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The Ordinary Serum Foundation 30ml

4.3 of 385 reviews

$12.70

4 instalments of $3.18

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4 instalments of $3.18

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The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

What customers say

GREAT - 85% recommend

4.3
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The Ordinary Serum Foundation

The Ordinary Serum Foundation

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Customer Reviews

Review & Earn

4.3 of 385 reviews

85% recommend this product

  1. 190

  2. 135

  3. 49

  4. 10

  5. 1

Most Helpful Positive

Quality Coverage for Less

Jamie

I've 100% fallen in love with this foundation. It's my new go to! It's a light coverage that keeps you skin looking fresh and natural but adds that little bit of coverage and colour you want.
Keeps my skin hydrated but not oily.
And I mean come on it's so cheap in comparison to most foundations! As a make up artist I recommended this to all of my clients. Maybe not the best for someone with very oily skin.

Most Helpful Criticism

Did not like :(

Marcela

I LOVE and use the ordinary twice daily.. but this foundation was a disappointment for me :(
When applied i found to be too sheer and it rubs off very easily. It did nothing to hide my broken capilleries (nothing major) nor my redness.
The fact i chose a colour too light for me didn't help either. I suggest choosing a colour darker than what you see on screen.
They do have another foundation that may offer better coverage.
  1. Perfect light foundation

    Jessica

    I really rate this product, for a light coverage, it evens my skin tone and I now wear this during the day to work etc and save my expensive foundation for going out etc. I love the way it feels so soft on my skin.
  2. Quality Coverage for Less

    Jamie

    I've 100% fallen in love with this foundation. It's my new go to! It's a light coverage that keeps you skin looking fresh and natural but adds that little bit of coverage and colour you want.
    Keeps my skin hydrated but not oily.
    And I mean come on it's so cheap in comparison to most foundations! As a make up artist I recommended this to all of my clients. Maybe not the best for someone with very oily skin.
  3. Light foundation

    Michelle

    I dont like wearing a lot of makeup but want to look professional and in todays world looking professional for women means makeup. I find this a very light foundation and it does not feel like I'm wearing foundation. It evens out my skin tone and I have not had any issues with my blackheads which usually get worse from foundation use. Its easy to spread evenly for a beginner like myself. Will def buy it again!
  4. Did not like :(

    Marcela

    I LOVE and use the ordinary twice daily.. but this foundation was a disappointment for me :(
    When applied i found to be too sheer and it rubs off very easily. It did nothing to hide my broken capilleries (nothing major) nor my redness.
    The fact i chose a colour too light for me didn't help either. I suggest choosing a colour darker than what you see on screen.
    They do have another foundation that may offer better coverage.
  5. For the price it is good but there are much better (at much higher cost)

    Emma

    For the price it is pretty great but I'm super picky with foundation as most don't sit well on me and this one was no different. Although for this super low price i do recommend it as if you just want a bit of cover for a few hours and not pay much then this could be for you. However if i wear this to work for example i know it will start to breakup after a couple of hours and need redoing. It also did take a lot of blending. It has no spf which is also a bit disappointing for me. I am keen to try the other foundation next as my problem with it breaking up may be due to being serum based. I know i only gave it three and a half stars but i would recommend you give it a go.
  6. Love this product my go to daily

    gaby

    Cant fault this product. For the price its amazing. I wear it daily as an everyday foundation instead of a bb cream. Its very lightweight and a little goes a long way.
  7. Not great

    Janine

    I didnt like this at all appeared on my skin very watery amd colour wasnt great
  8. Adore this

    Taylor

    Amazing! So so cheap and love how this makes my skin look and feel! It makes my skin so dewy and evens out my skin tone. You can build coverage but it is quite light (which is what I like) I LOVE!
  9. Decent but makes dry skin obvious

    Rosa

    I like this product when my skin is good; it feels like and has good buildable coverage. But it’ll make any dry patches on my face very, very obvious which other foundations won’t do.
  10. The best foundation for it's price range.

