the ordinary

The Ordinary Serum Foundation

30ml
The Ordinary Authentic
$12.70
  • 1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
  • 1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
  • 1.0P Very Fair - Pink
    1.0P Very Fair - Pink
    1.0P Very Fair - Pink
  • 1.1N Fair - Neutral
    1.1N Fair - Neutral
    1.1N Fair - Neutral
  • 1.1P Fair - Pink
    1.1P Fair - Pink
    1.1P Fair - Pink
  • 1.2N Light - Neutral
    1.2N Light - Neutral
    1.2N Light - Neutral
  • 1.2P Light - Pink
    1.2P Light - Pink
    1.2P Light - Pink
  • 1.2Y Light - Yellow
    1.2Y Light - Yellow
    1.2Y Light - Yellow
  • 1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
  • 2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
  • 2.0P Light Medium - Pink
    2.0P Light Medium - Pink
    2.0P Light Medium - Pink
  • 2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
  • 2.1P Medium - Pink
    2.1P Medium - Pink
    2.1P Medium - Pink
  • 2.1Y Medium - Yellow
    2.1Y Medium - Yellow
    2.1Y Medium - Yellow
  • 3.0R Medium Dark - Red
    3.0R Medium Dark - Red
    3.0R Medium Dark - Red
  • 3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
  • 3.1R Dark - Red
    3.1R Dark - Red
    3.1R Dark - Red
  • 3.1Y Dark - Yellow
    3.1Y Dark - Yellow
    3.1Y Dark - Yellow
  • 3.2N Deep - Neutral
    3.2N Deep - Neutral
    3.2N Deep - Neutral
  • 3.2R Deep - Red
    3.2R Deep - Red
    3.2R Deep - Red
  • 3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
Out of stock

The Ordinary Serum Foundation by The Ordinary

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free shipping on all australian orders.
Overview

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.

 

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

 

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

 

The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

 

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

 

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

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Reviews (124)
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Reviews
Beautiful skin in a bottle - 21-08-2018 by

I’m not a fan of heavy foundation - I like a more natural look. This is a beautiful lightweight foundation that simply makes my skin look beautiful. I have had so many compliments, with people asking what I’ve “done” to my skin. How awesome to know that it’s simply this very affordable, incredible product!

It settles in my pores - 20-08-2018 by

I really wanted to like this foundation, and when I first applied it I was happy - coverage was sheer but just made me look a bit more polished (I have pigmentation issues and this blurred them out a bit). But, within an hour or so, it settled into pores on my cheeks and nose so I had little dots of colour all over my face! It also settled into the fine lines around my eyes, which don't normally show much. Reblending helped a little, but it settled straight back.
I've only used it four times in three months - sad.

Worth every penny - 20-08-2018 by

This serum foundation took me by surprise as I didn't expect too much at this price. I have sensitive skin and it could become very dry in winter. It moisturises my skin even I don't apply any primer. The coverage is enough for me as I mostly work indoor the whole day. I ended up buying another shade for my tanned-skin days.

As good as you'd expect from the ordinary - 20-08-2018 by

Bought both ordinary foundations to give them a go and love them both. Medium coverage but it's buildable, doesn't cake on your face and your skin feels like it can breathe. Love the colour match tool too, found my perfect shade first time!

Good everyday - 20-08-2018 by

This lightweight foundation has worked out perfectly for my teenager who needed a foundation with enough coverage to even out colour but not look like they are wearing much at all, lovely fresh effect and actually pale enough to suit our extremely light skin. We’ve been looking for a long time and so pleased to find something that not only works but is affordable enough that I can get another bottle just for me now my teen has snaffled this for themselves.

Amazing! - 20-08-2018 by

The ordinary serum foundation is so lightweight I could barely feel it on my skin, such a good feeling if you don’t like having a caked face but want that coverage!

Fantastic natural foundation - 16-08-2018 by

This foundation was perfect for everyday when I didn’t feel like wearing tonnes of products and it was great for my dryer skin type- I probably wouldn’t recommend it for Oiler skin but it is fantastic for the price and the shade range is overall pretty good.

really nice - 16-08-2018 by

glides on the skin, very natural looking

Great skin tint liquid - 15-08-2018 by

It wont cover your face the same way foundation does but it does add a tint of colour to your skin whilst wearing it. Its a watery liquid and doesnt last well for more than 6 months in storage, but is great if you have oily/ combo sensitive skin and although it doesnt hide my acne it takes away some of the redness and evens my skin tone

Bang for buck - 14-08-2018 by

I did not expect this foundation to be anywhere near as good as it is!
Its so light yet has so much pigment that it actually has a really good coverage.
I can apply this and go outside and not even see the product on my skin, yet people comment on how good my skin looks.

Now for the price there is nothing that compares to this!

