the ordinary

The Ordinary Serum Foundation

The Ordinary Authentic
  • 1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
  • 1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
  • 1.0P Very Fair - Pink
    1.0P Very Fair - Pink
    1.0P Very Fair - Pink
  • 1.1N Fair - Neutral
    1.1N Fair - Neutral
    1.1N Fair - Neutral
  • 1.1P Fair - Pink
    1.1P Fair - Pink
    1.1P Fair - Pink
  • 1.2N Light - Neutral
    1.2N Light - Neutral
    1.2N Light - Neutral
  • 1.2P Light - Pink
    1.2P Light - Pink
    1.2P Light - Pink
  • 1.2Y Light - Yellow
    1.2Y Light - Yellow
    1.2Y Light - Yellow
  • 1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
  • 2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
  • 2.0P Light Medium - Pink
    2.0P Light Medium - Pink
    2.0P Light Medium - Pink
  • 2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
  • 2.1P Medium - Pink
    2.1P Medium - Pink
    2.1P Medium - Pink
  • 2.1Y Medium - Yellow
    2.1Y Medium - Yellow
    2.1Y Medium - Yellow
  • 3.0R Medium Dark - Red
    3.0R Medium Dark - Red
    3.0R Medium Dark - Red
  • 3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
  • 3.1R Dark - Red
    3.1R Dark - Red
    3.1R Dark - Red
  • 3.1Y Dark - Yellow
    3.1Y Dark - Yellow
    3.1Y Dark - Yellow
  • 3.2N Deep - Neutral
    3.2N Deep - Neutral
    3.2N Deep - Neutral
  • 3.2R Deep - Red
    3.2R Deep - Red
    3.2R Deep - Red
  • 3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
Out of Stock

The Ordinary Serum Foundation by The Ordinary

free shipping on all australian orders.

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.


The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.


The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.


The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.


Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.


The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

Shipping & Returns
Reviews (195)
Review and earn
Good but breaks me out - 12-11-2018 by

Love this the finish and the colour but this stuff breaks me out! It completely clogs my pores, which is really disappointing. Coverage isn't anything special but it's great for a good skin day. Sadly I can't use it anymore, but I'd recommend giving it a go considering how cheap it is.

My new favourite! - 12-11-2018 by

I've tried this foundation for the first time 5 days ago, and I'm hooked! I have combination skin type, dry on both cheeks but normal on other areas. This foundation does not accentuate my dry skin, in fact, it makes my skin appears healthier with some sheer glow. I love the fact that this foundation provide light coverage, but in my opinion, the coverage can be buildable to medium coverage. The colour fits me well, I'm NW22 with MAC, using the 'Find my shade' tool, I decided to go with 2.0P. It looks very light at first but the foundation blends super well. I can't say this enough, but I'M IMPRESSED. This will be my favourite for a very long time. Hoping Deciem won't discontinue this product.

Natural - 12-11-2018 by

Very lightweight, gives a natural dewy finish.

Value for money! - 12-11-2018 by

I love everything about this. Colour has matched my skin well. Cheap enough that if you’re like me my skin colour changed dramatically from season to season, so it’s nice you can buy more than one shade to match your skin winter to summer!!

Applies smoothly and lasts - 09-11-2018 by

I have combination skin, and I use this for light coverage in the winter months when it's more dry (in summer I use powder mineral foundation instead, as this is too hydrating for my summer skin). It stays on all day with or without powder and is so smooth on my skin. I've been through two bottles, and I would definitely recommend it. It reminds me a LOT of the Dior Nude Air Serum Foundation ... for a fraction of the price ;)

One thing: the colours tend to cast on the yellow side just a bit, even the neutrals.

Natural finish without looking heavy - 31-10-2018 by

I have problem skin that I have always been quite self conscious about. I normally opt for a heavy foundation to cover blemishes and redness, however the Serum Foundation covers all my blemishes without feeling heavy or looking like I'm wearing a lot of make up. It lasts all day and is so well priced that I buy the lightest and darkest colours, and mix to match my skin tone throughout the seasons.

