When Is The Best Time To Apply Moisturiser?

Moisturisers are multitasking skincare gems that lend many benefits to your skin. To make the most of your own moisturiser, you should use it at a specific time of day.

While you could eat dinner for breakfast or lunch, you usually wouldn't want to. Experiencing a post-meal energy slump in the afternoon doesn't work with most people's schedules. And who has time to cook a roast and two veg before heading to the office?


When is the best time to apply moisturiser?


Similarly, you can apply moisturiser at any time of the day. But there's a perfect time for skin to absorb its full benefits.


1. Intensive moisturisers for night-time use


Moisturisers are concoctions of ingredients that rehydrate, repair, and condition skin. This assortment of benefits is what contributes to the richness of a formula and makes it suitable for use at bedtime.

Compared with serums, moisturisers add benefits by supplying an array of natural oils to help recondition skin's barrier function. The skin's outmost layers are oil-based to enable this defence.

A traditional intensive formula is best absorbed at night, and for a not-so-well-known reason: skin cells have their own inbuilt clocks.

Do you find yourself waking up at the same time each day, even on your days off? This is because of your body clock, or circadian rhythm. Although you won't hear the familiar 'beep-beep' of an alarm, your body gradually changes chemistry while you sleep to ping you awake from within.

Along with these night-time changes, skin is also happily enjoying a daily rhythm all its own. This rhythm affects the rate at which your skin excretes its own natural oil, or sebum.

Skin secretes sebum mostly in the morning and reaches peak production at midday. After lunch, this secretion ate steadily decreases, and it's just before lights-out when sebum hits its daily low.

This is important, as moisturisers are best absorbed when skin is coated with less sebum. Imagine trying to put a lid on a pan that was boiling over; that lid won't stay there for long!

Try adding one of our favourite intensive moisturisers to your evening routine, and don't forget to let us know of your experiences:


When is the best time to apply moisturiser?


2. Lightweight moisturisers for morning use


While night-time is the best time to apply a moisturiser, there's a little loophole in the rule: lightweight day creams.

Sometimes, skin finds itself in need of a double dose of moisturiser. This may be especially true if you're not a user of serum or tinted moisturiser.

In which case, let us introduce you to daywear moisturisers. While similar in formula to traditional moisturisers, these fast-absorbing counterparts are lower in natural oils and higher in hydrating humectants, ingredients that lock water into the skin.

If you believe your skin would benefit from twice-daily use of a moisturiser, then consider adding one of our favourite daywear moisturisers to your morning routine:

If you find yourself including both morning and evening moisturisers in your skincare routine, then you may be wondering if you should use moisturiser underneath tinted moisturiser. Rely on our Ultimate Guides to answer this and any other beauty question you have.


When is the best time to apply moisturiser?