There’s no doubt about it: mascara is one of the most popular makeup products on the planet! Whether you're searching for a fresh formula or simply on the hunt for something new, we’ve got the mascara you’ll want to try next.
What’s your favourite, just-can’t-live-without-it beauty product? If it’s mascara, you’re certainly not alone. Since the 1930s, mascara has been a makeup-bag staple for women across the globe.
Initially adored by Hollywood icons, the look of long, luscious lushes soon caught the eye of all makeup lovers, becoming a quick, glamorous fix for beautiful faces far and wide.
Of course, things have moved on a bit since then. Nowadays, the best mascara comes in all shapes, sizes, and formulas. Whether you’re hoping to lengthen short, stubby lashes or create more volume with a fibre lash mascara, you can pick and choose from a slew of modern formulas.
But what makes a mascara really, really good? Whether you want something that stays put from dusk till dawn with no touch-ups, or a mascara for eyelash extensions, you can achieve the eyelash look of your dreams.
We’ve found 9 of the very best mascaras for 2020 and listed them below for you to explore. Plus, we’ve answered all your need-to-know mascara questions!