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The Ordinary Serum Foundation 30ml

4.3 of 593 reviews


4 instalments of $3.18

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4 instalments of $3.18

Or 4 instalments of $3.18 with LEARN MORE

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The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

What customers say

GREAT - 86% recommend

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The Ordinary Serum Foundation

The Ordinary Serum Foundation

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The Ordinary Serum Foundation Reviews

4.3 of 593 reviews

86% recommend this product

  1. 319

  2. 198

  3. 68

  4. 18

  5. 2

Most Helpful Positive

subtle and glowy


I found this product to be buildable and glowy! I love the formula, definitely recommend it. It covered my redness without looking cakey at all.

Most Helpful Criticism

its ok


When I got this product it had exploded all through my order. The formula isn't great it doesnt spread very well and if you don't use a lot of product with a brush you'll end up patchy and it soaks into a Beauty blender so its hard to get it onto our skin
  1. subtle and glowy


    I found this product to be buildable and glowy! I love the formula, definitely recommend it. It covered my redness without looking cakey at all.
  2. Amazing!


    The ordinary serum foundation is super lightweight and perfect for everyday. Great for my dry skin and blends quite nicely with a beauty blender.
  3. So lovely

    Grace Elanor

    This foundation is amazing. Doesn't feel like its clogging your pores or create a cakey look, super natural but you can definitely notice a difference when you put it on.
  4. Excellent Product!!


    I use this foundation every day- gives you perfect coverage.
  5. Natural light cover


    I bought shade 1.1 I am usually either the fairest (when only a couple of shades) or second fairest shade when there are lots. It was a very good colour match for me. It is lightweight natural coverage when I used a sponge. My skin is dry, this is slightly oily so looks dewy on me.
  6. Pretty good


    I really like how lightweight it feels on the skin and isn't too heavy in coverage. I would only say that if you want a heavier coverage, I don't find it to be very buildable. Any extra layers I put on top of the first one isn't overly spreadable and I find it can be quite mattifying however it isn't drying
  7. Perfect!


    This is a winner for me! I have combo dry/ dehydrated/ oily skin and the texture of this is divine! It's a similar finish to NARS' Sheer Glow in that it's light but with decent coverage. I will wear this all day and it doesn't budge under a mask (without setting with powder FYI and no primer)! I'm a fair/ light olive skin with very yellow undertones so I mix 1.1N with 1.2Y and it's a win - better ...
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  8. Great for the price


    A nice lightweight formula for “no makeup” makeup kind of days! Blends beautifully just with fingers, and for such a low proce the performance and longevity is great. It’s on par with some far more expensive tinted moisturisers I have
  9. 1.0N not fair enough


    I'm always very hesitant to buy pigmented makeup online for the obvious reasons.. But given how cheap this was, I figured it was worth the risk. Unfortunately 1.0N still isn't fair enough for my skin tone. I'm definitely on the pale side, but a far cry from porcelain, so this was a surprise to me. It also looked a bit heavy on my skin.
  10. not great for oily skin


    I wanted a lightweight foundation for really quick and easy daily wear and this is exactly that. good colour match, thin and weightless formula, blurs imperfections and evens out skin tone but looks so natural. HOWEVER, this does not suit my oily skin at all. In about 2 or 3 hours my skin was way shinier than normal and the foundation has like 0 staying power. slipped off around my t-zone. i've f...
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  11. Light Weight & Good Cover


    This foundation is lovely and light, with good coverage. Doesn’t stick to any dry patches, which Is something I struggle with with most liquid foundations. A little goes a long way, and you can’t feel it on your skin! Love it
  12. my favourite foundation


    best foundation ever, perfect for every day use not too heavy and completely layerable for more coverage
  13. its ok


    When I got this product it had exploded all through my order. The formula isn't great it doesnt spread very well and if you don't use a lot of product with a brush you'll end up patchy and it soaks into a Beauty blender so its hard to get it onto our skin
  14. My favourite foundation


    This is the perfect foundation for everyday use. I absolutely love this foundation and its cheap as well! Can’t go wrong. I’ve been trying to find a foundation for YEARS that Is the right shade for my skin and consistency as I have quite sensitive and dry skin (as well as being really pale). I love how it feels on my skin - weightless like I have no makeup at all! Plus its long lasting (I set it w...
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  15. Good for the price


    I don't love it. I tried it for a while but it is a bit greasy feeling. It isn't as light or natural as i had hoped.
  16. Excellent Serum


    This has to be one of the best foundations I have ever used! It has great color concentration so one squirt goes very far. It is not heavy at all and doesn't need to be! Dries dewy, but can be mattified with a setting powder
  17. Great value!!


