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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary. The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including Hylamide and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. They believe that the beauty world has become stagnant, so aim to innovate and create products which no one else are making, whilst maintaining exceptional quality. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.

The Ordinary offer high-quality skincare products, with no gimmicks and no marketing ploys. You'll never see words such as 'anti-ageing' when it comes to The Ordinary, they simply show the ingredients they're using and explain the scientific benefits for the skin. For this reason, creating a routine with The Ordinary can seem daunting at first, but with research you can quickly find out which products would suit your skin type and can soon start feeling the benefits of the highly concentrated ingredients.

Using high concentrations of potent ingredients no longer needs to be an expensive way to build an effective skincare routine. Skincare from The Ordinary doesn't follow the typical 'cleanse, tone, moisturise' method and instead focuses on treatments, vitamins and direct acids, which can completely transform your skin. Click here for our skincare guide to The Ordinary. The Hyaluronic Acid 2% + B5 is one of their bestsellers, an incredibly hydrating ingredient which is weightless on the skin so perfect for all skin types. The Niacinamide 10% + Zinc 1% is another fan favourite, perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin. The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss.

Adore Beauty is an official stockist of The Ordinary. 


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The Ordinary, articles & community

Ultimate Guide to The Ordinary: All You Need To Know, Simplified.
What are the Differences Between The Ordinary Vitamin C Products?
How Do I Use Hyaluronic Acid, and Why Do I Need It?
The Ordinary Skincare Guide: What Product is Right for Me?

Recent reviews on The Ordinary products

The Ordinary Granactive Retinoid Emulsion 2%The Ordinary Granactive Retinoid Emulsion 2%
The Ordinary
The Ordinary Granactive Retinoid Emulsion 2%
$17.90

Gentle Retinoid

I'm in my 30s and just had a baby so my skin wasn't exactly in the best condition. I find this retinol has smoothed out my skin and given it some life again (even with minimal sleep!). I find it quite gentle on the skin and use it every night (along with the ordinary moisturiser and buffet serum).
The Ordinary BuffetThe Ordinary Buffet
The Ordinary
The Ordinary Buffet
$24.90

Wonderful serum

I used to have combination skin and after using this serum along with The Ordinary moisturiser at night, it has changed my combination/oily skin to skin that actually feels 'normal'! The texture is a tiny bit sticky when first applied, but after it dries it feels very comfortable on the skin. For the first time in forever my skin is not an oil slick after a few hours and feels very hydrated.
The Ordinary Natural Moisturizing Factors + HA 100mlThe Ordinary Natural Moisturizing Factors + HA 100ml
The Ordinary
The Ordinary Natural Moisturizing Factors + HA 100ml
$12.90

Wonderful moisturiser

I used to have combination skin and after using this moisturiser along with the Buffet serum at night, it has changed my combination/oily skin to skin that actually feels 'normal'! For the first time ever I'm not an oil slick after a couple of hours and my skin feels really smooth and hydrated. I've tried countless brands and I'm in utter disbelief that something as affordable and simple as this brand has finally fixed my skin. Highly recommend this moisturiser!
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil
The Ordinary
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil
$12.90

Fantastic!

This is awesome for pretty much everything. Face, lips, hair, hands! You name it, it’s so nourishing and my skin has never felt better. Definitely one of my favourites!

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