the ordinary

The Ordinary Serum Foundation

30ml
The Ordinary Authentic
$12.70
  • 1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
  • 1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
  • 1.0P Very Fair - Pink
    1.0P Very Fair - Pink
    1.0P Very Fair - Pink
  • 1.1N Fair - Neutral
    1.1N Fair - Neutral
    1.1N Fair - Neutral
  • 1.1P Fair - Pink
    1.1P Fair - Pink
    1.1P Fair - Pink
  • 1.2N Light - Neutral
    1.2N Light - Neutral
    1.2N Light - Neutral
  • 1.2P Light - Pink
    1.2P Light - Pink
    1.2P Light - Pink
  • 1.2Y Light - Yellow
    1.2Y Light - Yellow
    1.2Y Light - Yellow
  • 1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
  • 2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
  • 2.0P Light Medium - Pink
    2.0P Light Medium - Pink
    2.0P Light Medium - Pink
  • 2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
  • 2.1P Medium - Pink
    2.1P Medium - Pink
    2.1P Medium - Pink
  • 2.1Y Medium - Yellow
    2.1Y Medium - Yellow
    2.1Y Medium - Yellow
  • 3.0R Medium Dark - Red
    3.0R Medium Dark - Red
    3.0R Medium Dark - Red
  • 3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
  • 3.1R Dark - Red
    3.1R Dark - Red
    3.1R Dark - Red
  • 3.1Y Dark - Yellow
    3.1Y Dark - Yellow
    3.1Y Dark - Yellow
  • 3.2N Deep - Neutral
    3.2N Deep - Neutral
    3.2N Deep - Neutral
  • 3.2R Deep - Red
    3.2R Deep - Red
    3.2R Deep - Red
  • 3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
Out of stock

The Ordinary Serum Foundation by The Ordinary

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Phone: 03 9486 7179
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Overview

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.

 

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

 

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

 

The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

 

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

 

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

Directions

How to choose the right shade from The Ordinary:

 

Each foundation format is available in 21 shades. The shades are divided into four categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The full shade range is available to explore on each product page and also as a summary on our Foundation Shade Guide page.

Shipping & Returns

FREE EXPRESS shipping on orders over $50

 

FREE standard shipping within Australia!

Same day Melbourne delivery to select post codes.

 

Click for Christmas Delivery Dates

Reviews (28)
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Reviews
Light Coverage foundation that doesn't kill your wallet - 14-02-2018 by

This is my every day foundation. No one wants to be spending all of their money on makeup to wear to work, but everyone wants to still look their best, and this product serves both purposes.
This is a really light, serum foundation but can build to a medium coverage.

This product does not slip and slide on my combination skin and I am happy t have found such an inexpensive, every day foundation

Mum’s best friemd - 14-02-2018 by

This is an amazing product. It’s like a bb cream but has the coverage of a foundation. I’m a mum so anything that’s quick and makes me look like I’ve had 10hours sleep is what I’m looking for. It has great staying power and gives a lovely matte coverage. I went with the lightest shade and it’s perfect for my pale, pinky complexion. Definitely recommend!

Worth a try - 14-02-2018 by

Not completely sure how I feel with this foundation. If the price was twice as much I would not recommend it but for the price it is a bargin. I have super oily skin so this does not agree with it if I use a non matte/smoothing primer. It kind of slides it around. For a short ammount of use it will be fine, it is not super full coverage and not 100% for oily skin but for the price it is okay - worth a try for the price

best foundation - 13-02-2018 by

absolutely love it make my skin look better and doesn’t look cakey

NARS Sheer Glow dupe! - 08-02-2018 by

I bought this to test it out as it was so cheap and was so amazed at how similar this is to NARS Sheer Glow!! I'm shade Mont Blanc in Sheer Glow, and got this foundation in shade 1.2 light pink and I couldn't tell the difference. The coverage on this is perfect and sooo affordable I can't get over it haha. I've already recommended this to everyone that will listen, and the fact that it's fragrance free is a massive bonus!

Great light coverage for freckled skin - 08-02-2018 by

I have dry/combination skin with freckles and was looking for a light coverage foundation that was easy to wear without covering my freckles and wasn’t drying, I found this foundation effective at evening out my skin well. My nose is dry and the foundation gathered there so I am still need to find a more effective primer/moisturiser combo underneath.

Great budget buy! - 06-02-2018 by

After hearing a lot of mixed opinions, I braced myself for the worst and was pleasantly surprised.
This is a very lightweight foundation with far more coverage than you think it would.
I have normal/dry skin and bought the 1.2Y shade which by my estimates is NC20-25. I am keen on trying the 1.2YG when it is back in stock.
The finish is on the demi-matte side so I could see this working for combination skin too if you powder your t-zone.
Considering you only need a small amount to cover your face, this is a bargain buy.
Is it the best foundation I have ever tried? No, but it is perfectly satisfactory and priced well.

