Ultimate Guide to Goldwell

Choosing how you treat your hair can completely revive your look. While drugstore formulas get the job done, you’re in for something special when you pick up a Goldwell product. Adored by professional hair experts across the globe and now available to you, the advanced treatments put the power back in your hands. Simple to use and tailored to your every haircare need, these salon-professional at-home products treat your locks well between hairdressing appointments.

A heritage brand that’s always ahead of the curve, Goldwell has been crafting haircare products since 1948. Designed to complement your hairstyle and enhance the health of your hair, Goldwell products provide your hair with the nutrients it needs. The brand’s innovative approach and advanced blends of ingredients allow you to enjoy glossy, manageable tresses, whatever your hair type.

Whether you’re exploring the much-loved Goldwell Kerasilk hair products or interested in picking up a Goldwell shampoo, we’ve found the formulas that will kick-start your Goldwell hair obsession.

Where is Goldwell made?

With a deep, rich haircare history, the Goldwell brand was born in Germany. Over time, the company expanded to the United Kingdom, Canada, and America, and then to Australia, New Zealand, and the Asian markets.

With a mission and a goal to maintain the beauty of hair to a salon standard, founder Hans Erich Dotter began rebuilding the hair beauty business during the aftermath of World War II. With a genuine commitment to hairdressing, Dotter began by improving the condition of curly hair and went on to enhance the colour industry.

Today, the brand continues to introduce new formulas and advanced techniques to its loyal following. Now made in Tokyo, with no hair type too challenging, Goldwell knows how to tend to your tresses and bring your do back to a state of constant health.

Using a blend of ingredients to create everything from gentle clarifying shampoos to Goldwell curly hair products, the brand continues to grow with innovation at its heart.

Are Goldwell hair products good?

Yes, Goldwell hair products are good. Initially designed for salon use only, after high demand from customers, the Goldwell brand is now available for at-home use. With blends of incredible, soothing ingredients such as Tamanu Oil and Keratin, the formulas get to the heart of your hair issues without causing further damage.

If you’ve recently enjoyed a keratin treatment at a salon, stock your shelves with the Goldwell Kerasilk ingredients that feature in the range. With a Kerasilk treatment designed for every hair type and condition, professionally keratin-treated hair enjoys a boost of shine and health. The much-loved Kerasilk range has transformed the way you can look after your hair. You can maintain brilliance and depth, even on dry, coloured hair.

Is Goldwell Kerasilk treatment safe?

Yes, a Kerasilk treatment is safe. If you’ve recently enjoyed a professional straightening keratin treatment at a salon, you’ll need to arm yourself with an abundance of nourishing products. Lucky for you, the Goldwell Kerasilk at-home collection is easy to use, and there’s a system to suit every hair type.

Switching up your look with a straightening treatment or going from tight curls to straight locks will leave your hair craving some love and attention. The perfect range to complement a salon treatment, the Goldwell Kerasilk range nourishes hair that needs hydration.

Not just a keratin treatment aftercare solution, the Adore Beauty Goldwell Kerasilk online offerings take care of all hair types. Whether you’re a bleached beauty looking for a Goldwell blonde shampoo and conditioner, or a fine-hair flirt hoping to boost your potential, there’s a Goldwell formula made especially for you.

How to apply Goldwell Kerasilk treatment?

To apply a Goldwell Kerasilk treatment, you first need to pick out a system that’s perfect for your hair type. If you’re looking for a Kerasilk treatment that will tend to your tresses post professional salon treatment, you could keep things smooth with Goldwell Kerasilk Control Intensive Smoothing Mask 200ml. Crafted to control unruly locks that need a little extra love, this is the perfect hair mask for damaged hair

If you have damaged hair that’s breaking and brittle, you could try a caring product from the Goldwell Kerasilk Reconstruct range. One of the best conditioners, Goldwell Kerasilk Reconstruct Conditioner helps heal hair that’s suffered under the hands of constant heat-styling. Building up your strands with a blend of Keratin and Hyaloveil, Reconstruct makes your hair feel softer and stronger after every use.

Not sure which range will suit your locks? We’ve listed some beloved brand favourites below, so you can explore and start building up your Goldwell collection.