    Charlene

    This became my go to foundation. I purchased two neutral shades in 1.0 and 1.1 to mix together as I couldn't find the right shade. I also preferred this to the full coverage foundation as you can have just a sheer veil or build it into a full coverage. The results were really buttery and velvety for such a watery foundation. For a serum foundation, I was shocked that it didn't turn my tzone into an oily mirror.
  11. Amazing foundation

    catherine

    I’ve been using this for a month now and get compliments everyday on my skin. I suffer from combination skin and this works amazingly well. A small amount goes a long way. Although it’s liquid it absorbs beautifully for me. Great value for money. Try it out!
  12. Light weight and perfect for minimum coverage

    Cheryl

    I bought the Color 1.2P Light - Pink of this foundation and will be going a little darker with my next purchase. Even though I have fair skin, it makes me look a little too pale. If you are after good coverage, then this foundation may not be the one for you. I love using this on days when I just need a bit of a 'veil' of coverage and that almost 'no makeup' look. For more coverage for night I have been just dusting a little pressed powder foundation over the top, which gives it a great seal and longer wear.
  13. Didn't work for me

    Emily

    Unfortunately this didn't work for me... Had such high expectations but it oxidised and went super patchy :(
  14. Beautiful skin instead of beautiful makeup.

    Ellie

    This foundation is great for every day! I always get comments when I'm wearing it about how beautiful my SKIN is. It is near enough undetectable on the skin. I pair it with The Ordinary's skin regimen and my skin looks better at 26 than it did at 16. This foundation has a gorgeous sheen and makes your skin GLOW. I've tried it with a variety of makeup brushes and sponges and I have found that the best way to apply it is with my fingers! It is just so quick and easy to apply before work in the morning. The packaging is simple and great for travel as it is light and has a lockable pump. It photographs beautifully too. I will continue to buy this time and time again!
  15. Perfect lightweight foundation

    Kate

    I use this foundation during the day with a little powder overtop and it gives me the coverage I need. No dryness either!
  16. Good for everyday foundation

    Patricia

    I've been using this as an everyday foundation and it's pretty good. It's pretty light weight and in my experience works similarly to Bobbi brown moisture rich foundation. The texture of the foundation is really light and you don't need much to cover your face. My only downside to it is that it doesn't last all day - even if I make up spray my face. Could be because I'm forever touching my face because I forget I have it on. If it did it would have scored 5 stars but for a way cheaper alternative you can't go wrong and if you're looking for something new it's worth the try .
  17. Lovely, light foundation for day

    Elleanor

    I love this foundation so much. It's so light and easy to wear, and mixes so well into other thicker formulations - making it so versatile for thinning out a more full coverage foundation. It also doesn't completely melt away on my oily skin. The price makes it so convenient to buy a few shades and mix your perfect colour. Such a winner!
  18. LOVE!!!

    Sarah

    I fell in love with this product the first time I used it... I applied this to my face using my fingertips. Be warned... YOU ONLY NEED A TINY AMOUNT. One pump was plenty to cover my face. It goes on so smoothly and has the nicest finish. It is great for everyday wear... it provides a light to medium coverage which is great for work and daytime. I set mine with a bit of translucent powder as I do get a slightly oily t-zone and it stays on all day.
  19. A little bottle of magic!

    NIRVANA

    Although I was desperate to buy this product, I was only lucky just now due to shortage of stock. This very light texture Serum surprisingly gives a good and natural coverage for every day make up.
  20. Good first foundation

    Alex

    Because of the price, and the shade range, I’m using this as a first foundation. It doesn’t accentuate dryness or anything, and it corrects the mild redness in my cheeks.

