the ordinary

The Ordinary Serum Foundation

The Ordinary Authentic
  • 1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
    1.0N Very Fair - Neutral
  • 1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
    1.0NS Very Fair - Neutral with Silver
  • 1.0P Very Fair - Pink
    1.0P Very Fair - Pink
    1.0P Very Fair - Pink
  • 1.1N Fair - Neutral
    1.1N Fair - Neutral
    1.1N Fair - Neutral
  • 1.1P Fair - Pink
    1.1P Fair - Pink
    1.1P Fair - Pink
  • 1.2N Light - Neutral
    1.2N Light - Neutral
    1.2N Light - Neutral
  • 1.2P Light - Pink
    1.2P Light - Pink
    1.2P Light - Pink
  • 1.2Y Light - Yellow
    1.2Y Light - Yellow
    1.2Y Light - Yellow
  • 1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
    1.2YG Light - Yellow with Gold
  • 2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
    2.0N Light Medium - Neutral
  • 2.0P Light Medium - Pink
    2.0P Light Medium - Pink
    2.0P Light Medium - Pink
  • 2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
    2.0YG Light Medium - Yellow with Gold
  • 2.1P Medium - Pink
    2.1P Medium - Pink
    2.1P Medium - Pink
  • 2.1Y Medium - Yellow
    2.1Y Medium - Yellow
    2.1Y Medium - Yellow
  • 3.0R Medium Dark - Red
    3.0R Medium Dark - Red
    3.0R Medium Dark - Red
  • 3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
    3.0Y Medium Dark - Yellow
  • 3.1R Dark - Red
    3.1R Dark - Red
    3.1R Dark - Red
  • 3.1Y Dark - Yellow
    3.1Y Dark - Yellow
    3.1Y Dark - Yellow
  • 3.2N Deep - Neutral
    3.2N Deep - Neutral
    3.2N Deep - Neutral
  • 3.2R Deep - Red
    3.2R Deep - Red
    3.2R Deep - Red
  • 3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
    3.3N Very Deep - Neutral
Out of Stock

The Ordinary Serum Foundation by The Ordinary

free shipping on all australian orders.

There has been unprecedented demand for this product worldwide, and we are receiving a very limited supply of stock for now. If you have missed out on the shade you’re after, don’t worry, it will be back. You can submit to be added to the wait list, so you will be notified as soon as we receive stock next year. Unfortunately we do not currently have an estimated time of arrival for future stock of this product.


The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.


The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.


The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.


Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.


The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

Shipping & Returns
Reviews (232)
Review and earn
Great product for the price! - 15-01-2019 by

I have dry skin and use this to conceal. It can be drying however I apply an oil underneath. It lasts a full work day. Great product for the price. Sometimes the pump can clog causing foundation to spurt everywhere so keep the pump clean as possible.

Not good for dry skin, but good on oily skin! - 10-01-2019 by

I got the shade fair-pink. I have cool undertones and usually wear NARS monte blanc. The colour was an excellent match for me colour wise. Sadly that's about all I can say for me. It clung to my dry skin, separated on my nose almost immediately, and just looked really unnatural and gross on my skin.
However, i handed it on to a friend who is the same shade foundation as me but has oily skin and she loves it. I believe my skin just didn't like this one.

good light coverage - 10-01-2019 by

I have sensitive, mature skin which reacts to many foundations but this one has not caused me any skin problems. The coverage for a serum is actually quite good, not too light so you don't need to use much. It spreads evenly, especially over a primer. (I use the ordinary's primers.) The colour match to my old foundation Paulas Choice' Best Linen turned out to be fair neutral with silver, however, i found the latter to be too 'white' for my skin tone - PC's foundation is a better match for me. Nonetheless, the ordinary's foundation was still flattering and I think it'll be a good match for my winter skin colour. For now, during summer, I'll use it at night in dim lighting which makes my skin look glowy without any cheap shimmer.

silly smooth - 10-01-2019 by

this foundation serum has surpisingly great coverage! i was pleasantly surprised when trying this for the first time and now it is my go to foundation for every day ! a small amount definitely goes a long way ! the colour match tool makes it super easy to choose the correct colour for you as well if you're a first time buyer!

