The Ordinary Serum Foundation 30ml
4.3 of 435 reviews
4 instalments of $3.18
4 instalments of $3.18
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The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.
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The Ordinary Serum Foundation
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Customer ReviewsReview & Earn
4.3 of 435 reviews
86% recommend this product
Most Helpful Positive
Most Helpful Criticism
In search of the perfect foundation for dry skin... This isn't it
All that said, here's the negative - I simply cannot get this product to stay on my skin, no matter what I try. I look flawless and fresh as I walk out the door, but by the time I arrive at work, I have patches of dry and missing bits. Not pretty.
I want to live this because it's just such a beautiful product, but it doesn't love my normal to dry skin.
Good CoverageThis is such a great day foundation not too heavy but good buildable coverage!
Absolutely wonderfulverified purchaserThis foundation is absolutely wonderful! Didn't really know what to expect when I ordered it, but was so pleasantly surprised. I only need one pump to cover my whole face as well, so even though it is quite small, it lasts for such a long time. Would 100% recommend.
Good for the priceThis foundation is quite lightweight and wearable for everyday. The consistency it’s quite watery but blends out nicely. It’s not the longest lasting but gives a nice dewy finish to the skin .
Good for the priceThis foundation is quite lightweight and wearable for everyday. The consistency it’s quite watery but blends out nicely. It’s not the longest lasting but gives a nice dewy finish to the skin .
Good, light foundationverified purchaserA good light foundation with nice coverage, able to achieve a nice dewy look if used in conjunction with a The Ordinary primer. I chose a colour slightly too light for my skin tone (as I'd never used a The Ordinary foundation before and had no way to try on before purchasing), so hoping my second purchase with a different tone will match up better. Not amazing staying power, thus I wouldn't give i...Read More
Should be 5 stars but...verified purchaserThe only reason I’m taking off 1 star is because the last bottle of 1.2N neutral I purchased was several shades lighter than the previous one.
I’m still waiting for an update on whether this has been rectified before I purchase another bottle.
I love this foundation over the Plant Derived Squalene oil. It gives my skin a plump, dewy, smooth finish. I have to use a light...Read More
VERY light!I prefer the coverage foundation by the Ordinary in the line, stays longer and gives more coverage without losing the naturalness. This is too light for me personally.
The best drug-store foundationThis is the best drug-store foundation I have so far. It's lightweight and creates nature and radiant look. Light coverage. Suitable for everyday use.
Not bad!verified purchaserThe colour recommended from the foundation piker was too light for my skin but the foundation itself is nice and smooth and buildable. For the price its awesome!
Perfect "no makeup, makeup"verified purchaserI brought this foundation because I wanted something really light, but I still wanted my skin look and feel like my real skin. This ticks every box for me. I use it every morning - I mix this in with my sunscreen everyday and it just gives by skin a light tint and makes me look fresh and glowy! It sits on my face really well and it has never been patchy or clumpy. It isn't full coverage- but that ...Read More
Good foundationLightweight foundation if you’re looking for a more natural make up look.
A good daily foundation!With it being so cheap, I wasn’t expecting the best results. However, I was pleasantly surprised! It has a nice medium coverage and a nice variety of colours. For day to day wear, it is a nice feasible option.
Great for the price!I wasn't sure what to expect with this product as it's priced so low but I really like it! Application with a make up sponge is really easy. Good coverage for such a light serum foundation as I tend to prefer BB creams for my everyday. I have some pigmentation issues and this product helps to camouflage it. I love the color as many foundations and BB creams are too pink for my skin. It can get a ...Read More
Nice and LightI am someone who doesn't ever wear make up. So i got this as a light alternative to give me a bit of colour on my skin.
I got the 2.0N shade and it matches my skin perfectly. It is light and feels so nice on your skin.
Great light coverageI bought the “fair=medium pink” which was the wrong colour for me. I always get the wrong colour foundation!
This is excellent quality though, so smooth and even textured.
