Brush Basics

When it comes to cosmetics, it’s not just what you use that counts, but how you use it. jane iredale‘s Martina Williams brings us up to speed with all things make-up brush.













Martina Williams with her trusty tools!

Why use brushes over fingertips when applying make-up?
Using your fingertips to apply make up really limits how far you are able to take your make up look. Using various brushes allows you to create different finishes and coverage’s on the skin. Creating fine and precise detail or a soft airbrushed and blended look is really only achieved by using make up brushes.

How do you know which tool to use for which product?
There really are no rules when it comes to brushes, as it’s about coming out of your comfort zone and experimenting with different tools to see what finishes you can come up with. However, traditionally larger soft natural fibered brushes are used for applying powder based products, such as loose or pressed powder, blush, bronzer or contouring powders.
Smaller natural fibered brushes are used for applying powder based eye make up such as loose pigment and eye shadows and synthetic fibered brushes are best used for applying any product which is emollient based, such as foundation, concealer, cream or gel based eye products or lipstick or lip gloss.
However, natural fibered brushes like a traditional blush brush are amazing for applying liquid or cream foundation, the finish is a smooth, polished airbrushed look.













Does it matter what the brushes are made of?
Yes the quality of a brush will determine the application and overall finish of the look. Soft brushes which are used for powder based products should be natural animal hair. Powder brushes which are synthetic or nylon tend to be harsh and abrasive on the skin and absorb too much product causing, streaks and patchiness. Natural fibres apply powders effortlessly allowing you to blend product whilst feeling comfortable on the skin.

What should you clean brushes with and how often?
Your own personal brushes should be cleaned at the very least once a week if using your brushes on a daily basis. New brushes should be cleaned prior to use, as this will remove any of the chemical residue left on the fibres from sanitizing process. Use a shampoo and conditioner specifically designed for make up brushes as it will be free of wax coating agents, chemical dyes and strong perfumes, it maintains the integrity structure and softess of the natural hair and its performance in application. For synthetic brushes like foundation, concealer and lip and liquid liner brushes, a bar of soap is best for removing anything emollient based. In a professional make up environment when time is off the essence, use a professional quick drying brush sanitizer which will quickly remove make up and sanitize in between clients. Jane Iredale’s Botanical Brush Cleaner contains essential oils and seaweed conditioners, it’s a quick fix when you can’t wait for your brushes to dry. Not recommended for exclusive use as the alcohol will dry out the hairs. If using a chemical cleaner, be sure to read ingredients so as not to cause sensitivity to the skin or harm for your brushes.













Is it okay to share brushes?
Yes as long as the brushes are cleaned in between each use.

Do brushes have a shelf life?
Permitted the brush is well cared for, cleaned and conditioned a regular basis, a good quality brush should be a life time investment.

Stock up on all the best make-up brushes here

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