Natural and dewy - 30-10-2018 by

For the price you really can’t go wrong with this foundation. I have always preferred a natural, ‘no makeup’ look, and this foundation definitely achieves that. It goes on smooth and evenly, and can be built up in areas which need more coverage.

Great coverage but too drying on my skin - 30-10-2018 by

I have a very dry skin type and while I find the coverage of this foundation to be beautiful, within an hour or two I find it really settles into my skin in an unflattering way and emphasizes every bit of flaky texture.

Nice everyday foundation - 30-10-2018 by

This is a really nice everyday foundation, especially at its price point! Feels so nice on the skin and doesn't make my skin look too greasy like many others do.

Lovely and light - 29-10-2018 by

Nice for natural lightweight coverage, smooth formula

Awful - 29-10-2018 by

Used the "Find my shade" tool and was matched with 2.1Y based on other foundations I know fit me. Arrived in a MUCH more yellow tone, applied nearly orange on me. It clung to dry spots and was overall terrible. I want to give it another go, but even at this price, it's hard to really do it.

Good!! - 26-10-2018 by

Good cheap foundation! Sheer coverage, hydrating and non-irritant. Fine with dry skin

So light and beautiful - 26-10-2018 by

I'm kicking myself for not trying this out earlier! It's surprisingly pigmented and light/medium in coverage, it looks so beautiful and natural on the skin, and somehow manages to stay on my combination skin all day in the hot and humid Australian weather. It's comparable to L'Oreal's Pro Glow foundation. For those wondering which shade to buy, 2.0YG is close to, but a little bit darker than, ELDW 2W2 and Nars Santa Fe/Punjab.

Great product! - 24-10-2018 by

I was sceptical at first because of the price, but I love it! It really does have great coverage especially when used over the primer. It lasted really well.... unfortunately a lot of the colours are unavailable.

great price, great product! - 23-10-2018 by

I love this foundation! goes on smooth and gives me a nice dewey finish. I find the coverage great even though its only the serum and feels so light on my skin. I wear it every day and my skin seems to love it. Will definitely be a regular for me.

Pleasantly surprised! - 19-10-2018 by

I ordered this on a whim only because I thought it was worth trying for the price even if it didn't work. To say I loved it would be an understatement. For starters, I was very surprised that the colour I chose was a perfect match for my skin, which has an extremely yellow undertone so its hard to find correct shades. The consistency and fragrance were also just as I like it. I think I will use a more high coverage foundation for special events but for an everyday foundation, I think this one is just perfect.

Great Colour - 18-10-2018 by

I am VERY pale and finding my shade is a task and a half so I was surprised when I purchased the lightest shade of this foundation was a good colour for me. It's a nice foundation, medium coverage but a little oily.

Good medium coverage - 17-10-2018 by

The price of this is unbeatable! It gives good coverage, it's quite light but is buildable to medium at best. Great range of shades too!

Love this!! - 15-10-2018 by

After trying so many different types of foundation, this lightweight formula has been perfect for my day-to-day wear and spreads beautifully! Amazing value. If I feel that I need heavier coverage - I use a thin spread of mineral foundation over the top.

Like it - 10-10-2018 by

I love this foundation, it's so light and the perfect colour for my skin. Amazing value for money.

Great foundation for dry skin - 10-10-2018 by

I have dry skin and struggle to find a foundation that doesn’t highlight dry spots. This serum foundation instantly hydrates my skin and leaves it with a dewy finish. It lasts all day without caking. 1.1N is a perfect match for my NC15 olive toned skin.

Beautiful - 09-10-2018 by

This is my everyday foundation. Brilliant and has reasonable staying power when set with powder, easy to find your perfect shade and for the price you definitely get value!

Affordable - 07-10-2018 by

Finishing up my first bottle. It feels so light and comfortable like not wearing a makeup. And I liked the wide color selections. It is better if you wear good primer under this as it might melt away without one.

beautiful finish - 05-10-2018 by

i use this on clients with less blemishes and the finish looks so good on the skin. very natural and skin like.