I don’t use it though,, I need to try another colour
HGHoly grail just amazing and so so cost effective
Very nice, wish it had a wider shade rangeI love this foundation. It's texture on the skin is incredible. It is extremely lightweight and feels great.
However, I do have some criticisms. I bought two shades, 3.0Y and 3.1N, neither of which were a perfect match. I mixed them together for use, but the 3.0Y did not have yelow enough undertones for me. I wish the brand would expand their shade range, but this was a quick fix with...Read More
Another hitMy cabinet is full of The Ordinary products and for the price I could not resist trying out the foundations. I tried the full coverage and the serum and whilst both are great, I do prefer this one. The colours are natural and the consistency is slightly less viscous than the Mac face and body which I love. Definitely a fan!
DewyVery lightweight and wearable for everyday use, not the longest lasting but gives a nice finish
In search of the perfect foundation for dry skin... This isn't itFirstly, the postive - this product feels beautiful on your skin. It's light, soft and has a medium, buildable, dewy coverage. The colour match is perfect too!
All that said, here's the negative - I simply cannot get this product to stay on my skin, no matter what I try. I look flawless and fresh as I walk out the door, but by the time I arrive at work, I have patches of dry and miss...Read More
Light foundation that minimises poresI was looking for a light coverage foundation that minimises pores and this product is certainly that. I usually use a matte foundation so the serum feels a bit oily to me, but it applies nicely. I chose neutral light but the colour is a little pinker and lighter than I expected so would go a shade darker during Summer. Definitely still needs concealer for a full makeup look and I use a mattifying...Read More
AMAZINGThis is my new go-to foundation. I have been trying to steer away from full coverage, cakey foundations because I'm at a point where my skin does most of the heavy lifting and I just need something to even the tone and let my natural skin glow.
This is that perfect product. A little goes a long way to cover my entire face and it applies so smoothly and evenly. It's really easy to mix ...Read More
So easy to useI found this product so easy to use and it covered well. I used the color helper and found that my chosen color was perfect. I often look washed out but this brightened my whole appearance. Would buy again.
Wow wow wowI absolutely love this foundation. It light weight but good offers an even coverage.
So easy to work with and sits well all day. Everything about this foundation is on point. I love how compact the packaging is too. I'm very impressed with this brand and what they offer.
AffordableIt's very affordable, the colour match and coverage was very good, however throughout the day it my skin look very oily.
Natural looking foundationI love this product, it’s lovely on the skin, it has medium coverage (I thought it would be less coverage than what it is)!! So it still hides my freckles. A little goes a long way and the colour match is great.
Gives a matte finish
Favourite foundation ever!I absolutely love this foundation. It's buildable, the colour options are great (anything with a slight pink undertone makes me bright pink) and people regularly comment on how my skin looks with it on.
I have combination skin which can go flaky if my foundation is too drying, so my go-to was Nars Sheer Glow, as it's hydrating and dewy, but reasonably expensive.
I initial...Read More
ExcellentI’ve used just about every serum foundation and those for dewy finishes, dry and ageing skin, and those who like a thin and skin like finish. I think this one is one of the very best which is just incredible for the price.
The colours lean heavy yellow. I normally buy a yellow undertone but use an N in this.
great texture, perfect for everyday wear.I've been looking for a foundation that isn't too heavy for summer, and I was pleasantly surprised to find an affordable one. This serum foundation has a lovely texture on the skin and makes my skin look like real skin.
Best foundation for 50+I've used a couple of skincare products from this range and been quite impressed so I was excited to try the SERUM FOUNDATION. It is a fantastic product and very well suited to my dry skin . Product goes on so easily (I also use their silicone primer) , lasts all day and doesn't settle in my fine lines. Its lightweight yet covers my veins, agespots and red areas. Colour selection is very easy to f...Read More
BB finishThis gives a light even coverage, better for people looking for a BB cream finish. It is great for the price, and the shade range is good. Would recommend
Matte not dewyThe foundation provides great coverage. However, if you are looking for something more dewy, this will not be for you. The coverage is matte. I like the feeling of this foundation as it does not sit heavy on your skin like other foundations.
