perfectly, and the shadow brush easily applies cream, powder, and loose eyeshadows. A defining brow brush, a blending brush, and more. You’ll want for nothing when you treat yourself or someone else to this vegan makeup gift set.
2. Eye Of Horus Bio Lash Lift Mascara
  • When it comes to mascara, finding the right formula (like finding the right bra!) can be an ordeal. Why switch once you’ve found something that works? Well, because you can find something even better. Eye Of Horus Lash Lift Mascara is a cruelty-free, vegan mascara that helps strengthen your lashes so they can grow. Rather than simply coating your lashes with product, this formula produces true lengthening effects over time. Made to lift your lashes for a full, fluttery look, this mascara really makes your eyes pop. The double-sided comb combats clumps and achieves maximum length without tugging on your precious, little hairs.
  • With an ergonomic brush that ensures maximum length and volume, Eye Of Horus Lash Lift Mascara treats each lash with kindness. Designed to keep eyelashes in the best condition, this vegan and cruelty-free formula keeps your lashes soft and nourished all day. Castor Oil helps promote hair growth, and Oarweed strengthens and stimulates the lashes without any irritation. Keep the cap on your mascara tightly shut to ensure the product stays fresh and safe.
3. Jane Iredale Beyond Matte Liquid Foundation
Jane Iredale Beyond Matte Liquid Foundation
Jane Iredale Beyond Matte Liquid Foundation
  • Just because a product is vegan doesn’t mean it’s any less effective than comparable chemical-laden products. Designed to help perfect your complexion, Jane Iredale Beyond Matte Liquid Foundation has a semi-matte finish and offers buildable coverage. A great vegan foundation for acne prone skin, this cruelty-free formula leaves your skin in the best condition. Crafted to give you a much-desired flawless finish, this potentially full coverage vegan foundation formula gives your skin a soft, smooth appearance. Highly rated and adored by many, this foundation builds to the coverage you prefer and is suitable for even sensitive skin types. Long-wearing and non-clogging, this foundation gives you a new complexion you’ll love to flaunt.
  • Working to minimise the appearance of imperfections, Jane Iredale Beyond Matte Liquid Foundation is free from artificial dyes, GMO, talc, synthetic fragrances, synthetic preservatives, parabens, and more. Made with only intelligent, natural ingredients like nourishing botanical extracts, this makeup is kind to your skin. It smooths out the skin and blurs any problems areas, so you’ll feel equally good every day and on special occasions. Simply apply a pump of the formula to your face. Then blend with your fingers or your favourite synthetic brush.
4. Youngblood Pressed Mineral Rice Setting Powder
Youngblood Pressed Mineral Rice Setting Powder
Youngblood Pressed Mineral Rice Setting Powder
  • Perfect for normal and oily skin types, Youngblood Mineral Cosmetics Pressed Mineral Rice Setting Powder is available in basic yet versatile shades that complement most skin tones. Blending out beautifully, this powder sets makeup with a long-lasting, matte finish. The talc-free formula is made using Corn Starch, Rice Starch, and Minerals for natural goodness.
  • Want to keep your shiny skin under control while on the go? This easy-to-carry compact fits easily into your bag and won’t weigh it down. Made with a blend of natural ingredients, Youngblood Mineral Cosmetics Pressed Mineral Rice Setting Powder sets your look without leaving a powdery finish. Never drying your skin out but always diminishing the appearance of pores, this pressed powder is a skin saviour on a hot, sweaty day. With a unique Rice formulation that helps keep skin in top condition, this is one of the best vegan setting powders and will fast become a makeup-table essential.
5. Jane Iredale PureLash Extender + Conditioner
Jane Iredale PureLash Extender + Conditioner
Jane Iredale PureLash Extender + Conditioner
  • If you want your eyes to really pop, you need to let your lashes do the heavy lifting. Rather than simply coating them with mascara, up your game by first using Jane Iredale PureLash Extender + Conditioner. A vegan eyelash primer that takes your lashes from long to unbelievable, this blend gives your mascara a great base to build upon. Quick and easy to use, this cruelty-free primer adds measurable thickness and length to your lashes. And the lash-loving, conditioning formula lets you get away with wearing less mascara.
  • Made to lengthen your lashes for full impact, Jane Iredale PureLash Extender + Conditioner reduces splitting and breakage of your little hairs. This vegan lash primer carefully preps your lashes for mascara without overloading them with product. The botanical ingredients in the formula helps your hairs get stronger over time without the need for harsh chemicals. With anti-ageing properties that nourish and protect, this formula makes your mascara last longer and look better while it improves your lashes over time. Bravissima!
6. INIKA Organic Primer – Matte Perfection
INIKA Certified Organic Matte Perfection Primer
INIKA Certified Organic Matte Perfection Primer
