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The Ordinary Serum Foundation 30ml

4.2 of 260 reviews

$12.70

$3.18 x 4

1.0N Very Fair - Neutral

In Stock

$3.18 x 4

Official Stockist

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.

 

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

 

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

 

The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

 

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

 

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.

 

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

 

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

 

The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

 

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

 

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

How to choose the right shade from The Ordinary:

 

Each foundation format is available in 21 shades. The shades are divided into four categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The full shade range is available to explore on each product page and also as a summary on our Foundation Shade Guide page.

Postage & Delivery Estimates

Standard Australia Post : FREE

Express post : $6.95 or FREE orders $50+

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Returns

Easy 90 day returns

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Questions & Answers

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The Ordinary Serum Foundation

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Customer Reviews

Review & Earn

4.2 of 260 reviews

85% recommend this product

  1. 130

  2. 79

  3. 33

  4. 12

  5. 6

Most Helpful Positive

Great liquid foundation
This foundation is light, full coverage and when applied to skin looks so natural. Great every day foundation.

Most Helpful Criticism

Too dewy for me
This foundation claims a semi-matte finish but I think that's for non-oily skin types. It feels great on and blends really well, but immediately made my skin look super shiny even with a primer underneath, which accentuated fine lines. Also the shade I was matched with was a bit too dark - recommend going one lighter than the shade finder recommendation.
  1. Great liquid foundation

    This foundation is light, full coverage and when applied to skin looks so natural. Great every day foundation.
  2. Sheer, long lasting coverage!

    This foundation is more sheer than its full coverage counterpart making it a great foundation for those who don’t need full coverage. I love that it has a Serum in it too. I find it slightly too sheer for me to wear alone (I have pigmentation and old acne marks) but under a powder such as Nude by Nature Mineral Powder, it gives a great long lasting result. A nice foundation.
  3. The best of the best

    I have mature skin with lines. I used The Ordinary Serum Foundation which I used after their moisturizer and primer. You only need a very small amount and it spreads beautifully. I patted on some of The Ordinary opacity fluid to add a little more colour. As they say, the proof is in the pudding. I met a friend i had not seen in 10 years who said I had not aged in that time. The foundation is very natural looking and light. It does not sit in my lines and even after 6 hours was still looking good. I bought the color using the Adore comparison tool and it was spot on. I would highly recommend The Ordinary serum foundation for ease of use, spreadability, longevity and value for money.
  4. Would of been great it I had chose the right shade :(

    I bought this foundation awhile ago when it first came out, unfortunately the shade I purchased was too light (my error) however I still wore it around the house to see what it was like.
    First off, omg!! It leaves skin so silky, I’ve never experienced this before with any foundation!!! It’s so weird but so awesome! Second the coverage is actually so good!! It gives a slightly powdered look but it still looks so natural. The staying power is also quite good for such a cheap foundation! Great for every day use I say, cheap and good for your skin. Give it a go!
  5. Excellent day foundation

    I’ve reviewed The Ordinary coverage foundation in 1.2P and purchased this serum foundation in the same shade for lighter coverage for daytime . It perfectly matches my light olive with pink skin tones. It combines beautifully with my sunscreen which I then apply with a beauty blender. A sheer coverage which is excellent for day wear without being heavy or cakey (which I hate as I’m nearly 50) and wears well all day. Excellent quality, is buildable and gives an all over skin improvement without looking made up! Tick! This is my third bottle and hope they continue it.
  6. Great product

    Applies so light and has an amazing finish
  7. Light to medium coverage without feeling greasy on the skin

    This foundation is so easy to wear day to day or build up to wear as a base for a more full coverage look. Has a nice natural, skin like finish and doesn’t clog up my pores.
  8. Lightweight

    I find this product to be good for a very light weight coverage foundation . Good to use on days you want to have minimal makeup. Blends in easy with a beauty sponge. Is a little more oily then I expected, but it’s good quality for the price range
  9. Great coverage colors just not my color

    The coverage of the product is wonderful and very lightweight. It feels like a serum rather than a caked on foundation which is fantastic. The coverage is medium to full on my skin, a little bit goes a long way. You can also build the coverage to be full. Unfortunately the color match isn’t the best but I am likely to get this foundation in another color
  10. Great Light coverage

    Great product. Great coverage for daywear makeup.. Love the selection of tones!
  11. Too dewy for me

    This foundation claims a semi-matte finish but I think that's for non-oily skin types. It feels great on and blends really well, but immediately made my skin look super shiny even with a primer underneath, which accentuated fine lines. Also the shade I was matched with was a bit too dark - recommend going one lighter than the shade finder recommendation.
  12. Colour matching is hard

    I recently purchased The Ordinary Serum Foundation - 2.0P Light Medium – Pink.