Great everyday staple - 10-01-2019 by

The product is super light weight but still has a decent coverage. Great for everyday/work etc as it can really showcase your skin. A little goes a long way with this foundation as it so light. I find it's best applied with fingers and then a beauty blender (not a brush) as it is so lightweight.

Good coverage - light feeling, just a bit drying. - 09-01-2019 by

I have terribly dry skin and I liked the coverage, I have been wearing this all week but I am finding that it is starting to dry out my skin even more. It's better than Serum foundation but I might need to switch back to the other brand I was using.

I wanted to love this - not good for dry skin - 09-01-2019 by

I prefer a heavier coverage, this is far too light and almost dissolved into my skin. I wouldn't get this again. I have dry skin and found that it just highlight all the patchy areas instead of keeping them at bay. I really wanted to love this, but will be giving this a miss.

Good for the price not for my skin - 08-01-2019 by

This is a good foundation but I'm quite dry and found it caked a little bit around my t-zone. Still a nice lightweight for everyday if you don't want anything too heavy, a nice colour selection too and for the price its a great everyday product!

Beautiful, great value product - 02-01-2019 by

I purchased both this and the coverage foundation from TO. I am in love with this serum formula (and much prefer it over the coverage version). I have oily t-zone combination skin (very little breakout) and found this light serum provided perfect coverage. I applied it on one occasion with a beauty blender and found the blender sucked up way too much product (I had even wetted it first with a spray). The finished look was alright, a bit cakey around the nose area. On the second occasion I applied using just my fingers in a moisturising motion and applied a second light layer over areas which needed more coverage and found the finished look to be much more seamless, smooth and nice. I would definitely recommend using a dewy setting spray as the formula dries down to a powdery, matte look very quickly. I love this product and will repurchase because of the formula, the finish, and of course the price.

Not bad - 01-01-2019 by

There isnt anything terrible about this makeup - it is good for the price. However it is not a long lasting foundation and it doesnt provide much coverage. It feels moisturising on the skin and is good for short periods of time. Transfers to clothes easily.

Nice for a light foundation - 31-12-2018 by

I liked this foundation overall, but I would say it had a light coverage. It was good for everyday use, it did have a thin consistency but I found that the application was even. I have normal to dry skin and I found that this product didn’t dry out my skin which was great. I had never used any of this range but was easily able to match my shade which was a great bonus.

Feels light on my face and matches my skin colour really well! - 26-12-2018 by

I love this serum. It feels so light and doesn't feel like I'm wearing a heavy foundation. I wish there was a way to test the colours before purchasing, however, I picked really well and this colour matches me perfectly. Super happy with it!

Huge bang for your buck - 25-12-2018 by

I was wary about trying this because of some of the reviews but I've used a lot of the Ordinary's products and I thought it couldn't hurt to try it, at twelve bucks and change!
This foundation is light and blends easily. There are a lot of shades to match to your skin tone. I have fair, slightly yellow skin and chose shade 1.2.
I usually wear BB cream; this is still light & sheer but gives slightly more coverage than a BB. It goes well over moisturizer (I also wear a primer) and stays on pretty much all day as far as I can tell.
I was pleasantly surprised by this foundation and will likely purchase again.

A fantastic lightweight foundation - 25-12-2018 by

I really love how lightweight this foundation serum is! It spreads evenly and gives me the coverage I want - a smooth and thin veil to even out the tone of my skin. I don’t like heavy foundations and have been using a BB cream until now - this is even lighter!! It’s so well priced too!! I have bought a bottle for my friend I like it so much!!

Good, but light and oily - 24-12-2018 by

I'm usually a full coverage kinda girl (my go to foundation is estee lauder double wear) but thought i would give this foundation a go for something lighter during the day on weekends. While the application is smooth and spread quite nicely over the face it is not suited to my skin type. Have an oily t zone and 1 hour into it most of the foundation had rubbed off. Not much staying power so probably wont purchase again.

Love this foundation - 21-12-2018 by

Light weight and just makes my skin look less dull and skin tone more even. Everything I want in a daytime foundation

Lovely and light but oily - 19-12-2018 by

I have combination skin and while this product looks great when my breakouts are at bay, it’s not suitable during a breakout as there’s not enough coverage and it tends to look quite oily by midday.

