Natural skin every day
Very good foundation for use every day.
The Ordinary Serum Foundation SIZE: 30ml 4.3 of 659 reviews
SIZE: 30ml
4.3 of 659 reviews
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$12.70
4 installments of $1.59
Own it from $10/week
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The Ordinary Serum Foundations are lightweight medium-coverage formulations that looks natural with a very lightweight serum feel.
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The Ordinary Serum Foundation
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The Ordinary Serum Foundation Reviews
4.3 of 659 reviews
86% recommend this product
Most Helpful Criticism
its ok
When I got this product it had exploded all through my order. The formula isn't great it doesnt spread very well and if you don't use a lot of product with a br...
Natural skin every day
Very good foundation for use every day.Great for its purpose
Firstly I'd say the coverage of this is more like a CC cream, it's very sheer. That being said, I wear it most days to work. It feels much better than normal foundation on the skin. When I want more coverage, I use this in combination with the fuller coverage version... I simply use the fuller coverage version like a concealer on any areas of redness. This method looks natural and covers any flaws...Read Morei would not buy again
weird texture and emphasised everything i don't like about my skin.My holy grail foundation
I have been using this serum foundation for over 3 years now, and I still love it. It has the perfect amount of coverage, and sits on my skin really nicely. I use a shade that's just one shade darker than my skin tone and I find that to be perfect. This foundation is perfect for me as I love a no-makeup look and it helps me achieve just that.Smooth As Silk
Love this foundation. Hides redness and blemishes. Light and soft on skin.Decidedly 'meh'
I had heard good things about this foundation, and it's a great price point... but I really didn't like it (and I wanted to like it). It separates in the bottle and even after shaking it up, it doesn't feel like it fully mixes well. I also find that after only a couple of hours on my skin, it starts to go patchy. It doesn't oxidise on the skin much which is nice, but I feel that it looks cakey and...Read MoreOne of the greatest foundation
Not exactly for night wear but day coverage is fantastic! Matched to my skin really well!Love!
After so long not wearing makeup at work, no point when you have to wear a mask all day. I was worried about my skin going back to all that product. I switched from my regular foundation to this one and love it! I make all my friends try it in. Great coverage but so light and easy to apply. Perfect for daily wear.Don't like it
The foundation constantly splits in the bottle so you always have to shake it before using. Also it goes in kind of patchy for a more lightweight foundationWould not recommend
I have combination skin. Wanted to try this product and was very disappointed as the product is very patchy and does not sit well on skin.Perfect light finish
I have medium shade in pink undertones and it matches perfectly on skin. Very nice light to medium coverage with lightweight feel. My skin feels great and doesn't feel like heavy or caky. Has dewy finish which I like but you can set it with powder if you want and stays on for the whole day. Use with your fingers or sponge - I tried both and works well. Packaging is really good and 1 pump is all yo...Read Morenice skin tint
not too bad but definitely wouldn't call it foundation. buildable to light coverage at best but still very nice for when your skin's behaving. great shade range though!Not for combo skin
Not my fav, broke apart super quick from my natural oils. Probably amazing for super dry skin.I love this foundation
This foundation is quite liquidy so I was surprised by the coverage. I use a small amount in the morning with a little powder over the top and it lasts beautifully all day. It is quite dewy and keeps my skin feeling hydrated. Really great product for a very reasonable price!Lowkey
like this product for low makeup daysNice
Lightweight, serum feelcant fault this
This is unreal for the price! i have dry skin and it goes on so nicely.. nice natural coverage, i then just use a concealer over the top if i have to cover any extra spots.The Ordinary have fine it again
My new favourite everyday makeup. This has gone up against all my other top brand really expensive foundations and coke out on top! I have dry sensitive skin with a few fine lines and it sits really nicely on my skin.Super affordable serum foundation
This foundation was such a surprise, bought it on a bit of a whim and is now a staple!Love love love
Love how light this foundation is but still gives really good colour coverage. Make my skin look glowy, love itDid not work for me
Personally I hate this foundation. Just not enough coverage, did not last and broke up on area of my faceLight in texture
I really like this product for low makeup days where you just want to even out your skin a bit. It feels like silk going on and blends well. The colour I chose was a bit light 1.1 fair pink would suit more of an ivory skin and would add a little warmth I am fair but more of a peach/ pink skin so will try a little darker next time.Pretty price
Yeah its pretty good for the price and I like the packagingRecommend
works great with coveringReally good for price
The price is excellent and the foundation itself is too works great with covering blemishes like to use it daily.Absolute amazing!