Worth the hype - 13-08-2018 by

Im pretty impressed with this brand overall. I purchased 2 colours and this one is for when i have a bit of a tan. The formula reminds me of so many other foundations 6 times the price. It feels nice on the skin and lasted all day without a touch up. Medium coverage i would say, i used a brush to distribute and then a beauty blender to apply it. I have dry skin and concluded this formula would suit me best

Great quality for the price - 13-08-2018 by

I've used both the serum and coverage foundation by the ordinary. This one definitely gives a lower coverage but can still build to medium coverage. It has a very watery texture so a little harder to work with because it's easy to spill. However it has a nice finish on the skin. For this price point it really is great quality. Keep in mind that it does oxidise so make sure to go down 1 or 2 shades.

"Your skin but better" foundation - 13-08-2018 by

I purchased this along with the full coverage foundation to try out the best of both worlds (before it goes out of stock again).

The serum foundation is more lightweight and definitely a lot more runny than the full coverage option. I like applying it as a "my skin but better" foundation on casual days or weekend brunch, saving my full coverage one for all-day wear and dinners out. The finish is satin like on my combination skin and I bought my perfect shade thanks to colour matching using the shade finder on this site.

Love! - 08-08-2018 by

I love this product for my combination skin. I have uneven skin tone and needed a foundation that had full coverage to give my face an even skin tone but not necessarily full coverage in terms of texture. I don’t like cake-y foundations so this serum foundation is perfect for me, and one pump is enough to cover my face! I would recommend to anyone who likes a natural beauty look!

Impressive affordable foundation - 07-08-2018 by

This is a great silky textured foundation, great for drier skin. It reminds me of my old Shu Uemura foundation and a tenth of the price!

Good for the price - 07-08-2018 by

This is nice for an everyday tint. I found the coverage to be light and the formula to be a little runny, but is moisturizing and good for the price.

Stocking up! - 03-08-2018 by

Performance on combination/oily skin is really good, and for the price, I'm stocking up on it as my everyday go-to.
It's light coverage but buildable to about medium coverage (maybe more, haven't tried). The finish is dewy but not excessively shiny I don't think, and I find one pump does my whole face so the bottle lasts a while. It works well with all my other products and seems to last relatively well on my combination skin. It's super light weight on the skin and doesn't settle into any lines or creases, and I don't find it transferring onto my hands or clothes as easily/often as other foundations.
Definitely recommend for normal/combination or oily skin.

SO AMAZING - 30-07-2018 by

I love this so much!! works great for my oily skin. only provides low coverage but really evens out skin tone and hides blemishes

so natural - 30-07-2018 by

this foundation has such a beautiful natural satin skin like look, it works just as great when my skin is dry as when it's more oily in summer. the coverage is definitely buildable but not cakey at all. it doesnt make me break out which is a bonus as my skin is very sensistive, also for the price this is really good i love the texture

Love this - 27-07-2018 by

This foundation is perfect for me to wear every day. Its texture looks very nice on the skin and it can be built up to give a medium coverage. I have oily skin, so without touching up I can get six hours of wear out of it. But for drier skin this would work even better. Great price too!

SO GOOD - 26-07-2018 by

natural looking and very light foundation

The best - 26-07-2018 by

I love this foundation. I have tried heaps of foundations but this one is the best.

really good product for its price point!!! - 25-07-2018 by

this foundation is really good for those who are trying to save money but still want a good-quality foundation. i've been using this foundation for a few moths now and the packaging is really light-weight and is super suitable for travel. the coverage is buildable and the texture never gets too cakey. i am definitely going to buy this foundation again when i run out because i really can't believe how little it costs compared to how it is in action. highly recommend it to anyone who is willing to try it out.

Healthy and light coverage - 24-07-2018 by

I was very wary to try this foundation but decided to give it a go because of how much I love the other ordinary products.

I saw that the reviews seem to be very mixed but I personally love it.

I would recommend this foundation for skin that doesn't need a lot of coverage. This foundation evens out the skin tone making it look healthy and fresh but it is definitely a lighter coverage.

I find that because it is so thin, the best way to apply it is to pump some on the back of your hand, then pick some up with a buffing brush and apply directly to the skin in sections. If you apply dots to the face it gives a much patchier application because it dries so quickly. (I feel like using a beauty blender would sheer it out even further giving little to no coverage, this is why I recommend a dense buffing brush)

I do use quite a bit of product because it is so liquidy and can be patchy, but once you get the hang of applying it, you get the most natural and gorgeous looking skin.
(and using a lot of product isn't so bad when the product itself is a fraction of the price of most cruelty-free and vegan foundations.)

Great light coverage - 24-07-2018 by

I have oily skin, red pigmentation and acne scars that I wanted to cover up without using a full coverage foundation, and this product was exactly what I was looking for! It blends sooo easily and creates an overall even skin tone and hides blemishes. Does crease after a while, but nothing major. However, if you have more severe acne I would go for a more full coverage product.

