10 Best Vegan Eye Makeup Products

From dramatic vegan mascaras to eyeshadow palettes with no animal by-products, these vegan eye makeup products will help you up your makeup game.

Best Vegan Eye Makeup Products - LASHFOOD Eyelash Enhancer Serum 3mlBest Vegan Eye Makeup Products - LASHFOOD Eyelash Enhancer Serum 3ml

As well as the windows to your soul, your eyes are one of the most sensitive parts of your body. Whether you struggle with allergies (watery eyes, anyone?) or you're sensitive to light, your eyes go through a lot.

Often made with fewer chemicals, vegan eye makeup can be more gentle on your precious eyes.

From bargain to bougie, there’s now a fun assortment of eye makeup products for you to enjoy. So whether you're looking for cheap vegan makeup or luxury formulas that take care of your eyes, discover our picks for the best vegan eye makeup products.

Made without animal ingredients, vegan eye makeup tends to be better for the environment and gentler on your eyes.

As consumers start to look closely at the ingredients in their favourite products, the non-animal tested, vegan beauty brands are rising to the top of most-wanted lists.

Weave your ethical stance throughout more aspects of your life by picking up vegan products.


What makes a product vegan?

With so many terms bandied around, it can be hard to work out exactly what makes a vegan product, vegan! A modern approach … A clear conscience … Vegan makeup makes more sense for a lot of reasons.

When picking vegan makeup, which is usually 100% cruelty-free, you won't see any animal by-products in the ingredients list.

Whether you’re choosing an organic vegan eyeshadow or sifting through vegan eyeshadow ingredients, you can feel safe in the knowledge that no animals have been harmed during the production process.

Vegan beauty products are often made with a blend of skin-loving, non-irritating ingredients, such as Aloe Vera, Chamomile, and Seaweed. Plant-based solutions are becoming more popular, and it doesn’t all have to be so serious.

Playing with your eye makeup should be fun, regardless of the formula you choose!


Vegan makeup for sensitive skin

Do you have sensitive eyes? Vegan makeup products tend to contain fewer ingredients, so there’s less for your sensitive skin to react to. A vegan formula doesn't guarantee zero irritation, but it can certainly help your skin relax!

From dry skin to skin that easily breaks out into a rash, every type of skin responds well to a vegan formula.

But if you want to pursue vegan beauty, you don’t have to say goodbye to all your beloved eye makeup at once. When it comes to a clean makeup approach, start slowly. Instead of replacing your usual mascara, why not swap it for an affordable vegan mascara next time?

Whether you're seeking out a vegan mascara to complement a meat-free diet, or simply playing around with new products, we’ve found the formulas you’ll love to try.

If you're looking to mix up your habits and try a few new things, you might be looking for a vegan and cruelty free eyeshadow palette. Artificial fragrance-free, cruelty-free, and sulphate-free, this organic vegan eyeshadow palette doesn’t contain any unexpected ingredients. Versatile enough to wear for day or enhance for night, these beautiful shadows cover your lids with minimal fallout. Create a professional-looking nude makeup with these beautifully blended vegan shadows.

  • Whether you’re deepening your look for night or keeping things light for day, you’ll love the way these eyeshadow blend out. A seriously affordable makeup product, this trio of shades lets you create a subtle, nude look easily. Feather-light and super-versatile, the soft, blendable formulas apply distinctly to your lids with no chalky residue. Better yet, Nude by Nature Eyeshadow Nude Trio is enhanced with natural antioxidant protection to help keep your skin in the best condition. Working to prevent the signs of ageing, these shadows smooth over the lids to give you a gorgeous finish.

  • If you're looking for some new nudes, you could try the vegan matte eyeshadow blends in this palette. The small, portable compact housing the Nude by Nature Eyeshadow Nude Trio closes securely, so it's easy to travel with. Enriched with Quandong and Desert Lime, these eyeshadows help increase the skin’s resistance to free radical damage. The travel-sized brush makes this a great purse product for touch-ups. And the coordinated shadows make it easy to change up your look.