    Great foundation, leaves face looking natural but still gives a good amount of coverage.
  18. Best light dewy foundation


    I love how it feels so light on my skin, my pores don't feel clogged and it doesn't hurt my sensitive skin.
  19. Perfect coverage for daily wear


    I needed a daily foundation that was light but a good coverage for work. It's a little watery to touch but goes on nice and smooth and has a nice silky feel to it. Really good value for money.
  20. Great Lightweight Foundation


    I absolutely love this foundation for every day wear.. I find it to be a light coverage which i prefer but it is buildable to a medium coverage. It works well in hot, humid conditions and when completing physical exercise. I do find it oxidizes slightly as you apply it so keep that in mind when choose a shade. It can crease slightly under the eye and if you are a face toucher like I am, I can wear...
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  21. Smooth look


    this gives a light to natural coverage and it is quite good
  22. best foundation


    my go to foundation, completely breathable so lightweight and build able, blends so nicely into the skin and looks so natural, not cakey at all, perfect for the summer
  23. A nice light foundation


    Overall I found that the foundation wore nicely, had a lovely finish and blended out really naturally. The colour match suggested was very accurate, with 1.1p matching my NW20 skin nicely. The coverage is quite sheer and the formula is very thin, which i like because it allows my freckles to show whilst evening skin tone.
    It did require some skin prep, it works best with a moisturiser and p...
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  24. Okay...


    I wanted to love this product because of its price, however it fell short for me. I find every time I use this it balls on my skin and doesnt sit properly. I have tried prepping my skin all difference ways in hope the product would sit better on my skin unfortunately no luck
  25. beautiful


    very natural coverage, not greasy and not drying- looks like skin but better!
  26. Great everyday foundation


    I saw all the good reviews about The Ordinary's foundations but I was a bit skeptical in buying foundation without testing the colour first. But it was so affordable that I was willing to give it a go and the colour match quiz was surprisingly accurate and I was able to get a perfect colour match.

    It has a very light texture but still provides a lot of coverage and I've been using it...
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  27. Best foundation I have ever had


    This is quite honestly the best foundation I have ever bought. I have always struggled finding a colour match for my skin and the very fair with silver undertones is perfect. It's great coverage with no separation on my skin (which is pretty neutral in regards to oils), and does't oxidise!
  28. Ok foundation


    I usually use this foundation with both of the ordinary primers and it works well together. I just wish the shade range is more diverse.
  29. OMG I love this!


    This is so freaking amazing! I cannot believe how much coverage it provides. Good colour selection too in my opinion.
  30. Love it


    A good foundation that has a matte finish. I find it really hard to get foundations that match my pale skin well. It has good coverage without feeling too heavy or giving an overdone look.
    I also purchased the coverage foundation and when I need a little more coverage I mix them together.
  31. Highly reccomend


    Lovely light cover, colour match tool worked well for me from my clinique even better foundation. I haven't had any issue with breakouts and I've been wearing this at work for more than 8hrs and I've been happy with it.
  32. New favourite foundation


    I was so surprised by how much I liked this since this was such an inexpensive foundation. It's light-medium coverage but super buildable and not heavy at all and lasts all day on my normal-dry skin. I also like how the bottle has a lock on it.
  33. Pretty good!