Great product, for the price. - 05-10-2018 by

This product does everything it claims to and provides a sheer - medium coverage depending on the combined quality of your primer and setting powder. I have combination skin and it works well for an every day look. For the price I have no complaints what so ever! Just don't expect to gain a red carpet look.

Great NARS dupe - 04-10-2018 by

I've finally found a foundation that fits my skin tone perfectly! The consistency is great and it applies like a BB cream with light to medium coverage. It does transfer sometimes, which is unfortunate, but some setting powder should help. Fave foundation!

Fantastic foundation - 03-10-2018 by

This is my new go to foundation. It is so much cheaper than what I was using ($80 less) and it is almost as good. It goes on well and lasts for the day if set with a powder. It has good buildable coverage.

My only criticism is that I can't blend it with a moisturiser for those days where I only want a tinted look. However, for the price,it is well worth purchasing a separate tinted moisturiser.

Excellent dewy finish for dry ageing skin - 02-10-2018 by

Sooo good!

Thin, easy to apply, high in pigment, layers beautifully and wears for an 8 hour work day with primer and powder. Cream and powder products blend perfectly on top. It blurs and softens lines and has a good medium coverage.

I can’t fault it, other than the shades can be a bit yellow. You wouldn’t want to be a true cool toned skin in the lighter shades as they are all very warm.

It’s much better than the Ordinary Coverage foundation for dry skin.

For reference I’m 43 combo dry with enlarged T zone pores and occasional spots.

Good everyday staple but a little bit drying - 02-10-2018 by

I purchased this in the shade 1.2YG and found the consistency of the foundation to be quite sheer, and dries on your hand quite easily. NARS is still my go-to, but i find this to be a good alternative on a day-to-day basis when you want a really lightweight feel but light-medium coverage. I do find it to be quite dry though, in the sense that it can cling on to dry patches on your skin - so for best results exfoliate after cleansing in the morning.

best foundation ever! - 28-09-2018 by

I have combination skin and often find that foundations with come off around my forehead & chin areas where i'm more oily.
I was concerned that a serum based foundation might not work too well with my skin as well but this is incredible!
It's lightweight but has fantastic coverage without looking too cakey or foundation like on my skin. its super easy to apply and a little goes a long way so I know it will last for ages. The finish is light and a little bit dewy looking just like skin and feels like I don't have anything on my face.
I highly recommend this and don't think I'll ever use another foundation again!

Love it - 27-09-2018 by

I love the coverage and this is the first foundation that suits my skin.Easy to blend,very nice coverage and stayed for hours.

Yes - 24-09-2018 by

I would recommend it!!
It’s not heavy so can wear long times and won’t dry.
Love it!

Amazing product - 24-09-2018 by

I was quite sceptical of this as it is a serum foundation and I expected it to be sliding off my oily t zone by lunch time but I was pleasantly proved wrong! Fabulous coverage yet totally natural looking, easy to blend, so many colours and tones to choose from and the price is great! A little goes a long way as well. My new go to foundation

The perfect amount of colour - 21-09-2018 by

I LOVE this foundation. It is the perfect amount of colour - makes you look like me haven't just woken up, evens out my skin tone and gives me the barely there look that's perfect for casual weekend days or the office when my skin is behaving.

Not for me - 20-09-2018 by

I have very dry skin and thought this serum would be lightweight and hydrating. The colour was spot on but the finish made my skin look even dryer and it was quite matte. I would recommend for someone with normal/combination skin. Lasted reasonably well throughout the day, just not the right product for my skin.


I am of MEDIUM-TAN skin tone.
I have DRY skin which sometimes feels quite tight.
I sometimes have DRY patches and definitely have REDNESS on my face.

I purchased this serum foundation in hopes that it would become an everyday foundation that lasts throughout the work day for a fraction of the cost that I usually spend on foundation.