Good price - 17-12-2018 by

this product is well priced and light coverage, would buy again

Love this light foundation - 12-12-2018 by

I am big fan of this lightweight foundation. Goes on really smooth and perfect for light coverage for people who don’t want that cakey look / feel. Wears well throughout the day as well.

10/10 would recommend to a friend - 11-12-2018 by

I don’t wear foundation during the day, only BB cream. And when I want to go to an event I try and use something a bit more covered. This foundation is amazing! So light weight yet such good coverage. Enough coverage but still light to show a few freckles. Works great on dry skin!

Good Coverage - 10-12-2018 by

This foundation is great for everyday wear. Doesn't feel like your wearing foundation but provides a good amount of coverage. If your looking for a full coverage foundation then this is not for you. This is similar to a tinted BB Cream but with more coverage.

Good for $, That's It - 06-12-2018 by

This foundation is brilliant for it's price, and perfect if you've got flawless skin.
However, my skin is acne-prone and has a lot of breakouts quite regularly, so it only works if I'm not worried about the texture of my skin.
Super nice formula, but doesn't look great all day.
Amazing price, definitely buy it to see how it goes with your skin, after all it's only a couple of dollars.

In love with this product!! - 06-12-2018 by

Although wasn’t expecting as watery as it was, still enjoyed the coverage and fits my complexion and skin tone. Will definitely be recommending to family and friends.

Great, lightweight foundation - 05-12-2018 by

I use this foundation daily for combination skin with hormonal acne and I find it is great, doesn't irritate my skin and sits well however often by 5pm has sweated/slid off. It is a light, runny consistency and has mre of a BB cream type coverage however for the price it is great.
I am a darker colour in this than I have ever been in any product so perhaps go a tad darker than usual.

Great Colour/ Very Liquidy - 29-11-2018 by

Although this is a good colour for my VERY pale skin, it's consistency is very runny making it an uneven application, looking patchy and getting very shiny throughout the day. Definitely not a long-wear foundation.

Not the best for dry skin - 27-11-2018 by

Skin 50+ and dry. Light with freckles
Colour: I tried the 1.2N but this was still a little too yellow for my skin tone in winter. I should have bought the 1.2P
Texture: I was really happy when I got it as it is a light fluid. However even though I used their FABULOUS foundation primer, it dried too easily on my skin and was difficult to blend. I found it separated on my skin with perspiration.

Great for daily wear - 27-11-2018 by

Very light texture but still having excellent coverage and a price that even beats supermarket brands but has department store quality. Good range of colours and was able to find my match straight off the bat with Adore’s colour chart that compares the colour with other brands.

Wowza - 26-11-2018 by

Since being pregnant I’ve had to put away some of my holy grail foundations as they refuse to sit on my skin. Received this foundation today and am shocked at how well how sitting on my skin, it’s looking amazing and feels amazing. A few hours in and I’m so impressed :)
My skin type is dry and my colour is 1.1n fair

Silky coverage! - 26-11-2018 by

I LOVE anything from The Ordinary, and this has continued to impress me. I have dry combo skin so it’s important to find a foundation that is nourishing. This leaves a silky feel and doesn’t make my skin look dry. I blend two shades to match and would definitely recommend to friends :)

Great for everyday use! - 26-11-2018 by

I'm not a hug fan of using foundation everyday. I have combination skin and pores that easily clogged and break out. I've been loving using this mixed in with my daily spf moisturiser! It provides just the right amount of coverage for a natural glow and does not break me out.

Love this! - 20-11-2018 by

I was excited to try this product but with having sensitive skin was worried it may not suit. I've been using for 2 weeks now and no problem! Great light to medium coverage and a little goes a long way! Will def buy again! Great price too ;)

Don't let the price trick you, cheap yet it works! - 20-11-2018 by

Beautiful light consistency, buildable and doesn't smell too bad. Perfect for a Sunday afternoon lunch or a great alternative to just a light weight face for a casual day.

