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4.4 of 52 reviews


4 instalments of $10.50

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4 instalments of $10.50

Or 4 instalments of $10.50 with LEARN MORE

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Say hello to the Tan-Luxe The Gradual Illuminating Tan Lotion, a revolutionary lotion and oil hybrid that delivers a natural, build-able colour for the face and body. Within one hour of application, colour will begin to warm as skin is left feeling moisturised and soft. 

What customers say

SUPERIOR - 92% recommend

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Customer Reviews

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4.4 of 52 reviews

92% recommend this product

  1. 29

  2. 19

  3. 4

  4. 0

  5. 0

Most Helpful Positive

Love this!


I love this gradual tan, so easy to use - a little goes a long way and gives my pale skin a lovely glow.

Most Helpful Criticism

Didn't work the best for me


Light Colour, although it does give moisture to the skin
  1. creates the perfect tan


    creates the perfect tan and doesnt clog pores, not streaky and easy application
  2. Didn't work the best for me


    Light Colour, although it does give moisture to the skin
  3. Almost bloody perfect.


    verified purchaser
    Get this if you're a noob who wants to be browner sometimes. You won't have to think about blending it, just slap it on like you would moisturiser and you're pretty much good, EXCEPT FOR TWO THINGS:

    1. Pay usual fake tan attention to your wrists and elbows. Blend it right in there. Don't do as I did. It has decent colour payoff so if you don't do this you'll look like you're wearing l...
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  4. Love this!


    verified purchaser
    I love this gradual tan, so easy to use - a little goes a long way and gives my pale skin a lovely glow.
  5. beautiful tan


    this product gives me the most perfect tan very gradual and doesn't go patchy or orange at all. Definitely recommend!
  6. Great gradual tanner!


    verified purchaser
    I am a big fan of this gradual tanner. I am quite pale and find this leaves my skin with a natural golden glow - LOVE the consistency and it dries quickly which means I don't feel disgusting if I use it before bed. However, this DEFINITELY still has a funky smell to it, it's milder then a lot of other gradual tanners but they have added a sickly sweet berry smell to it which sort of masks the fake...
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  7. Love it


    verified purchaser
    Okay, so it's been a few days since I got this and I love it. Firstly, I hate fake tan (gradual or otherwise) that feel sticky. I also hate it when that horrible chemical smell develops (often I'll wake up and my sheets will have the distinct face tan smell). This does neither. It's got quite a thin consistency and a little goes a long way. I read a fair few reviews trying to see if anyone describ...
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  8. Lovely tanning product


    verified purchaser
    I am fair skinned and I love a gradual tan, this one smells lovely, unlike most other tans, it also has a beautiful silky texture that glides on the body, it’s also really hydrating, most other tans I find quite drying!
    It looks like a small bottle but I tell you you only need a small amount and it goes very far! I’d definitely repeat purchase!
  9. Amazing!


    verified purchaser
    Okay, I am not a tanner. The hassle, the twisting, the turning it's usually a no from me.
    This has changed my ways. 10 minutes tops and it's applied. It's SO smooth and hydrating!! I don't have to contort my body because it glides SO EFFORTLESSLY!
    My first application I waited an hour and a half and I was this beautiful bronze colour (I'm normally Caspar, like N4 pale for those who us...
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    I brought this 2 days ago and it has made my legs sooo tan. it isnt streaky or blotchy one bit. I have changed skin tone from pale white to an olive natural looking tan! Smells great and there is so much in the bottle :)
  11. Really loving this a lot


    Such a pretty gradual tanner that works so well. I’m really loving it and I think this is great.
  12. Nice product


    Texture is nice and easy to apply and not too dark, so mistakes aren't so obvious. Smells nice from the bottle but the same tan smell once it develops.

    K Custom

    As a professional Spray tanning technician for over 12 years ,I feel this gradual tanning is EXCELLENT.. I recommend this all my clients to extend the life of their tan. No colour transfer, lovely fragrance with zero Tan smell, and very economical, as a little goes a long way. Also very good to build a tan— Apply every night until desired result is achieved, then apply every 2nd to 3rd night to m...
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  14. Hydrating but subtle


    I was quite picky in terms of what I was looking for in a gradual tan - a natural colour, fast absorbing, no stickiness, nice smell and moisturising/hydrating. This definitely ticks all the boxes. I like that it is a subtle colour because I find that it fades nicely and isn't patchy, and I can always build up colour using it two days in a row. In saying that, I use it twice a week and I find that ...
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  15. This gradual tan is not muckin' about...