Upon purchasing, my only (unrealistic - or so I thought) expectation was that it would be LIGHTWEIGHT would provide LIGHT TO MEDIUM COVERAGE yet even out my skin tone due to redness and be able to match my face to the rest of my body (namely my chest/shoulders).

I found my shade based on the current foundation I was using at the time (Too Faced Born This Way in the shade Sand). Initially I thought the colour was too yellow (however it matched the rest of my body perfectly) but then figured out that my face just wasn't as tan due to seasonal changes.

Having used this for several months now, I can say that I use this DAILY.
The product is pigmented enough to cover all the redness and even out my skin tone whilst using only ONE PUMP.

The SEMI MATTE finish is beautiful and allows my skin to still look like skin.
I will say that it does CLING to DRY PATCHES so make sure to exfoliate really well to avoid flaking.

LONGEVITY was nothing out of 'The Ordrinary' (get it?) - even with the use of the High Spreadability Fluid Primer.

Ultimately, for the price of $12.70 and given that you choose the right shade, it is an AMAZING BUY.

Would and have recommended this product to friends who also love it.

good skin colour match - 19-09-2018 by

As a person with super pale skin I find it hard to match foundation to my skin color. I bought the very fair neutral with silver and it matched my skin perfectly. I was a bit skeptical about how the coverage was going to be at this price point but I can not fault it. It spreads really easily and covers at a level I am happy with.

Love it - 17-09-2018 by

I loved it :) i have quite dry (eczema prone) skin, sometimes finding a good foundation is hard but this felt and looked good, it was like a second skin .. i usually use bobbi brown sometimes i feel like that makes me look cakey but this foundation was subtle and soo lightweight, it looked natural! A little goes a long way!

Terrible overhyped foundation - 13-09-2018 by

This is DEFINITELY NOT a foundation for oily skin.

It is soooo cheap which is fantastic, but if you care about your skin please look into the ingredients more closely. I broke out every time I used this so it is a no from me

Acne Prone/Sensitive skin BEWARE - 13-09-2018 by

I fell in love with this foundation at first. The coverage is fantastic, it's lightweight, easy to blend, it's ridiculously affordable and has light shades to suit my pale AF skin. (I'm a Mac NC10)
I felt like I had finally discovered my HG daily foundation...but a few days into using this foundation I noticed several tiny white heads had formed all over my cheeks, forehead, nose and chin. I did a bit of research and came to the conclusion it was the ingredient Coconut Alkanes which had been breaking me's some sort of silicone? I'm not 100% sure but all I know is my skin loathes silicone. This is going in the trash (>﹏<)

Worst colour match - 12-09-2018 by

This product is so far off the suggested colour match that I threw it straight in the bin. Completely useless to provide a colour match option if it's horrendously innacurate.

Good low coverage foundation - 10-09-2018 by

This foundation is perfect for mixing with your favourite face cream for a home made B.B. cream!

Not so good for large pores - 10-09-2018 by

I love the colour and texture of this foundation as I am not a fan of heavy foundations, and it is especially good in areas of my face where my skin is good, however my one reservation is that when applied thickly it tends to sink into the larger pores & make them more noticeable rather than less. I’ve bought it a few times because I love the colour & feel but tend to wear a very thin layer so that I don’t have the pore visibility problem.

Oily Too Fast - 09-09-2018 by

I bought the 2.1P Medium and I quite liked it after putting it on. I just thought that it got too oily within the first hour so I wouldn't recommend it for those with combination or oily skin.

best everyday wear foundation on the market - 07-09-2018 by

I am so glad I tried this product. I don;t normally buy foundation online because of the colour matching issues but I am so glad a tried this once. I was easily able to match up my colour online using the tools provided and I just love this product for a light everyday work and weekend wear. it goes on so well and I don't get dry or clumpy patches and my skins is so much better for wearing a lighter foundation. the price is amazing too.

Good - 06-09-2018 by

very nice if you want light, sheer coverage but not the best ever as it doesn't actually give much coverage. Good price point and shade range though!