Love this product - Super lightweight - 20-11-2018 by

I love this product, I have been using it for about a week as a light foundation to wear during the day while at work. I do feel that my skin is a little bit shiny by the end of the day but its great for keeping my skin hydrated in an air conditioned office

Not mad on it - 16-11-2018 by

The colour I got was really nice and really suited my skin tone, unfortunately the formula is a bit too oily for me. I have pretty dry/normal skin but found this product after a couple of hours really highlighted my pores and slid around on my face. I’m going to give it another go when winter comes around as I think it could suit dry skin, but at this point won’t be using again.

Light coverage, great for daily - 16-11-2018 by

I love how dewy my skin looks when I use this on a daily basis. (I have combination skin and it helps cover my dry patches without looking cakey). However this is quite light coverage and doesn't stay that well during the day. I would recommend using powder to also reduce its oily appearance.

Good foundation, terrible colour. - 16-11-2018 by

This is a really good foundation, looks really natural and not at all cakey but the colour is too yellow. I have warm skin tones and got the medium, yellow undertone one for this reason but it was far too yellow - I looked jaundiced. So this time I tried the medium, pink undertones and it was still much too yellow; I can get away with it at night but not in daylight. I think people with cool tones to their skin would not be able to use this.

Photoshop in a bottle - 16-11-2018 by

This foundation is so great because it isn't heavy and you can't see it on your face really. If you want full coverage this many not be right for you but if you are looking for an even tone that isn't too obvious, this is the foundation for you. I absolutely love it, I've used chanel, lancome, mac etc but I always come back to this foundation.

non-drying light-weight coverage at the perfect price! - 15-11-2018 by

This foundation was the perfect match for my skin tone (which is not easy being biracial and even shopping in store!) they have such a wide range of shades and feels so light weight on the skin. The formula comes out quite watery so I prefer to smooth it over the face with my hands first them smooth it would with a foundation blending brush. The perfect coverage for a non-makeup wearer such as myself - as student budget friendly! Will definitely be repurchasing

Good but breaks me out - 12-11-2018 by

Love this the finish and the colour but this stuff breaks me out! It completely clogs my pores, which is really disappointing. Coverage isn't anything special but it's great for a good skin day. Sadly I can't use it anymore, but I'd recommend giving it a go considering how cheap it is.

My new favourite! - 12-11-2018 by

I've tried this foundation for the first time 5 days ago, and I'm hooked! I have combination skin type, dry on both cheeks but normal on other areas. This foundation does not accentuate my dry skin, in fact, it makes my skin appears healthier with some sheer glow. I love the fact that this foundation provide light coverage, but in my opinion, the coverage can be buildable to medium coverage. The colour fits me well, I'm NW22 with MAC, using the 'Find my shade' tool, I decided to go with 2.0P. It looks very light at first but the foundation blends super well. I can't say this enough, but I'M IMPRESSED. This will be my favourite for a very long time. Hoping Deciem won't discontinue this product.

Natural - 12-11-2018 by

Very lightweight, gives a natural dewy finish.

Value for money! - 12-11-2018 by

I love everything about this. Colour has matched my skin well. Cheap enough that if you’re like me my skin colour changed dramatically from season to season, so it’s nice you can buy more than one shade to match your skin winter to summer!!

Applies smoothly and lasts - 09-11-2018 by

I have combination skin, and I use this for light coverage in the winter months when it's more dry (in summer I use powder mineral foundation instead, as this is too hydrating for my summer skin). It stays on all day with or without powder and is so smooth on my skin. I've been through two bottles, and I would definitely recommend it. It reminds me a LOT of the Dior Nude Air Serum Foundation ... for a fraction of the price ;)

One thing: the colours tend to cast on the yellow side just a bit, even the neutrals.

Natural finish without looking heavy - 31-10-2018 by

I have problem skin that I have always been quite self conscious about. I normally opt for a heavy foundation to cover blemishes and redness, however the Serum Foundation covers all my blemishes without feeling heavy or looking like I'm wearing a lot of make up. It lasts all day and is so well priced that I buy the lightest and darkest colours, and mix to match my skin tone throughout the seasons.