    Liz (Staff Member)

    WOW. I'm not much of a tanner, so figured I'd go for something gradual. For this pasty-lady, this was not gradual. Overnight, I was a great natural tan colour - for someone deeper toned this probably would need a couple days, but my NW15 complexion was instantly boosted and I felt fab. My only note would be to treat this a bit more like a proper tan - you can still apply it with your hands (washin...
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  16. An excellent gradual tanner


    An excellent gradual tanner, not as daunting as using a full-on fake tan, that's what I really like about this one.
  17. Best Gradual Tanner


    Absolutely love this product! The texture of the lotion/oil hybrid is devine, leaving your skin silky soft. The colour is noticeable, but not over the top. I have very pale skin and would use this is an everyday tanner. Just wish it came in a bigger size!
  18. So amazing!


    I have very pale skin so it’s always very exciting when I find a fake tan that doesn’t leave my skin orange and patchy. When I tried this tan that exciting feeling was there! This tan is amazing! It makes my skin nice a bronze and dark, it goes on so easily, smells so nice and dries so fast! I definitely recommend this product to everyone, whether you have pale or dark skin, this one is perfect!!!...
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  19. Gorgeous tan colour


    This is SO GOOD. I love this brand and how gorgeous the colours of tan come out. Definitely a must have in my tanning routine! Yes!


    Only takes me around 10 mins to apply, super easy & really fast drying, so your not left feeling sticky.
  21. perfect


    Very nice and natural application! It is very hydrating as it penetrates deeply into the skin and leaves a lovely scent afterwards! I always take this with me when I’m travelling for a nice glow, highly recommend!
  22. My go to tan


    I have tried SO many different kinds of fake tans in a never ending search to find one that has great coverage and doesn't smell. Since finding this product over a year ago I don't need to try anything else. It doesn't stain my sheets, it provides a medium shade tan with one layer that looks incredibly natural, it doesn't have that terrible fake tan smell and it fades naturally and doesn't get pat...
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  23. Not my favourite


    Definitely a great moisturiser but doesn't give much colour to the skin at all. If you have really light skin then it will probably work a lot better for you. Unfortunately I don't think I will be repurchasing! But I do think this is a fantastic brand!
  24. Luxurious


    Love this product, gives you a nice slight bit of colour. Make sure you exfoliate before using as it can build up and look a little patchy
  25. Such an easy to use product for those who are scared of fake tan


    I'm scared of using fake tan. The fear of putting it on, only to find patches hours later which are hard to get rid of is enough to put me off using it.
    This product however is wonderful! I'm fair skinned and don't want a strong tan, just a "I've spend a couple of days in the sun" look. One or two max applications of this gives me this look.
    It also smells lovely which is a bonus - I'...
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  26. Brilliant find


    Love love love this product. It's totally foolproof, gives a great colour and no fake tan smell. It soaks into my skin almost immediately so no scarecrow stand waiting for it to dry. Couldn't be happier.
  27. Amazing maintenance


    I have tried maaany tans in my life. This is one of my favs. It is not a strong/dark tan, but it is perfect for summer/maintenance. The tan smell is almost non-existent, it's non-sticky, and it lasts.
  28. Light tan


    This one is very light, natural and builds a nice glow
  29. Decent gradual tanner


    I have VERY porcelain skin, and the colour of this works well for me (I still have to mix it with some moisturiser or it’s too dark) but I imagine it would show only minimal colour for darker skin tones. It goes on streak free as it says, and certainly gets darker with each application. Smells great too. I like to exfoliate all my tan off each week before starting again, but this tanner is pretty ...
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  30. gives a nice glow


    great for a slight tan. doesn't get really dark but its super easy to apply and doesn't feel sticky.
  31. Gradual Glow


    This gradual tanner develops slow enough that it doesn’t look obvious your using tanner! But gives a glow straight away. The consistency is thin and absorbs into the skin with minutes and doesn’t leave you feeling greasy.
  32. 10 Stars!


    This has become my favourite product that I don’t think I can live without.
    The texture is so so light and refreshing and dries fast without a sticky feeling. Skin feels hydrated, soft and glowing. It instantly gives an illuminated look and the colour is beautiful!
    I wish they made this product as a full tan, not just a gradual.
    In love and hope it never gets discontinued! Bes...
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  33. Smells great but...


    This smells great and makes my skin soooo silky smooth, but there is very little colour. If you are porcelain to fair it would probably be good. I am in the fair to light category. And it's expensive to be just a great moisturizer.
  34. Great


    Lovely, very natural looking. However, you should exfoliate and moisturise before use otherwise it going streaky and clumps!
  35. Hardly any colour


    This smells lovely and is moisturising but gives you hardly any colour at all. Having applied for three days it is barely noticeable. I am quite fair and was not expecting a super brown result but this was a bit too gradual for me!
  36. Where has this been all my life?