    I also really like how light it is. I don’t think I will ever want a high coverage foundation.
  21. Foundation mistake

    Pamela

    I colour matched this foundation with what I use via internet...I thought I had a pretty good match, however when it arrived totally wrong for me so I went to give it to a Maori friend who has dark skin, totally wrong for her too....the foundation feels lovely and light, however the colour match is a real issue for me...
  22. Great product

    Lauren

    This foundation looks so nice on my skin and lasts all day
  23. Colour Match Perfection

    Leylani

    The foundation I have been searching for!
    It's lightweight with a decent coverage, but still doesn't look like you're wearing foundation at all. It's just like you have really great skin.
    I'm a 2.0Y and it is PERFECT for my slightly olive-y skin that I have always had trouble matching.
    I've been skipping my morning moisturizer and using this instead as the SPF15 is enough for winter.
    Try it - you won't regret it.
  24. New every day foundation

    Maddie

    Was looking for a new everyday foundation at an affordable price and cannot get over how good this is. I am very active at work and needed something to stay all day. Has enough coverage but still looks natural and not cakey. Have recommended to all my friends.
  25. Light weight and buildable

    Monica

    I was searching for a replacement after LUSH discontinued their Colour Supplement in Light Yellow. And I’ve found that replacement. If not a better foundation. It personally gives me adequate amount of coverage. Covers the broken blood vessels on my face. It feels light weight. I only need a few drops. The colour match is perfect. I don’t have to blend into my neck as it matches up perfectly. Love this product. Highly recommend.
  26. Great for everyday!

    charliehorse

    I was using Nars Sheer Glow as my everyday foundation until I found this one. A little goes a long way and once you get used to it's watery consistency you will love it. It gives a light/medium natural coverage and lasts the day without transfer. It's worth trying for the price, it might become your new favourite too.
  27. A staple in my makeup kit.

    Lizzy

    What a foundation. It does all it says it will do and stays on for such a long time considering it is a “serum” foundation. It is light coverage but can be built up. The only con that I found is that if you have dry skin this might not be perfect for you as it seems to thrive if you have hydrated skin. Also the colour match got my perfect shade. Very happy customer.
  28. Good Foundation

    Kacey

    I love this foundation for when I want something super natural on my face. I love this foundation for when I go to the beach or something where I wouldn’t wear a full face of makeup!
  29. Not enough coverage

    Bombie

    Watery consistency and very lightweight coverage. Although cheap, it wasn't worth the worry of having to reapply. Hubby doesn't often mention that he doesn't like my makeup, but he did notice the couple of times I tried this.
  30. Recommend for super pale girls!

    Emm

    I have very sensitive, dry and dehydrated skin. In summer, I love this foundation. It doesn't irritate my skin, has a beautiful natural satin finish, and there are shades pale enough for my super light complextion, with the added bonus of a few choices of undertones (unheard of at such an affordable price!).
    My only issue is that in winter months, this foundation is too dry for me, and looks a little heavier on the skin.
  31. Silky!

    E

    A very silky foundation, colour matches my skin beautifully and gives a gorgeous, natural look!
  32. So cheap, can’t complain

    Noor

    Not the best but certainly not the worst and for this price, I certainly can’t complain. Nice enough smooth light coverage. Doesn’t last a full working day but fades fairly evenly.
  33. Ideal for an every day alternative to tinted moisturizer

    Gabrielle

    Ideal for an every day alternative to tinted moisturizer. It's a very sheer light foundation that leaves a very natural finish. If you have any skin problems, acne, blemishes it will not hide them but defitenly makes them less noticeable. Any concealer I've tried with this foundation has blended perfectly though if you do want a full coverage. I purchased this with intentions to use as an every day foundation to quickly chuck on to make my acne less obvious. For that it works great. I've never been able to find a good tinted moisturizer as they're all too oily for my skin. This has been great it's not oily and for me it hasn't stuck to my dry areas and become flaky like other foundations. I usually have problems with dry areas around my eyes.
    I usually use Napoleon Perdis stroke of genius cashmere, look 2. This foundation I used 2.0N which was a very close match. For the price it's definitely worth a try. I look forward to trying the full coverage it might even replace Napoleon Perdis for me.
  34. Great light weight foundation

    Krystal

    I have tried both the serum and the coverage foundation and personally prefer the coverage as if covers my uneven skin tone better. If you have quite good skin this is a perfect option as it’s so light weight but still offers the coverage you need! Not to mention it’s so affordable and comes in heaps of shades.
  35. not long wearing

    Abbie

    Very light weight foundation it is like a water consistency. It feels really nice on the skin and does irritate me either. It doesn't wear very long though as after a few hours it looks like its separated, might look better with one of the ordinary primers though.
  36. Affordable but not very blendable!