Natural and dewy - 30-10-2018 by

For the price you really can’t go wrong with this foundation. I have always preferred a natural, ‘no makeup’ look, and this foundation definitely achieves that. It goes on smooth and evenly, and can be built up in areas which need more coverage.

Great coverage but too drying on my skin - 30-10-2018 by

I have a very dry skin type and while I find the coverage of this foundation to be beautiful, within an hour or two I find it really settles into my skin in an unflattering way and emphasizes every bit of flaky texture.

Nice everyday foundation - 30-10-2018 by

This is a really nice everyday foundation, especially at its price point! Feels so nice on the skin and doesn't make my skin look too greasy like many others do.

Lovely and light - 29-10-2018 by

Nice for natural lightweight coverage, smooth formula

Awful - 29-10-2018 by

Used the "Find my shade" tool and was matched with 2.1Y based on other foundations I know fit me. Arrived in a MUCH more yellow tone, applied nearly orange on me. It clung to dry spots and was overall terrible. I want to give it another go, but even at this price, it's hard to really do it.

Good!! - 26-10-2018 by

Good cheap foundation! Sheer coverage, hydrating and non-irritant. Fine with dry skin

So light and beautiful - 26-10-2018 by

I'm kicking myself for not trying this out earlier! It's surprisingly pigmented and light/medium in coverage, it looks so beautiful and natural on the skin, and somehow manages to stay on my combination skin all day in the hot and humid Australian weather. It's comparable to L'Oreal's Pro Glow foundation. For those wondering which shade to buy, 2.0YG is close to, but a little bit darker than, ELDW 2W2 and Nars Santa Fe/Punjab.

Great product! - 24-10-2018 by

I was sceptical at first because of the price, but I love it! It really does have great coverage especially when used over the primer. It lasted really well.... unfortunately a lot of the colours are unavailable.

great price, great product! - 23-10-2018 by

I love this foundation! goes on smooth and gives me a nice dewey finish. I find the coverage great even though its only the serum and feels so light on my skin. I wear it every day and my skin seems to love it. Will definitely be a regular for me.

Pleasantly surprised! - 19-10-2018 by

I ordered this on a whim only because I thought it was worth trying for the price even if it didn't work. To say I loved it would be an understatement. For starters, I was very surprised that the colour I chose was a perfect match for my skin, which has an extremely yellow undertone so its hard to find correct shades. The consistency and fragrance were also just as I like it. I think I will use a more high coverage foundation for special events but for an everyday foundation, I think this one is just perfect.

Great Colour - 18-10-2018 by

I am VERY pale and finding my shade is a task and a half so I was surprised when I purchased the lightest shade of this foundation was a good colour for me. It's a nice foundation, medium coverage but a little oily.

Good medium coverage - 17-10-2018 by

The price of this is unbeatable! It gives good coverage, it's quite light but is buildable to medium at best. Great range of shades too!

Love this!! - 15-10-2018 by

After trying so many different types of foundation, this lightweight formula has been perfect for my day-to-day wear and spreads beautifully! Amazing value. If I feel that I need heavier coverage - I use a thin spread of mineral foundation over the top.

Like it - 10-10-2018 by

I love this foundation, it's so light and the perfect colour for my skin. Amazing value for money.

Great foundation for dry skin - 10-10-2018 by

I have dry skin and struggle to find a foundation that doesn’t highlight dry spots. This serum foundation instantly hydrates my skin and leaves it with a dewy finish. It lasts all day without caking. 1.1N is a perfect match for my NC15 olive toned skin.

Beautiful - 09-10-2018 by

This is my everyday foundation. Brilliant and has reasonable staying power when set with powder, easy to find your perfect shade and for the price you definitely get value!

Affordable - 07-10-2018 by

Finishing up my first bottle. It feels so light and comfortable like not wearing a makeup. And I liked the wide color selections. It is better if you wear good primer under this as it might melt away without one.

beautiful finish - 05-10-2018 by

i use this on clients with less blemishes and the finish looks so good on the skin. very natural and skin like.

Great product, for the price. - 05-10-2018 by

This product does everything it claims to and provides a sheer - medium coverage depending on the combined quality of your primer and setting powder. I have combination skin and it works well for an every day look. For the price I have no complaints what so ever! Just don't expect to gain a red carpet look.