One of the best vegan eyeshadow brands, Jane Iredale loads this compact with a generous base shade and four natural tones. Blend the shades to play with your look or apply them separately to keep things simple. The soft texture won’t crease on your lids, and the natural botanicals and minerals ensure long-lasting colour. Vegan and wheat-free, these formulas apply effortlessly to the skin.

  • When it comes to makeup for day, it’s nice to keep things light and easy, especially when you’re in a rush. Elevate your look with these minimal-fuss formulas. One of the best vegan eyeshadow palettes, the Jane Iredale Daytime Palette is cruelty-free, sulphate-free, and completely vegan. The perfect palette to create stunning, natural makeup looks, these mineral eyeshadows stay put all day. The 5 silky-soft, natural shades, which are easy to blend, can be worn separately or together. The gentle ingredients are kind to the eyes and perfect for contact lens wearers to enjoy.

  • An elegant collection that complements every look, the Jane Iredale Daytime Palette contains no hidden animal by-products. Pomegranate Extract is rich in Vitamin C to minimise fine lines and wrinkles. Pine Bark helps boost the natural collagen in the skin for a firmer, more youthful look. Boron Nitride works to absorb excess oils from the skin, so the vegan makeup eyeshadow blends stay fresh as your day goes on. Dampen your eyeshadow brush to make the look last. Use the deepest shade as an eyeliner.

Like a natural camouflage for your delicate under-eye area, this vegan formula hides imperfections without clogging your complexion. Whether you’re covering dark circles or or blending away pigmentation, this lightweight, hydrating concealer blends seamlessly into the skin. Perfect for all skin types, this formula is easy to use and offers a natural finish. Made with gentle ingredients that won’t aggravate skin conditions, Inika concealer actually soothes your sensitive skin.

  • When your skin breaks out and dark circles show up, it can be tempting to throw every product in your bathroom at it. Before you panic and start applying heavy-duty formulas that could make your situation worse, consider the ingredients in your solutions. When your skin starts to act up, one of the kindest things you can do for it is tend to it with a gentle formula. Inika Natural Perfection Concealer is an Australian-made, certified organic, cruelty-free, artificial fragrance-free, vegan (of course) concealer.

  • Don’t let imperfections stop your skin from glowing. Inika Natural Perfection Concealer contains natural light-reflecting particles that help hide dark circles and pigmentation. Aloe Vera eases inflammation and keeps skin in the best condition. Jojoba Seed Oil balances the skin and keeps oily patches at bay. Avocado Oil moisturises the skin and gives it a silky-soft finish. Green Tea Extract helps repair the skin and works to minimise the harsh effects of the sun. With a gentle approach, this is a great option among vegan skincare for acne prone skin.

Colour is key, but complement your handiwork with these vegan brushes: kabuki, powder, concealer, eye shadow, eye blending, eye defining, and lip brush. No look is unachievable with this set in your hands. The soft, synthetic bristles pack the product on with ease. And the waterproof bag makes this set easy to travel with. Elevate your makeup look to the next level with the best vegan eyeshadow brushes.

  • If you want a top-tier makeup look, you need to get hold of the right tools. Give your makeup the best finish with the Nude by Nature Essential Collection 7 Piece Brush Set. Expertly crafted with cruelty-free production, these 7 brushes help you achieve a precise, professional finish. The high-quality, super-soft synthetic fibres help your eyeshadows glide on without tugging or pulling at your skin. Perfect for foundation, eyeshadows, and powders, this comprehensive selection of makeup brushes has you completely covered.

  • Working to deposit your precious makeup formulas evenly on your skin, the Nude by Nature Essential Collection 7 Piece Brush Set lets you craft any look you like. The hypoallergenic bristles are suitable for even sensitive skin, and the various brush sizes give you complete control. A great gift idea, this versatile brush set is one any makeup lover will appreciate. To keep this vegan eyeshadow brush set in the very best condition, clean the brushes at least once a month.

If you love the look of long, flirty lashes, you might’ve already treated yourself to some gorgeous eyelash extensions. To help your natural lashes stay strong and healthy, you can use this gentle lash serum even while you’re sporting extensions! Working to extend the life of the lash extension bond, this formula won’t harm your false or real lashes. After visible results in just 3 weeks, this serum delivers seriously impressive lengthening results in 3 to 4 months.