Managing frizzy hair can be a real chore. But with the right products, you can transform the look and feel of your hair. One product that continually receives rave reviews is Goldwell Kerasilk Control Intensive Smoothing Mask. Paraben- and sulphate-free, the mask has been specially formulated to control hair that’s having an unruly moment. This hair mask deeply nourishes strands from root to tip. Even chemically treated hair will reap the benefits of this conditioning formula.

  • Designed to smooth hair so it becomes more manageable after each use, this deep-conditioning mask adds noticeable shine. Perfect for those who need to maintain their mane with a softening formula, this mask keeps each strand protected. Working to improve the overall structure of your hair, this formula protects against humidity and helps you get your look under control.

  • Use Goldwell Kerasilk Control Intensive Smoothing Mask 200ml in place of your usual conditioner to invite in a softer, smoother finish. Crafted with Keratin and Lactic Acid, this intelligent blend helps maintain the look of a salon-processed treatment. Especially made for frizzy, dry hair, each application leaves your locks looking more luscious. Simply leave the formula on for about 10 minutes. Then rinse thoroughly to feel the smooth, soft results.

Frizzy hair, flyaways, and breakage: there’s no bigger indication to the health of your hair than unruly strands. To bring your tresses back into balance, smooth and tame frizz with Goldwell Kerasilk Control Conditioner. With a blend of soothing ingredients that get to work as soon as they’re applied, this formula fights frizz with innovation. Helping maintain the look of healthy hair long after you’ve left the salon, this sulphate-free and paraben-free formula hydrates and nourishes hair.

  • If fighting frizz is your main hair battle, you might want to consider switching up your conditioning routine. Made with Liquid Silk to smooth and Keratin to strengthen, this formula makes unruly hair easier to manage. The Kerasilk Control line is the perfect solution for hair that’s super-dry and past its best. Designed to revive each strand with moisture, this most hydrating formula is one your tresses will drink up.

  • Shiny hair doesn’t have to be a distant dream. Goldwell Kerasilk Control Conditioner works to make frizzy, dry hair a thing of the past. Crafted to keep your split ends under control and boost your dull hair with a hit of shine, this formula gets to work on all hair types and textures. Designed with shine-enhancing Liquid Silk, this conditioner leaves you loving the way your hair looks and feels.

Nothing says ‘free spirit’ quite like loose wavy or curly hair. But how do you achieve bouncy, luscious curls without the help of hardening, crunchy products? Goldwell Kerasilk Style Enhancing Curl Crème is a Keratin-enriched styling cream that adds definition and shine to dry waves and curls. Working to protect and strengthen your hair with every use, the cream formula won’t leave a sticky residue. The perfect heat protectant you can apply before you blow-dry, this formula will lift your smile!

  • With a slew of rave reviews, this much-loved product helps smooth and define curls and waves that are looking lacklustre and lost. The perfect heat protector that defines each curl and lets loose each wave, this unique blend controls frizz in the softest way possible. Strengthening and protecting hair that’s often under damaging heat, this formula will make you soon be swishing your hair with confidence.

  • Crafted with Keratin to keep even the most tender, damaged strands strong, Goldwell Kerasilk Style Enhancing Curl Crème will fast become your haircare favourite. Adding a healthy sheen to hair that’s dry, this cream is easy to use, ideal for thick curls or waves, and the perfect protein boost for hair that’s lacking. After washing your hair, work the cream formula in with your fingers and blow-dry to style. This is one of the best curl enhancing products for wavy hair.

Playing with colour and switching up your look is one of the best things about having hair. Of course, dyeing isn’t always the best thing you can do for the condition of your do. But with the right nourishing products, you don’t have to stop playing yet! Specially formulated without sulphates and parabens, Goldwell Kerasilk Color Gentle Shampoo works to strengthen fragile hair and make it ‘like a virgin’ again! The perfect blend to keep your colour bright and vibrant, every wash leaves your locks enviably glossy.

  • Designed to strengthen hair that’s been colour-treated, this softening cleansing formula keeps your strands shiny. Made with a loving blend of Tamanu Oil, this shampoo will draw you all kinds of compliments once you start washing with it. Gently cleansing your hair without stripping your colour, this formula works to keep your strands healthy and lustrous. By taking care of the brilliance and depth of your colour, this shampoo lets you maintain your luxurious look between salon visits.