    I like using this, I am Anglo-Saxon so my skin is quite fair, but I wish I bought the Fair - Pink rather than Fair - Neutral as the neutral one kinda washes the color out of my face even though I don’t consider my skin particularly pink?
  34. Disappointing formula


    I was excited to try this product given its good reviews and extensive shade range, however I was let down by the formula. From the description I expected a sheer, tinted moisturiser-like product, but this was surprisingly pigmented. It was also very drying and patchy, and separated on the skin throughout the day.
  35. Surprised!


    Pleasantly surprised by this product. I prefer a light to medium coverage and recently since COVID have preferred no foundation at all and will use a tinted moisturiser. I was keen to find a light foundation that will help with evening skin tone. This product has a very serum like / watery consistency which I like - I can really control how much I want to use and where. Great colour options. The f...
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  36. A light foundation that works well.


    As someone who does not like the feel of a heavy foundation on my face, I find this serum foundation a great fit. Due to its runny consistency I blend it in with my BB cream for light to medium coverage and it works a treat! I have an olive complexion which easily darkens when out in the sun so I have this in shades 2.0P, 2.1P and 2.1Y for when I have a bit more color. Inexpensive and great for ev...
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  37. Easy to apply and natural looking


    I have purchased many Ordinary products/serums and thought I would give this a whirl. I had heard great reviews about it from online and work colleagues. I matched my colour with another foundation I have used in the past. Colour match (when received) was fairly good. I normally only use BB cream for every day use, however this has a little more pigment for going out/dressing up a bit more. I like...
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  38. Fabulous!


    Already being a fan of The Ordinary serums I thought I would take the plunge and try the new serum foundation. I matched it using the product matching option- which was amazing (I have been a dedicated Guerlain Parure Gold user for 10+ years). It is thin and quite liquidy but because of this easy to put on quickly, it feels fresh and light but gives remarkably good coverage. For the price point it...
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  39. Not the greatest


    As soon as I applied this it stuck to dry patches of skin I didn't even know I had. It has a very matte, powdery finish once dry. I used the ordinary primer on half of my face and it didn't make any difference what so ever to the finish and application of the foundation. It also accentuated the pores on my nose which isn't a great look.
    it is very light weight on the skin and feels as thoug...
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  40. Lightweight feeling


    Feels and looks natural
  41. Deserves the hype


    Natural for me (a person who doesn't like wearing alot of makeup) and nice coverage
  42. Love it!


    I usually have problems with my foundation looking way too orange for my face, so I (a pink-skinned girl) really liked having the undertone options. I also don't wear makeup very often, so it was really nice to have something so light on my skin that still does the job. This is really good if you want to look natural but also a slightly more airbrushed version of yourself.

    I do find ...
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  43. Good for new mums


    I've recently just had a baby and have had this serum sitting in my makeup bag for a little while. Although I didn't really get around to using it when working as it is very light coverage I've found that now I am using it everyday! It's perfect for slapping on without thinking in the morning on those days that I plan on just ducking out to the shops. Nice, light coverage and leaves my skin lookin...
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  44. Not for me


    Colour match was excellent however did not sit well on my skin, it kept separating. Maybe would work better with a primer but I just wanted to use it as a CC type product.
  45. So good


    I’m a big fan of The Ordinary products and they have won me over with this foundation also. It’s so light and offers great coverage. I don’t need to use too much and I have found it to be long lasting.
  46. Not What I Expected. And it is For the Best!


    I was a little unsure about whether is this would be a good foundation because of the serum title. I am not a hard makeup wearer. I usually wear a very small amount of foundation and some translucent powder. The colour I choose is 1.1P and suits my skin perfect! The foundation is very liquid and is light coverage. One pump covers my whole face and covers the redness in my skin while feeling light ...
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  47. Great foundation for those who like light to medium coverage


    This went on beautifully and wore well. It provided a beautiful light-medium coverage and felt like I wasn't wearing any foundation at all. Great price too - I will definitely repurchase when I run out.
  48. Skinlike finish


    I can see why this had so many rave reviews - it looks great on the skin and the little bottle is cute too
  49. My favourite foundation!!