  • Not everyone is blessed with long, luscious lashes. In fact, those long lashes the celebs have got are often the result of some serious eyelash extensions! To help your lashes grow naturally, use this super-gentle, vegan eyelash growth serum. Cruelty-free and vegan, LASHFOOD Eyelash Enhancer Serum 3ml helps you achieve longer, thicker lashes when applied consistently. An Ecocert-certified lash enhancer with a blend of natural and organic ingredients, it won’t irritate your sensitive skin. Formulated to help your lashes grow like never before, this serum produces visible results in just 4 weeks.

  • If your short, stubby lashes drive you mad, give them a boost with natural LASHFOOD Eyelash Enhancer Serum 3ml. Vegan and cruelty-free, this formula is gentle enough for even sensitive skin to enjoy. Made with a blend of organic herbs and plant extracts, this lash serum delivers nutrients directly to your lashes. The Phyto-Medic Complex boosts lash growth. Adenosine ensures the lashes have the best environment to grow in. Rice Protein strengthens the lashes. And Arginine supports hair growth. Apply nightly to clean, dry lashes for best results.

These soft, long-lasting eyeshadows apply smoothly with a skin-friendly formula. Vitamin E nourishes and protects delicate eyelids. Various skin-loving ingredients and Coconut-derived emollients keep the skin around your eyes in the best condition. You’ll love creating a variety of beauty looks with this reliable, versatile, cruelty-free eyeshadow palette.

  • A good makeup palette can completely transform your look. It should have all your favourite shades and then some! With a thoughtful selection of metallic and matte formulas, Pixi Eye Reflection Shadow Palette- Natural Beauty helps you create a perfect look every time. Whether you’re dressing up for night or keeping things simple for day, you can try a series of new looks with this selection of neutral tones. Cruelty-free and vegan, this pressed palette offers depth and dimension to your pretty eyes. Whether you go all-out with sparkle or make it matte for daytime, this handy palette will fast become your favourite travel companion.

  • Richly pigmented and in a range of finishes, the Pixi Eye Reflection Shadow Palette- Natural Beauty features 12 wearable shades. Add a touch of the sparkling formulas to the inner corner of your eyes to look more awake FAST. A vegan glitter eyeshadow palette that comes with an assortment of matte shades too, this selection contains long-lasting formulas that are easy to blend. With creamy formulas, 3D metallics, and matte transition shades, you’ll be able to create all your favourite beauty guru looks with this wearable palette.

A natural vegan mascara that won’t irritate sensitive eyes, PureLash Mascara won’t flake, smear, or smudge. Designed to condition the lashes so they stay softer and healthier, this formula contains Seaweed and Panthenol. Algae Extract stops the lashes from splitting and breaking. And the high-quality brush ensures every lash is covered with the formula. Perfect for all ages to enjoy, this mascara will pep up your lashes and give you a luscious look.

  • Sensitive eyes often react easily to chemical ingredients. Help soothe your sensitive eyes with Jane Iredale PureLash Mascara. Perfect for those who struggle with watery eyes and redness, this gentle, cruelty-free, vegan mascara gives your lashes definition and gorgeous length. Designed to thicken the lashes, the nourishing, conditioning blend brings out even the shorter lash hairs. The hypoallergenic formula contains no petroleum, shellac, or lacquer, so your eyes stay protected and your lashes stay long. Often caught in the rain? You can rely on this water-resistant formula to see you through.

  • Jane Iredale PureLash Mascara is a gentle, vegan mascara that gives you a lush lash look. Designed with only gentle ingredients to coat the lashes in goodness, this formula contains no nasties, so your eyes stay safe. To achieve a desirable doe-eyed look, apply this mascara to the base of your lashes and wiggle the brush up to completely coat each lash. Sensitivity-tested for everyone to enjoy, this gentle mascara is perfect for those who struggle to find a formula that doesn’t irritate their eyes and skin.