Great everyday foundation - 24-07-2018 by

I use this to give me some coverage but not like cakey makeup. It doesn't cling ot my dry patches and works even better when I use setting spray. I have oily and acne prone skin. It doesn't keep my oils under control but I like it since it look natural

Balled up badly - 20-07-2018 by

Loved the shade selection and price point so I picked one up to try and, boy, did it pill! Tried different primers, no primers etc all with no avail. Just didn't work out for me.

Sooo glowy - 20-07-2018 by

I bought it too dark for my skin so make sure you do your research first people but that in mind I still love this foundation it applies so smooth and glowy and doesn’t feel bad on your skin, mine might be too dark but this foundation also mixes well with others so it isn’t too big of a deal.

Smooth finish - 17-07-2018 by

First time using a serum foundation and I love it! Texture is runny but a little goes a long way (1 small pump did entire entire face and neck). My skin is typically dry and found this gave my skin a smooth, velvety finish. Coverage was similar to a CC cream for me, and I only needed to spot touch up under my eyes and on a dark scar. I have pale skin and dark hair, and 1.0 N very fair neutral is the perfect shade for me.

Okay product - 13-07-2018 by

Went on my combination skin smoothly, but this product is very lightweight.
If you are wanting something lightweight with not much coverage (definitely buildable) then go for it!

Not the best - 11-07-2018 by

For the price i think its excellent, but it left my face patchy and didn't really sit well. this foundation isnt for me personally but i would recommend giving it a try as it works for my mum.

Beautiful and light - 10-07-2018 by

I love this serum foundation. I always look for light coverage foundations for everyday use. I am so happy with this, I mix this in with my tinted moisturiser and it gives an amazing natural skin finish.

Everyday foundation! - 10-07-2018 by

Colour-matching this was a struggle as you're trying to judge shades from only pictures BUT I think I managed to find a good match for my skin tone. The foundation itself is very lightweight and provides a 'my skin but better' coverage which I find perfect for everyday wear. You can also build it up and it sits wonderfully atop the skin. Super glowy and super inexpensive - yay!

Good and Affordable - 10-07-2018 by

I’ve used a mixture of High End and Drugstore priced foundations and I would definitely recommend this to friends and family. I Needed to find a cheap everyday foundation that was cruelty free which is actually quite hard to find when I came across this foundation and I can’t complain. I have normal to dry skin on me this gives a nice medium coverage perfect for everyday wear.

Light and inexpensive - 09-07-2018 by

I prefer this foundation to most of the expensive brands I have tried. It does not clog my skin but still gives reasonable coverage. Very happy with price and product.

Break outs? - 09-07-2018 by

I really wanted to love this serum foundation, as it sits quite nice and love how the shade range goes so light. I wanted a sheerer cover for my dry skin, but the day after I wore this foundation I got some cystic acne (which I am prone to, but have managed to get under control) . I'm too scared to keep trying it, as the breakout takes ages to calm down, but I do wear the coverage foundation instead, which doesn't seem to have the same ingredient I'm sensitive to.

Definitely worth the risk. - 08-07-2018 by

I say risk because it's always tricky purchasing something you can't see, touch, smell or colourmatch because it's only available online.

I was skeptical because of the small price tag but this is a daily fave of mine. Feels like there is nothing on your skin. Great coverage, not greasy, can still see some freckles. Love love love.

I'm a bit lighter than a Mac Nc30 in Studio Fix but Nc25 is the wrong undertone. I'm definitely yellow undertone and I find NC25 is more neutral on me? I bought two shades and mixed them and it was still only half the price of a Mac foundation. I bought 1.2y and 2.1y. I needed one inbetween them both but mixed, they were perfect.

I really enjoy the light texture and colour range of this foundation serum! - 05-07-2018 by

I would definitely recommend this as a light, every day foundation for people on the go. The Ordinary offers a good range of shades, and I'm using the 1.0ns which matches my pale skin quite well! A little drop goes a long way

Dewy Perfection - 04-07-2018 by

If you're looking for a gleaming, dewy finish then this foundation is the best. I find it works just as great when my skin is dry as when it's sensitive and more oily. It's coverage is definitely buildable and one can wear this foundation more sparsely or easily create a heavier look that is still natural. The only negative is that, like a lot of foundations, it does tend to coalesce in certain areas and can look a little patchy as the day wears on.

Incredible. - 04-07-2018 by

I have combination skin and purchased this for everyday wear, and it is truly amazing. It leaves me with a really pretty and flawless coverage. It is really buildable so you can get the exact coverage you desire. This is an absolute must have and I take it everywhere with me! Highly recommended!

I am SHOOK - 03-07-2018 by

This is a MAGIC foundation. It is the first foundation that has not irritated and caused my skin to break out. The coverage is light-medium which i love and i am so grateful for the wide shade range. It is also so affordable and you really can not go wrong. It works well with my dry skin type however i am unsure of how it would work on oily skin due to it's moisturising properties.