    I’m onto my 2nd bottle of this foundation I love it on my dry combo skin, it’s really light and smooth and makes me look like I’m not wearing too much at all
  50. Best value foundation


    This goes on so smooth and skinlike but theres still enough coverage to cover any imperfections
  51. Great everyday foundation


    I really like this foundation! It isn't heavy or cakey and lasts well during the day. The colour match was perfect for me. I used the colour match link above the shade of product and it matched perfectly! Will be buying a darker colour next time to use as a contour.
  52. Love this!


    This is so beautiful on my skin. I can't believe it is only $12. It is not cakey but covers anything I want covered
  53. 10/10 will always choose this foundation


    I was so surprised by this product. Considering the size and $$ attached to this product, you wouldn't expect much but wow - it did not disappoint.
    You only need a few small pumps and you get excellent coverage.
    it's super light on the skin and never gives the cakey lots of make up feeling.
    Will definitely repurchase.
  54. Great serum foundation


    Not dry and it glides smoothly on my face. lots of shades to choose.
  55. Poor colour match


    I love the feel and coverage of this product. It spreads so nice with only a small pump. Lovely coverage for a light daywear foundation. The only thing is the colour match wasn't very good,. I matched to my Nars Sheer glow and I found the ordinary product way yellow/orange in comparison which was disappointing. Because the serum is so light I get away with it but I bought the full coverage at the ...
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  56. The ordinary serum foundation


    Really nice for a day to day foundation dosen’t feel heavy super great for the price overall would highly recommend
  57. The ordinary serum foundation


    Really nice for a day to day foundation dosen’t feel heavy super great for the price overall would highly recommend
  58. Great lightweight foundation but drying


    I really like the feel and finish, but I find it to be drying and no matter how much moisturiser I apply and oil I mix with it, it still cakes by the end of the day and leaves me feeling a little dry. Perhaps better for oily skin types (my skin is dry/normal). Still, great product for the price and great no makeup look and feel.
  59. The ordinary serum foundation


    Really nice for a day to day foundation dosen’t feel heavy super great for the price overall would highly recommend
  60. lovely consistency


    This is a really light foundation - which is what i was looking for. wears nicely - applies well with a beauty blender.
    the colour match thingy is awesome! The shade is really good.
  61. Experimentation & Patience Paid Off


    The colour match selector really works - only used it the second time round. These can be easily combined to achieve the right colour blend. You cannot try and exchange so I’m left with a number of shades I need to blend, or leave behind. You can’t tell from the bottle...you need to try it.

    This product exceeded expectations for the price point, however, only lasts 4-6hours without t...
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  62. Love it


    Love this foundation, it feels lovely and light on the skin and wears nicely throughout the day.
  63. A staple in my routine


    I’ve been using the one bottle of this serum foundation since I first ordered it from Adore nearly a year ago now - I think it was in Oct/ Nov last year before I moved. Heard all the hype, nothing to lose since it’s so cheap. Love love the ethos of The Ordinary brand from what I’ve read and the other products I’ve used. Anyway, I’m still on the first lil plastic bottle (comes in a nice lil black b...
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  64. Not for me


    I like how it applied and looked on my skin but it caused congestion and made me break out which I never do
  65. The ordinary serum foundation


    Really nice for a day to day foundation dosen’t feel heavy super great for the price overall would highly recommend
  66. Great product!


    I was really impressed with this serum foundation! I prefer a lighter coverage that still smoothes what you need it to, and this one does the trick! It evens out my skin tone, and was a perfect colour match. However, I was not too impressed with just how messy the bottle gets due to how liquid-y the foundation is– it has gotten everywhere and unfortunately wastes a bit of the product. I also think...
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  67. Good range but slightly patchy

    jaime grace

    This product has a good range for different skin tones but gets a little patchy. Not too bad though.
  68. Nice light coverage


    Feels really natural to wear and the coverage is very light as well which is what I look for. It was easy to find my shade due to the arrangement of shades from light to dark and from warm to cool.
  69. Not what I expected..