    May

    I love the shade range they offer for this foundation but it’s so hard to blend - dries really quickly so you have to work fast.
  37. Beautiful coverage

    Hediya

    I loved how this foundation covered my dark marks from acne. A little goes a long way and not to mention this is super cheap
  38. Great for everyday

    Kerry

    I love using this as my everyday foundation. It has a light coverage which is what I prefer for everyday use. The only thing I don't like about it is it settles on my dry skin. I find that the best way to use this is my mixing it in with my moisturiser. Gives a great natural glowy look.
  39. This product is amazing.

    Lizzy

    Wow. This is an amazing lightweight foundation. The colour finder found the perfect shade for me and it lasted well throughout the day. I'd wear this every day. Absolutely worth your money.
  40. Perfect Colour Match

    Jessica

    This is such a lovely foundation! It is one of the first I have ever used that perfectly matches my skin tone. I find that most foundations have a strong pink undertone but this has the yellow undertones that better suit my skin.
    It is super light weight so not full coverage, but feels so nice and lasts pretty well. I have oily combination skin and it doesn't slide off.
  41. Light coverage and long lasting

    Jenna

    I have been looking for a more affordable foundation to replace my expensive one. I haven’t been able to find one that has light to medium coverage and lasts, until this one!
    I was a bit skeptical because of the price but thought it was worth the risk, colour matched and bought it.
    So glad I did! It lasts so well and I got multiple comments on how great it looked on my skin. Pairs well with the silicone primer too
  42. 50/50

    steph

    This foundation is Nice in colour and texture but doesn't settle well on my skin, I have dry skin. its well on checks and chin but not over acne breakouts
  43. Nice

    Iz

    This is my everyday foundation although the shade match could be better
  44. Great finish - but made me break out.

    anna

    Beautiful light look that is easy to blend, but I found that my (non acne prone) skin got pimples when I used it. However for this price, it’s probably worth a try !
  45. Love!

    C

    Absolutely love this foundation! Very natural looking and blends well. Great price too!
  46. Doesn't last all day

    Sha

    Consistency is really nice and light - very thin and easy to wear day to day. Lasting power is not the best though
  47. Doesn't sit on my skin well and colour way too yellow

    YXM

    I'm normally not a liquid foundation person, as I like a sheer to light coverage and find many foundations too drying or heavy. So thought I would give The Ordinary Serum foundation a go. I used the findation to get a colour match and due to low price point bought 2 shades. I have yellow undertones, but this foundation is way too yellow. I looked like I had jaundice and immediately washed it off. Since I don't like wasting products I then bought a colour correction fluid to mix in, colour is much better but you really have to work this foundation into the skin a lot, even with primer and only using a little. I now only use a little bit, and use it more like a tint. Do not recommend.
  48. If you have light skin with yellow undertones - go for neutral shades

    YXM

    I used the findation to get a colour match and due to low price point bought 2 shades. I have yellow undertones, but this foundation is way way way too yellow. I looked like I had jaundice and immediately washed it off. Serum doesn't sit well on skin, even with a primer. Not sure I'll use at all. I have light skin with yellow undertones and would suggest that if you are like me, then try the neutral light shade first and warm up the face with bronzer if needed.
  49. Love the texture