Beautiful, dewy foundationI really love this foundation!
I was worried that with it being a serum (and from other reviews) that the coverage would be too lightweight but I found it does a great job. It gave me great coverage without being caked on and gave my skin a lovely dewy feel. It isn't really sticky and heavy which is nice.
I didn't do the 'findation' foundation colour finder - which I should hav...Read More
Great shades light textureVery fluid texture which is nice and great if looking for a light coverage but it very light coverage. did collect on my drier patches of skin.
GreatGreat foundation & so affordable. Works very well for the price, even better
Not badA great foundation that is really light. For the price I find that it does its job pretty well
A little goes a long wayI tried this on a whim as it has such a cheap price point. I don’t wear a lot of makeup but do like to put a small amount on before the school run in the morning. This product is perfect! I only need a very small amount to achieve the coverage I need. It is very runny so just a few drops was enough. It is not drying and seemed to be very moisturising too. I used Findation for a colour match and th...Read More
Feels natural and lightweightThe product is very liquidity and almost akin to some of my skincare products. As I don't wear makeup very often, a little goes a long way! A pump is more than enough for one layer on my skin and covers up some of sun spots quite nicely. Very affordable and same effect as a lot of the other more expensive foundations I've tried!
Like a BB creamThis is really light. Like a bb if your not into heavy foundations.
This product is insane!I honestly cannot praise this product enough! I have four sisters and we have always spent so much money on expensive foundations, however, we have all come to the conclusion that this is the best any of us have used to date! It is extremely light, it literally just looks like another layer of your skin. So if you are looking for intense coverage this is not for you. However, if you are looking fo...Read More
Give it a goI have combo, textured skin and usually struggle to find foundations that can cover my redness without feeling cakey and highlighting texture. I bought this foundation because I hate the feeling of thick foundations and for the price, I'm pleasantly surprised. My sensitive skin didnt react negatively to it and I found the coverage to be really perfect for summer. Wouldn't purchase if I had severe...Read More
Great productGreat product for the price, lasts well, gives good coverage
dewygiven the price, it's a really good foundation and i like the dewy finish.
New FavI got this to just have as a work foundation as the $60 foundation I was buying was becoming to expensive to use everyday. And well let’s say I won’t be needing to buy that $60 foundation any more as this is my new fav. Great coverage, nice feel, radiant look and last all day.
Great vampire shadeI went with the lightest shade in neutral and I was really pleased with the accuracy of colour. More often than not, the lightest shade will be too orangey on me. I think this may be the best fitting colour I’ve had so far. Prior to this I was using Maybelline fit me in shade 110. I bought the serum as I wanted to try it out. I thought it would be like a tinted moisturiser but it actually is a fou...Read More
Everyday stapleWas looking for a new everyday foundation at an affordable price and cannot get over how good this is. I am very active at work and needed something to stay all day. Has enough coverage but still looks natural and not cakey.
Love it!!!Make up junkie here.
Freckled 45 yr old skin... bought shade 2. 0 N
This is fantastic for a natural look. I use the Ordinary primer serum under neath ( makes a huge difference to the end result ! )
This foundation is light weight and gives you a Dewy/ glow/ healthy look.
Many compliments given when wearing it.
Very light and uneven coverage for meI really wanted to like this product, I use many of 'the ordinary' products which I thoroughly enjoy but this was just not up to par. The price is amazing so I was hoping I'd be able to start using it on days when I want lighter coverage. It glides on very smoothly but the colour was uneven and didn't last very long.
Easy to use!just perfect ! Easy to use, soft and natural texture. Its coverage is medium, but effective if you don't want to use a heavy foundation. Perfect product for day to day.
Decent value for the priceNot bad for the price, but definitly not for a full coverage look. It feels nice on the skin, and actually has a shade for those (me) with a more pale complexion
Perfect light foundationI really rate this product, for a light coverage, it evens my skin tone and I now wear this during the day to work etc and save my expensive foundation for going out etc. I love the way it feels so soft on my skin.