The trouble with buying foundation online - 06-09-2018 by

I used the ‘find my shade’ chart and submitted two products I am currently using. Went with the colour suggested. Received today...and the colour couldn’t possibly be more different to what I normally use. So stuck with it. Did try the foundation and smooths on the skin nicely. But just be wary when choosing the colour.

LOVE IT - 06-09-2018 by

Best foundation I have tried! Perfect coverage! I have acne prone/oily skin and it suits me just fine. :)

No! - 06-09-2018 by

I am very confused about the high praise of this product. I have sensitive acne prone skin, i got this product as a light, simple foundation to chuck on when i dont want to wear makeup, however, the tinge is quite yellow on me (i bought a pink tone) and it doesn't sit on my skin very nicely. It doesnt leave a healthy look. So the experience for me = poor coverage (ofcourse), bad colour match and doesnt sit on the skin very nicely. Although it is incredibly affordable, i dont believe it is worth it.

pretty good - 05-09-2018 by

i like the coverage on this, a nice light/medium. however, it can definitely get a little bit cakey if you wear it for too long. the colour range is good and my shade works well for my skin. it doesnt last long but it looks good for a few hours.

Fantastic lightweight foundation - 04-09-2018 by

This foundation matches my colouring better than any other I've tried. It is very lightweight, so a great option if you just want to even out your skintone and don't need much coverage. I find it clings to any dry patches quite obviously, so would only be suitable for oilier skin types I believe

Best lightweight makeup I have ever tried - 04-09-2018 by

I usually wear heavier makeup but recently had a baby and didn’t want to clog up my skin but still felt like I needed coverage. I had tried B.B. cream and powders but these either got oily - rubbed off or didn’t give nice coverage. The Ordinary serum does it all - coverage - light feel - natural and it has kept my face clean and blemish free. The price is fantastic. Recommend - feels more like skincare than makeup.

Not great for oily skin types, but good for the price tag - 04-09-2018 by

Really wanted this one to work for me considering the reviews, but it really makes me look shiny after 3-4 hours. I do have oily skin but have found that most other foundations I have tried can at least contain the oil for 6 hours or more hours. I like this more than The Ordinary's Coverage Foundation, and considering how easy it is to apply, the natural, lightweight finish and the price tag, I would actually consider purchasing another bottle.

Great feel, not so great colour - 04-09-2018 by

This foundation is lightweight and has a lovely finish. The coverage is enough to even out skin but still look natural. It’s watery, but this is fine if you apply it with a brush. The only problem was the colour. I picked the medium with yellow undertone and found it to be quite orange. I usually need a yellow toned foundation, but this definitely didn’t match.

Healthy glow! - 03-09-2018 by

In love with this foundation. I don't use it for heavy make-up nights, but it's perfect for everyday coverage. My skin can be quite oily, but this glowy foundation still looks fab all day. It's affordable, easy to use (runny formula with pump) and fine to throw in your make up bag (small, plastic bottle). Definitely reordering again and again!!

Nice - 03-09-2018 by

A little goes a long way. I like it

Love their serums but not this - 03-09-2018 by

I love the ordinary but the foundations I’ve tried x 3 are not for me. I found little coverage, caked slightly and overall these did not work for me. I’m highly addicted to Giorgio Armani and have tried others but nothing compares.

Looked horrible on my skin! - 31-08-2018 by

I don't know if it's my skin but this foundation was horrible on me. It was too orange and looked cakey. Won't use it again

Very happy with this product - 31-08-2018 by

It's the first time I've tried this product and I am very happy with the colour, the coverage and the price! Nice bottle that easily fits into the makeup bag and seals well for now spillage, easy to take anywhere for touch ups. I find it blends well into my mature skin, feels light and looks natural.

Love it - 30-08-2018 by

Really happy I stumbled on this after all the hype last certainly lives up to it. I only need light coverage to even out skin tone and this is perfect. Love the dewy finish too...great for aging dry skin. Glad I ordered two different shades. The one I was matched to is a bit dark ... will save for nighttime ...but the shade lighter that I guessed at and ordered just in case is perfect. At this low price not an issue buying both. I see both shades are now out of stock a week later. Hope you get more stock before I run out!