I absolutely love this product. If you are looking for something lightweight but with a medium coverage this is the perfect option for you!Pretty good for the price I guess
Yeah its pretty good for the price and I like the packagingSo good for the price!
love this foundation, it is my go to everyday wear, office wear. My skin is pale and freckly, I wear 1.1P if I haven't tanned and 1.2P if I have. 1.2p manages to add colour to my face without being orange not cakey at all. Can wear on hot Australian summer days without it feeling heavy. It is a light - med coverage.Amazing
This product delivered, I was looking for a really light foundation with enough coverage to cover those imperfections. This product was perfect for that every day use and felt so light and lasted all day! Definitely recommend I will be buying again!Lovely feel on skin
Really like this product feels lovely and smooth gives a bit extra protection from sun, I usually use this along with another foundation for extra coverage and protection!Beautiful low to medium coverage
After using a more expensive brand for a few years, I thought I would try The Original Foundation Serum. I wanted a light, low to medium coverage foundation. It was very easy to get my perfect shade using the online tool. Paired with The Original Primer, I am very beyond pleased with the products.Amazing value
This is great for my dry skin and it looks natural but still has coveragePerfect light coverage foundation!
This product is perfect for those looking for light coverage! It concealed most of my spots and it was really lightweight. I have very dry skin and this serum didn't make it flakey at all! The only negative about this foundation serum is that the packing is pretty bad. The pump is annoying as it sometimes didn't pump and you'd have to twist it different ways before it works, hence the 4.5 star rat...Read MoreNot good for dry skin
I didn't think I had dry skin, but this foundation clings to dry skin and makes your skin look really flaky and horrible. Even after laying down moistourizer and a primer my skin still looked horribly flaky, which defeated the point of what I thought would be an effortless foundation. It is very similar to the Australis Fresh n Flawless liquid foundation which I had the same issue with.Perfect
For the price this is just perfect great for daytime useBeautiful feel and coverage
Exceeded my expectations by a mile. Very blendable and light. Feels very soft on the face. Lasts throughout the day. Evens out my complexion well. Wry impressed by the coverage. Definitely buildable. I did find it oxidised ever so slightly.Wow!
Wow where can I start? Simply AMAZING. Price is beyond reasonable! Beautiful coverage, I find it no different to some expensive foundations .Smooth one
Gives perfect texture to skinLovely light coverage
Really nice light foundation, kind of watery so really easy to spread. But still gives a nice coverage, covered my super Rosey cheeks! And lasts all day. Highly recommend.Poor finish
The ordinary serum foundation is super runny, so much so I have to make sure that if I squirt a bit in my hand, that my hand is level so that it doesn't just run and drip off. Doesn't leave a good finish on my face, I have combination skin and I find it just shows up every dry patch that I didn't even know was there. Wouldn't use it againFantastic foundation
really seriously recommend this light coverage foundation, its goes on beautifully and covers what you need as you can layer. unfortunately i got a shade a little to dark for me but its fine i just put less, so i recommend getting a lighter shade than you would normally.nice
the coverage is not full, hence i like to use it everyday. does not cake up. I would say it is more for a casual look. it does the job and i like it , great for people that do not want a big full coverageSecond Skin
This is a fantasic budget buy. If you are looking for a really light coverage foundation then this one is ideal. It spreads thinly across the face and becomes like a second skin. If used with a primer I find it gives me a good glow and a bit of colour. I will say I find the shade ranges to be darker than expected. I usually buy light to medium shades, but had to exchange for a light shade, so if y...Read MoreLove it
Awesome foundation, I like it more than my 70 dollar foundation I have sworn by for years. Can build it up where you need but lovely coverage.Great budget foundation
This foundation glides so well on my face (I put on The Ordinary's primer underneath), it feels like a second skin and I don't look like I have makeup on at all! If you're someone who likes a natural, glowing finish - this is perfect for you. Best part? It doesn't feel heavy and my acne doesn't flare up after.Good colour match, not as light as I thought.