Quality Coverage for LessI've 100% fallen in love with this foundation. It's my new go to! It's a light coverage that keeps you skin looking fresh and natural but adds that little bit of coverage and colour you want.
Keeps my skin hydrated but not oily.
And I mean come on it's so cheap in comparison to most foundations! As a make up artist I recommended this to all of my clients. Maybe not the best for some...Read More
Light foundationI dont like wearing a lot of makeup but want to look professional and in todays world looking professional for women means makeup. I find this a very light foundation and it does not feel like I'm wearing foundation. It evens out my skin tone and I have not had any issues with my blackheads which usually get worse from foundation use. Its easy to spread evenly for a beginner like myself. Will def ...Read More
Did not like :(I LOVE and use the ordinary twice daily.. but this foundation was a disappointment for me :(
When applied i found to be too sheer and it rubs off very easily. It did nothing to hide my broken capilleries (nothing major) nor my redness.
The fact i chose a colour too light for me didn't help either. I suggest choosing a colour darker than what you see on screen.
They do have anothe...Read More
For the price it is good but there are much better (at much higher cost)For the price it is pretty great but I'm super picky with foundation as most don't sit well on me and this one was no different. Although for this super low price i do recommend it as if you just want a bit of cover for a few hours and not pay much then this could be for you. However if i wear this to work for example i know it will start to breakup after a couple of hours and need redoing. It als...Read More
Love this product my go to dailyCant fault this product. For the price its amazing. I wear it daily as an everyday foundation instead of a bb cream. Its very lightweight and a little goes a long way.
Not greatI didnt like this at all appeared on my skin very watery amd colour wasnt great
Adore thisAmazing! So so cheap and love how this makes my skin look and feel! It makes my skin so dewy and evens out my skin tone. You can build coverage but it is quite light (which is what I like) I LOVE!
Decent but makes dry skin obviousI like this product when my skin is good; it feels like and has good buildable coverage. But it’ll make any dry patches on my face very, very obvious which other foundations won’t do.
The best foundation for it's price range.This became my go to foundation. I purchased two neutral shades in 1.0 and 1.1 to mix together as I couldn't find the right shade. I also preferred this to the full coverage foundation as you can have just a sheer veil or build it into a full coverage. The results were really buttery and velvety for such a watery foundation. For a serum foundation, I was shocked that it didn't turn my tzone into a...Read More
Amazing foundationI’ve been using this for a month now and get compliments everyday on my skin. I suffer from combination skin and this works amazingly well. A small amount goes a long way. Although it’s liquid it absorbs beautifully for me. Great value for money. Try it out!
Light weight and perfect for minimum coverageI bought the Color 1.2P Light - Pink of this foundation and will be going a little darker with my next purchase. Even though I have fair skin, it makes me look a little too pale. If you are after good coverage, then this foundation may not be the one for you. I love using this on days when I just need a bit of a 'veil' of coverage and that almost 'no makeup' look. For more coverage for night I...Read More
Didn't work for meUnfortunately this didn't work for me... Had such high expectations but it oxidised and went super patchy :(
Beautiful skin instead of beautiful makeup.This foundation is great for every day! I always get comments when I'm wearing it about how beautiful my SKIN is. It is near enough undetectable on the skin. I pair it with The Ordinary's skin regimen and my skin looks better at 26 than it did at 16. This foundation has a gorgeous sheen and makes your skin GLOW. I've tried it with a variety of makeup brushes and sponges and I have found that the b...Read More
Perfect lightweight foundationI use this foundation during the day with a little powder overtop and it gives me the coverage I need. No dryness either!
Good for everyday foundationI've been using this as an everyday foundation and it's pretty good. It's pretty light weight and in my experience works similarly to Bobbi brown moisture rich foundation. The texture of the foundation is really light and you don't need much to cover your face. My only downside to it is that it doesn't last all day - even if I make up spray my face. Could be because I'm forever touching my face be...Read More
Lovely, light foundation for dayI love this foundation so much. It's so light and easy to wear, and mixes so well into other thicker formulations - making it so versatile for thinning out a more full coverage foundation. It also doesn't completely melt away on my oily skin. The price makes it so convenient to buy a few shades and mix your perfect colour. Such a winner!