    However, I’ve now tried it and I’m finding it too yellow. Please could you advise what colour would be best for me (this one said it had pink undertones, but I think it seems more yellow).

    I’ve found Natio Tinted Moisturiser SPF 20 in Neutral colour and Honey colour both suit me, but the Find My Shade app on your site said it couldn’t work with these products, even though they were listed.

    I'm wondering if all The Ordinary shades are quite yellow, given this one was listed as pink?

    Look forward to your thoughts.
  13. Amazing foundation for dry skin

    I am very pale, freckled and tend to be dry on my forehead and cheeks.
    This foundation looks absolutely flawless on, I have had so many compliments and friends asking what I'm wearing! And with my skin that NEVER happens to me!
    You only need to use the tiniest squirt on a damp beauty blender and it takes just few seconds to do your whole face, perfect for everyday and could easily layer this for a high coverage situation if you want.
    I am in love!
  14. Fantastic every day product

    This is a wonderful every day foundation. I use it for work where I like a medium coverage that lasts well.
  15. It's just OK

    I bought this hoping i'd love it (like I love all my other products from the ordinary)and unfortunately I didn't. I find that I really need to work it in with a beauty blender to make it look ok and even then I find it can accentuate and sit in fine lines.
  16. AMAZING

    THis is without a doubt the best foundation I have ever used. A little goes a long way with this and has THE BEST coverage ever! It’s so deep and hydrating at the same time and I don’t even need to set with powder. Would 100000% recommend to anyone wanting a good coverage foundation! And for the cost of it too!
  17. My favourite foundation

    I have combination, fair skin and I always used to have trouble finding the right shade and something that didn't leave me feeling cakey. I found with a lot of light-wear foundations that they didn't cover enough or they were oily, and I never bought the same foundation more than two or three times. Since using this, I am sticking to it. I feel hydrated and covered (light/medium) but It doesn't feel or look like I'm wearing much make up at all. Also so many colours to choose from. I tell all my friends to get it.
  18. Perfect for everyday use.

    I needed a light foundation for everyday wear and this was exactly what I was looking for. I have sensitive-blemished skin so I wanted something that would help my skin 'breathe; and this foundation was the 'one',
  19. Great coverage

    Goes on nicely, great price, would definitely re purchase, though my colour match was a bit out, I’d go a little darker next time
  20. Great natural finish

    Love this! Beautiful natural finish, a little dewy which I like but I have combination skin so I’m not sure if I’d recommend it to those with oily skin.
  21. Light coverage. But not good on my sensitive skin

    I have given this product a good try and have probably used about half of it in my desire for it to be good.

    The shade match was perfect as recommended by Adore. It goes on nicely.

    But. It irritates my skin and I don’t find that it lasts long and even encourages my oily skin.

    I would say that I don’t recommend it for oily or sensitive skin.
  22. Great value and quality

    I originally purchased this after having purchase a new skincare regime of The Ordinary products. I was worried at first as I have oily/combination skin and a lot of foundations accentuate that. This foundation honestly exceeded my expectations. It provides natural coverage and can be layered if needed, has staying power and doesn’t feel heavy on the skin. Great value
  23. LOVE this foundation!

    Such an amazing foundation at an excellent price. It’s hard to find decent foundations light enough for me but the lightest neutral shade is perfect. Coverage is good without feeling too heavy and it lasts well
  24. Not a nice colour

    I ordered a medium Yellow. It is very dark for my skin way darker than what the samples look on the internet. Its also a very yellow unnatural colour so wont be wearing. Very disappointed as I had such high expectations and it was a waste of money.
  25. This is my 3rd bottle

    This foundation is light and has good coverage so you don’t fee like your wearing foundation .
    There are lots of shades . I’m naturally super fair so I usually struggle with foundation colours looking cakey. This one doesn’t do that as has very light shades available . Does not cause breakouts whatsoever on my sensitive acne prone skin. Highly recommend
  26. Better than BB creams!