    Isa

    This is a great foundation, I bought this over the full coverage foundation because I prefer a more natural look when wearing makeup and it's got great coverage, probably even more than I had expected. I went for the Medium - Yellow, because I have an olive complexion, it's probably a little bit too yellow, so I think if I get one of the lighter tones and mix them together it will probably be better, but I haven't had a chance to try it out yet. I have quite oily skin and I've found that this goes on nice and matte and tends to stay like that which is amazing. Definitely would recommend, as it goes on really nicely and is such a great product for the price!
  50. Love it

    Neha

    I absolutely love this product. Previously I used the Too Faced Born This Way foundation (and still do for events!) but it's pricey to use it everyday but unfortunately the only cruelty-free foundation that seemed to match my face. I fell in love with this serum foundation the first time I used it -it matched my skin tone perfectly even though I'd guessed the shade. It's perfect for everyday when you don't need a long-wear foundation and I love that it's buildable for my acne-prone skin. The only reason I've given this product a 4/5 rather than a 5/5 is that I find that it transfers really easily even when it's set. Unfortunately I find foundation-fingerprints on random documents from when I've absentmindedly touched my face. Still love it though.
  51. Fair for the price

    Mart

    I have mature skin and this is a very nice everyday foundation. I do need a bit of a heavier foundation for formal events. It applies fairly smooth and is easily blended with fingertips. I would buy this again. Not oily at all and leaves no heavy residue.
  52. Can't live without

    Katherine

    This foundation has been a game changer. I have a very pale complexion and Very Fair - Neutral with Silver is perfect! Everyone comments on my skin when I use this. Although it does highlight any dryness and flaking most days when my skin is only in need of a little pick me up, this foundation makes me glow and looks so fresh! And for the price - you can't beat it.
  53. Light foundation for every day

    Nicole

    I really love this foundation for an every day look. It’s buildable to cover up more and evens my skin tone but still need concealer to cover up pimples. The only issue I have with it is that it clings to dry patches and makes it look even more dry and flaky, even when wearing a heavy moisturiser underneath.
  54. Great but not when skin is dry

    CM

    This is a great, very well priced foundation. The range of colours is fantastic. It’s a lovely natural finish, but I found when my skin was dry that it didn’t sit very nicely so it is better for dewy skin
  55. a little goes a long way

    Abbey

    I was pleasantly surprised by this foundation. It's got an extremely thin consistency, so I was a little concerned by coverage. Turns out, it is extremely pigmented given the product is so thin. This means that it barely feels like you've got anything on your face, which I love (perfect for everyday wear). I wear this to work everyday, by the end of the work day, if I look close in the mirror, I can see that it has separated a little but you can't tell from 1m back from the mirror. I have oily skin, prone to a few spots here and there, with the occasional dry/flaky bits when my spots are healing, and around my nose. I do notice that it clings a little to my dry skin, but nothing too major. I recently switched form the It Cosmetics CC cream, back to this product and noticed a dramatic reduction in the production of new pimples.
  56. Fantastic!

    Sofia

    One word for this product - amazing!! I honestly could not believe how fantastic this product is considering the price and my cabinet full of high-end foundations that easily cost up to 10x more and are not nearly as impressive.
    First of all for the first time in my entire life I didn't have to purchase 2-3 shades to manually mix up the perfect shade which was neither too dark - I'm extremely fair - nor made me look like a freshly dug up corpse.
    Secondly, despite the extremely light texture - seriously, you don't even feel like you have anything on, it feels like a super light moisturising serum - the coverage is amazing. On most of my face I do not need a second layer, which is something I've always had to do with other products because I have a lot of redness, and I've found that unless I have a particularly bad spot there is no longer a need to use concealer in the usual places such as under the eyes or around the nose. Everything just looks naturally smooth and perfect.
    My one fear was that this product would not be matte enough because in the past I've learnt that "serum" on a foundation often means that it's very sheer and often leaves the face looking like you've just put an actual serum on it - ie. wet/oily. Those fears were put to rest immediately upon first use - I just cannot go on about how perfect and natural the texture is.
    Long story short, this product is perfect in every way from what I've seen so far. It easily lasts me the whole day (and I love to take a nap!). It is easy and quick to apply with your hands and doesn't require a lot of other product on top to finish off your routine - just some blush and finishing spray is perfectly fine
  57. Very impressed