Amazaing and affordable - 02-07-2018 by

I have really dry skin, even in summer but particularly in winter. I love this foundation! The coverage is medium and I don’t know if you can build on it too much. However, if you have significant imperfections you need to cover I’d say using a concelar on spots is a better option anyway. It doesn’t look caked on so it’s great for everyday and at this price I don’t think it can be beaten. It’s easy to mix shades and i find other products blend well with this. I think it does need to be set with a powder as it can slide a little and appear greasy even on my dry skin, but I would recommend giving it a shot.

Favourite inexpensive foundation - 02-07-2018 by

Usually I have used an expensive 'name brand' foundation. After using this foundation I dont see a need in spending 5 times the price on a foundation when this foundation provides the exact same thing! I love that you can also choose the undertone of the colour!

My favourite foundation - 30-06-2018 by

This is my holy grail foundation! It's perfect and so inexpensive. I have dry skin and acne and this give a wonderful light-medium coverage with a very natural finish. Despite being very lightweight it still covers all my problem areas and lasts well throughout the day

Not for me - 28-06-2018 by

The foundation sunk into the creases around my nose and chin which i’ve never experienced with any foundation before. It also made my chin look really dry for some reason even though I exfoliate regularly and use moisturisers, oils and serums.

not worth the hype - 27-06-2018 by

I was disappointed by this product. it didn't last, and I found it left an odd "finish" on my face. with a really good primer, it was okay, but I've had better results with drugstore product that cost the same or less.

Glow without grease - Love it - 25-06-2018 by

My skin texture is constantly changing but this foundation manages to make it look healthy and radiant every day. I use it on 'no makeup makeup' days, or with concealer. Travel friendly small size in plastic bottle with pump. Love it!

What I needed - 25-06-2018 by

I don't like the look of coverage foundation for my work day and prefer a quick and simple routine. The Ordinary Serum Foundation is so thin and light and evens out my skin tone. I also have peach fuzz, which make up sticks to and this foundation is no different. The only reason it's 4 stars and not 5.

Too good to be true - 21-06-2018 by

I can't get over the fact that my favourite every day foundation to use is $12.70. This foundation is lightweight with a light-medium coverage- really build-able. It is hydrating and comfortable on the skin. Nice and natural finish, almost second skin like.

Affordable lightweight foundation - 19-06-2018 by

There are so many things to like about this foundation - it is lightweight, looks like skin, affordable, has a great shade range and dries down matte! But the thing that makes me keep coming back to this foundation is the shade range - I have a light medium skin tone but finding the right shade has been very difficult. I have been matched at Mac and Estee Lauder and purchased foundations there, but I have never, EVER had a foundation as close to my skin tone as the serum foundations. Both 1.2N and 2.0N match my skin tone even though they are two completely different shades - likely due to the foundations not having strong yellow or pink undertones. The only negative I would have about this foundation is the wear - it naturally wears off after 4-5 hours, but considering the price I'm not mad about it! Usually when it wears off it looks quite natural - but sometimes when I have dry patches of skin, it will accentuate it (but I have the same problem with all other foundations I have tried). Overall - would definitely recommend if you are someone looking for an affordable, everyday foundation.

not great - 19-06-2018 by

I found the foundation quite low coverage and it took a while to build it up to cover any redness. For the price, it is quite good however it was very oily and I had to put a more setting powder on top than I would normally. My skin got quite irritated by the foundation and therefore I would not recommend it. The shade range could also be improved, there are way more light shades than dark. It is not the worst foundation ever, however it was not very good.

Really easy to use - 18-06-2018 by

I wasn’t sure what this would be like, being at such a low price point. I’ve been very pleasantly surprised! The colour I ordered is a little light for me but I’ve been using it anyway and mixing in a little liquid bronzer. It has a lovely light, smooth texture and provides good coverage without being cakey. As soon as the darker colour is back in stock I’m going get that and mix the two together. Can’t wait!

Lightweight and affordable - 16-06-2018 by

A great lightweight and affordable foundation with a wide range of shades. The formula does blend nicely into the skin, though after a few hours it can transfer and become more oily (probably because I have oily skin).
Is really great for everyday use, and looks like your skin but better.
Would highly recommend to everyone for its great price.

Great product - 12-06-2018 by

Been using Mac for years and decided to give this foundation serum a go !! This foundation is so similar to MAC just half the price it’s great !!
Its quite dewy so spreads very easily over face while using minimal product !

The best foundation I've ever used! - 12-06-2018 by

Really great foundation, good coverage for something so light weight. Really dewy and easy to spread and doesn't look caked on.

I've been using MAC for 10+ years and never thought I would switch but not have, nothing beats this product.