Perfect for light coverage - 30-08-2018 by

Great everyday coverage to even out my skin tone and hide small blemishes. It's very liquidy but a tiny bit goes a long way, you can layer it to suit your coverage needs but I usually only need one layer. I love it because it doesn't look like i'm wearing makeup. Definitely works best with primer and moisturizer underneath or else it makes your skin look dry.
5 stars for price!

good for price- needs sealing - 29-08-2018 by

this product is lovely and fresh but tends to need a power seal or a touch up.
Does not cover imperfections.
Im strawberry blonde w freckles- 30 yrs old

Good for the price point - 28-08-2018 by

I was eager to try this product because of the hype around it and because i love most of The Ordinary products that i have tried. However, i was a little underwhelmed by this foundation. It is very light weight and doesnt have great staying power (even when set with powder).

Great - 27-08-2018 by

Hands down one of the most budget-friendly foundations, this looks so natural on the skin, but still remains with great coverage.

Beautiful light foundation - 25-08-2018 by

Such a nice, light coverage and natural looking foundation. Lots of shades as well which is good and it is very affordable which of course is always nice. It feels very light on the skin and blends in to the face easily and does a nice job of evening out the skin tone and covering most imperfections while still looking natural.

Great product, great price - 24-08-2018 by

I don’t wear foundation everyday because I don’t like the feel of it. This is lovely and light and doesn’t leave my skin feeling like it’s caked up. I just use my fingers to apply and feel its really natural looking. I use it with The Ordinary primer and a little goes a long way. I have normal/combination skin and been really happy with it.

So affordable it's worth a try - 24-08-2018 by

Great quality for the price, I like a light foundation and this one is very light. I find you only need a small amount for your face. I don't use foundation every day but if I do use it, this is the one.

Got it for my girls for stage and perfect for a well groomed look. - 23-08-2018 by

Girls have a teenage skin... breakouts on forehead. They are light to medium tan n got the 2.1Y Se foundation.Perfect match, very easy to apply giving them a bright glowing complexion.
Easy for them to cleanse after too.
Getting the Coverage foundation for their dance performances, i do hope it lasts till the end of the evening.Having great expectations.

Spreads beautifully .... so easy and quick to use - 23-08-2018 by

I have combination skin,am a dark tan and got the 3.1Y. Great for daily use in a rush,
dewy finish and almost a match but fine with my bronzer & finishing powder.

light coverage - 22-08-2018 by

not for full coverage

Definitely worth a try - 22-08-2018 by

Even though this is a lightweight foundation, I found it to be a medium buildable coverage on my acne suffering/scarred skin. It is a very liquid-ey consistency that leaves a satin finish.My only criticism is all of the foundations (even the coverage foundation) pull a very golden/yellow undertone. A little definitely goes a long way on for the price I would recommend it to anyone, you can easily make it work by sheering it out or colour correcting.

Beautiful skin in a bottle - 21-08-2018 by

I’m not a fan of heavy foundation - I like a more natural look. This is a beautiful lightweight foundation that simply makes my skin look beautiful. I have had so many compliments, with people asking what I’ve “done” to my skin. How awesome to know that it’s simply this very affordable, incredible product!

It settles in my pores - 20-08-2018 by

I really wanted to like this foundation, and when I first applied it I was happy - coverage was sheer but just made me look a bit more polished (I have pigmentation issues and this blurred them out a bit). But, within an hour or so, it settled into pores on my cheeks and nose so I had little dots of colour all over my face! It also settled into the fine lines around my eyes, which don't normally show much. Reblending helped a little, but it settled straight back.
I've only used it four times in three months - sad.

Worth every penny - 20-08-2018 by

This serum foundation took me by surprise as I didn't expect too much at this price. I have sensitive skin and it could become very dry in winter. It moisturises my skin even I don't apply any primer. The coverage is enough for me as I mostly work indoor the whole day. I ended up buying another shade for my tanned-skin days.