Great NARS dupe - 04-10-2018 by

I've finally found a foundation that fits my skin tone perfectly! The consistency is great and it applies like a BB cream with light to medium coverage. It does transfer sometimes, which is unfortunate, but some setting powder should help. Fave foundation!

Fantastic foundation - 03-10-2018 by

This is my new go to foundation. It is so much cheaper than what I was using ($80 less) and it is almost as good. It goes on well and lasts for the day if set with a powder. It has good buildable coverage.

My only criticism is that I can't blend it with a moisturiser for those days where I only want a tinted look. However, for the price,it is well worth purchasing a separate tinted moisturiser.

Excellent dewy finish for dry ageing skin - 02-10-2018 by

Sooo good!

Thin, easy to apply, high in pigment, layers beautifully and wears for an 8 hour work day with primer and powder. Cream and powder products blend perfectly on top. It blurs and softens lines and has a good medium coverage.

I can’t fault it, other than the shades can be a bit yellow. You wouldn’t want to be a true cool toned skin in the lighter shades as they are all very warm.

It’s much better than the Ordinary Coverage foundation for dry skin.

For reference I’m 43 combo dry with enlarged T zone pores and occasional spots.

Good everyday staple but a little bit drying - 02-10-2018 by

I purchased this in the shade 1.2YG and found the consistency of the foundation to be quite sheer, and dries on your hand quite easily. NARS is still my go-to, but i find this to be a good alternative on a day-to-day basis when you want a really lightweight feel but light-medium coverage. I do find it to be quite dry though, in the sense that it can cling on to dry patches on your skin - so for best results exfoliate after cleansing in the morning.

best foundation ever! - 28-09-2018 by

I have combination skin and often find that foundations with come off around my forehead & chin areas where i'm more oily.
I was concerned that a serum based foundation might not work too well with my skin as well but this is incredible!
It's lightweight but has fantastic coverage without looking too cakey or foundation like on my skin. its super easy to apply and a little goes a long way so I know it will last for ages. The finish is light and a little bit dewy looking just like skin and feels like I don't have anything on my face.
I highly recommend this and don't think I'll ever use another foundation again!

Love it - 27-09-2018 by

I love the coverage and this is the first foundation that suits my skin.Easy to blend,very nice coverage and stayed for hours.

Yes - 24-09-2018 by

I would recommend it!!
It’s not heavy so can wear long times and won’t dry.
Love it!

Amazing product - 24-09-2018 by

I was quite sceptical of this as it is a serum foundation and I expected it to be sliding off my oily t zone by lunch time but I was pleasantly proved wrong! Fabulous coverage yet totally natural looking, easy to blend, so many colours and tones to choose from and the price is great! A little goes a long way as well. My new go to foundation

The perfect amount of colour - 21-09-2018 by

I LOVE this foundation. It is the perfect amount of colour - makes you look like me haven't just woken up, evens out my skin tone and gives me the barely there look that's perfect for casual weekend days or the office when my skin is behaving.

Not for me - 20-09-2018 by

I have very dry skin and thought this serum would be lightweight and hydrating. The colour was spot on but the finish made my skin look even dryer and it was quite matte. I would recommend for someone with normal/combination skin. Lasted reasonably well throughout the day, just not the right product for my skin.


I am of MEDIUM-TAN skin tone.
I have DRY skin which sometimes feels quite tight.
I sometimes have DRY patches and definitely have REDNESS on my face.

I purchased this serum foundation in hopes that it would become an everyday foundation that lasts throughout the work day for a fraction of the cost that I usually spend on foundation.

Upon purchasing, my only (unrealistic - or so I thought) expectation was that it would be LIGHTWEIGHT would provide LIGHT TO MEDIUM COVERAGE yet even out my skin tone due to redness and be able to match my face to the rest of my body (namely my chest/shoulders).

I found my shade based on the current foundation I was using at the time (Too Faced Born This Way in the shade Sand). Initially I thought the colour was too yellow (however it matched the rest of my body perfectly) but then figured out that my face just wasn't as tan due to seasonal changes.