    I’m a huge fan of The ordinary’s skin care range and was super excited to try this.. it wasn’t what I expected. It promises not to settle in fine lines, and does deliver on that, but I find it clings to any areas of dryness.. my skin is is normal to oily, but even the slightly dry areas that form around blemishes this foundation settled in and highlighted. I found it did dry quite Matte, but after...
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  70. Wow


    This foundation is amazing for the price point. I bought it as I hate wearing foundation but I have to for my office job, and tinted moisturisers are getting ridiculously expensive. This applies amazingly, is spreadable, non-cakey, and high coverage. I have oily skin so it does start to get shiny in my T zone at the end of the day but that is expected after 8 hours of wear.
  71. Smooth-looking lightweight foundation


    This foundation is as the name suggests quite a watery consistency. I found the coverage to be buildable depending on how it was applied, for me using the Real Techniques expert face brush allowed me to build a little more coverage than when applied with my hands or a sponge. The finish without powder is nice. I experienced a little creasing/settling under my chin and by the sides of my mouth. The...
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  72. great product!


    Such a great colour and lovely foundation
  73. Light and natural


    Great light foundation to use. I purchased the 2.0YG Light Medium - Yellow with Gold
    and it only has a hint of gold so don't be too scared to try this shade. It's been great for the winter months when I'm fairer toned. It lasts all day and doesn't move as I am a combo skin type.
  74. hands-down best foundation


    Excellent value for money! I love the matte finish of this product. if I am in a rush i can put it on with my finertips rather than a brush and it still looks great. big fan
  75. Best Foundation


    This is the best foundation I have ever used. It is so pigmented, easy to apply, doesn't crack or flake, doesn't separate, and is surprisingly full coverage.
    I also really appreciate having very light, truly yellow and golden colours. All other affordable foundations always look too pink or too peachy on me, this one truly was golden. Love it!
    I got the colour 1.2YG Light - Yellow w...
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  76. amazing


    After trying and loving the ordinary skin products I knew I had to give the foundation a try. I feel so lightweight on the skin. I wouldn't say its full coverage more light to medium. great for those looking for everyday natural foundation look. It lasts for a pretty good time.
  77. Pretty good, a little drying


    I love the satin finish, it feels super lightweight and sits nicely. The shades seem quite versatile - I picked a colour without swatching and magically it works for me (I usually really struggle to find the right foundation shade). However I do find it to be drying. It tends to catch onto skin and leave me with dry patches halfway through the day. I’ve been mixing it with face oil or moisturiser ...
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  78. Great Value


    Best value foundation, i prefer more coverage but on the days i only need a little glow up this is great.
    It does slide a after w while of wearing on oily skin but nothing a little powder doesn't fix.
  79. Great value for money


    Great, value for money foundation. I mix half serum version and half full coverage version and it’s perfect consistency. I do find that I need to use a setting spray to last all day.
  80. You will not be disappointed


    I had no idea what to expect when buying this foundation, I have recently just switched over to The Ordinary skincare products and I am so so grateful that I did. Although it is all a bit confusing at first I got there, so I had to try this foundation. It is a little runny and comes out to look quite oily but once you have set it with some powder and setting spray it stays on for the whole day and...
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  81. favourite foundation


    the most perfect light weight foundation and so buildable, looks incredibly natural
  82. the best natural finish foundation


    Such a good foundation for a natural light finish, looks like a second skin
  83. Amazing value foundation


    I got this foundation initially just for a more medium/light coverage rather than my double wear which I was wearing almost everyday. I do love and trust the ordinary and the price was too good to pass up.
    Its actually better than I expected coverage wise - applies very well and spreads easily.

    I did notice the hold didn't last all day and started to rub away around my chin and ...
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  84. Convert!


    I suffer from pretty bad acne and have to be very careful with what i put on my face. This surprised me so much! the colour match was spot on with my skin tone (1.1N).

    Such a small amount went such a long way and one pump basically did my entire face (not a fan of heavy makeup for daily wear).

    I did note that it went sort of patchy around my chin, but believe that was d...
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  85. Surprisingly good!!