  • To give your foundation and other face makeup the best chance, it’s a good idea to prep the skin with a primer. Certified organic, vegan and cruelty-free, INIKA Organic Primer - Matte Perfection 30mL is a mattifying primer that blurs the look of pores and smooths the skin, so foundation goes on beautifully. It’s a strong pick if you’re after one of the best oil free primers for the face, and it’s designed for normal, oily and combination skin.
  • Formulated with 74% organic ingredients, INIKA Organic Primer - Matte Perfection 30mL uses active botanicals to do the hard work. Certified Organic Liquorice Root and Rice Extracts help keep excess oil in balance, while Certified Organic Willow Bark Extract helps calm redness and sensitivity. The result is skin that feels soft and smooth, with makeup that lasts longer through the day. It even comes in a recyclable bio-resin tube made from sustainable sugarcane-derived materials – a nice bonus if you’re shopping with the planet in mind.
7. e.l.f. Cosmetics Camo Liquid Bronzer & Contour
e.l.f. Cosmetics Camo Liquid Bronzer & Contour
e.l.f. Cosmetics Camo Liquid Bronzer & Contour
  • Perfect for adding warmth and definition without any guesswork, this vegan and cruelty-free liquid bronzer and contour is a guilt-free pleasure. Buildable and blendable, e.l.f. Cosmetics Camo Liquid Bronzer & Contour is one you can feel confident in, whether you’re after a soft, natural warmth or a more sculpted contour.
  • Suitable for a range of skin tones, the e.l.f. Cosmetics Camo Liquid Bronzer & Contour has a lightweight, easy-to-blend formula that melts into skin. Easy to apply to the face, it works well swept along the cheekbones, jaw, and hairline for definition, or diffused all over for an all-day, sun-kissed glow. Whether you’re looking to warm up for day or deepen your contour at night, this bronzer will elevate your look with its easy, blendable finish.
8. INIKA Organic Baked Blush Duo – Burnt Peach
INIKA Organic Baked Blush Duo - Burnt Peach 6.5g
INIKA Organic Baked Blush Duo - Burnt Peach 6.5g
  • A good blusher is a fast-track way to healthy-looking skin. Certified organic, vegan, cruelty-free and halal, INIKA Organic Baked Blush Duo - Burnt Peach 6.5g pairs two complementary baked shades in the one compact, so you can wear them alone or blend them together to suit your mood. Build the colour slowly for a soft wash across the apples of your cheeks, or layer it up when you want something warmer.
  • If you’d rather a cream formula than a powder, there’s a cream blusher for every skin type and tone worth exploring too. But for an easy, everyday flush that plays nicely over both bare skin and foundation, this baked duo is a lovely place to start.
9. Jane Iredale Balance Antioxidant Facial Spritz
Jane Iredale Balance Antioxidant Facial Spritz
Jane Iredale Balance Antioxidant Facial Spritz
  • If you love wearing makeup daily, you might struggle to keep your complexion in the best condition. A great product to set your vegan foundation stick, cream, or liquid with, Jane Iredale Balance Antioxidant Facial Spritz balances the skin’s pH levels for lasting goodness. Formulated to halt excess oil production, this vegan formula also adds essential hydration with every mist. The perfect formula to tone the skin and set your look, this spritz keeps you cool and calm, even in moments of high stress. This spray balances sebum production, even helping to clear clogged pores and reduce pimples.
  • Made with a loving blend of refreshing essential oils, Jane Iredale Balance Antioxidant Facial Spritz contains Orange Essential Oil, which helps the skin absorb brightening Vitamin C. Improving the skin’s collagen production, this formula gives you a healthy glow that lasts. Radish Root Extract helps reduce skin inflammation and contains Vitamins A, B, C, E, and K, which give the skin a plumper, fresher appeal. You don’t need to use harsh, astringent products on oily skin. This vegan facial spray gives oily skin all the moisture it needs, so you’re left with a healthy finish. Perfect for all ages and all skin types, this mist can be used whenever you need to freshen up.
10. Inika Certified Organic Lip Balm
Inika Certified Organic Lip Balm
Inika Certified Organic Lip Balm
  • If you’re looking for a vegan lip balm to replace your traditional blend, you might want to get your hands on this moisturising formula. Crafted to protect your lips from environmental aggressors, this nourishing lip balm makes your lips look and feel softer.
  • To keep your lips in the very best condition, you need to apply the best lip balm. INIKA Organic Lip Balm 3.5g gently protects and cares for lips of all ages. And it makes the perfect base for your vegan lipstick or gloss. Plus, you’ll love the way the Peppermint, Shea Butter, and Coconut Oil rejuvenate your lips. Made with 83% organic ingredients, this lip balm is also halal and talc-free. The perfect jeans-pocket companion, this balm is ready whenever your lips need a little nourishment.


From pigmented blushers to foundations that last, vegan makeup products let you create all your favourite looks without compromising on your ethics. Sometimes bright and sometimes subtle, yet always natural and kind, vegan cosmetics are soon to be the new normal.



Brand and product inclusions are at the sole discretion of Adore Beauty. We do not seek or accept payment from brands or individuals listed in our guides.




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Maddie Felton (she/her)

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