VIRTUE Lifting Powder 10g

SIZE: 10g

5 of 6 reviews

A weightless volumising powder to add lift and body.

Invigorate fine, flat or limp hair with Virtue Lifting Powder. This lightweight powder is effortless to apply, liquifying upon contact with hair for an instant boost to volume and lift. Ideal for touching up second day hair, this weightless powder absorbs excess oils while giving roots long-lasting body.

What does Virtue Lifting Powder do?

• Adds lift and volume to roots 
• Refreshes second-day styles 
• Absorbs excess oil 

Who is Virtue Lifting Powder for?

• All hair types in need of added volume and lift 
• Ideal for refreshing hair 
• Safe for colour- and chemically-treated hair

Why Will I Love Virtue Lifting Powder?

• Adds fullness that lasts all day 
• Pump applicator releases ideal amount of product 
• Easily absorbs into hair 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 93% of women felt this product provided instant lift and volume* 
• 95% of women felt their hair looked fuller after just 1 week* 
• 92% of women felt their hair looked thicker and had more body after just 1 week* 
• Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 10g

*Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.

• Hold the applicator 2–4 inches away from dry, clean hair and then very lightly pump, directing the powder toward the root wherever volume is desired.
• Gently tousle with fingertips to add lift and evenly disperse powder.

TIPS

For instant lift, spray powder to dry hair all over the head near the root, then gently rub powder into scalp using a circular motion with the fingers to lift the hair. For up-dos with more volume and better hold, use Lifting Powder to add texture and grip. Apply all over the root and massage into the hair before styling; this will help to keep hair pins secured so the style won’t slip out over time.

Lifting Powder is a great universal finisher that can be used in partnership with any and all of the stylers. If style is falling flat, this formula can reactivate it—simply pump a little into the hair and scrunch it in using fingertips. Start with small amounts, targeted first at roots, and then build until desired style is achieved.

If this product is sealed, please ensure the seal is intact prior to using the product.