Having used this for several months now, I can say that I use this DAILY.
The product is pigmented enough to cover all the redness and even out my skin tone whilst using only ONE PUMP.

The SEMI MATTE finish is beautiful and allows my skin to still look like skin.
I will say that it does CLING to DRY PATCHES so make sure to exfoliate really well to avoid flaking.

LONGEVITY was nothing out of 'The Ordrinary' (get it?) - even with the use of the High Spreadability Fluid Primer.

Ultimately, for the price of $12.70 and given that you choose the right shade, it is an AMAZING BUY.

Would and have recommended this product to friends who also love it.

good skin colour match - 19-09-2018 by

As a person with super pale skin I find it hard to match foundation to my skin color. I bought the very fair neutral with silver and it matched my skin perfectly. I was a bit skeptical about how the coverage was going to be at this price point but I can not fault it. It spreads really easily and covers at a level I am happy with.

Love it - 17-09-2018 by

I loved it :) i have quite dry (eczema prone) skin, sometimes finding a good foundation is hard but this felt and looked good, it was like a second skin .. i usually use bobbi brown sometimes i feel like that makes me look cakey but this foundation was subtle and soo lightweight, it looked natural! A little goes a long way!

Terrible overhyped foundation - 13-09-2018 by

This is DEFINITELY NOT a foundation for oily skin.

It is soooo cheap which is fantastic, but if you care about your skin please look into the ingredients more closely. I broke out every time I used this so it is a no from me

Acne Prone/Sensitive skin BEWARE - 13-09-2018 by

I fell in love with this foundation at first. The coverage is fantastic, it's lightweight, easy to blend, it's ridiculously affordable and has light shades to suit my pale AF skin. (I'm a Mac NC10)
I felt like I had finally discovered my HG daily foundation...but a few days into using this foundation I noticed several tiny white heads had formed all over my cheeks, forehead, nose and chin. I did a bit of research and came to the conclusion it was the ingredient Coconut Alkanes which had been breaking me's some sort of silicone? I'm not 100% sure but all I know is my skin loathes silicone. This is going in the trash (>﹏<)

Worst colour match - 12-09-2018 by

This product is so far off the suggested colour match that I threw it straight in the bin. Completely useless to provide a colour match option if it's horrendously innacurate.

Good low coverage foundation - 10-09-2018 by

This foundation is perfect for mixing with your favourite face cream for a home made B.B. cream!

Not so good for large pores - 10-09-2018 by

I love the colour and texture of this foundation as I am not a fan of heavy foundations, and it is especially good in areas of my face where my skin is good, however my one reservation is that when applied thickly it tends to sink into the larger pores & make them more noticeable rather than less. I’ve bought it a few times because I love the colour & feel but tend to wear a very thin layer so that I don’t have the pore visibility problem.

Oily Too Fast - 09-09-2018 by

I bought the 2.1P Medium and I quite liked it after putting it on. I just thought that it got too oily within the first hour so I wouldn't recommend it for those with combination or oily skin.

best everyday wear foundation on the market - 07-09-2018 by

I am so glad I tried this product. I don;t normally buy foundation online because of the colour matching issues but I am so glad a tried this once. I was easily able to match up my colour online using the tools provided and I just love this product for a light everyday work and weekend wear. it goes on so well and I don't get dry or clumpy patches and my skins is so much better for wearing a lighter foundation. the price is amazing too.

Good - 06-09-2018 by

very nice if you want light, sheer coverage but not the best ever as it doesn't actually give much coverage. Good price point and shade range though!

The trouble with buying foundation online - 06-09-2018 by

I used the ‘find my shade’ chart and submitted two products I am currently using. Went with the colour suggested. Received today...and the colour couldn’t possibly be more different to what I normally use. So stuck with it. Did try the foundation and smooths on the skin nicely. But just be wary when choosing the colour.