Perfect foundation but not for my skin :( - 11-06-2018 by

Finally found the perfect foundation, the colour 1.2N is perfect for me, for a serum foundation the coverage is beautiful, nice texture and semi matte finish. I have really oily skin and it does start to break up on me towards the afternoon but I’m still able to buff it in again.......the only drawback.....it breaks me out :( To be honest I was kind of expecting it, heaps of reviews said the same thing. Well I bought it anyway. I think I will leave this for special occasions or 1-2 times a week only. Such a shame because I really love this foundation. FYI I have hormonal acne, oily skin and rough texture.

Pretty good - 11-06-2018 by

I don't use primers a lot and thought I would test this one out. I don't think I was rubbing it in enough so I found that where I had larger pores it wasn't filling or covering them, so when i applied the ordinary serum foundation over the top the foundations would noticeably sit in the pores and look bad. I got some hot tips from a make up artist to really work the primer into those areas before applying foundation, and that has sorted it out. Doesn't feel too heavy, still really breathable coverage.

Amazing - 11-06-2018 by

Yep this stuff is amazing, I have now made all of my friends try it and order it too. So easy to apply- I use my fingers and it goes on well. Easy to build up, doesn't mess with my skin or cause break outs and removes easily as well. Not much of an issue with shine or oiliness but I do recommend a powder over the t-zone if you get oily there. It works well with all the other products I use in my pre make up skincare and also my make up. I feel like my skin glows with this product and have had a lot of compliments too. Love it.

Perfect for everyday wear - 06-06-2018 by

Very comfortable to wear all day, everyday.
Has a very natural looking finish and looks dewy/glowy NOT oily.
It is very lightweight and has excellent coverage - what more could you ask for?

I do recommend trying the product in store to ensure you get the right match.

Lightweight coverage, long lasting and perfect colour match! - 04-06-2018 by

This foundation is the perfect go to when you want a lightweight coverage. Especially if you want to use a good quality foundation for everyday work or when you want a natural look. I found that I had the best long lasting effect when I used a good primer and setting spray along with it. My only issue is the dispenser, since the foundation is liquid, it pumps out too quick and sometimes it lands somewhere else other than my hands. Also it's best to use this product with a beauty blender rather than a brush, I found. But aside from that, the product itself is amazing for such a cheap price point!

Everyday wear at everyday price - 04-06-2018 by

This gives a nice amount of coverage for everyday wear and the price point makes it worth a go. The formulation is very runny which isn’t my favourite and I found the “neutral” shade I ordered to be very yellow toned, but it does give a nice coverage.

Everyday foundation - 01-06-2018 by

Good foundation for everyday. Light and breathable and has just enough coverage

Excellent - 01-06-2018 by

Love this foundation! Great coverage without looking cakey and leaves the skin with a nice sheen that isn't drying and too matte.

Just ok, but then the breakouts... - 01-06-2018 by

I didn’t love this, didn’t hate it. It is a watery, slippery, medium coverage foundation.
I did like it on initial application with a beauty blender, but found it never set and slipped around my face. Also faded very quickly around the perimeters of my face (like within 2-3 hours).

I used it 3 days in a row to give it a good test, and on the 4th day Holy moly.. my chin was like a mine field. I could feel all these awful painful bumps forming under the skin.. and also little whiteheads on my forehead.
I put it down to the coconut derived silicons (my skin HATES anything coconut)

So no, would not recommend. While $12 is very reasonable for the product itself and how it performs, it was definitely not worth it for me.

Excellent value product - 31-05-2018 by

I have lipid dry (never produces visible oil) skin and my skin routine consists of oil, oil and only oil. I apply this foundationwet, with a sponge and add 1-2 drops of Argan oil. It's not the best foundation, but it is fantastic value for money and I will definitely be buying this again. Thanks Adore for the promo email!

The finish is light and buildable to medium. Not sure if it could be built to heavy as anything heavier than medium gives me cake-face. When applied dry, it just sits on the skin but when applied wet, with a sponge, it is just right. I didn't have a problem with it settling into fine lines. However, by the end of the day, my skin had soaked up all the oil I'd added to the product and it had started to get patchy/flaky. Given that no foundation lasts all day and night on my skin, this was no drama.

I bought 1.1N which was too light but gave me an excuse to buy the very interesting and aptly named 1.2 Yellow Gold - perfect combo. For reference, I'm a 112/113 in Koh Gen Do Moisture Foundation, I2 Shiseido and 110/120 Maybelline Fit Me.

Great Foundation - 25-05-2018 by

Great, buildable coverage for my sensitive skin that has broken capillaries. I use the colour 1.2Y that matches my skin colour really well and helps conceal redness. The foundation is light, doesn't settle into lines and wrinkles, and is comfortable to wear all day. I use a primer before application and then a mineral finishing powder.