Firstly, the AB colour match tool matched me perfectly - I was surprised by how effective that was. I bought this thinking it would be lighter than my every day foundation (which I'll admit is already pretty light), so good for WFH. While it is still lighter than average, the coverage is still heavier than I expected, so if you like that go for it. I was also keen for a dewy finish but this jus...Read MorePerforms beyond its budget price tag
The colour range is amazing for the range. The foundation itself is amazing for something that's $12. Got it for stage makeup - starts light medium but buildable to full coverage with setting powder. Not cakey. Really feels like a highly tinted serum. Easy to apply too! Only wish it came with a cap or cover for the pump bottle. So just beware the bottle could dispense some product if you do...Read Morenatural looking medium coverage foundation
This foundation feels amazing on my skin. It does not feel cakey at all, has a natural look to it. It spreads like a thin moisturizer. It is medium coverage, covers redness and diminishes looks of pimples. It is easily buildable, but you need to wait in between layers to dry. I have oily skin, need to use a finishing powder with this foundation. No creases by my mouth or under my eyes. Overall gr...Read MoreBuy in person not online, hard to get the right shade
It was light, silky and buildable however very hard to colour match from the descriptions. Buy this in person, not online unless you are 100% confident of the shade. I brought a yellow base in a light colour and still looked like Donald Trump after a visit to the solarium!subtle and glowy
I found this product to be buildable and glowy! I love the formula, definitely recommend it. It covered my redness without looking cakey at all.Amazing!
The ordinary serum foundation is super lightweight and perfect for everyday. Great for my dry skin and blends quite nicely with a beauty blender.Lacklustre
I have dry/combo mature skin with very few breakouts. This product was not what I expected. It’s very, very runny. It needs a good shake and one pump gives fairly decent coverage but it is like spreading a very watery moisturiser around. It’s quite messy to apply and I found it hard to get coverage even with a brush or sponge so resorted to using clean fingers. It dries down quickly but over the d...Read MoreSo lovely
This foundation is amazing. Doesn't feel like its clogging your pores or create a cakey look, super natural but you can definitely notice a difference when you put it on.Excellent Product!!
I use this foundation every day- gives you perfect coverage.Natural light cover
I bought shade 1.1 I am usually either the fairest (when only a couple of shades) or second fairest shade when there are lots. It was a very good colour match for me. It is lightweight natural coverage when I used a sponge. My skin is dry, this is slightly oily so looks dewy on me.Pretty good
I really like how lightweight it feels on the skin and isn't too heavy in coverage. I would only say that if you want a heavier coverage, I don't find it to be very buildable. Any extra layers I put on top of the first one isn't overly spreadable and I find it can be quite mattifying however it isn't dryingPerfect!
This is a winner for me! I have combo dry/ dehydrated/ oily skin and the texture of this is divine! It's a similar finish to NARS' Sheer Glow in that it's light but with decent coverage. I will wear this all day and it doesn't budge under a mask (without setting with powder FYI and no primer)! I'm a fair/ light olive skin with very yellow undertones so I mix 1.1N with 1.2Y and it's a win - better ...Read MoreSurprisingly love this
I brought this to try as it was cheap and thought why not. And I honestly love it, it’s a beautiful light weight foundation and has a great coverage with only little product needed! I feel like my skin can breath in this. Would buy againGreat for the price
A nice lightweight formula for “no makeup” makeup kind of days! Blends beautifully just with fingers, and for such a low proce the performance and longevity is great. It’s on par with some far more expensive tinted moisturisers I have1.0N not fair enough
I'm always very hesitant to buy pigmented makeup online for the obvious reasons.. But given how cheap this was, I figured it was worth the risk. Unfortunately 1.0N still isn't fair enough for my skin tone. I'm definitely on the pale side, but a far cry from porcelain, so this was a surprise to me. It also looked a bit heavy on my skin.not great for oily skin
I wanted a lightweight foundation for really quick and easy daily wear and this is exactly that. good colour match, thin and weightless formula, blurs imperfections and evens out skin tone but looks so natural. HOWEVER, this does not suit my oily skin at all. In about 2 or 3 hours my skin was way shinier than normal and the foundation has like 0 staying power. slipped off around my t-zone. i've f...Read MoreLight Weight & Good Cover
This foundation is lovely and light, with good coverage. Doesn’t stick to any dry patches, which Is something I struggle with with most liquid foundations. A little goes a long way, and you can’t feel it on your skin! Love itmy favourite foundation
best foundation ever, perfect for every day use not too heavy and completely layerable for more coverageits ok
When I got this product it had exploded all through my order. The formula isn't great it doesnt spread very well and if you don't use a lot of product with a brush you'll end up patchy and it soaks into a Beauty blender so its hard to get it onto our skinMy favourite foundation
This is the perfect foundation for everyday use. I absolutely love this foundation and its cheap as well! Can’t go wrong. I’ve been trying to find a foundation for YEARS that Is the right shade for my skin and consistency as I have quite sensitive and dry skin (as well as being really pale). I love how it feels on my skin - weightless like I have no makeup at all! Plus its long lasting (I set it w...Read MoreGood for the price
I don't love it. I tried it for a while but it is a bit greasy feeling. It isn't as light or natural as i had hoped.Excellent Serum
This has to be one of the best foundations I have ever used! It has great color concentration so one squirt goes very far. It is not heavy at all and doesn't need to be! Dries dewy, but can be mattified with a setting powderGreat value!!