As good as you'd expect from the ordinary - 20-08-2018 by

Bought both ordinary foundations to give them a go and love them both. Medium coverage but it's buildable, doesn't cake on your face and your skin feels like it can breathe. Love the colour match tool too, found my perfect shade first time!

Good everyday - 20-08-2018 by

This lightweight foundation has worked out perfectly for my teenager who needed a foundation with enough coverage to even out colour but not look like they are wearing much at all, lovely fresh effect and actually pale enough to suit our extremely light skin. We’ve been looking for a long time and so pleased to find something that not only works but is affordable enough that I can get another bottle just for me now my teen has snaffled this for themselves.

Amazing! - 20-08-2018 by

The ordinary serum foundation is so lightweight I could barely feel it on my skin, such a good feeling if you don’t like having a caked face but want that coverage!

Fantastic natural foundation - 16-08-2018 by

This foundation was perfect for everyday when I didn’t feel like wearing tonnes of products and it was great for my dryer skin type- I probably wouldn’t recommend it for Oiler skin but it is fantastic for the price and the shade range is overall pretty good.

really nice - 16-08-2018 by

glides on the skin, very natural looking

Great skin tint liquid - 15-08-2018 by

It wont cover your face the same way foundation does but it does add a tint of colour to your skin whilst wearing it. Its a watery liquid and doesnt last well for more than 6 months in storage, but is great if you have oily/ combo sensitive skin and although it doesnt hide my acne it takes away some of the redness and evens my skin tone

Bang for buck - 14-08-2018 by

I did not expect this foundation to be anywhere near as good as it is!
Its so light yet has so much pigment that it actually has a really good coverage.
I can apply this and go outside and not even see the product on my skin, yet people comment on how good my skin looks.

Now for the price there is nothing that compares to this!

Worth the hype - 13-08-2018 by

Im pretty impressed with this brand overall. I purchased 2 colours and this one is for when i have a bit of a tan. The formula reminds me of so many other foundations 6 times the price. It feels nice on the skin and lasted all day without a touch up. Medium coverage i would say, i used a brush to distribute and then a beauty blender to apply it. I have dry skin and concluded this formula would suit me best

Great quality for the price - 13-08-2018 by

I've used both the serum and coverage foundation by the ordinary. This one definitely gives a lower coverage but can still build to medium coverage. It has a very watery texture so a little harder to work with because it's easy to spill. However it has a nice finish on the skin. For this price point it really is great quality. Keep in mind that it does oxidise so make sure to go down 1 or 2 shades.

"Your skin but better" foundation - 13-08-2018 by

I purchased this along with the full coverage foundation to try out the best of both worlds (before it goes out of stock again).

The serum foundation is more lightweight and definitely a lot more runny than the full coverage option. I like applying it as a "my skin but better" foundation on casual days or weekend brunch, saving my full coverage one for all-day wear and dinners out. The finish is satin like on my combination skin and I bought my perfect shade thanks to colour matching using the shade finder on this site.

Love! - 08-08-2018 by

I love this product for my combination skin. I have uneven skin tone and needed a foundation that had full coverage to give my face an even skin tone but not necessarily full coverage in terms of texture. I don’t like cake-y foundations so this serum foundation is perfect for me, and one pump is enough to cover my face! I would recommend to anyone who likes a natural beauty look!

Impressive affordable foundation - 07-08-2018 by

This is a great silky textured foundation, great for drier skin. It reminds me of my old Shu Uemura foundation and a tenth of the price!

Good for the price - 07-08-2018 by

This is nice for an everyday tint. I found the coverage to be light and the formula to be a little runny, but is moisturizing and good for the price.