Perfect for a natural look - 22-05-2018 by

I love this foundation than the Coverage foundation of The Ordinary. I have dry skin and this foundation helps my skin looks plump. However, it does not last that long, even if I use The Ordinary primer.

Drying - 22-05-2018 by

I have normal to combo skin and even when we’ll hydrated and exfoliated I found the foundation drying. Surpring guven it is a serum foundation. It does give good coverage and colour match and obviously can’t complain about the price!

Wow! - 18-05-2018 by

After developing horrendous breakouts in my late teens/early 20s and having to cover them with makeup, I've developed a bit of an aversion to wearing foundation. Instead, I tend to concentrate on getting my skin as good as possible so I can get away without wearing any makeup at all. However, I bought this for "emergencies" (e.g. job interviews) and was blown away. It is amazingly light and doesn't leave you with that feeling of having a film of gunk on your face, but still provides pretty decent coverage. I picked my shade from The Ordinary's online chart and got a perfect match on my first try! It might not suit people who prefer thicker makeup with heavier coverage, but for me, the Serum Foundation is perfect.

OBSESSED - 17-05-2018 by

I'm not normally one to leave reviews but I am crazy about this foundation. Y'all need to get amongst it. I was unsure but for $12.90 I thought what the hell and went for it, and I have no regrets. It is light coverage but gave me the most amazing dewy glow without being a shiny disco ball at the end of the day. I won't be spending $70+ on foundations any longer, this product is amazing.

Sunscreen free I think? - 17-05-2018 by

I hate moisturizers that contain sunscreen with a passion lol the smell, the feeling of it. I spend all day indoors so I only want to apply sunscreen when I know I'll be out doors. So to find a good everyday moisturizers that isn't a greasy, tacky mess is great. This is that. I can't find on the label whether it contains sunscreen but definitely doesn't smell or feel like it. The price isn't super appealing,$10 for 30ml isn't that great compared to other the ordinary products. Probably wouldn't buy again.

Sheer Glow for a Natural look - 17-05-2018 by

Ideal for an every day alternative to tinted moisturizer. It's a very sheer light foundation that leaves a very natural finish. If you have any skin problems, acne, blemishes it will not hide them but defitenly makes them less noticeable. Any concealer I've tried with this foundation has blended perfectly though if you do want a full coverage. I purchased this with intentions to use as an every day foundation to quickly chuck on to make my acne less obvious. For that it works great. I've never been able to find a good tinted moisturizer as they're all too oily for my skin. This has been great it's not oily and for me it hasn't stuck to my dry areas and become flaky like other foundations. I usually have problems with dry areas around my eyes.
I usually use Napoleon Perdis stroke of genius cashmere, look 2. This foundation I used 2.0N which was a very close match. For the price it's definitely worth a try. I look forward to trying the full coverage it might even replace Napoleon Perdis for me.

Prefer the "coverage" version - 14-05-2018 by

I've been an Ordinary convert for nearly a year now. I recently started wearing the coverage foundation and love it, so thought i'd give the serum version a go for more casual days. Have to say I'm not nearly as impressed with it. It seems to cling to dry patches, settles into lines more, and doesn't have the staying powder of the coverage version. Maybe you need to have flawless skin to be able to wear this?
Still great colour matching though, so worth a go. Also I have super sensitive skin and this didn't cause any irritation or breakouts, which is good.

Loved it but colour match wrong - 10-05-2018 by

I absolutely love this foundation for everyday use. It is very lightweight on my skin and looks natural. I have acne prone combination and dehydrated skin and this looked lovely on. It is not full coverage but i like it when foundation looks natural on the skin but blurs out some imperfections.

I would say definitely try this in store in regards to colour matching if possible because i used the tool that helps match this foundation to another foundation i own, and it was a little off. Luckily i can warm it up with bronzer but just be careful.

not ideal for combination skin! - 10-05-2018 by

I wanted to be in love with this product, I really did - but it made my combination skin so oily it began to break out - even in the areas when I am usually balanced! The shades are beautiful and the texture is great, but I'd only recommend it to people with skin that wants extreme hydration as well as natural coverage.

Amazing!! - 08-05-2018 by

I have combination dry skin and this foundation is sheer and so light feeling that it feels as though I have nothing on my skin but leaves my skin looking flawless. Easily buildable with a sponge and hasnt made me breakout! I paired it with benefit the POREfessional and pixi glow mist for a dewy natural look.

Perfect! - 08-05-2018 by

Even though I love The Ordinary's products, I waited a while to try this foundation because I had read some less than glowing reviews.

However, this foundation seems perfect for my skin. My skin is oily and temperamental, breaking out from many makeup and skin care products. I like to wear a light foundation or tinted moisturiser which doesn't break me out, feels lightweight, and looks natural, so that my freckles etc still show. This foundation works for me. It doesn't clog my pores or break me out, I don't notice it on my skin, and it gives enough coverage to even me out without looking too heavy for me.