    Elle (Adore Beauty Staff)

    I was preparing for my Euro trip back in July, and complained that I needed a base tan before I could even think about stripping into a bikini. My colleague recommended I try this gradual tanner as she swears by it, and so I unconvincingly purchased it right before jetting off.

    My biggest issue with any types of fake tans is the smell. I can't stand it. I'm super sensitive to it and ...
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  37. Instant golden tan


    I love this product! It says its a gradual tanner, but i notice a beautiful glow within an hour of using the product. I rub it on just like moisturiser and leave it, doesn't leave your skin sticky or a smell!
  38. great gradual tan


    smells great goes on easy with a nice colour
  39. Doesn’t stain your sheets!


    I love using fake tan but I cannot stand waking up with stained sheets.
    This gradual fake tan smells amazing, looks amazing and best of all no nasty stained sheets.
    The colour is light and natural, so easy to incorporate into your everyday routine. Love love love it. Worth every cent.
  40. So easy to use!


    This is a great tanner if you want to maintain a gradual/subtle tan all the time, or for a once off to add a bronzed glow. It is not as dark as your typical dark mouse tanners, however it is so easy to use and doesn't go streaky. You can use your hands to apply, and as long as you wash them, they don't stain your hands! You can use a few days in a row to build up a darker tan.

    Will pu...
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  41. Yep.. It's pretty awesome!


    When I saw the price tag, I was like "ummmm... That's pretty expensive, it better work" and sure enough, it did, and really well. It lasted a pretty long time as well. The smell is not over powering and tan is a nice color. I would be keen to try the drops you can just add to your every day moisturizer next!
  42. This is my HG of fake tanners


    I'm so in love with this tan. I love being able to put it on before bed and know that it's not going to leave colour guide on my sheets! I'm a very pale redhead with neutral undertones and this gives me a lovely light golden tan, no orange. I've had darker colour from other tans but I also tend to react to something in them and every few times I use them I get a rash, and I don't react to Tan-Luxe...
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  43. Lovely tan


    I have a fair complexion (Irish skin) and this day product gave me a lovely natural looking tan.
    One application was all I needed and it lasted about a week.
    It was a bit streaky at times but I think that was because I was rushing my application. Didn’t have an issue with putting on clothes straight after the application.
    It is pricey but I think worth it.
  44. I Stan This Tan


    I bought this product after seeing it on the Adore Beauty instagram. I've been using Bondi Sands religiously over the years, and really sceptical of new tanning products after an unfortunate oompah loompah event. I thought it was time to switch it up, and spoil myself.
    I first noticed the consistency of the product. It wasn't purely cream based like a lot of gradual tanners, but includes oil...
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  45. I’m not in love


    After reading an article about how great this tanning product was, I had to try it.
    Pros: it’s a milky like consistency that absorbs quickly into the skin without it being too oily, I am very fair and one application is the perfect colour without the need of going to get a spray tan, the colour is a lovely bronze colour without it being too yellow or orange on my pink tinged pale skin, a lit...
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  46. Amazing tanner!


    Wow!...I received this product today and I am very, very impressed. I usually shy away from tanners because I have fair-ish skin and I have had bad experiences in the distant past where ended up with a day-glo orange hue instead of the desired sun-kissed look. However, I thought I'd give it a go because of the great reviews. This product is incredibly easy to use, smells amazing and gives a love...
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  47. Great gradual tanning lotion


    This lotion absorbs quickly and leaves no streaks or marks. The change in colour is gradual but you do notice a difference almost after the first application. It does help to moisturise well before hand and really rub the lotion in well when applying.This is one of the best tanning lotions I've tried and it's really easy to use.
  48. Gradual Tan MVP!

    Danii (Adore Beauty Staff)

    I like this a lot better than most of the other gradual tanners I've used. It's a lot easier to apply and dries within minutes, just have to be careful to apply evenly with mitts and not miss any spots because there will be lines if you're not careful, and wash your hands afterwards! Good thing is the tan develops when you go to bed and doesn't stain sheets and doesn't smell like fake tan the next...
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  49. My holy grail tanner

    Bec A

    This tan ticks all of the boxes for me in a tanner. It dries quickly (no slimey feeling!), applies evenly, has a natural, noticeable colour from one application, and I actually get compliments on the smell! I can even use it on my face with no breaking out. I wouldn't really consider this a gradual tanner, it gives me quite a noticeable colour with the first application.
  50. Worth it

    Kate Morris (Founder & CEO)

    Usually I don't care much for gradual tanners - who can be bothered applying it every single day just to get some colour? However I found this product gave me noticeable colour after just one application, and a decent tan after two. It smells fantastic - no tan stink; the colour is excellent, it is a proper bronze colour that doesn't go yellow even if you apply it enough times to go quite dark. ...
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