  • If you love the look and feel of freshly coloured hair, get your hands on Goldwell Kerasilk Color Gentle Shampoo. Made with Keratin for strength and Tamanu Oil for moisture and shine, your hair will look and feel healthier after every wash. Made for all hair types and textures to enjoy, this shampoo leaves your hair looking lusher and healthier for longer.

There’s nothing quite like the look of vibrant, cool blonde hair. Always catching the light, blonde hair is beautiful to look at but often hard to maintain. If you’re looking for a way to keep your blonde hair bright, you need to meet the Goldwell Dualsenses Blondes & Highlights 60sec Treatment. Perfect for highlighted and platinum blonde strands, this fast-acting toner draws out cooler shades so your hair never looks dull or brassy. Made without parabens or alcohol, this formula keeps your look salon-fresh for longer.

  • An intensive toning treatment that neutralises brassy tones in just 60 seconds, this toner might just be your new favourite product. Made with a blend of nourishing ingredients, this toner is easy to use and gets to work instantly. Designed to leave your hair in the best condition, this product strengthens and protects the hair while it gets to work. Perfect for use a couple of times a week, this formula keeps you out of the salon—or lets you make appointments for other beauty services!

  • Don’t let your blonde hair get brassy and dull. Brighten things back up with Goldwell Dualsenses Blondes & Highlights 60sec Treatment. Designed to neutralise brassy tones, this formula is perfect for chemically treated hair that’s lost its shine. Simply apply the formula after shampooing and conditioning your hair as usual. Leave it to work for about 1 minute. Rinse thoroughly et voilà!


If you’ve not got the patience for toner and you prefer to knock out your brassy tones as you’re washing your hair, you’ll love this nourishing Goldwell purple shampoo. Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo is super-gentle on damaged hair that’s been put under a lot of strain. Bleaching and highlighting your locks can make your hair look dull fast. Help bring locks back to life with this brightening formula from Goldwell. Working to enhance softness and increase shine, every use freshens your flaxen colour and restores its original vibrancy.

  • Maintain the look of your salon-fresh highlighted and bleach-blonde hair with this nourishing Goldwell silver shampoo. Formulated with the unique Goldwell Fadestop Complex, this formula helps protect your colour to preserve your look for longer. Alcohol-free and paraben-free, the shampoo gets to work as soon as you start using it, softening the look of your dry, damaged strands.

  • If banishing brassiness from your blonde hair is a goal, you need to get your hands on Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo. Designed to enhance blonde reflections in the hair, this formula gently cleanses and sweeps away any product build-up. Perfect for all hair types and textures, this shampoo is one of the best silver shampoos, neutralising the hair and bringing back your vibrancy. Apply the formula to wet hair and leave for a few minutes before rinsing out.

Frizzy hair often looks dull and lifeless. Shower it with renewed shine by applying Goldwell Kerasilk Control Rich Protective Oil. Crafted to add softness and strength to hair that’s out of control and hard to manage, this nourishing oil eliminates the need to rely on much else. Paraben-free and sulphate-free, this formula protects your hair from heat-styling. Designed to soften strands that are dry and brittle, this formula will soon make a noticeable difference in the health of your hair.

  • If you’re addicted to your straighteners and obsessed with your tongs, your hair might start looking a little past its best. Made with Hydrolysed Silk and a slew or softening ingredients, this formula breathes new life into your tired locks. Crafted to add shine and fight the dreaded humidity, this oil instantly tames troublesome hair. Giving your locks a silky feeling, this unique oil makes styling your hair a joy.

  • Goldwell Kerasilk Control Rich Protective Oil has been designed to help make your hair more manageable. Working to maintain the results of a salon keratin treatment and a chemical colour, every application makes your hair look and feel better. Crafted to work with all hair types and textures, this formula will leave your hair softer, shinier, and easier to manage with just a couple of pumps.

Your scalp can become itchy and dry for any number of reasons. Rather than sit quietly and panic about it, take some positive action by picking up Goldwell Kerasilk Revitalize Detoxifying Serum. A unique formula that can be used daily on dry or damp hair, this treatment helps rebalance a scalp that’s unhappy. If reducing flakes and excess oil is your haircare goal, make sure you get your hands on this super-effective formula.

  • If you’re looking to reduce dandruff, this scalp-friendly serum is sure to become your new haircare favourite. Designed to help the scalp heal and support itself over time, this formula won’t strip the colour from your do or leave your tresses looking dry and brittle. Totally nourishing and kind to your skin, this formula helps your scalp return to its normal, healthy function after every use.

