The Ordinary are, without a doubt, one of those companies that has come along and revolutionised an entire industry. Never before have we seen such an innovative skincare brand which delivers high quality products for a fraction of the normal market cost.
With serums and facial oils, which you'd expect to cost an absolute fortune, coming in at just under a tenner, it may seem confusing as to how they can charge so little yet still exist as a successful company. Find out just how The Ordinary manage to create such affordable skincare.
There's Nothing Unnecessary
With The Ordinary, there are no frills attached. Everything from their simplistic packaging to the lack of scents, there is nothing extra involved. You only have to look at the ingredients lists to see how much shorter they are than normal skincare products. Fancy ingredients are forgone for high concentrations of good quality ingredients.
The Ordinary base their products around active ingredients. For example the The Ordinary Niacinamide 10% + Zinc 1% contains very little else, other than the niacinamide and zinc it mentions in the name. The The Ordinary 100% Cold-Pressed Virgin Marula Oil is exactly what it says, there is only one ingredient on that list and it's the seed oil.
By focusing simply on the ingredients which work, The Ordinary are able to keep their costs massively down and sell their products for a smaller price.