    This foundation has similar coverage to a BB cream, but has a more lightweight feeling. I have combo skin, and found it did somewhat cling to dry patches. However throughout the day, this problem seems to go away.
  27. Great for the price

    I have dry skin and found this foundation great to apply. Glides on with ease and doesn’t cling to any dry patches. I did however find that after 8 hrs of wear my t-zone got especially oily. It’s a great product for the price, but maybe I’ll have to put a mattifying primer on underneath to combat this.
  28. Incredible value

    This is a beautiful light- medium glowy foundation. For the price it is an unbelievable steal with a skin-like finish. Best for drier and textured skin but could be used by anyone. The only issue I found is that it transfers if not set but overall the ordinary provides a high-end product at an affordable price!
  29. Great product for the price!

    I have dry skin and use this to conceal. It can be drying however I apply an oil underneath. It lasts a full work day. Great product for the price. Sometimes the pump can clog causing foundation to spurt everywhere so keep the pump clean as possible.
  30. Not good for dry skin, but good on oily skin!

    I got the shade fair-pink. I have cool undertones and usually wear NARS monte blanc. The colour was an excellent match for me colour wise. Sadly that's about all I can say for me. It clung to my dry skin, separated on my nose almost immediately, and just looked really unnatural and gross on my skin.
    However, i handed it on to a friend who is the same shade foundation as me but has oily skin and she loves it. I believe my skin just didn't like this one.
  31. good light coverage

    I have sensitive, mature skin which reacts to many foundations but this one has not caused me any skin problems. The coverage for a serum is actually quite good, not too light so you don't need to use much. It spreads evenly, especially over a primer. (I use the ordinary's primers.) The colour match to my old foundation Paulas Choice' Best Linen turned out to be fair neutral with silver, however, i found the latter to be too 'white' for my skin tone - PC's foundation is a better match for me. Nonetheless, the ordinary's foundation was still flattering and I think it'll be a good match for my winter skin colour. For now, during summer, I'll use it at night in dim lighting which makes my skin look glowy without any cheap shimmer.
  32. silly smooth

    this foundation serum has surpisingly great coverage! i was pleasantly surprised when trying this for the first time and now it is my go to foundation for every day ! a small amount definitely goes a long way ! the colour match tool makes it super easy to choose the correct colour for you as well if you're a first time buyer!
  33. Great everyday staple

    The product is super light weight but still has a decent coverage. Great for everyday/work etc as it can really showcase your skin. A little goes a long way with this foundation as it so light. I find it's best applied with fingers and then a beauty blender (not a brush) as it is so lightweight.
  34. Good coverage - light feeling, just a bit drying.

    I have terribly dry skin and I liked the coverage, I have been wearing this all week but I am finding that it is starting to dry out my skin even more. It's better than Serum foundation but I might need to switch back to the other brand I was using.
  35. I wanted to love this - not good for dry skin

    I prefer a heavier coverage, this is far too light and almost dissolved into my skin. I wouldn't get this again. I have dry skin and found that it just highlight all the patchy areas instead of keeping them at bay. I really wanted to love this, but will be giving this a miss.
  36. Good for the price not for my skin

    This is a good foundation but I'm quite dry and found it caked a little bit around my t-zone. Still a nice lightweight for everyday if you don't want anything too heavy, a nice colour selection too and for the price its a great everyday product!
  37. Beautiful, great value product

    I purchased both this and the coverage foundation from TO. I am in love with this serum formula (and much prefer it over the coverage version). I have oily t-zone combination skin (very little breakout) and found this light serum provided perfect coverage. I applied it on one occasion with a beauty blender and found the blender sucked up way too much product (I had even wetted it first with a spray). The finished look was alright, a bit cakey around the nose area. On the second occasion I applied using just my fingers in a moisturising motion and applied a second light layer over areas which needed more coverage and found the finished look to be much more seamless, smooth and nice. I would definitely recommend using a dewy setting spray as the formula dries down to a powdery, matte look very quickly. I love this product and will repurchase because of the formula, the finish, and of course the price.
  38. Not bad

    There isnt anything terrible about this makeup - it is good for the price. However it is not a long lasting foundation and it doesnt provide much coverage. It feels moisturising on the skin and is good for short periods of time. Transfers to clothes easily.
  39. Nice for a light foundation

    I liked this foundation overall, but I would say it had a light coverage. It was good for everyday use, it did have a thin consistency but I found that the application was even. I have normal to dry skin and I found that this product didn’t dry out my skin which was great. I had never used any of this range but was easily able to match my shade which was a great bonus.
  40. Feels light on my face and matches my skin colour really well!