Not the right colour - 06-02-2018 by

I may have ordered the wrong colour. Bit too dark for my complexion. BUT, in saying that, the texture of the foundation is quite lightweight and smooth. I was able to make do and only use a little bit.

Not for me - 05-02-2018 by

It seems like a good product if you don't have oily problem skin. The product itself seems good but i had trouble from the get go, it doesn't go on well with a foundation brush and by the middle of the day my face looked very oily.

Not for me - 23-01-2018 by

I have combination skin and this didn't seem to last very long on me by itself. I've been using it mixed in with a heavier foundation which seems to make it work a lot better. Good value for money

Fantastic - 23-01-2018 by

This stuff is great! I have pretty pale skin so it's super hard to find a foundation that matches. The ordinary has so many shades its perfect!
It goes on easy blends well but you'll need a bit of concealer for blemishes. Great for everyday.

Also I recieved my items the day after I ordered them!

Great price and easy to use - 23-01-2018 by

I love this foundation. It's easy to layer and apply. I love the colour for my neutral skin tone but it's also easy to mix two together for an even more customized colour (which I did as I wasn't sure which colour to buy based on reviews).
I am the colour bisque in Jane Iredale pressed minerals and bought 1.1N and 2.0N as another reviewing said they were quite light but I found 2.0N far too dark and 1.1N perfect for my winter skin tone so mixing the two together is perfect for summer. Sometimes I apply the lighter colour to most of my face and use the darker colour on the areas I usually bronze and this creates a more natural look. I apply a little powder over it to set it otherwise it can look very slick. It wears beautifully with a primer. It's so cheap that it's great to buy a few and experiment. It's a very thin formula and a little goes a long way. I am so impressed with this product.

Cannot be beaten for the price point. - 11-01-2018 by

This foundation is seriously amazing as a light-weight everyday foundation. I would not recommend this for people with ultra-oily skin as it has quite a dewy finish. I wear it with a setting powder over the top and it last all day. I've been using it for the last month and it doesn't seem to be comedogenic.

Love it!! - 08-01-2018 by

I bought 2 shades and mixed them and the colour is perfect. Such a light foundation but plenty of coverage for what I like. I like using this foundation in the slightly cooler weather as I get an oily t zone. I am 49. I find it can be slightly drying on parts of my face but love it anyway.

Well exceeded expectation. - 20-12-2017 by

Absolutely love this foundation!

The colour match to my skin is perfect, the amount of colours is so inclusive, the different undertones is also great. Not everyone is straight warm or cool and this brand understands that.

I have oily/combination skin and I was sceptical when I saw this was a ‘serum’ foundation.. would this make me shiny after an hour? But no! Middle of summer and I have to touch up once MAX daily.

It also has great coverage and the price, beyond amazing for what you are getting!

I won’t use another foundation again.

Perfect for winter and dry skin - 20-12-2017 by

I wish my shade was available last winter here in Australia because I would definitely use this every single day. This is perfect for somebody who has dry skin. I have normal skin and by using this, my skin is looking glowing, not greasy or oily. Though on the other hand, it could look shiny in the middle of the day. It offers medium to buildable coverage but Im happy with just a single layer. I still want my cute brown freckles on my cheekbones to appear. I apply this foundation with the Adherence primer and boy my pores virtually disappeared!

I also have the Coverage Foundation. This serum foundation is perfect for my everyday look while the coverage foundation is better during a date or gathering.

Fantastic - 19-12-2017 by

I have mildly oily, olive-toned skin, and I purchased the 2.0P Light Medium - Pink colour. I basically just wanted a foundation which was light enough to replace my usual BB cream, but hardy enough to last a full day at work. I am so impressed with this foundation! It is super light on the skin, and you barely need any at all - I find that one pump covers my whole face. It stays all day and has a really nice matte finish which withstands my slightly oily complexion. I would definitely recommend this product to anyone who is looking for a very light foundation!

Unbelievably wearable - 19-12-2017 by

I hate when foundations accentuate the dry patches on your face; mainly nose and chin for me. This foundation doesn't do that at all. In fact, it's as if its hydrating my skin at the same as I'm wearing. It's as if my skin doesnt even know its wearing foundation and I love it.
Its incredibly lightweight but provides wonderful and buildable coverage for any occasion.
I'll probably never bother trying other foundation brands. I can say the same for the Ordinary's skincare lines as well. They are killing it.