LOVE!!!I fell in love with this product the first time I used it... I applied this to my face using my fingertips. Be warned... YOU ONLY NEED A TINY AMOUNT. One pump was plenty to cover my face. It goes on so smoothly and has the nicest finish. It is great for everyday wear... it provides a light to medium coverage which is great for work and daytime. I set mine with a bit of translucent powder as I do g...Read More
A little bottle of magic!Although I was desperate to buy this product, I was only lucky just now due to shortage of stock. This very light texture Serum surprisingly gives a good and natural coverage for every day make up.
Good first foundationBecause of the price, and the shade range, I’m using this as a first foundation. It doesn’t accentuate dryness or anything, and it corrects the mild redness in my cheeks.
I also really like how light it is. I don’t think I will ever want a high coverage foundation.
Foundation mistakeI colour matched this foundation with what I use via internet...I thought I had a pretty good match, however when it arrived totally wrong for me so I went to give it to a Maori friend who has dark skin, totally wrong for her too....the foundation feels lovely and light, however the colour match is a real issue for me...
Great productThis foundation looks so nice on my skin and lasts all day
Colour Match PerfectionThe foundation I have been searching for!
It's lightweight with a decent coverage, but still doesn't look like you're wearing foundation at all. It's just like you have really great skin.
I'm a 2.0Y and it is PERFECT for my slightly olive-y skin that I have always had trouble matching.
I've been skipping my morning moisturizer and using this instead as the SPF15 is enough for wi...Read More
New every day foundationWas looking for a new everyday foundation at an affordable price and cannot get over how good this is. I am very active at work and needed something to stay all day. Has enough coverage but still looks natural and not cakey. Have recommended to all my friends.
Light weight and buildableI was searching for a replacement after LUSH discontinued their Colour Supplement in Light Yellow. And I’ve found that replacement. If not a better foundation. It personally gives me adequate amount of coverage. Covers the broken blood vessels on my face. It feels light weight. I only need a few drops. The colour match is perfect. I don’t have to blend into my neck as it matches up perfectly. Love...Read More
Great for everyday!I was using Nars Sheer Glow as my everyday foundation until I found this one. A little goes a long way and once you get used to it's watery consistency you will love it. It gives a light/medium natural coverage and lasts the day without transfer. It's worth trying for the price, it might become your new favourite too.
A staple in my makeup kit.What a foundation. It does all it says it will do and stays on for such a long time considering it is a “serum” foundation. It is light coverage but can be built up. The only con that I found is that if you have dry skin this might not be perfect for you as it seems to thrive if you have hydrated skin. Also the colour match got my perfect shade. Very happy customer.
Good FoundationI love this foundation for when I want something super natural on my face. I love this foundation for when I go to the beach or something where I wouldn’t wear a full face of makeup!
Not enough coverageWatery consistency and very lightweight coverage. Although cheap, it wasn't worth the worry of having to reapply. Hubby doesn't often mention that he doesn't like my makeup, but he did notice the couple of times I tried this.
Recommend for super pale girls!I have very sensitive, dry and dehydrated skin. In summer, I love this foundation. It doesn't irritate my skin, has a beautiful natural satin finish, and there are shades pale enough for my super light complextion, with the added bonus of a few choices of undertones (unheard of at such an affordable price!).
My only issue is that in winter months, this foundation is too dry for me, and looks...Read More
Silky!A very silky foundation, colour matches my skin beautifully and gives a gorgeous, natural look!
So cheap, can’t complainNot the best but certainly not the worst and for this price, I certainly can’t complain. Nice enough smooth light coverage. Doesn’t last a full working day but fades fairly evenly.