I generally use 1/2 a pump or so, which gives a nice light application, but if I accidentally squeeze a full pump into my hands it still applies smoothly, just giving a slightly heavier application. Both look nice, my personal preference is just for the first. Given I only need 1/2 a pump for the look I prefer, the bottle is going to last me ages, making it unbelievably good value.

Amazing coverage and finish for a great price! - 08-05-2018 by

This foundation is amazing! I thought it would be light coverage, similar to a bb cream but this product actually has amazing coverage and produces a glowy (not oily) finish. I got heaps of compliments the first time I wore this because of its natural finish but good job in hiding blemishes. Definitely would recommend giving it a try.

Everyday, YES! - 08-05-2018 by

It's exactly what you need for everyday use. Probably wouldn't use it for a night out because I'd want something that is a little thicker, but it's definitely EXACTLY what I need for everyday. Would highly recommend.

So good! - 07-05-2018 by

I came across the ordinary's coverage foundation and love it for weekdays - but for weekends, time off, easier days I just wanted something a bit lighter. This definitely does the trick!

Light coverage, goes on easily, my skin loves it (it's a bit sensitive so it breaks out with crappy makeup)

Love it! - 07-05-2018 by

This is exactly what it says - a serum foundation so it's not full coverage, I use it to balance out my complexion and then go in with concealer under my eyes. I use a powder on my t-zone afterwards and it stays put all day, I do have to use a moisturising primer however as my mattifying one didn't work well with it, I like the dewy finish on my skin. Absolutely love it and hope they never stop making this.. bargain.

Great Foundation for beginners! - 30-04-2018 by

This is my second foundation I've used & its absolutely a dream to use. I use this everyday & I have not broken out (Despite little bumps during that time of the month). I've also been using the silicone primer from the Ordinary & the two have been great to use over the past four months. Definitely recommend to those who haven't explored foundation very much & to those who haven't added this to their foundation collection. It's surprisingly great for such an inexpensive price - however, it won't be as wonderful as high end foundations (Obviously!).

The Best Foundation - 29-04-2018 by

This is the best foundation i have ever used. It is light that i don't feel like i am wearing anything at all yet offers great coverage and evens out my complexion.

Very good for pricing! - 29-04-2018 by

My skin has been quite dehydrated and dull lately but this foundation works really well, blends awesome has a very dewy afterlook. I was a bit skeptical at first with the consistency and colour as I purchased light/yellow and looked really yellow on my hand but once it was on my face it dried really naturally. Definitely a must have if your after a natural dewy foundation

Want to pull off the effortless look? This may be the foundation for you. - 29-04-2018 by

I didn't really think too much when I dropped $12.70 on this foundation, but boy was I impressed when I tried it out. The formula is incredibly lightweight and soft and melts into the skin nicely. There is enough pigment to provide coverage so your skin doesn't look dull & will cover spots etc, but if you are after something heavy duty - this may not be it. I got the colour 2.1P Medium - Pink (I am olive skinned, but on the cooler side) and found it to be slightly orange, but workable on my skin tone. This foundation helps with the effortless dewy look that I've been trying to achieve, but haven't been able to with past foundations. Defs coming back for more!

amazing - 19-04-2018 by

I am stunned by this product. I'll happily spend $150 on a good foundation, I love beautiful skin This product delivers an incredible result, and the price is unbelievable. It has a thin consistency but the pigment is really top notch so your skin looks powerdy and luminous at the same time and it covers pigmentation etc. Buy it. Buy 10 lol

New holy grail - 12-04-2018 by

I ordered this product after my coworkers raved about it, I was a little unsure of their reviews so I gave it a try. My gosh I was pleased, for such an affordable product it does wonders. I have now swapped my nars sheer glow for this foundation. I have an oily t-zone so without a primer I look a little shinny. It is lightweight, I can hardly feel it on my skin and also very buildable. Like someone else said it is your skin but better.
I will be purchasing this amazing product again.

Adult acne + melasma covered - 03-04-2018 by

I just received my first bottle of The Ordinary Serum Foundation in shade 2.0N. The colour is a perfect match for me. For reference, I also match 220-230 in Maybelliene Fit Me foundation, and wear Medium mineral powder in Nude By Nature. I have blonde hair and dark eyebrows, and slightly tanned “light-medium” skin. My skin is combination (oily t-zone, dry chin) and it’s sensitive, with plenty of acne related redness and active adult acne. I also have pronounced melasma on my forehead. This foundation covers it. Good medium coverage with just one layer, I assume would build to be full coverage, but I prefer a more natural look. I haven’t worn it for an extended period of time yet, but it feels light and thin like a BB cream, and went on well with my beauty blender sponge. I use my Nude by Nature power as a setting powder. Would recommend this foundation.