  • With Keratin to strengthen the strands, this unique anti-dandruff formula rebalances the scalp with regular use. Working to reduce the number of flakes that fall from your hairline, Ectoin shields the scalp from oxidative stress and Red Algae supports the skin’s natural barrier. Targeting the oily, flaky scalps that ruin your day when you see them, Goldwell Kerasilk Revitalize Detoxifying Serum takes care of all hair types and textures. Massage in the serum thoroughly and style how you like—it’s that easy!

When your hair looks dull and tired, and you don’t have time for a full-on mask, bring back the shine with Goldwell Kerasilk Control Humidity Barrier Spray. Made without parabens or sulphates, this spritz gives your hair a hit of nourishment with minimal effort and maximum results. Working to protect your hair from the horrors of humidity, this formula helps you get your locks under control without any nasty chemicals or harsh ingredients. With a fast-growing army of fans, this spray is your one-stop product for better-looking hair.

  • When your hair looks dull and flat, give it a boost with this anti-humidity spray. Perfect for fighting frizzy hair and frustrating flyaways, this formula just might give you your dream hair! The perfect way to bring your hair back to its best, this formula protects your hair from humidity with a lightweight finish. If you’re tired of spending hours styling your hair, only for humidity to come along and mess it all up, waste no time in getting your hands on this product.

  • Made with a super-nourishing blend of softening Liquid Silk and strengthening Keratin, this spray is ideal for coarse, dry hair that’s lost its shine. With a lightweight finish, this product works on all hair types and textures and instantly brings your hair back to a state of health. The perfect last step in your styling routine, spray Goldwell Kerasilk Control Humidity Barrier Spray on dry, styled hair and let it do its thing.

  • Is Goldwell Kerasilk formaldehyde free?

Yes, Goldwell Kerasilk is formaldehyde free. While no haircare product is truly life-changing, there’s no doubt that the Kerasilk range will improve your hair’s condition. Beautifully formulated with a host of nutrients and moisturisers, the 

Kerasilk collection uses only soothing, caring ingredients. Known for its ‘no-nasties’ approach, Goldwell utilises Keratin, Elastin, luxurious oils, and more nourishing ingredients to help you achieve your best hair condition yet. From shine and anti-frizz shampoos and conditioners to colour maintenance and volumising formulas, this collection contains something that’ll make you fall in love with the way your hair looks and feels.

  • Is Goldwell vegan?

No, Goldwell isn’t a vegan brand. Many Goldwell products are kind and caring. But if you’re looking for vegan formulas specifically, you might want to check out our extensive Clean Beauty category instead. It’s also a great place to check out cruelty-free products too, so if that’s your haircare end goal, we got you!

And are Goldwell products cruelty-free? The answer is no, they can’t be officially labelled as cruelty-free. Check out the Hair section of our Clean Beauty category to keep your crowning glory from slipping.

  • Is Goldwell sulphate free?

Yes, the products in the Goldwell range are mostly sulphate free. This means the formulas are kinder to your hair but still deliver effective, clean results. Sulphate free shampoos in particular cleanse your hair without harsh chemicals.

Does Goldwell contain PPD? Well, you’ll be happy to hear Goldwell doesn’t use PPD. Also known as paraphenylenediamine, this chemical cocktail is linked to quite a few allergens and illnesses. Often found in hair colours, this ingredient is missing from Goldwell products, so you can feel safe.

  • Where to buy Goldwell products?

Well, you don’t have to look too far! We’ve collated products from the extensive Goldwell range that we know you’ll love.

Whether you’re looking to add more body, treat coloured tresses, boost limp locks, or simply sweep dandruff away, there’s something in both our Goldwell NZ and AUS offerings that your hair will happily soak up.

With so many formulas loved and used by hair professionals, your locks will be in safe hands when you pick up a Goldwell formula. Crafted with the best ingredients, whatever your hair type or texture, this extensive range will help you reach your ultimate hair goal.

Adore Beauty is an official stockist of Goldwell. You can now buy products online on both our NZ and AUS sites. Plus, you can buy now, pay later with Afterpay—what’s not to love?!

    Join Now >
    Filled with the usual things we know you'll love, and surprises you might not expect, it's real rewards, really simple.