    Emily

    I am really impressed with this foundation at this price. It does a beautiful job of covering up all my flaws but still looks very natrual, and it makes me skin so soft. Love it!
  58. Wonderful

    Donna

    Very lightweight consistency and amazing for mixing with other foundations. It applies very easily with either buffing brush or beauty blender. The shade range is amazing.
  59. Lovely

    Lara

    low coverage and lightweight, feels nice for my dry skin. Highly recommend
  60. BEST FOUNDATION YOU WILL EVER USE

    Esther

    I wear this foundation everyday and I swear the bottle just never ends. My skin is unevenly toned and this foundation gives it a photoshop finish.

    I'm absolutely obsessed.
  61. Good but not the life changing purchase I thought it would be

    Emilee

    I really wanted to love this but still a bit unsure how I feel. Found it a bit difficult to apply, sat on top of my skin in spots rather than blending. But I do think it settles nicely. Definitely buildable coverage. Not long lasting.
  62. Great product at a great price

    Kirsten

    Purchased this product for my 21 yo daughter who has problem skin prone to breakouts that can be aggravated by the wrong make up products. This serum foundation is a winner. It gives her great cover, camouflaging any blemishes beautifully. It's comfortable to wear and she doesn't need to apply a large amount to get great coverage.I'm definitely going to buy some for myself to try on my more mature skin! My daughter has oily/combination skin with red tones, she has a medium/fair skin colour. We chose the 1.2y light yellow shade and it is a perfect match
  63. Amazing

    michelle

    Staple product. Nice natural coverage and for the price point it couldn’t get better I find that it also doesn’t make my skin breakout either
  64. So good

    Laura

    This foundation is fantastic I love it so much it’s so easy to get on my face with the serum type bottle and the perfect coverage
  65. not great not bad

    louella

    I really wanted to love this foundation. But I really didn't! I think its more about the fact I don't like the look of foundation, I love tinted moisturizer. It's soooo thin like slightly more than water and doesn't really leave a nice finish.
  66. Lasts all day

    Sezza

    I’m on my 2nd bottle of this foundation now and really love it!
    It’s a great value foundation which I use for work everyday and it doesn’t budge. It’s got a nice thin consistency when you put it on and spreads really nicely.
    I love the choices of shades too so I got an exact match for my skin.
    For the price I have nothing bad to say!
  67. Easy to apply

    Sezza

    I’m on my 2nd bottle of this foundation now and really love it!
    It’s a great value foundation which I use for work everyday and it doesn’t budge. It’s got a nice thin consistency when you put it on and spreads really nicely.
    I love the choices of shades too so I got an exact match for my skin.
    For the price I have nothing bad to say!
  68. Daily Foundation

    Jessica

    I don’t leave the house without being well groomed and makeup has been a part of my routine since I was a teenager. I love how light and dewy this serum foundation is and that I can layer it with other products for a complete look or use it alone to even my skin tone when I’m going for a ‘no makeup’ look.
  69. My go to

    Dee

    This is my go to foundation for everyday. It’s so natural and does not emphasise my skin texture at all. I would admit that it makes my t zone quiet oily, but I love the product too much that it doesn’t bother me.
  70. Love it

    Ann

    Great everyday foundation that doesn’t provide too much coverage but definitely enough to even out uneven skin tone. It goes on nice and smooth over a primer, feels like a very light second skin (ie can’t feel it all). Highly recommend it to people who just wants a nice a natural look.

    Now I use both a primer and a make up setting spray and it stays on great. Not sure how it works on its own but I’d always recommend the use of a good primer and make up setting spray with all foundations.
  71. Patchy ???