Stocking up! - 03-08-2018 by

Performance on combination/oily skin is really good, and for the price, I'm stocking up on it as my everyday go-to.
It's light coverage but buildable to about medium coverage (maybe more, haven't tried). The finish is dewy but not excessively shiny I don't think, and I find one pump does my whole face so the bottle lasts a while. It works well with all my other products and seems to last relatively well on my combination skin. It's super light weight on the skin and doesn't settle into any lines or creases, and I don't find it transferring onto my hands or clothes as easily/often as other foundations.
Definitely recommend for normal/combination or oily skin.

SO AMAZING - 30-07-2018 by

I love this so much!! works great for my oily skin. only provides low coverage but really evens out skin tone and hides blemishes

so natural - 30-07-2018 by

this foundation has such a beautiful natural satin skin like look, it works just as great when my skin is dry as when it's more oily in summer. the coverage is definitely buildable but not cakey at all. it doesnt make me break out which is a bonus as my skin is very sensistive, also for the price this is really good i love the texture

Love this - 27-07-2018 by

This foundation is perfect for me to wear every day. Its texture looks very nice on the skin and it can be built up to give a medium coverage. I have oily skin, so without touching up I can get six hours of wear out of it. But for drier skin this would work even better. Great price too!

SO GOOD - 26-07-2018 by

natural looking and very light foundation

The best - 26-07-2018 by

I love this foundation. I have tried heaps of foundations but this one is the best.

really good product for its price point!!! - 25-07-2018 by

this foundation is really good for those who are trying to save money but still want a good-quality foundation. i've been using this foundation for a few moths now and the packaging is really light-weight and is super suitable for travel. the coverage is buildable and the texture never gets too cakey. i am definitely going to buy this foundation again when i run out because i really can't believe how little it costs compared to how it is in action. highly recommend it to anyone who is willing to try it out.

Healthy and light coverage - 24-07-2018 by

I was very wary to try this foundation but decided to give it a go because of how much I love the other ordinary products.

I saw that the reviews seem to be very mixed but I personally love it.

I would recommend this foundation for skin that doesn't need a lot of coverage. This foundation evens out the skin tone making it look healthy and fresh but it is definitely a lighter coverage.

I find that because it is so thin, the best way to apply it is to pump some on the back of your hand, then pick some up with a buffing brush and apply directly to the skin in sections. If you apply dots to the face it gives a much patchier application because it dries so quickly. (I feel like using a beauty blender would sheer it out even further giving little to no coverage, this is why I recommend a dense buffing brush)

I do use quite a bit of product because it is so liquidy and can be patchy, but once you get the hang of applying it, you get the most natural and gorgeous looking skin.
(and using a lot of product isn't so bad when the product itself is a fraction of the price of most cruelty-free and vegan foundations.)

Great light coverage - 24-07-2018 by

I have oily skin, red pigmentation and acne scars that I wanted to cover up without using a full coverage foundation, and this product was exactly what I was looking for! It blends sooo easily and creates an overall even skin tone and hides blemishes. Does crease after a while, but nothing major. However, if you have more severe acne I would go for a more full coverage product.

Great everyday foundation - 24-07-2018 by

I use this to give me some coverage but not like cakey makeup. It doesn't cling ot my dry patches and works even better when I use setting spray. I have oily and acne prone skin. It doesn't keep my oils under control but I like it since it look natural

Balled up badly - 20-07-2018 by

Loved the shade selection and price point so I picked one up to try and, boy, did it pill! Tried different primers, no primers etc all with no avail. Just didn't work out for me.

Sooo glowy - 20-07-2018 by

I bought it too dark for my skin so make sure you do your research first people but that in mind I still love this foundation it applies so smooth and glowy and doesn’t feel bad on your skin, mine might be too dark but this foundation also mixes well with others so it isn’t too big of a deal.

Smooth finish - 17-07-2018 by

First time using a serum foundation and I love it! Texture is runny but a little goes a long way (1 small pump did entire entire face and neck). My skin is typically dry and found this gave my skin a smooth, velvety finish. Coverage was similar to a CC cream for me, and I only needed to spot touch up under my eyes and on a dark scar. I have pale skin and dark hair, and 1.0 N very fair neutral is the perfect shade for me.

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