Great foundation, leaves face looking natural but still gives a good amount of coverage.Best light dewy foundation
I love how it feels so light on my skin, my pores don't feel clogged and it doesn't hurt my sensitive skin.Perfect coverage for daily wear
I needed a daily foundation that was light but a good coverage for work. It's a little watery to touch but goes on nice and smooth and has a nice silky feel to it. Really good value for money.Great Lightweight Foundation
I absolutely love this foundation for every day wear.. I find it to be a light coverage which i prefer but it is buildable to a medium coverage. It works well in hot, humid conditions and when completing physical exercise. I do find it oxidizes slightly as you apply it so keep that in mind when choose a shade. It can crease slightly under the eye and if you are a face toucher like I am, I can wear...Read MoreNice, but a bit too dewy for me
This foundation is nice, but it does get a bit too dewy on my skin (oily skin). I will wear this more in winter, rather than warmer weather, and will avoid if I think my face will get sweaty, but it is nice to wear and the colour looks good!Smooth look
this gives a light to natural coverage and it is quite goodbest foundation
my go to foundation, completely breathable so lightweight and build able, blends so nicely into the skin and looks so natural, not cakey at all, perfect for the summerA nice light foundation
Overall I found that the foundation wore nicely, had a lovely finish and blended out really naturally. The colour match suggested was very accurate, with 1.1p matching my NW20 skin nicely. The coverage is quite sheer and the formula is very thin, which i like because it allows my freckles to show whilst evening skin tone.
It did require some skin prep, it works best with a moisturiser and p...Read MoreAlmost perfect
Let me start by saying that I love the formula of this foundation. It’s a light coverage and applies really nicely, giving a very natural appearance. I first bought shade 1.1P and it was the perfect match - for about two hours. I’m very cool toned, but this oxidised to a warmer yellow-base and darkened a shade. The same thing happened no matter what primers/other products I tried with it, so I e...Read MoreOkay...
I wanted to love this product because of its price, however it fell short for me. I find every time I use this it balls on my skin and doesnt sit properly. I have tried prepping my skin all difference ways in hope the product would sit better on my skin unfortunately no luckbeautiful
very natural coverage, not greasy and not drying- looks like skin but better!Great everyday foundation
I saw all the good reviews about The Ordinary's foundations but I was a bit skeptical in buying foundation without testing the colour first. But it was so affordable that I was willing to give it a go and the colour match quiz was surprisingly accurate and I was able to get a perfect colour match.
It has a very light texture but still provides a lot of coverage and I've been using it...Read MoreBest foundation I have ever had
This is quite honestly the best foundation I have ever bought. I have always struggled finding a colour match for my skin and the very fair with silver undertones is perfect. It's great coverage with no separation on my skin (which is pretty neutral in regards to oils), and does't oxidise!Ok foundation
I usually use this foundation with both of the ordinary primers and it works well together. I just wish the shade range is more diverse.OMG I love this!