    Jemma

    Ordered the wrong shade, but tried it on to see if I should bother finding the correct shade, and it was fairly patchy. I love The Ordinary and really wanted to love, or at least like, this product, but no matter how I applied it, I just couldn’t get it to sit right, unless I used a heap of product, which made it look cakey. I know it’s only $13, but the packaging felt incredibly cheap. I’m not sure what I expected considering.
  72. My go-to for everyday

    Kate

    I use this foundation for everyday because its light-weight and gives enough coverage to cover blemishes and uneven skin without looking cakey. Enough colour choices to find the right one for your skin as well!
  73. Love this foundation!

    Shereace

    This product is everything I wanted in a serum foundation. Lightweight, zero scent, blends seamlessly into the skin with a makeup sponge, very easy to manipulate. Very impressed with the formula! Way more coverage than other “light-coverage” foundations, wears great throughout the day when topped with powder, with zero creasing and a beautiful sheen.
  74. Nice foundation

    Gillian

    I bought this to try and am very impressed with it, I used the colour match on the webpage on another foundation I use and it is a really good match to my skin
  75. A great no make up makeup look

    Jenna

    A nice, sheer base, feels nice on the skin and easy to apply. The colour match was not spot on and I would go darker next time.
  76. Great light coverage

    Sarah

    Love this foundation! It goes on so silky and smoth and so easy to blend, great for everyday wear. Highly recommend for anyone looking for sheer coverage foundation
  77. Perfect no makeup makeup foundation

    Joanne

    This serum foundation is great if you're after a no makeup makeup look, and are looking for a lighter alternative to BB creams.
    I really liked the watery consistency, and how easy it was to blend out evenly all over the face, and how natural it looked.
    Great option for an everyday foundation.
  78. Really fab product

    Shannon

    I really enjoy using all of the ordinary products, the foundation is a staple in my routine. Paired with the ordinary primer it is a no brainer combo! I get a whole day of coverage and it feels light on my skin.
  79. Perfect for “Glossier” skin/makeup

    SS15

    It’s really lightweight and does have more coverage compared to other lightweight foundations (would cover freckles and light/medium acne scars). It’s not greasy, yet gives a radiant finish, and is not cakey AT ALL!! But the way that I’ve found that works the best is using my hands to apply it and just massage it into my skin, and it gives the closest “Glossier” skin/makeup look that I’ve found that’s actual achievable for those who don’t have supernaturally clear skin.
  80. Keen to try again

    Mel

    I ordered this using the colour match findation but the colour was so off. The consistency seemed nice so I would definitely consider trying it again!
  81. Perfect weight

    Leisa

    I’m not big on wearing heavy foundations as I live usually ina hot place and heavy foundation just doesn’t wear well or look right. This foundation feels so light and gives beautiful coverage, With an airbrushed look. I have pigmentation (freckles etc) but this foundation seems to do a good balanced job of smoothing out my complexion in a natural way. I will be repurchasing
  82. froth

    meij

    such a light consistency but amazing coverage. looks so natural on the skin
  83. Awesome

    lara

    loving this foundation, perfect level of coverage without being too cakey, it lasts well if primed and set properly.
  84. Silky smooth skin

    Bee

    I’m Obsessed with this foundation. It leaves my skin feeling so velvety smooth. The finish is really pretty and natrual and the price is so excellent for this quality of makeup. Highly recommend
  85. Great

    Y

    t’s ok
    It’s really runny, the pigment is ok and the coverage is subtle. Great if you prefer light cover foundation
  86. Good Foundation for Price

    Ashley

    Whilst the Serum foundation is probably too light in coverage for me for work wear or events it is really lovely for a weekend fresh face or just running errands. It doesn't react badly to sunscreen and stays put under a nice light setting powder. Good colour range
  87. Smooth and blends well

    Chinda

    I do like to use this serum over the ordinary moisteriser. I like to set it in with rose water spray. Some days it leaves a cake Mark and some days it won't. Colour match is perfect .
  88. Ok but not amazing