    I love this serum. It feels so light and doesn't feel like I'm wearing a heavy foundation. I wish there was a way to test the colours before purchasing, however, I picked really well and this colour matches me perfectly. Super happy with it!
  41. Huge bang for your buck

    I was wary about trying this because of some of the reviews but I've used a lot of the Ordinary's products and I thought it couldn't hurt to try it, at twelve bucks and change!
    This foundation is light and blends easily. There are a lot of shades to match to your skin tone. I have fair, slightly yellow skin and chose shade 1.2.
    I usually wear BB cream; this is still light & sheer but gives slightly more coverage than a BB. It goes well over moisturizer (I also wear a primer) and stays on pretty much all day as far as I can tell.
    I was pleasantly surprised by this foundation and will likely purchase again.
  42. A fantastic lightweight foundation

    I really love how lightweight this foundation serum is! It spreads evenly and gives me the coverage I want - a smooth and thin veil to even out the tone of my skin. I don’t like heavy foundations and have been using a BB cream until now - this is even lighter!! It’s so well priced too!! I have bought a bottle for my friend I like it so much!!
  43. Good, but light and oily

    I'm usually a full coverage kinda girl (my go to foundation is estee lauder double wear) but thought i would give this foundation a go for something lighter during the day on weekends. While the application is smooth and spread quite nicely over the face it is not suited to my skin type. Have an oily t zone and 1 hour into it most of the foundation had rubbed off. Not much staying power so probably wont purchase again.
  44. Love this foundation

    Light weight and just makes my skin look less dull and skin tone more even. Everything I want in a daytime foundation
  45. Lovely and light but oily

    I have combination skin and while this product looks great when my breakouts are at bay, it’s not suitable during a breakout as there’s not enough coverage and it tends to look quite oily by midday.
  46. Good price

    this product is well priced and light coverage, would buy again
  47. Love this light foundation

    I am big fan of this lightweight foundation. Goes on really smooth and perfect for light coverage for people who don’t want that cakey look / feel. Wears well throughout the day as well.
  48. 10/10 would recommend to a friend

    I don’t wear foundation during the day, only BB cream. And when I want to go to an event I try and use something a bit more covered. This foundation is amazing! So light weight yet such good coverage. Enough coverage but still light to show a few freckles. Works great on dry skin!
  49. Good Coverage

    This foundation is great for everyday wear. Doesn't feel like your wearing foundation but provides a good amount of coverage. If your looking for a full coverage foundation then this is not for you. This is similar to a tinted BB Cream but with more coverage.
  50. Good for $, That's It

    This foundation is brilliant for it's price, and perfect if you've got flawless skin.
    However, my skin is acne-prone and has a lot of breakouts quite regularly, so it only works if I'm not worried about the texture of my skin.
    Super nice formula, but doesn't look great all day.
    Amazing price, definitely buy it to see how it goes with your skin, after all it's only a couple of dollars.
  51. In love with this product!!

    Although wasn’t expecting as watery as it was, still enjoyed the coverage and fits my complexion and skin tone. Will definitely be recommending to family and friends.
  52. Great, lightweight foundation

    I use this foundation daily for combination skin with hormonal acne and I find it is great, doesn't irritate my skin and sits well however often by 5pm has sweated/slid off. It is a light, runny consistency and has mre of a BB cream type coverage however for the price it is great.
    I am a darker colour in this than I have ever been in any product so perhaps go a tad darker than usual.
  53. Great Colour/ Very Liquidy

    Although this is a good colour for my VERY pale skin, it's consistency is very runny making it an uneven application, looking patchy and getting very shiny throughout the day. Definitely not a long-wear foundation.
  54. Not the best for dry skin