This is so freaking amazing! I cannot believe how much coverage it provides. Good colour selection too in my opinion.Love it
A good foundation that has a matte finish. I find it really hard to get foundations that match my pale skin well. It has good coverage without feeling too heavy or giving an overdone look.
I also purchased the coverage foundation and when I need a little more coverage I mix them together.Highly reccomend
Lovely light cover, colour match tool worked well for me from my clinique even better foundation. I haven't had any issue with breakouts and I've been wearing this at work for more than 8hrs and I've been happy with it.New favourite foundation
I was so surprised by how much I liked this since this was such an inexpensive foundation. It's light-medium coverage but super buildable and not heavy at all and lasts all day on my normal-dry skin. I also like how the bottle has a lock on it.Pretty good!
I like using this, I am Anglo-Saxon so my skin is quite fair, but I wish I bought the Fair - Pink rather than Fair - Neutral as the neutral one kinda washes the color out of my face even though I don’t consider my skin particularly pink?Disappointing formula
I was excited to try this product given its good reviews and extensive shade range, however I was let down by the formula. From the description I expected a sheer, tinted moisturiser-like product, but this was surprisingly pigmented. It was also very drying and patchy, and separated on the skin throughout the day.Surprised!
Pleasantly surprised by this product. I prefer a light to medium coverage and recently since COVID have preferred no foundation at all and will use a tinted moisturiser. I was keen to find a light foundation that will help with evening skin tone. This product has a very serum like / watery consistency which I like - I can really control how much I want to use and where. Great colour options. The f...Read MoreA light foundation that works well.
As someone who does not like the feel of a heavy foundation on my face, I find this serum foundation a great fit. Due to its runny consistency I blend it in with my BB cream for light to medium coverage and it works a treat! I have an olive complexion which easily darkens when out in the sun so I have this in shades 2.0P, 2.1P and 2.1Y for when I have a bit more color. Inexpensive and great for ev...Read MoreEasy to apply and natural looking
I have purchased many Ordinary products/serums and thought I would give this a whirl. I had heard great reviews about it from online and work colleagues. I matched my colour with another foundation I have used in the past. Colour match (when received) was fairly good. I normally only use BB cream for every day use, however this has a little more pigment for going out/dressing up a bit more. I like...Read MoreExactly what I was looking for
This is hands down the best light-weight foundation ever. It has an extremely natural look and is the perfect option for when you're having a good-skin-day. I don't like the cakey feel I get from other foundations and I didn't get that with this. I really enjoyed the consistency, easy application (with fingers), and the dewy finish. It applied smoothly with my sunscreen & Vit C serum. The foundat...Read MoreFabulous!
Already being a fan of The Ordinary serums I thought I would take the plunge and try the new serum foundation. I matched it using the product matching option- which was amazing (I have been a dedicated Guerlain Parure Gold user for 10+ years). It is thin and quite liquidy but because of this easy to put on quickly, it feels fresh and light but gives remarkably good coverage. For the price point it...Read MoreNot the greatest
As soon as I applied this it stuck to dry patches of skin I didn't even know I had. It has a very matte, powdery finish once dry. I used the ordinary primer on half of my face and it didn't make any difference what so ever to the finish and application of the foundation. It also accentuated the pores on my nose which isn't a great look.
it is very light weight on the skin and feels as thoug...Read MoreThin foundation
Not as thick as other foundations so the coverage is lower but it feels very comforatable to wearLightweight feeling
Feels and looks naturalDeserves the hype
Natural for me (a person who doesn't like wearing alot of makeup) and nice coverageLight and easy
Doesn't look fake on my skinLight and easy coverage
Good colour match for me and didn't look too unnaturalLove it!
I usually have problems with my foundation looking way too orange for my face, so I (a pink-skinned girl) really liked having the undertone options. I also don't wear makeup very often, so it was really nice to have something so light on my skin that still does the job. This is really good if you want to look natural but also a slightly more airbrushed version of yourself.
I do find ...Read MoreGood for new mums
I've recently just had a baby and have had this serum sitting in my makeup bag for a little while. Although I didn't really get around to using it when working as it is very light coverage I've found that now I am using it everyday! It's perfect for slapping on without thinking in the morning on those days that I plan on just ducking out to the shops. Nice, light coverage and leaves my skin lookin...Read More