Ideal for an every day alternative to tinted moisturizerIdeal for an every day alternative to tinted moisturizer. It's a very sheer light foundation that leaves a very natural finish. If you have any skin problems, acne, blemishes it will not hide them but defitenly makes them less noticeable. Any concealer I've tried with this foundation has blended perfectly though if you do want a full coverage. I purchased this with intentions to use as an every da...Read More
Great light weight foundationI have tried both the serum and the coverage foundation and personally prefer the coverage as if covers my uneven skin tone better. If you have quite good skin this is a perfect option as it’s so light weight but still offers the coverage you need! Not to mention it’s so affordable and comes in heaps of shades.
not long wearingVery light weight foundation it is like a water consistency. It feels really nice on the skin and does irritate me either. It doesn't wear very long though as after a few hours it looks like its separated, might look better with one of the ordinary primers though.
Affordable but not very blendable!I love the shade range they offer for this foundation but it’s so hard to blend - dries really quickly so you have to work fast.
Beautiful coverageI loved how this foundation covered my dark marks from acne. A little goes a long way and not to mention this is super cheap
Great for everydayI love using this as my everyday foundation. It has a light coverage which is what I prefer for everyday use. The only thing I don't like about it is it settles on my dry skin. I find that the best way to use this is my mixing it in with my moisturiser. Gives a great natural glowy look.
This product is amazing.Wow. This is an amazing lightweight foundation. The colour finder found the perfect shade for me and it lasted well throughout the day. I'd wear this every day. Absolutely worth your money.
Perfect Colour MatchThis is such a lovely foundation! It is one of the first I have ever used that perfectly matches my skin tone. I find that most foundations have a strong pink undertone but this has the yellow undertones that better suit my skin.
It is super light weight so not full coverage, but feels so nice and lasts pretty well. I have oily combination skin and it doesn't slide off.
Light coverage and long lastingI have been looking for a more affordable foundation to replace my expensive one. I haven’t been able to find one that has light to medium coverage and lasts, until this one!
I was a bit skeptical because of the price but thought it was worth the risk, colour matched and bought it.
So glad I did! It lasts so well and I got multiple comments on how great it looked on my skin. Pairs we...Read More
50/50This foundation is Nice in colour and texture but doesn't settle well on my skin, I have dry skin. its well on checks and chin but not over acne breakouts
NiceThis is my everyday foundation although the shade match could be better
Great finish - but made me break out.Beautiful light look that is easy to blend, but I found that my (non acne prone) skin got pimples when I used it. However for this price, it’s probably worth a try !
Love!Absolutely love this foundation! Very natural looking and blends well. Great price too!
Doesn't last all dayConsistency is really nice and light - very thin and easy to wear day to day. Lasting power is not the best though
Doesn't sit on my skin well and colour way too yellowI'm normally not a liquid foundation person, as I like a sheer to light coverage and find many foundations too drying or heavy. So thought I would give The Ordinary Serum foundation a go. I used the findation to get a colour match and due to low price point bought 2 shades. I have yellow undertones, but this foundation is way too yellow. I looked like I had jaundice and immediately washed it off...Read More
If you have light skin with yellow undertones - go for neutral shadesI used the findation to get a colour match and due to low price point bought 2 shades. I have yellow undertones, but this foundation is way way way too yellow. I looked like I had jaundice and immediately washed it off. Serum doesn't sit well on skin, even with a primer. Not sure I'll use at all. I have light skin with yellow undertones and would suggest that if you are like me, then try the ...Read More
Love the textureThis is a great foundation, I bought this over the full coverage foundation because I prefer a more natural look when wearing makeup and it's got great coverage, probably even more than I had expected. I went for the Medium - Yellow, because I have an olive complexion, it's probably a little bit too yellow, so I think if I get one of the lighter tones and mix them together it will probably be bett...Read More
Love itI absolutely love this product. Previously I used the Too Faced Born This Way foundation (and still do for events!) but it's pricey to use it everyday but unfortunately the only cruelty-free foundation that seemed to match my face. I fell in love with this serum foundation the first time I used it -it matched my skin tone perfectly even though I'd guessed the shade. It's perfect for everyday when ...Read More