    Skin 50+ and dry. Light with freckles
    Colour: I tried the 1.2N but this was still a little too yellow for my skin tone in winter. I should have bought the 1.2P
    Texture: I was really happy when I got it as it is a light fluid. However even though I used their FABULOUS foundation primer, it dried too easily on my skin and was difficult to blend. I found it separated on my skin with perspiration.
  55. Great for daily wear

    Very light texture but still having excellent coverage and a price that even beats supermarket brands but has department store quality. Good range of colours and was able to find my match straight off the bat with Adore’s colour chart that compares the colour with other brands.
  56. Wowza

    Since being pregnant I’ve had to put away some of my holy grail foundations as they refuse to sit on my skin. Received this foundation today and am shocked at how well how sitting on my skin, it’s looking amazing and feels amazing. A few hours in and I’m so impressed :)
    My skin type is dry and my colour is 1.1n fair
  57. Silky coverage!

    I LOVE anything from The Ordinary, and this has continued to impress me. I have dry combo skin so it’s important to find a foundation that is nourishing. This leaves a silky feel and doesn’t make my skin look dry. I blend two shades to match and would definitely recommend to friends :)
  58. Great for everyday use!

    I'm not a hug fan of using foundation everyday. I have combination skin and pores that easily clogged and break out. I've been loving using this mixed in with my daily spf moisturiser! It provides just the right amount of coverage for a natural glow and does not break me out.
  59. Love this!

    I was excited to try this product but with having sensitive skin was worried it may not suit. I've been using for 2 weeks now and no problem! Great light to medium coverage and a little goes a long way! Will def buy again! Great price too ;)
  60. Don't let the price trick you, cheap yet it works!

    Beautiful light consistency, buildable and doesn't smell too bad. Perfect for a Sunday afternoon lunch or a great alternative to just a light weight face for a casual day.
  61. Love this product - Super lightweight

    I love this product, I have been using it for about a week as a light foundation to wear during the day while at work. I do feel that my skin is a little bit shiny by the end of the day but its great for keeping my skin hydrated in an air conditioned office
  62. Not mad on it

    The colour I got was really nice and really suited my skin tone, unfortunately the formula is a bit too oily for me. I have pretty dry/normal skin but found this product after a couple of hours really highlighted my pores and slid around on my face. I’m going to give it another go when winter comes around as I think it could suit dry skin, but at this point won’t be using again.
  63. Light coverage, great for daily

    I love how dewy my skin looks when I use this on a daily basis. (I have combination skin and it helps cover my dry patches without looking cakey). However this is quite light coverage and doesn't stay that well during the day. I would recommend using powder to also reduce its oily appearance.
  64. Good foundation, terrible colour.

    This is a really good foundation, looks really natural and not at all cakey but the colour is too yellow. I have warm skin tones and got the medium, yellow undertone one for this reason but it was far too yellow - I looked jaundiced. So this time I tried the medium, pink undertones and it was still much too yellow; I can get away with it at night but not in daylight. I think people with cool tones to their skin would not be able to use this.
  65. Photoshop in a bottle

    This foundation is so great because it isn't heavy and you can't see it on your face really. If you want full coverage this many not be right for you but if you are looking for an even tone that isn't too obvious, this is the foundation for you. I absolutely love it, I've used chanel, lancome, mac etc but I always come back to this foundation.
  66. non-drying light-weight coverage at the perfect price!

    This foundation was the perfect match for my skin tone (which is not easy being biracial and even shopping in store!) they have such a wide range of shades and feels so light weight on the skin. The formula comes out quite watery so I prefer to smooth it over the face with my hands first them smooth it would with a foundation blending brush. The perfect coverage for a non-makeup wearer such as myself - as student budget friendly! Will definitely be repurchasing
  67. Good but breaks me out

    Love this the finish and the colour but this stuff breaks me out! It completely clogs my pores, which is really disappointing. Coverage isn't anything special but it's great for a good skin day. Sadly I can't use it anymore, but I'd recommend giving it a go considering how cheap it is.
  68. My new favourite!