Whether you’re creating a super-shimmery look or simply adding a little shine, you can customise your shadow style when you use this stick. It’s one of the fastest ways to mix up your look and change it from day to night; you need only a swipe of this vegan eyeshadow stick to make a change. Easy to apply and blend, this formula is long-wearing and completely crease-proof.

  • It’s so satisfying when you can use just one makeup product to completely change your look. The Pixi Endless Shade Stick is a long-wearing cream shadow that delivers a stunning finish with minimal fuss. Cruelty-free and vegan, this shadow stick is easy to blend and is available in a range of finishes. The perfect product to pop in your bag when you’re travelling, this formula won’t take up precious space. Perfect for those with sensitive eyes, this vegan eyeshadow is super-blendable and easy to use.

  • A fast way to completely change your look, the Pixi Endless Shade Stick is a cream shadow stick you’ll quickly come to rely upon. Simply swipe over the eyes and blend for a crease-free, budge-proof effect. Gentle on sensitive eyes that react easily, this stick is rich in antioxidants and botanical extracts, which protect fragile eyelid skin. Also made with Aloe Vera, Chamomile, and Green Tea, this non-irritating shadow stick makes a great addition to your makeup bag.

With microfibres that lengthen the lashes, this vegan eyelash primer improves the performance of your mascara and gives your look more volume. Boosting your collagen levels and encouraging healthy lash growth, this formula helps your lashes look longer and stronger. Apply this primer before mascara to add definition and separation. Made with a unique Nano-Peptide Complex, this formula supplements your favourite mascara to instantly boost lash length and volume.

  • When you really (really!) want long, luscious lashes, one of the best things you can do is prime, prime, prime. Designed to instantly boost your look, LASHFOOD Conditioning Collagen Lash Primer is a vegan thickening and conditioning formula that preps your lashes for mascara. Sculpting your lashes and giving them a more defined edge, this formula will take you lashes to the next level. Adding volume and nourishing the tender hairs, this lash primer delivers essential nutrients to each lash.

  • You don’t have to stand for stubby, short lashes! LASHFOOD Conditioning Collagen Lash Primer contains a loving blend of ingredients that makes your lashes look longer. Biotin, Panthenol, and Copper Complex work together to nourish the lashes, minimise breakage, and encourage growth. Dedicated to supporting the environment, LASHFOOD makes even its packaging Ecocert-compliant with sustainable materials. Apply this primer as a base coat for your lashes. Complete the look with a coat or two of your regular mascara.

With a fluffy brush that maximises each lash, this mascara lifts your eye look to a new level. Maximising volume, the innovative tubing mascara sets on each lash for a long-lasting, smear-proof, and smudge-free look. The jet-black colour really makes your eyes pop. And the formula is water-resistant—perfect for when you get caught in the rain. Easy to remove, so you won’t have to scrub at your tender eyes, this mascara will intensify the look of your lashes fast.

  • There’s something so alluring about lashes that are coated with the deepest black mascara. The richness brings out the colour of any eyes. Designer Brands Centre Stage Curl & Volume Mascara Blackest Black is a tubing formula you’ll love to apply. Curling short lashes and giving them a lifted, more voluminous look, this mascara has a slew of superior reviews. The creamy, lightweight formula features an hourglass brush that expertly coats each lash from root to tip. Working to separate the lashes and give them noticeable definition, this advanced formula will quickly become a makeup-table essential.

  • If you’re looking for a long-lasting mascara that’s perfect for sensitive eyes, you’ll love Designer Brands Centre Stage Curl & Volume Mascara Blackest Black. Vegan and cruelty-free, this formula contains Hyaluronic Acid to help hydrate the lashes. Gentle enough for even sensitive eyes and contact lens wearers to enjoy, this formula is as easy to apply as it is to remove. Fast becoming a holy-grail mascara for many that try it, this conditioning tubing mascara makes your lashes look better than ever.


Switching to a vegan beauty routine doesn't have to be hard—especially when the formulas are this good. Whether you’re completely overhauling your makeup routine, taking a baby step with a vegan lip balm, or simply trying something new, try some vegan makeup and see what the fuss is all about!





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