I love this formula so much - 12-12-2017 by

This is a really, really pretty foundation. It's super thin and liquidy, which I love, and it sits really beautifully on the skin. I have quite dehydrated skin but with enlarged pores, and I find that this formula works really well for me - it doesn't sink into my pores, but it's hydrating enough for my dry areas too.

It's a medium coverage, but is buildable in my experience. I find that this formula lasts quite well on my skin.

OK for the price point - 12-12-2017 by

This was an OK foundation. I'm 34 with fair skin. Skin would be on the dry and sensitive side. I bought both this and the coverage foundation to test.

I found that I couldn't apply this foundation with my fingers -- it just stayed on top my skin and would constantly wipe off. I've looked into the mirror at the end of a work day and found that it had clung on to the dry patches in my skin -- VERY unattractive. This happened even with primer.

I had better results when using a makeup sponge. It blended a bit better into my skin and had less of a tendency to wipe off. So it was kind of usable... we'll see how it fares this summer though. For the price point it's not bad, but I wouldn't make this my go-to foundation.

I have to say though that I'd prefer the serum foundation to the coverage one. The coverage version amplified the problems of this one x10.

Great for new moms! - 12-12-2017 by

I've always been on the prowl for the next best foundation in town and I think I've found it! I've used a few products from The Ordinary and have read reviews on this product so I'm happy to say that this foundation really is amazing! I'm a new mom and most days I'd like to look presentable to the world so even a few drops is all I need to look human again. It makes me look like me but better

Constant compliments - 07-12-2017 by

Every time I wear this foundation, I receive compliments on my glowing skin or flawless complexion. Feels so light on the skin, and is an absolute bargain! My skin is usually quite dehydrated, but I can wear this foundation comfortably all day long without a 'tight' feeling. The texture is so thin, it's almost like water. It blends so well and provides a buildable coverage. Very happy!

Trusty right hand man! - 07-12-2017 by

At first, I thought to myself "Can it actually be as good as what everyone's raving about?"
Well I can tell it's a big fat YES!!
This foundation is so light weight, it blends into my skin flawlessly leaving my skin with a glowing complexion, that I often get complemented on.
I apply this with a damp beauty blender as I love a dewy finish & with such a wide range of shades, your bound to find your perfect match!
It will honestly be your trusty right hand man, that one foundation you'll keep reaching for time & time again!

The best serum foundation to date!! - 06-12-2017 by

I love this. I have medium to dark skin tone with golden undertone. Very few serum based foundations look good on my skin, and this is the one. It is a really lovely product that is ultra lightweight yet, it gives sufficient coverage. It blends in like a dream :) It gives a natural skin look and gives off a beautiful healthy luminous dewy finish. I think it's a great summer time foundation when you don't want the heaviness of a full coverage foundation. You know your skin can breathe but yet it can slightly conceal minor flows with glow factor in it. Really great for times you want light dewy makeup. It is fragarance free. It’s shades are also nice and accurate! And the best part you would not mind by giving it a go as the whole foundations range is so inexpensive!!! Highly recommend!!!

:) - 05-12-2017 by

This foundation has been getting a lot of raves and reviews online, so I had to try this for myself! I then saw the price point and was gobsmacked! It has a lovely lightweight feel to the skin, and my skin looks so flawless and healthy - highly recommend giving this a go!

Great Foundation! - 04-12-2017 by

This is the perfect foundation for everyday! I don't like a lot of coverage so this foundation is great for me! It glides on smoothly and gives my skin a healthy glow! I add a translucent powder on top for the areas I get shiny! It is definitely worth a try- especially at this incredible price point!

Must try! - 04-12-2017 by

I’m beginning to get seriously obsessed with this foundation! The colour match is pretty much perfect to my skin tone (I’m using shade 1.2N or 2.0N for when I tan) and it gives me the most radiant looking skin while feeling super lightweight. I almost feel like I’m wearing nothing at all but my skin looks flawless - and trust me there are some flaws when I start out.

I love glowing skin so I don’t apply too much powder after this product and mainly stick to the t-zone when I do. I use my hands to apply the foundation which is not usually how I prefer to apply foundation but I do find I get a better result when I do use my hands. I’m super impressed with this foundation and it will continue to be my go to foundation! :-)

Excellent foundation - 13-11-2017 by

I had bought this foundation twice now, it is fantastic. It is light and breathable with good coverage and feels comfortable on throughout the day. It is easy to apply and stays on throughout the day. I am struggling with hormonal acne and this covers it well. I am ditching the expensive stuff and sticking with this!!

The colour system is a bit confusing, I am typically quite light in most brands however bought the 1.1 in this and was almost like white paint. I had gotten the 2.0 now and it is perfect, the colour swatch pictures aren't very helpful however for $12.50 I think it pays off for trial and error.

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