Nice and natural - 29-03-2018 by

While this gives a lovely natural look i found it s little hard to work with at first. I would not use it over a primer as i tried 2 different ones and it split with both even the water based primer. It dried really quick so if you work fast it does leave a natural look that wears really well.

Amazing! - 29-03-2018 by

I had to try this foundation because of all the amazing reviews, and it is absolutely amazing!! I was so surprised at the coverage for such a light weight feeling foundation. I have quite oily skin and this does get a little bit oily, so I have to wear primer and touch up during the day.
But it’s such a bargain!

New Fav - 27-03-2018 by

Very impressed with this foundation. I have quite dry skin and this foundation goes on so smoothly and looks very natural on the skin. Great coverage too which builds up nicely. The colour matched my skin tone perfectly. I can’t believe such a great quality product is at this price, just fantastic.

Everyday lightweight foundation - 2.0 N - 27-03-2018 by

I have light to medium oily skin with neutral to yellow undertones. I bought the shade 2.0N to get a starting point and thought I'd need to purchase more either side, but this shade is perfect. Sometimes neutrals can pull a little pink on my skin, but this one definitely leans yellow, which suits me just fine.

This formula is perfect for having a lightweight foundation that you can build. I use a blender to dab it all over and then go back over my cheeks to get better coverage over my light pigmentation. Love it. Blends easily, builds without missing a beat. It performs far better than most BB's that I've tried and is about the same price or cheaper. Amazing performance for the price.

Having said that, there is one issue that I'm still trying to iron out with this one. I really like the light coverage on hot days, but if it's too humid, it tends to break down easily. Obviously powders help, but it's unfortunate that the type of weather that I really want this to work in is perhaps the worst weather for it. And still, the price and general performance is sooo good that I'm willing to work on it.

Overall, I love the tone, consistency and coverage of this one. I'd absolutely recommend having this one in your collection for those light duty days.

LOVVEEEEEE - 13-03-2018 by

I LOVE this foundation. It's so lightweight and liquidy. Goes on really thin but the coverage is really good. Every time I wear this foundation I get lots of compliments on how good my skin looks.
I have combination skin and it works really well for me, especially in my oily t-zone. I find applying with a beauty blender works well for even coverage.
I have tanned Asian skin and bought 2.0 and 2.1 (yellow undertones) and I mix them together to achieve the perfect colour for me.
I have recommended this product to everyone I know. It's soooooo good and affordable!

Great foundation - just don't spill any on your clothes!` - 06-03-2018 by

I really love this foundation! I usually only use anti-aging products but gave this one a try as it seemed similar to a much more expensive product I've used before. It is perfect for anyone looking to reduce that dry look that comes with age.

One thing everyone should know is that one drop of this serum on your clothes will ruin the garment forever. It just doesn't come out and the pigment will spread to other items in the wash.

"Your skin but better" - 25-02-2018 by

Definitely lives up to the hype in my opinion. Lightweight but smoothes out my complexion. Definitely buildable. Is a milky serum consistency, but haven't found that I need more than one pump per application (unless you want to build coverage). Initially very light but oxidises quickly to the right shade and it leaves a dexy but not super oily finish. So far, I love it. Definitely feels like I'm wearing less makeup and gives a more 'natural' coverage look which is what I like when I go to work or am out doing errands or something.

Nice Dewy finish. - 25-02-2018 by

This foundation gave my skin a really nice dewy glow. I have oily skin so i wasn't sure how this would sit on my skin. Half way through the day i did get quite shiny, especially in my t-zone, however nothing that a bit of powder couldn't control. It is nice & lightweight and i found it to be quite buildable on areas where i needed a little more coverage. I wouldn't wear it on a long working day it'd definitely recommend it for days off work or when i want a more natural finish.

Light Coverage foundation that doesn't kill your wallet - 14-02-2018 by

This is my every day foundation. No one wants to be spending all of their money on makeup to wear to work, but everyone wants to still look their best, and this product serves both purposes.
This is a really light, serum foundation but can build to a medium coverage.

This product does not slip and slide on my combination skin and I am happy t have found such an inexpensive, every day foundation

Mum’s best friemd - 14-02-2018 by

This is an amazing product. It’s like a bb cream but has the coverage of a foundation. I’m a mum so anything that’s quick and makes me look like I’ve had 10hours sleep is what I’m looking for. It has great staying power and gives a lovely matte coverage. I went with the lightest shade and it’s perfect for my pale, pinky complexion. Definitely recommend!

Worth a try - 14-02-2018 by

Not completely sure how I feel with this foundation. If the price was twice as much I would not recommend it but for the price it is a bargin. I have super oily skin so this does not agree with it if I use a non matte/smoothing primer. It kind of slides it around. For a short ammount of use it will be fine, it is not super full coverage and not 100% for oily skin but for the price it is okay - worth a try for the price

best foundation - 13-02-2018 by

absolutely love it make my skin look better and doesn’t look cakey

Q & A
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