    I've tried this foundation for the first time 5 days ago, and I'm hooked! I have combination skin type, dry on both cheeks but normal on other areas. This foundation does not accentuate my dry skin, in fact, it makes my skin appears healthier with some sheer glow. I love the fact that this foundation provide light coverage, but in my opinion, the coverage can be buildable to medium coverage. The colour fits me well, I'm NW22 with MAC, using the 'Find my shade' tool, I decided to go with 2.0P. It looks very light at first but the foundation blends super well. I can't say this enough, but I'M IMPRESSED. This will be my favourite for a very long time. Hoping Deciem won't discontinue this product.
  69. Natural

    Very lightweight, gives a natural dewy finish.
  70. Value for money!

    I love everything about this. Colour has matched my skin well. Cheap enough that if you’re like me my skin colour changed dramatically from season to season, so it’s nice you can buy more than one shade to match your skin winter to summer!!
  71. Applies smoothly and lasts

    I have combination skin, and I use this for light coverage in the winter months when it's more dry (in summer I use powder mineral foundation instead, as this is too hydrating for my summer skin). It stays on all day with or without powder and is so smooth on my skin. I've been through two bottles, and I would definitely recommend it. It reminds me a LOT of the Dior Nude Air Serum Foundation ... for a fraction of the price ;)

    One thing: the colours tend to cast on the yellow side just a bit, even the neutrals.
  72. Natural finish without looking heavy

    I have problem skin that I have always been quite self conscious about. I normally opt for a heavy foundation to cover blemishes and redness, however the Serum Foundation covers all my blemishes without feeling heavy or looking like I'm wearing a lot of make up. It lasts all day and is so well priced that I buy the lightest and darkest colours, and mix to match my skin tone throughout the seasons.
  73. Natural and dewy

    For the price you really can’t go wrong with this foundation. I have always preferred a natural, ‘no makeup’ look, and this foundation definitely achieves that. It goes on smooth and evenly, and can be built up in areas which need more coverage.
  74. Great coverage but too drying on my skin

    I have a very dry skin type and while I find the coverage of this foundation to be beautiful, within an hour or two I find it really settles into my skin in an unflattering way and emphasizes every bit of flaky texture.
  75. Nice everyday foundation

    This is a really nice everyday foundation, especially at its price point! Feels so nice on the skin and doesn't make my skin look too greasy like many others do.
  76. Lovely and light

    Nice for natural lightweight coverage, smooth formula
  77. Awful

    Used the "Find my shade" tool and was matched with 2.1Y based on other foundations I know fit me. Arrived in a MUCH more yellow tone, applied nearly orange on me. It clung to dry spots and was overall terrible. I want to give it another go, but even at this price, it's hard to really do it.
  78. Good!!

    Good cheap foundation! Sheer coverage, hydrating and non-irritant. Fine with dry skin
  79. So light and beautiful

    I'm kicking myself for not trying this out earlier! It's surprisingly pigmented and light/medium in coverage, it looks so beautiful and natural on the skin, and somehow manages to stay on my combination skin all day in the hot and humid Australian weather. It's comparable to L'Oreal's Pro Glow foundation. For those wondering which shade to buy, 2.0YG is close to, but a little bit darker than, ELDW 2W2 and Nars Santa Fe/Punjab.
  80. Great product!

    I was sceptical at first because of the price, but I love it! It really does have great coverage especially when used over the primer. It lasted really well.... unfortunately a lot of the colours are unavailable.
  81. great price, great product!

    I love this foundation! goes on smooth and gives me a nice dewey finish. I find the coverage great even though its only the serum and feels so light on my skin. I wear it every day and my skin seems to love it. Will definitely be a regular for me.
  82. Pleasantly surprised!

    I ordered this on a whim only because I thought it was worth trying for the price even if it didn't work. To say I loved it would be an understatement. For starters, I was very surprised that the colour I chose was a perfect match for my skin, which has an extremely yellow undertone so its hard to find correct shades. The consistency and fragrance were also just as I like it. I think I will use a more high coverage foundation for special events but for an everyday foundation, I think this one is just perfect.
  83. Great Colour

    I am VERY pale and finding my shade is a task and a half so I was surprised when I purchased the lightest shade of this foundation was a good colour for me. It's a nice foundation, medium coverage but a little oily.
  84. Good medium coverage

    The price of this is unbeatable! It gives good coverage, it's quite light but is buildable to medium at best. Great range of shades too!
  85. Love this!!