    Liz M

    I bought this serum in the hope that it would provide me with coverage but still allow my skin to breathe. It definitely lived up to expectations, no thick sludge on my face just enough coverage for everyday, blurring out the imperfections in my skin was just what I wanted. The colour match was accurate as well. Another amazing product from The Ordinary!!
  86. Went patchy on me


    I liked the colour and texture of this foundation but it split on me after a few hours of wear. I have very dry skin though so perhaps it would work better for someone with normal/oily skin.
  87. Nice light weight serum


    Such a nice light weightless foundation I wear this everyday over the Ultra Violette Queen Screen Sun Serum. Looks great very natural people are surprised when I say I’m wearing a foundation.
  88. A new replacement for the ordinary foundation


    Light and cover well!!! I love the feel of this serum! The color is great too!
  89. Super good everyday foundation


    I love this foundation so much. I ordered one to try out and then immediately went online to buy 4 more in different shades/undertones. For the price it is flawless not to mention the packaging is really nice. It has a really nice lightweight feel to it with the serum texture which is what makes it great for everyday wear. it like you can't even feel it on your skin! I would say its a light to med...
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  90. Amazing lightweight foundation!


    This is such a great foundation if you're looking for nice, light natural coverage! This foundation is amazing considering how cheap it is, well worth the price.
  91. Great natural foundation


    Over all I love this foundation. Its light coverage so if you have any pimples or redness you may need concealer as well but it evens out skin tone beautifully. It melts into the skin and looks like you're wearing nothing. The only reason I didn't give 5 stars is that it gets quite shiny after a couple of hours even with powder but nothing a quick blot can't fix. I will be repurchasing!
  92. A new replacement for the ordinary foundation


    Light and cover well!!! I love the feel of this serum! The color is great too!
  93. Great natural glow


    This product makes me feel so radiant and natural, while still giving me an even skin tone. My skin is oily in the t-zone, so forehead does get shiny by the end of the day (but I kinda like the glow!). No need to be incredibly specific on colour matching because it does give a sheer finish. I wouldn't suggest this if you are trying to cover problematic skin, but would 100% recommend if you are com...
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  94. Great affordable option!


    Great lightweight serum foundation. It’s easy to blend and stays on with a primer through a busy shift at work. Affordable Too!
  95. Good for the price


    I gave this product a shot as the price is so good and I thought it would be a bit lighter than a normal foundation, which I liked the idea of. A little does go a long way, and it's sort of buildable, but I find it gets a little patchy by the end of the day. If I was going out after work I'd probably want to top it up, or get some extra powder over the top to stop it looking worn. But for the pric...
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  96. It's okay


    This foundation glided on very well and settled into my skin. It is very lightweight; it was almost like a watery moisturiser because of how hydrating if felt.

    Unfortunately the foundation didn't last as long as I hoped, especially since I use the The Ordinary High-Spreadability Fluid Primer. I also wish they had just a little bit more range for dark brown girls.

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  97. Didn't love


    I wanted to love this so much. The price is amazing and I found the perfect shade, and needed a lightweight everyday foundation. But my god, the oiliness is intense. My skin is on the dryer, but after less than two hours it looked as though my skin was melting off. I tried it with primer, setting powder, baking powder and setting spray and I just couldn't make it work. I'll have to give the other ...
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  98. Surprisingly good


    I purchased this foundation at a time when I couldn't get to the shops to try shades, I used AdoreBeauty's foundation matching and ordered the recommended shade.
    Firstly the match is brilliant and looks great on my skin.
    Secondly this is a lovely foundation, easy to apply, light to wear, coverage is good without making me look 'made up', and it's a bargain to boot!
    I had read var...
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  99. Light but drying


    I was really impressed with this product when I first started using it because it was a fabulous colour match for my skin and it goes on really smoothly. However, I found it to be quite drying, and within a few hours (despite applying primer) it would be flaky. I prefer to not wear face powder, so a flaky foundation doesn't really suit me! If I'm just popping out quickly and won't have makeup on f...
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  100. Fresh and light


    This foundation feels lovely on the skin. It feels light and looks very fresh, while still providing fair coverage. The range of shades is fantastic as well. For the price, it's excellent!
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