    Sylvia

    There's something about this foundation that just doesn't sit well with my skin. It seems to 'seperate' during the day and looks like an oily mess by the end of the day. It is also very sheer. Not the magic potion I was hoping for.
  89. A great everyday foundation

    Elise

    Beautiful sheer-medium coverage and a natural looking finish. Stays on all day with a light dusting of translucent powder. I am very pale and the 1.0 Very fair neutral is perfect for me. It also mixes well with other foundations. Will keep buying again. It is so affordable. Love the packaging too, the pump works well and has a simple lock by twisting the top. Will definitely buy again.
  90. Great cheap option

    Shanice

    This is a great daily foundation for work, and doesn't react badly with my acne prone skin (woohoo!!) Definitely doesn't last as well as some more expensive brands, and probably wouldn't be ideal for those with Oily skin (as it looks oily on my Dry skin by the end of the day). Would recommend for someone that doesn't want to power through their expensive foundations.
  91. The price though

    Abbey

    For the price you cannot be disappointed with this foundation. It has a sheer coverage and is fine for daily wear.
  92. Perfect sheer foundation

    Nicola

    If you are looking for a sheer coverage everyday foundation this is perfect. The price is awesome and the bottle comes with a pump which I always appreciate. It's also just really easy to apply and I find it last just fine. Bought this multiple times now.
  93. Better than BB cream

    Kj

    I have always had difficult dry and sensitive skin that does not take well to foundations so have stuck to bb creams for a long time. I decided to take a leap and try this one. It's actually amazing. Sits better on my skin than most BB creams I have tried. Absolutely love it. Zero dry partches. Did not gather all that much. Occasionally at the end of the day there's a little bit of movement but not enough to be noticeable. It is a velvet finish. I use 1.1p and 1.2p
  94. WOW

    @makeupbyneesha_x

    THIS IS MY FAVORITE FOUNDATION AND I CANNOT SAY THIS ENOUGH. I am a certified makeup artist/beauty influencer on Instagram, so I have tried a WIDE range of foundations and this and the coverage
    foundation hands down is the best one I have came across, and for the price range, I am stocked to the wall in this product. I love how flawless it looks on clients too. If you're interested to see how it performs, I have tones to videos and pictures on my Instagram of this product in use. @makeupbyneesha_x
  95. Best Foundation

    Brigitte

    Good coverage, amazing colour match would defiantly recommend for light to medium coverage
  96. Nice cheap foundation

    Anthea

    This foundation has a nice smooth feel to it and good amount of coverage. Also very inexpensive. However, I found the colour match lighter than I wanted so I'd advise to cross-check colour with a few existing foundation colours you already have.
  97. Love it!

    Jacqui

    I thought I'd give it a bash just beccause it was so cheap and I love their skincare products. It has turned in to one of my favourite foundations. I have very dry and pale Celtic skin but was able to find a light enough match pretty easily. The liquid is very thin and watery but goes on very easily and a little goes a long way. Easy to apply with brush or beauty blender, also goes on relatively well with fingers. Much more coverage than I was expecting and has a fairly velvety finish unless I wear a glowy primer under in which case it can look quite dewy. I also use it as an under eye concealer as it's one of the few products that doesn't make my skin look crepey. Would love it if TO actually made an under eye serum concealer similar to this.
  98. Such a pretty glowy finish that helps even out skin tone

    Georgie

    I very rarely wear foundation because I don't like looking like I'm wearing anything. This honestly looks so natural and it just glows. It doesn't really cover much, but evens out my skin tone well, which is all I was really after. I've noticed that it doesn't last all day on my skin, and I have pretty normal skin, not oily, dry or blemished. But considering its price and formula it exceeds my expectations.
  99. Great foundation

    moiBella

    Invest and skincare and you would need much foundation at all. This one is the best cos I just mix it with primer or sun screen and it doesn’t make me feel like I’m wearing too much. It doesn’t cake and blends well
  100. Review & Earn

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