    After trying so many different types of foundation, this lightweight formula has been perfect for my day-to-day wear and spreads beautifully! Amazing value. If I feel that I need heavier coverage - I use a thin spread of mineral foundation over the top.
  86. Like it

    I love this foundation, it's so light and the perfect colour for my skin. Amazing value for money.
  87. Great foundation for dry skin

    I have dry skin and struggle to find a foundation that doesn’t highlight dry spots. This serum foundation instantly hydrates my skin and leaves it with a dewy finish. It lasts all day without caking. 1.1N is a perfect match for my NC15 olive toned skin.
  88. Beautiful

    This is my everyday foundation. Brilliant and has reasonable staying power when set with powder, easy to find your perfect shade and for the price you definitely get value!
  89. Affordable

    Finishing up my first bottle. It feels so light and comfortable like not wearing a makeup. And I liked the wide color selections. It is better if you wear good primer under this as it might melt away without one.
  90. beautiful finish

    i use this on clients with less blemishes and the finish looks so good on the skin. very natural and skin like.
  91. Great product, for the price.

    This product does everything it claims to and provides a sheer - medium coverage depending on the combined quality of your primer and setting powder. I have combination skin and it works well for an every day look. For the price I have no complaints what so ever! Just don't expect to gain a red carpet look.
  92. Great NARS dupe

    I've finally found a foundation that fits my skin tone perfectly! The consistency is great and it applies like a BB cream with light to medium coverage. It does transfer sometimes, which is unfortunate, but some setting powder should help. Fave foundation!
  93. Fantastic foundation

    This is my new go to foundation. It is so much cheaper than what I was using ($80 less) and it is almost as good. It goes on well and lasts for the day if set with a powder. It has good buildable coverage.

    My only criticism is that I can't blend it with a moisturiser for those days where I only want a tinted look. However, for the price,it is well worth purchasing a separate tinted moisturiser.
  94. Excellent dewy finish for dry ageing skin

    Sooo good!

    Thin, easy to apply, high in pigment, layers beautifully and wears for an 8 hour work day with primer and powder. Cream and powder products blend perfectly on top. It blurs and softens lines and has a good medium coverage.

    I can’t fault it, other than the shades can be a bit yellow. You wouldn’t want to be a true cool toned skin in the lighter shades as they are all very warm.

    It’s much better than the Ordinary Coverage foundation for dry skin.

    For reference I’m 43 combo dry with enlarged T zone pores and occasional spots.
  95. Good everyday staple but a little bit drying

    I purchased this in the shade 1.2YG and found the consistency of the foundation to be quite sheer, and dries on your hand quite easily. NARS is still my go-to, but i find this to be a good alternative on a day-to-day basis when you want a really lightweight feel but light-medium coverage. I do find it to be quite dry though, in the sense that it can cling on to dry patches on your skin - so for best results exfoliate after cleansing in the morning.
  96. best foundation ever!

    I have combination skin and often find that foundations with come off around my forehead & chin areas where i'm more oily.
    I was concerned that a serum based foundation might not work too well with my skin as well but this is incredible!
    It's lightweight but has fantastic coverage without looking too cakey or foundation like on my skin. its super easy to apply and a little goes a long way so I know it will last for ages. The finish is light and a little bit dewy looking just like skin and feels like I don't have anything on my face.
    I highly recommend this and don't think I'll ever use another foundation again!
  97. Love it

    I love the coverage and this is the first foundation that suits my skin.Easy to blend,very nice coverage and stayed for hours.
  98. Yes

    I would recommend it!!
    It’s not heavy so can wear long times and won’t dry.
    Love it!
  99. Amazing product

    I was quite sceptical of this as it is a serum foundation and I expected it to be sliding off my oily t zone by lunch time but I was pleasantly proved wrong! Fabulous coverage yet totally natural looking, easy to blend, so many colours and tones to choose from and the price is great! A little goes a long way as well. My new go to foundation
  100. The perfect amount of colour

    I LOVE this foundation. It is the perfect amount of colour - makes you look like me haven't just woken up, evens out my skin tone and gives me the barely there look that's perfect for casual weekend days or the office when my skin is behaving.
  101. Review & Earn

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