LOVE IT - 06-09-2018 by

Best foundation I have tried! Perfect coverage! I have acne prone/oily skin and it suits me just fine. :)

No! - 06-09-2018 by

I am very confused about the high praise of this product. I have sensitive acne prone skin, i got this product as a light, simple foundation to chuck on when i dont want to wear makeup, however, the tinge is quite yellow on me (i bought a pink tone) and it doesn't sit on my skin very nicely. It doesnt leave a healthy look. So the experience for me = poor coverage (ofcourse), bad colour match and doesnt sit on the skin very nicely. Although it is incredibly affordable, i dont believe it is worth it.

pretty good - 05-09-2018 by

i like the coverage on this, a nice light/medium. however, it can definitely get a little bit cakey if you wear it for too long. the colour range is good and my shade works well for my skin. it doesnt last long but it looks good for a few hours.

Fantastic lightweight foundation - 04-09-2018 by

This foundation matches my colouring better than any other I've tried. It is very lightweight, so a great option if you just want to even out your skintone and don't need much coverage. I find it clings to any dry patches quite obviously, so would only be suitable for oilier skin types I believe

Best lightweight makeup I have ever tried - 04-09-2018 by

I usually wear heavier makeup but recently had a baby and didn’t want to clog up my skin but still felt like I needed coverage. I had tried B.B. cream and powders but these either got oily - rubbed off or didn’t give nice coverage. The Ordinary serum does it all - coverage - light feel - natural and it has kept my face clean and blemish free. The price is fantastic. Recommend - feels more like skincare than makeup.

Not great for oily skin types, but good for the price tag - 04-09-2018 by

Really wanted this one to work for me considering the reviews, but it really makes me look shiny after 3-4 hours. I do have oily skin but have found that most other foundations I have tried can at least contain the oil for 6 hours or more hours. I like this more than The Ordinary's Coverage Foundation, and considering how easy it is to apply, the natural, lightweight finish and the price tag, I would actually consider purchasing another bottle.

Great feel, not so great colour - 04-09-2018 by

This foundation is lightweight and has a lovely finish. The coverage is enough to even out skin but still look natural. It’s watery, but this is fine if you apply it with a brush. The only problem was the colour. I picked the medium with yellow undertone and found it to be quite orange. I usually need a yellow toned foundation, but this definitely didn’t match.

Healthy glow! - 03-09-2018 by

In love with this foundation. I don't use it for heavy make-up nights, but it's perfect for everyday coverage. My skin can be quite oily, but this glowy foundation still looks fab all day. It's affordable, easy to use (runny formula with pump) and fine to throw in your make up bag (small, plastic bottle). Definitely reordering again and again!!

Nice - 03-09-2018 by

A little goes a long way. I like it

Love their serums but not this - 03-09-2018 by

I love the ordinary but the foundations I’ve tried x 3 are not for me. I found little coverage, caked slightly and overall these did not work for me. I’m highly addicted to Giorgio Armani and have tried others but nothing compares.

Looked horrible on my skin! - 31-08-2018 by

I don't know if it's my skin but this foundation was horrible on me. It was too orange and looked cakey. Won't use it again

Very happy with this product - 31-08-2018 by

It's the first time I've tried this product and I am very happy with the colour, the coverage and the price! Nice bottle that easily fits into the makeup bag and seals well for now spillage, easy to take anywhere for touch ups. I find it blends well into my mature skin, feels light and looks natural.

Love it - 30-08-2018 by

Really happy I stumbled on this after all the hype last certainly lives up to it. I only need light coverage to even out skin tone and this is perfect. Love the dewy finish too...great for aging dry skin. Glad I ordered two different shades. The one I was matched to is a bit dark ... will save for nighttime ...but the shade lighter that I guessed at and ordered just in case is perfect. At this low price not an issue buying both. I see both shades are now out of stock a week later. Hope you get more stock before I run out!

Perfect for light coverage - 30-08-2018 by

Great everyday coverage to even out my skin tone and hide small blemishes. It's very liquidy but a tiny bit goes a long way, you can layer it to suit your coverage needs but I usually only need one layer. I love it because it doesn't look like i'm wearing makeup. Definitely works best with primer and moisturizer underneath or else it makes your skin look dry.
5 stars for price!

good for price- needs sealing - 29-08-2018 by

this product is lovely and fresh but tends to need a power seal or a touch up.
Does not cover imperfections.
Im strawberry blonde w freckles- 30 yrs old

Q & A
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